the waste reduction toolkit and swmcb communications workshop swmcb board meeting september 28, 2011

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The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

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Page 1: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

The Waste Reduction Toolkit and SWMCB Communications

Workshop

SWMCB Board MeetingSeptember 28, 2011

Page 2: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

1. Opportunity to update materials with current information and images

2. Provide free updated materials for SWMCB partners and media

3. Fresh content reinvigorates community dialogue about waste reduction

Page 3: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

• Developed together to leverage resources

• Complementary in style and message

• The Toolkit allows SMWCB partners to use the LESS-brand materials for free

Page 4: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

Video Ads Print Ad Box Label Website Articles Short Messages Images Presentation

Page 5: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 6: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

One 60-second Infomercial

Two 15-second Ads

One 15-second Infomercial

Page 7: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 8: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 9: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 10: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 11: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 12: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011
Page 13: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

GOALS: •Share best practices with SWMCB partners

•Participants learn how to use Toolkit and LESS materials

•Participants learn how to leverage resources by using one message for multiple channels

•i.e. How to use social and traditional media together

Page 14: The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

Thursday, September 29, 20118:30 a.m. to 12:00 p.m.

 Risdall Marketing550 Main Street

New Brighton, MN 55112