the walt disney company
TRANSCRIPT
Agenda About Disney
Division of Disney
A Bit of History
About the CASE
SWOT Analysis
Disney in INDIA
Its Current Executive Managements
Recommended Organizational & Structure
About Disney The Walt Disney Company (most commonly known as
Disney) (NYSE:DIS) is one of the largest media and entertainment corporation in the world .Founded on October 16,1923 by brothers Walt and Roy Disney as a small animation studio.
Today is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company(ABC).
Disney corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank ,California ,USA.
The company is a component of the Dow Jones Industrial average. It had revenues of $31.9 billion in 2005.
Continued… On June 12, 2006 Disney Mobile phone service is
launched.
On January 23, Disney announces a deal to purchase Pixar Animation Studios in all-stock transaction worth $7.4bn.
In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD.
Employees: 133,000(2006).
Divisions Of Disney Media & Entertainment American Broadcasting Company
Buena Vista Distribution
Buena Vista Motion Pictures Group
Walt Disney Studio Entertainment
Walt Disney Parks and Resorts
Disney Consumer Products
A Bit Of History For more than eight decades, the name Walt Disney has been preeminent in
the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today’s global corporation. The Walt Disney company continues to proudly provide quality entertainment for every member of the family across America and around the world.
Disney Legends
The Disney Legends program was established in 1987 to acknowledge and honor the
many individuals whose imagination, talents, and dreams have created the Disney magic. Since its inception, the program has honored many gifted animators, song writers, actors and business leaders as having made a significant impact on the Disney legacy.
The Walt Disney Family Museum The Disney Family Museum web Site is produced and maintained by the Walt Disney
Family Foundation, a nonprofit organization Founded in 1995, the foundation strives to promote education, writing, and scholarship about Walt Disney.
About the CASE The Walt Disney Company Is heralded as the world’s largest
entertainment company.
Earned the reputation by
tight control.
Although control pervades the
company, it is not too strong a grip.
Strict Control But Independent
Employees are aware of their prime objectives.
Have freedom to think beyond limit come up with new innovative ideas.
Company have adopted the phrase “DREAM AS A TEAM”.
The concept of independency tempered the control over each department.
Managers here do the great job of encouraging the imagineers and employees.
Imagineers have the brainstorming session called “BLUE SKY”.
SWOT Analysis… STRENGHTS Global Standardization
Target Customer: Children
Creative Process
Popular Brand Name
Diversification
Disruption
WEAKNESSES High sunk cost
Excessive Research & Development
Constant Up gradation
High Investment
High Risk Factor
Continued… OPPORTUNITIES Merchandise
Global Localization: Think global, Act Local
Characters of national or regional appeal
Cheaper alternatives to soft toys
Disney Music Channel
Disney School of Management/Training Institute
THREATS Competitors: National,
Regional & Global
Employee Retention
Highly Demanding in terms of Sales, Creativity and Innovation
Unprofitable or hasty acquisition
Brand Consistency
Product Differentiation
Factors Internal Creativity management
Resource Management
Task specific work culture
Target oriented approach
External Buying Behavior
Preferences
Psychology
Marketing Pattern
Differentiation
Sales Turnover
Customer Satisfaction
Disney in INDIA The Walt Disney Company India (simply Disney
India) is the Indian subsidiary of American Media Conglomerate The Walt Disney Company, and is a premier entertainment company in India. The Walt Disney Company (India) is a public limited company, which develops and produces motion pictures and videos for children. The company is based in Mumbai, India and operates as a subsidiary of Walt Disney Company.
Background
Walt Disney India was formed in August 1993 with licensing agreement as a joint venture partnership between The Walt Disney Company and Modi Enterprise Disney filed in October 2001 with the Foreign Investment Promotion Board to create a wholly owned subsidiary company to launch the Disney Channel in India. The Department of Industrial Policy and Promotion granted Disney an initial approval for the subsidiary but with Modi protesting due to similarities to their joint venture. When the 10 year licensing agreement ended, Modi and Disney could not come to a new agreement, thus ending the joint venture agreement in August 2003.
Walt Disney Television International (Asia Pacific) took over distribution of
content in September 2003 to STAR Movies, AXN and HBO plus 29 hours of children's programs per week to DD Metro, Eenadu, SET, Star Plus and Star World.
History The Walt Disney Company (India) Private Limited (WDCI) started operations in July
2004 based in Mumbai.
On 17 December, Walt Disney Television International India launched the Disney Channel and Toon Disney channel with three language feeds (English, Tamil and Telugu).
Also in December and partnered with India games, the Walt Disney Internet Group released Disney games, wallpapers and ringtones in the market which is also available on AirTel.
In 2005, Disney Consumer Products(DCP) has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise.
In August, Funskool India and Disney entered in a contract for Funskool to sell Disney Princess products in India.
In July 2006, Disney India acquired a controlling stake in Hungama TV from UTV Software Communications Limited while also taking a 14.9% share in UTV.
Continued… In October, DCP franchised to Ravi Jaipuria Corporation the rights for
five years to set up 150 Disney Artist brand stores and wholesale under the Disney Artist brand Disney character branded greeting cards, stationary, arts, crafts and party product in India, Nepal, Sri Lanka, Bangladesh and Maldives.[
Disney Publishing Worldwide(India), a division of Walt Disney Company (India), announced a licensing agreement in April 2009 with local publisher Junior Diamond to publish Disney comic books, in both English and Hindi. Jetix/Toon Disney switch over in India to Disney XD on 14 November.
Disney India launched its Live Entertainment operations in 2015 with the production of Beauty and the Beast musical to be show from October to December in Mumbai and Delhi.
Current Executive Management in INDIA Siddharth Roy Kapur –Managing Director, Disney
India
Amrita Pandey – VP and Head, Marketing & Distribution Studios, Disney India
Nikhil Gandhi – Vice President & Head of Revenue Media Channels, Disney India
Vijay Subramaniam – VP and Head-Content and Communication Media Channels, Disney India
Sameer Ganapathy – Vice President & Head Interactive, Disney India
Continued… Abhishek Maheshwari –VP & head of Consumer
Products & Corporate Strategy & Business Development, Disney India
Sujit Vaidya –Vice President & Chief Financial Officer, Disney India
Anju Jain Kumar –Assistant Regional Counsel Legal,Disney India
Jyotika Ahuja –Director,Corporate Communication & PR,Disney India
Parul Tevatia –Director & Head Human resources,Disney India
Siddharth Roy Kapoor –Managing
Director, Disney India Siddharth Roy Kapoor is an Indian businessman, film producer and the managing director of Disney, India. Siddharth did his bachelors from Sydenham College and did MBA from Jamnalal Bajaj Insitute of Mangement studies. Since 2005, Siddharth has been with UTV. And after the integration of UTV and Walt Disney Company India, Siddharth took the post of the managing director. Barfi, Heroine, ABCD , Kai Po Che, Khoobsurat and Chennai Express are some of the films produced by Siddharth Roy Kapoor under Disney UTV productions.
Amrita Pandey – VP and Head, Marketing &
Distribution Studios, Disney India After a B.Sc. Microbiology from Jai Hind
College, Amrita went on to pursue a Masters in Management Studies with a major in Marketing, at the Sydenham Institute of Management, Mumbai. Recruited by UTV on campus in 2003 as a Management Trainee, Amrita has gone on to hold roles across every key discipline within the movie business, from production and marketing to distribution and syndication, across a 13 year career with the Company. Her entry into the Company coincide with UTV’s foray into the movie business, and her incredible professional growth mirrors the growth of the Company’s studio business, which today is the largest and most successful movie studio in India, with Amrita as its Vice President. .
Nikhil Gandhi – Vice President & Head of
Revenue Media Channels, Disney India Nikhil Gandhi is the Vice President and Head of Revenue for Media Networks at Disney India. In this role, Nikhil is responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet which include Youth channels –bindass and bindass PLAY, Kids Channels -Disney Channel, Disney Junior, Disney XD and Hungama TV and Movies channels –UTV Movies and UTV Action.
Sujit Vaidya –Vice President & Chief
Financial Officer, Disney India Sujit is responsible for the company’s financial activities in India including all aspects of accounting, planning and analysis, controllership, tax, treasury, compliance, etc. He is also responsible for managing the Line of Business Finance teams and providing financial guidance and insight to the senior management team in India as well as all financial and business stakeholders in the broader Disney India community.
Anju Jain Kumar –Assistant Regional
Counsel Legal,Disney India Anju Jain Kumar serves as general counsel and is responsible for the legal and regulatory functions for Disney’s operations and businesses in India. Anju and her team address legal issues affecting all Disney businesses in India, including studio, consumer products, internet and mobile business, television, home entertainment and
other new businesses. She also advises the country head and other key members of the management team on all legal and regulatory matters.
Parul Tevatia –Director & Head Human
resources,Disney India Parul Tevatia leads the Human Resources function for Disney India where she is responsible for determining and delivering the HR strategy to enable the company’s achievement of its strategic and operating goals. In this capacity, she provides leadership in all aspects of HR including attracting the best talent, enabling employee development and engagement and facilitating a culture of creativity and innovation.
Recommended Organizations & Structures Ways To Structure A Business
By Function arranging the business according to what each section or
department does. By Product or Activity organizing according to the different product made. By Area geographical or regional structure. By Customer where different customer groups have different needs. By process where products have to go through stages as they are made.
Functional Structure Advantages Disadvantages Specialization – each
department focuses on its own work
Accountability – someone is responsible for the section
Clarity – know your and other’s roles
Closed communication could lead to lack of focus
Departments can become resistant to change
Coordination may take too long
Gap between top and bottom
Organization by Product/Activity
Advantages Disadvantages Clear focus on
market segment helps meet customers needs.
Positive competition between divisions.
Better control as each division can act as separate profit centre.
Duplication of functions (e.g. different sales force for each division).
Negative effects of competition.
Lack of central control over each separate division.
Organization by Area Advantages Disadvantages Serve local needs
better
Positive competition
More effective communication between firm and local customers
Conflict between local and central management
Duplication of resources and functions.
