the walking theatre company innovative theatre anywhere
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The Walking Theatre Company Innovative Theatre Anywhere. Marketing & Branding Your Event Sadie Dixon-Spain and Alana Mathers. TWTC: Branding and Marketing. Logo Flyers Brochures Posters & templates for client use TWTC uniform Newsletter Newsblasts - PowerPoint PPT PresentationTRANSCRIPT
The Walking Theatre CompanyInnovative Theatre Anywhere
Marketing & Branding Your Event
Sadie Dixon-Spain and
Alana Mathers
TWTC: Branding and Marketing• Logo• Flyers • Brochures• Posters & templates for client use• TWTC uniform• Newsletter• Newsblasts• Online presence – website & social media• TWTC Business cards• Working and regularly revised Marketing Strategy
Traditional Marketing Methods
• Physical marketing – what can you give your customers that they can keep and refer back to?
• Visual marketing – what can you show your customers, and what will grab the attention of potential customers?
Online Marketing
• Website – where can the public find out immediate, specific information on who you are and what you do?
• Social Media – Where can the public engage with you, without having to try?
• Newsletter – Where can your customers learn about what you are doing, be reminded about events, and be told of opportunities you may have on offer.
• Newsblasts – Bulletin style newsletter, where you can send information to those signed up to your Newsletter: Ideal for promotion of event, and offering incentives to loyal customers.
Social Media - What the hashtag does all this mean ?!
• Twitter – I’m watching a performance by #TWTC• Facebook – I like TWTC!• LinkedIn – TWTC’s skills include producing innovative
theatre anywhere!• YouTube – Here you can see a video of TWTC in action.• FourSquare – This is where TWTC are performing right now.• Pinterest – Here’s what TWTC is interested in.• Instagram – Here’s a vintage-style photo of a TWTC
performance.• Flickr – An online photo album of a recent TWTC
performance.• WordPress – Read all about what TWTC has been up too!
• Social media giant!• 1.06 billion monthly active users• 680 million mobile users• More than 42 million pages• 9 million apps• 1 page is all it takes to be a part of this global
phenomenon!
Facebook: Social Networking and Marketing all in one place!
• Create an event page on Facebook, share it on your Facebook page, and invite your audience!
• Engage with niche audiences• Share on pages of contributors, partners,
collaborators, fellow local companies• Update regularly – don’t just create an event,
click invite and forget all about it. • A live page is a successful page!
Twitter: #UnderstandingTheHashtag
# Twitter – lazy & productive, what more could you want!
#Who follows you – beware of spammers!#Who do you follow – vital networking & marketing
tool.# RT, #FF, #ScotlandHour, Trending Topics#Have your own hashtag – get your audience involved
in the run up to your event, on the day, and afterwards#What can you fit into 140 characters that will interest,
intrigue, and inform people about you.
What would 140 characters say about you?
Twitter Case Study: #FSTEmporium# Federation of Scottish Theatre Emporium 2013# Tuesday March 26th 2013, Caird Hall, Dundee# Delegates were encouraged to use the #FSTEmporium
hashtag on Twitter before the event, to connect with fellow delegates.
# During the event, companies tweeted using the hashtag# Afterwards, the hashtag is still in use.# Pros: New followers gained, promoted the event, work
collaborations and partnerships formed, made networking a little less daunting, immediate response from fellow delegates.
# Cons: Worth being sneaky about tweeting – you don’t want speakers to think you’re being rude!
#TheatreThursday
#TWTC’s own weekly hashtag#Encourages fans and followers to get involved
with our social networks#Weekly engagement#Included in our newsletter #What’s your favourite Shakespeare quote?#Where would you like to see TWTC perform?
Advice for a successful online campaign
• Beware of spammers – especially on Twitter, nonsense tweets and followers, check often delete & block!
• Beware of trolls – much like spammers, trolls post unnecessary comments, with the aim to damage the reputation of your company/event.
• Keep personal personal, and business business!• Group emails: CC groups who are happy to have their emails
shared, BCC customers/clients and those who don’t want their information shared.
• If customers complain on your social media, don’t ignore! Comment telling them how to get in contact with you to discuss further: This also shows others that you are happy to discuss any comments/complaints/enquires your customers may have concerning your event.
Marketing + Branding + Promotion = Success!
• Communicate with vendors get them to promote your work, use their logo, use their resources, and let them use yours.
• Identify your target audience: teenagers, families, over 60’s• Identify niche audiences within your target audience: sports fans,
music fans, artists, youth groups of a certain age• Promote promote promote! Get in touch with
people/organisations/groups who are in your niche audiences, and tell them about your event!
• Pick up the phone, send flyers, promote on social media: Make it happen!
• Create a catchy slogan for the event, and make it viral!• Create a logo for the event, and make sure it is everywhere!• Online, offline, on the day, and on your back – think branding, think
marketing!
Thanks for listening! The Walking Theatre Company
Sadie Dixon-Spain – Artistic DirectorE: [email protected]
Alana Mathers – Company Development and Marketing OfficerE: [email protected]
Tel: 01369 820 115
Twitter: @twtcFacebook: www.facebook.com/TheWalkingTheatreCompany
TWTC Website: www.thewalkingtheatrecompany.com The Murder Mystery Co.: www.murdermysteryscotland.com