LE STANZEdell’ACQUA

A journey to discover, understand and change

the water

ROOMS

Project Background and Meeting Agenda21-22-23 January 2015

UN WWAP UNESCO Office, Villa Colombella, Italy

Un viaggio per scoprire, capire, cambiare

This is my copy

CRISTIANOMAGGIPINTO

3 of 23

WELCOMEMESSAGES

WELCOME MESSAGES

MICHELA MILETTOWWAP UNESCO

MANUELARUOSI

CRISTIANOMAGGIPINTO

Italian Ministry of Foreign Affairs

Responding to the growing concerns over global water security is at the core of the mandate of UNESCO WWAP. Our periodic assessments of the state of our shared freshwater resources have contributed to raise awareness among policy makers and water managers around the globe on the growing threats that scarcity and conflicting uses are posing to our shared freshwater resources globally. Education of the public at large, and translation of scientific information into concepts accessible to all are no minor part of the solution. The Water Rooms project is an innovative, visionary attempt, targeting the huge number of visitors of EXPO 2015, to change people’s attitude towards water through a process of discovery and understanding. “

The collaboration between the Italian Government and WWAP UNESCO since 2007 has resulted in very important initiatives and publications that have contributed to increase the overall knowledge about water resources. The Italian Government is committed to spread this knowledge around the world and WWAP UNESCO is a key partner in this endeavor. We welcome “The Water Rooms” project, promoted by WWAP-UNESCO as a very creative way to disseminate important messages about the management of our most precious resource. “

“

“

SILVANO ROMETTIUmbria Region

The Umbria Region is proud to host WWAP in our territory and we are delighted to support this project, “The Water Rooms”. Our Region is known as the green heart of Italy, due to the abundance of natural areas, including some important water bodies. Nonetheless, we do know that maintaining these conditions require constant work and that further assessments of water resources are needed. I wish you a very productive workshop and welcome to our region! ““

FRANCESCO MIGGIANI Aquae Venezia 2015

Aquae Venezia 2015 is the international exhibition promoted by Expo Venice S.p.A. scheduled from May till October 2015 in Venice (Italy) concurrent and patronized by Expo Milan 2015. In continuity with the theme of the Expo “Nutrire il Pianeta, Energia per la Vita” (Feeding the Planet, Energy for Life), AQUAE VENEZIA 2015 is dedicated to water, as fundamental element for life.We are proud of our cooperation with UNESCO for the presentation of the World Water Development Report “Water for a Sustainable World” (21-22 May 2015) and we look forward to host “The Water Rooms” at our pavilion. “

“

DAVIDE RAMPELLOEXPO Milano 2015

Feeding the Planet, Energy for Life” is the theme chosen for EXPO Milan 2015. We cannot talk about energy and food without looking at our water resources, the way we manage and use them. We need more data and information but also creativity and innovation if we want to protect our most precious resource and achieve a sustainable development. “The Water Rooms” capture this vision and I thank all the Experts and Studios gathered to prepare this project. Your messages will resonate at Expo 2015… ““

4 of 23

9.00 - 9.15

9.15 - 10.00

10.00 - 11.00

11.00 - 11.30

11.30 - 13.00

13.00 - 14.30

14.30 - 15.00

15.00 - 16.00

16.00 - 16.15

16.15 - 17.30

17.30 - 18.15

19.30

Meet&Greet + Registration

Welcome Remarks:• Michela Miletto, UN WWAP UNESCO• Flavia Schlegel, UNESCO (Video Message)• Neil Ford, UNESCO• Manuela Ruosi, MAE• Silvano Rometti, Regione Umbria• Giovanni Paciullo, Università per Stranieri, Perugia • Lucio Ubertini, UNESCO Chair, Perugia• Francesco Miggiani, Aquae Venezia 2015

Introducing the Project:• Luca Raffaelli, La Repubblica• Lucilla Minelli, UN WWAP UNESCOStudios’ ShowreelsTour de Table

First Working Groups meetingReporting and exchanging inputs from Technical Experts(based on preparatory material sent prior to the meeting)

Second Working Groups meetingReporting and exchanging inputs from Studios(based on preparatory material developed prior to the meeting)

Third Working Groups meetingPrioritizing topics and matching with visual technique

Debriefing by Technical ExpertsChair: Neil FordGroup I: Daniella Bostrom and Shammy PuriGroup II: Marco Petitta and Franca SchwarzGroup III: Mish Hamid and Lorenzo MattaroloGroup IV: Lesha Witmer and Nelson GomondaGroup V: Aaron Wolf and Chiara Biscarini

Discussion and Q&A

Icebreaking Cocktail DÎnatoire

Sala Ettore

Sala Lodovico I

TO FILL

Coffee Break

Coffee Break

Lunch Break

WED21

Food for Thought - Inspiring Video Screening• "Grasshoppers" by Bruno Bozzetto• "Man" by Steve CuttsDiscussion and Q&A

Sala Marianna

Sala Marianna

Sala degli Archi

Sala Ettore

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

Sala degli Archi

Sala Marianna

5 of 23

Write-Shop in Working GroupsA synopsis and preliminary storyline are jointly drafted by technical experts and video producers/illustrators together.

9.30 - 11.00

11.00 - 11.30

THU22

Write-Shop in Working Groups(continued)

Write-Shop in Working Groups(continued)

Coffee Break

Lunch Break

Coffee Break

Food for Thought - Inspiring Video Screening• “PoP - Pace of Peace” introduced by Luca Raffaelli

Dinner and social event

Initial thoughts from Monologues Writers:• Gianantonio Stella• Suban Igiaba Ali Omar Scego• Giuliano Marrucci• Marco Paolini • Luca RaffaelliDiscussion and Q&AChair: Stefano Burchi

Communicating and supporting the Project• Outreach strategy• Collecting resources and proposals for contributionsDiscussion and Q&AModerator: András Szöllösi-Nagy

[Closed meeting - Studios and WWAP Secretariat]

11.30 - 13.00

13.00 - 14.00

14.00 - 14.30

14.30 - 15.30

15.30 - 16.00

16.00 - 16.45

16.45 - 18.00

18.30 - 19.00

19.30 - 23.00

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

WG I: Sala Tavola RotondaWG II: Sala TempiettoWG III: Sala TorrettaWG IV: Sala SubasioWG V: Sala degli Affreschi

Sala Marianna

Sala Marianna

Sala Ettore

Sala degli Affreschi

Sala Lodovico ISala degli Archi

Sala degli Archi

Sala Lodovico I

Sala Ettore

6 of 23

Final debriefing by StudiosChair: Kusum AthukoralaGroup I: Douwe Van Der WerfGroup II: Ottavio RadicatiGroup III: Simona BiancalanaGroup IV: Francesca FerrarioGroup V: Andrea Bozzetto/Pietro PinettiDiscussion and Q&A

Wrap Up and Way Forward

Closing remarks:• Davide Rampello, EXPO 2015• Cristiano Maggipinto, MAE (tbc)• Angelo Viterbo, Regione Umbria• Michela Miletto, UN WWAP UNESCO

Coffee Break

Lunch boxes. Participants Departure.

Looking for the meeting rooms...

FRI23

Michele BrensacchiArturo Frascani

a.frascani@unesco.org(+39) 075 5911 011 (+39) 075 5911 018 (+39) 075 5911 009

l.gastaldin@unesco.org m.brensacchi@unesco.org

Lisa Gastaldin

USEFULcontacts

9.00 - 10.30

10.30 - 11.00

11.00 - 12.00

12.00 - ...

Security OfficerAdministrative AssistantOffice Assistant

Sala Marianna

Sala Marianna

Sala Ettore

?

7 of 23

PLANIMETRY - Villa La Colombella

Looking for the meeting rooms...

GROUND flOOR

fIRST flOOR

SALA

TORRETTA

SALASUBASIO

RECEPTION

SALALODOVICO I

SALA2.0

SALACEDRO LIBANESE

SALA

TAVOLA ROTO

NDA

SALAETTORE

SALATEMPIETTO

LOUNGEDOWN

SALAMARIANNA

SALA

DEGLI AFFRESCHI

SALACATERINA

LOUNGEUP

SALA

TORRETTA

SALASUBASIO

RECEPTION

SALALODOVICO I

SALA2.0

SALACEDRO LIBANESE

SALA

TAVOLA ROTO

NDA

SALAETTORE

SALATEMPIETTO

LOUNGEDOWN

SALAMARIANNA

SALA

DEGLI AFFRESCHI

SALACATERINA

LOUNGEUP

?

8 of 23

UN WWAPUNESCO

The World Water Assessment Programme is an international centre of excellence led and administered by UNESCO and generously funded by the Italian Government, together with the Umbria Region, since 2006. WWAP was founded in the year 2000 under the auspices of UNESCO as an international programme aimed at the assessment of global freshwater resources. After an international selection, in 2007 the premises of WWAP were officially inaugurated in Perugia at the beautiful Villa La Colombella, Italy. WWAP assesses and reports on the state, use and management of the world's freshwater resources; the demands on these resources; and knowledge about emerging issues and challenges. It seeks to equip water managers and key decision-makers with the information, data, tools and skills necessary to enable them to effectively participate in the development of relevant policies.UN WWAP UNESCO coordinates the work of 34 United Nations agency members and of 36 partners of UN-Water in the annual production of the authoritative World Water Development Report, the UN's flagship report on water.

More information: www.unesco.org/water/wwap

WHY WATER AT EXPO 2015?

9 of 23

Liquid freshwater represents less than 1% of the entire volume of water present on the planet: a small, finite and yet largely renewable resource from which life in our planet depends. Demographic and socio-economic growth and climate variability and change are major causes at the root of the current water stress worldwide, with increased frequency of droughts and floods, widespread water scarcity, pollution, over-exploitation. As a result, balancing conflicting demands on water from different sectors and users and from countries sharing freshwater bodies is becoming a growing global concern. A critical reflection on the use and management of freshwater resources at all levels is needed to understand the inextricable link between food, water, energy and environment, and to manage the water nexus conflicts. But without a comprehensive and targeted process to educate current societies and future generations about the use of this most precious resource, we will not succeed in achieving the ambitious goals agreed and set by the international community for 2030.

The role played by smart communication, information and education tools will be very important to spread the messages of sustainability and solidarity that EXPO 2015 strives to convey.

1) Reporting and dissemination on water resources status, use and management and their interconnections with other dimensions and sectors.Annual production of WWAP's main product, the World Water Development Report – WWDR and of its annexes on case studies - reporting on examples and best practices, and on indicators - enabling trends to be monitored.

Production of WWAP Side Publications, two per year and prepared in collaboration with other partners, concentrating on issues emerged during the preparation of WWDRs. Communication and outreach in relation with the launch, promotion and dissemination of WWDRs.

2) Strengthening countries' capacity in the assessment of their water resources, and assisting regions in establishing monitoring/reporting mechanisms. As part of a long-term strategy, WWAP plans to establish key partnerships with regions and sub-regions for the establishment of regional assessment systems, support in the definition and implementation of water indicators, and assistance in the preparation and production of Regional Water Development Reports.

3) Development and application of guidelines for gender sensitive disaggregated data and indicators related to water resources status, use and management. Within UNESCO, WWAP leads the way in capacity building programs for women empowerment in water resources management based on gender disaggregated data gathering on water and sanitation.

4) Transboundary waters conflict resolution. WWAP funds the PCCP program: from Potential Conflict to Cooperation Potential, which facilitates multi-level and interdisciplinary dialogues in order to foster peace, cooperation and development related to the management of transboundary water resources.

WWAPActivities

CONCEPT OF THE WATER ROOMS

While searching for solutions to problems perceived as too complex or simply

out of reach we often get lost trying to grasp the bigger picture. This is especially

true when we look at the entire spectrum of water resources management

and each stakeholder only considers his/her portion of the picture. Where does

water come from? Will we run out of it? Who decides over my water allocation?

Is there something I can do?

In order to "connecting the dots" and enhancing the understanding of the general public on

how we use our freshwater resources in view of reaching a truly sustainable development,

UN WWAP UNESCO prepared a unique project called "The Water Rooms".

"The Water Rooms" consists of a visionary and inspirational itinerary of five sequential

themed chambers that trigger interest and encourage learning about freshwater

resources and their responsible management. Each room intends to offer a fun and

educational experience inviting the viewer to explore the dynamics affecting the resource.

The spectator is embarked on a collective and emotional journey, which starts with the

fundamental understanding of the hydrological cycle and ends up with philosophical and

ethical questions about war or peace - and ultimately about our capacity and willingness

to live sustainably.

The itinerary revolves around the leitmotiv "discover, understand and change". In the first

two rooms we discover the physical movement and distribution of water; in the third and

fourth rooms we understand how the resource is connected with socioeconomic issues,

environmental aspects, and how it depends on decision-making processes; in the fifth

and last room we look at water as a potential source of conflict/cooperation, while being

confronted with the individual choices and the options for change that will determine

how our future will look like.

10 of 23

he chosen format to represent "The Water Rooms" is five sets of alternating court-metrages and monologues written and produced by renown studios and personalities; and performed by real persons on stage. Each short video corresponds to a

"Water Room", and each Room will have its visual identity tailored to its specific topic.It will be the result of a close coordination between groups of selected scientific experts and creative Studios and Animators (see more in Preparatory Process, p.16).Each monologue (3-5 minutes) ensures the transition from one room to another giving more insights onto the topics addressed in both rooms. They are meant to be highly inspirational short speeches, similar to a Ted Talk format. In special occasions (such as the launch of the project in Venice) these monologues will be performed by high-level speakers.For Expo 2015 "The Water Rooms" will be done in English with Italian subtitles.This format offers several advantages: it is easily exportable and replicable in various locations; partners and countries willing to repeat the project in other contexts can easily add translations to the existing material; considering the relative short duration of the event (approx. 45 minutes all together) and the wide spectrum of water-related subjects covered, this project will become an itinerant performance serving different awareness raising needs of a large number of "users", i.e. partner organizations, universities, large conferences, among others.

REALIZATION

T

+

11 of 23

Water is a finite resource, in the sense that the total amount of water present in the planet remains constant. What changes is its distribution and quality. The hydrological cycle describes the continuous movement of water on, above, and below the surface of the Earth. It is the journey of a water drop that transforms itself by the physical processes of precipitation, runoff, infiltration, subsurface flow, condensation and evaporation. This is the water cycle in stable conditions. But these phases can be dramatically altered under the pressure of given natural or anthropogenic factors thus affecting the availability of freshwater (both quantitatively and qualitatively). For example, the depletion of groundwater in a coastal zone can trigger saline intrusion into the aquifer causing groundwater salinization and affecting its use for drinking or irrigation; or the rise of temperature by x degrees can cause processes of desertification on one part of the world and floods in another one; or the pollution of a lake can cause irreversible damages to its dependent ecosystems.

In order to use and manage our freshwater resources we need to know how much we have at our disposal and where we might find it. But is that easy? We know how much liquid freshwater is available today: 1% of the whole amount of water present in the planet. Where is it? Hydrological and hydrogeological maps can greatly help to visually represent complex data and information. In fact we are used to see surface streams of water, such as in rivers or lakes, but perhaps it is not known that 97% of that little 1% is actually invisible to us as it is contained in the ground below our feet. However, knowing the geographical distribution of water it’s only a part of the answer to the original question. In fact, water can also be

imported or transported embedded inside the food we eat. The concepts of “virtual water” and “water footprint” dig into the dynamics of international trade and show how water has increasingly become a geopolitical asset.

ROOM 1

12 of 23

DISCOVER ...

ROOM 2

Governance gets often mixed up with management. A simple way of describing the two could be the following: governance is concerned with “doing the right thing,” management with “doing things right.” This room illustrates the definition of governance through the ingredients needed to bake a “good governance cake”. In order to succeed, the cake needs some basic ingredients, such as: transparency, accountability, participation, responsiveness to citizens needs (human rights, gender equity, consideration of underrepresented groups, etc.), integrity. But the recipe should also indicate the right doses for each ingredient…More often than not, failures are caused by disregard of local factors and local actors. A successful governance scheme should take the “km0” approach to ensure that sustainable and equitable arrangements are taken at the right levels, both geographically and jurisdictionally.

The interdependencies among water, food, energy, and environment play a major role in current global debates. A proper understanding of the mechanisms regulating this nexus is crucial for the implementation of policies looking at balancing conflicting uses of the water resource by multiple sectors and actors, including countries, and taking them into account when preparing plans for water resources management. Managing the water nexus needs to be explained in terms of addressing multiple needs with a broad eye, beginning with the simple (but often not obvious) recognition that all social and economic activities as well as ecosystem function depend on the same resource. There are many synergies and trade-offs between water and energy use and food production. Food security rhymes with water and energy security. Water supply and sewage disposal consumes

energy, and electricity needs water for its generation. Excessive and unregulated consumption of both can lead to resource depletion, pollution, and an overall increase in prices for each. How can we mitigate such impacts?

13 of 23

... UNDERSTAND ...

ROOM 4

ROOM 3

The final room of the itinerary dispels a myth much loved by sensationalists all over the world: future wars over blue gold. Despite being a juicy topic, it is based on incomplete statistics and warmongering projections rather than on actual facts. Conflicts erupted around the access or management of freshwater resources are infinitely less than those in which the water resource has played a role of common denominator, a reason for cooperation rather than conflict. There are no winners in a war fought over water. Developing the tools for hydrodiplomacy is becoming increasingly urgent to address issues of conflicting uses over water resources, particularly in transboundary settings. Achieving sustainable development, a world governed by principles of equity, transparency, participation, accountability, a future in which water security is no longer a wish but a reality, a place that is safe and fair for humans and ecosystems – achieving this will surely depend on visionary and ambitious decisions taken by our world leaders. But it all starts from individual choices and a deep, true mind-shift of mankind. You, me, us.

ROOM 5

14 of 23

and CHANGE

ANIMATION WIZARDS

15 of 23

Bitmama is a concentration of the creative talents of the Armando Testa Group and the technological excellence of Reply. It offers the market in-depth skills in terms of creativity, brand marketing and technology, at the highest international standards with a multi-platform approach.Bitmama is run by a passionate team of professionals who come from classical adv, digital adv, digital publishing and tv broadcasting, to build a unique experience and an interactive relationship through web and digital channels.

Steve Cutts is an illustrator and animator currently living and working in London. His work looks at social and political subjects and uses satire and dark humour to convey social messages within his films. Amongst a number of successful short films, "MAN" has been nominated for various awards including the Digital Content Award at the Environmental Media Awards and has been endorsed by Dr Jane Goodall. His art and film is mixed in humor and sometimes a more serious spin of man's interaction with our environment and how it impacts the world we live in.

Studio Bozzetto & Co., founded by Bruno Bozzetto, Andrea Bozzetto and Pietro Pinetti, is a production company and animation studio, known nationally and internationally.As well as producing television series and commercials, in recent years Studio Bozzetto & Co. has developed a strong expertise in "educational" projects, commissioned by both public and private companies and focused on scientific, economic and social communication.

Francesca Ferrario studied at the "Southampton Institute for Higher Education" and at the "Venice Fine Arts Academy" where she graduated in 1997 with a thesis on Tex Avery. She is author of various animation movies in stop-motion. She worked as animator in renown animation studios including Aardman Animation and Bolex Brothers (UK), Pedri Animation (NL), Norwegian Toolbox (N). She designed, directed and produced several short movies such as: Bertie and Roderick in a Bit of a Fix (Blockbuster award 2004), La Sciarpa Rossa (intro to Amarcort 2012) and Jingle Bells for the Cartoni dello Zecchino 2014. Since 2004 she is programmer for "Euganea Film Festival". In between travels she is based in Padova where she teaches modelling and animation at the "International School of Comics".

Mr. Lee is an internationally oriented creative agency / community based in Amsterdam. We are fully dedicated to the creation of visual stories about social and environmental issues.We work for people, organisations and companies that aim to bring the world forward.

16 of 23

PREPARATORY

PROC

ESS

he process leading to the realization of "The Water Rooms" is a fundamental part of the project. It is conceived as a collective effort of various experts in different fields combining scientific, technical, creative and artistic backgrounds that will bring to life the journey depicted in "The Water Rooms".

The ownership of the end product does not only lie with its initiators, rather it represents a shared vision resulting from the cooperation among different actors working for a common objective, which is, raising awareness and spreading knowledge on how we can better protect and manage our freshwater resources. The preparatory process will consist of face-to-face meetings and remote interactions facilitated by WWAP Secretariat among the experts (scientists, filmmakers and writers) engaged to prepare the content and the realization of both, short movies and monologues. Representatives of Academia, Donor Organizations, NGOs, UN Agencies, private sector, civil society, youth and women networks, among others, are invited to participate in the initiative to ensure that key scientific messages are incorporated and reflected in the project. Additionally, five renowned film-production Studios and Animators have been engaged to realize the court-métrages and liaise with the scientific experts. After the "write-shop" taking place in January 2015 at UN WWAP UNESCO premises in Colombella, Italy, these Studios will continue to liaise with the scientific experts while working in parallel in order to deliver the five short movies by May 2015.

TTI

MEL

INE Summer 2014: Project Proposal preparation

Fall 2014: Project Proposal presented to EXPO Milan and Aquae Venice21-22-23 January 2015: "Write-shop" at UN WWAP UNESCO premises in Colombella, Italy. Renowned representatives from different Sectors and Institutions convene to brainstorm and prepare the draft storylines for both short movies and monologues. Mid-February 2015: Film Studios circulate a polished version of the script and storyboard.March-April 2015: Studios regularly consult through virtual facilitated exchanges (webinars and/or teleconferences) with the scientific groups and WWAP Secretariat to make sure that the scientific content is soundly represented through the type of animation chosen.End-April 2015: Finalized videos delivered by the production companies to WWAP Secretariat.22-23 May 2015 (tentative date): Official Launch of "The Water Rooms" at Aquae Venice. Five high-level speakers at CEO or equivalent level (to be identified among the partners participating to the project) will recite the monologues for the first time.May-October 2015: "The Water Rooms" is shown and performed at Expo Venice (periodicity will depend on availability of funds). Special sessions are foreseen at Palazzo Zorzi, UNESCO Office in Venice. Other locations to be considered.5 June 2015 (tbc): "The Water Rooms" performed in Pavilion Zero at EXPO Milan. Five high-level speakers or renowned personalities (to be identified among the partners participating to the project) will recite the monologues for this special edition.

17 of 23

A number of related initiatives may complement and enrich “The Water Rooms” project.

First of all, a dedicated website to allow a deeper understanding of the topics addressed in the project. This may also include the preparation of additional material (such as video interviews with eminent representatives of lead organizations and relevant stakeholders in this particular given field, or ad hoc lectures in the form of webinars during the Expo period, among others). Specific sections of the website will also illustrate the preparatory process and the participatory approach to the production of “The Water Rooms”. A number of workshops can be organized in Venice and Milan, or in other national and international locations, to further explore the topics of the project. “Hot topics” can range from “women and water”, to “journalism and water”, “challenges of transboundary waters” or “groundwater, the hidden resource”.A theatrical representation developed by UNESCO on water cooperation and the tragedy of the commons called “The Theatre of the Absurd” can complement “The Water Rooms” addressing the specific challenges related to transboundary waters and the resolution of potential conflicts.

Interactive touch-screens can be available before and after each performance at Aquae Venezia, where the audience can engage in a questionnaire to assess the pre-existing knowledge of the visitors and evaluate if there is an increased awareness generated after the vision of “The Water Rooms”. The results will be available in the project website where ad-hoc responsive infographics will create a precious database.

For Aquae Venezia 2015 a series of short video-teasers can be prepared and projected on the screens situated above the main exhibition area of the pavilion (dozens of screens will be installed in the shape of concentric decagons at the heart of the pavilion) and will also be available online through social medias and the Project’s website to raise the event popularity.The teasers will also be included in the World Water Day 2015 Campaign and the World Water Forum in Korea (April 2015) and through other UNESCO initiatives.

Please note that complementary activities listed above will be implemented upon availability of necessary funds.

The project "The Water Rooms" was originally imagined as a physical itinerary composed by five sequential rooms shaped as domes or caves. Visitors would go through the itinerary following the sequence from one to five. Content in each room would be created with the use of cutting-edge technologies such as virtual reality, augmented reality, 3D projections and experimental devices such as Oculus Rift to reproduce a unique, immersive learning experience.This remains a future dream implementation that could find a permanent home in a science/water museum or become an itinerant exposition throughout the world benefiting Universities or other existing networks.

PASTANDFUTUREDREAM

COM

PLEMENTARY

ACTIV

ITIES

BACKGROUND

UNIVERSAL EXPOSITIONS

Universal Expositions are huge international events that over a several month period (usually six months) provide a cultural and educational experience to visitors and participating countries."World's Fairs", as they are also known, are non-commercial exhibitions and have become today a place for international dialogue, public diplomacy and cooperation between countries. They have maintained their educational objective but have over time increasingly shifted the focus to addressing the challenges faced by the international community.A Universal Expo is the world's largest meeting place, bringing together countries, international organizations, the private sector, the civil society and the general public around interactive exhibitions, live shows, workshops, conferences and much more. Since the first edition in London in 1851, the expositions have attracted a huge number of visitors. During the 21st century, worldwide interest has continued to grow with rising numbers of visitors: Hannover 2000 (19 million), Aichi 2005 (22 million) and Shanghai 2010 (73 million).

18 of 23

19 of 23

The Bureau International des Expositions (BIE) is the intergovernmental organization in charge of overseeing and regulating World's Fairs, since 1931.

The BIE defines the objective for the Expos as well as overseeing and regulating the calendar, the bidding and the organization of the event. It also ensures that the

international rules regarding organization and participation are respected.Today 168 countries are members of the BIE, each represented by one or two delegates. Any country can become a member of the BIE by signing up to the

Convention. It divides the Expos into two categories:

BUREAU INTERNATIONAL DES EXPOSITIONS

UNIVERSAL EXPOS INTERNATIONAL EXPOS

Time: every five yearsDuration: up to six months

Participants build their own pavilionsThe site area has no limits

The theme is general

Time: between universal exposDuration: up to three months

The organizer builds all the pavilions andthen rents them to the participants

The site has a maximum area of 25 hectaresThe theme is specific

The success of the Universal Expositions is based on the

partnerships among people from all over the world. On October 30th, 2010, at Shanghai 2010s

Expo Cultural Center, where the biggest Universal Exposition of all time was held, the baton was passed to Expo Milano 2015 and

to the global challenge that is defined within its theme:

Feed the Planet, Energy for Life.

EXPO MILANO 2015

The Universal Exposition of 2015 will be organized by and take place in Italy. The main purpose of this Universal Exposition is to stimulate major debate on nutrition and food, comparing all aspects of the theme. The core idea is to provide a dialogue platform between international players to exchange views on these major challenges that are relevant to everyone.Is it possible to ensure water and food for the entire world population? Is it possible to increase food security? Is it possible to have new solutions that take into account and protect the planet's biodiversity? The aim is not to provide only one-way solutions but to engage the visitors in questions on how our actions today will impact the next generation and offer them the tools to find their own answers. This dialogue between visitors and exhibitors will take place on a daily basis through events, shows, conferences and meetings that explore the themes of EXPO 2015. EXPO Milano 2015 will have some very unique and innovative features. Not only it is thought as an exhibition but also as a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Running for 184 days from May to October 2015, this giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.

More info: www.expo2015.org

20 of 23

BACKGROUND

Expo

201

5. A

rea

rend

erin

g

AQUAE VENEZIA 2015

Aquae Venezia 2015 is a satellite exhibition of EXPO Milano 2015 focused on water. It will be held in Venice from May through October 2015. It has an articulated program of expositions, experiential activities, conferences, workshops and technological innovations dedicated to water as the fundamental element of life.Aquae 2015 is not only the main stage for innovative projects and technological development, but also a demonstration site to present excellence, in-depth scientific studies and innovative ways of communications orientated toward understanding the challenges that humankind will have to address in the near future regarding our most valuable and indispensable resource: water.Aquae 2015 will be hosted in a new, multipurpose venue pavillon of 50,000 m2 right on the Venice lagoon.

More info: www.aquae2015.org

21 of 23

Gen

eral

Lay

out.

Sec

tors

and

func

tions

VISIBILITYThis project will potentially reach out to millions of people. The target audience of the Universal Expos is the public at large, i.e. stakeholders of all ages from all regions and with various backgrounds.Aquae Venice 2015, where 800.000 visitors are expected, will ensure that "The Water Rooms" will be performed periodically - once a day if funding will become available - for six months.The UNESCO Office in Venice will also organize special editions of the performance at its premises in downtown Venice. EXPO Milan will dedicate a special session to "The Water Rooms" in the Zero Pavilion in the main exhibition area. The project will be also replicated at UNESCO WWAP Headquarters in Colombella. "The Water Rooms" will be performed at the GEF International Conference to be held in Vietnam in November 2015. A Chinese translation of the whole show has been already commissioned and various events in China are being discussed. Several other Organisations have expressed their interest in reproducing "The Water Rooms" in different contexts and for multiple purposes.The aim is to generate a ripple effect and reach the widest possible audience worldwide.Moreover through collateral initiatives, such as the project website and other dedicated events, the initiative will involve not only Expo visitors, but also target specific sectors of the society such as policy makers, students, and under-represented or marginalized groups.Important Studios and Authors have been engaged to ensure that "The Water Rooms" overall quality is kept at the highest levels. Some of the persons involved are: Marco Paolini, Gian Antonio Stella, Luca Raffaelli, Armando Testa Group, Steve Cutts, Studio Bozzetto, Francesca Ferrario, among others.An ample media coverage, both at local, national and international levels, will be ensured through UNESCO channels and networks.After the EXPO, "The Water Rooms" will become a traveling project to continue raising awareness both live and on the web, promoted by UNESCO and its partners through their respective online channels (Youtube, Facebook, Vimeo, Twitter). In addition the short movies will also be showcased in selected international Film Festival all over the world.

22 of 23

ADOPT A ROOM: Individual Sponsors can "adopt" the full realization of one/more videos ensuring ad hoc visibility arrangements negotiated with

WWAP and the related Studio.

Becoming a Main Sponsor ensures a number of privileged visibility and partnership arrangements with the Project's core partners. In addition to the benefits granted by the regular sponsorship packages, the Main Sponsor arrangements include:

• Maximum logo exposure positioned near UNESCO's logo on all communication materials (printed, on line, video, social media, etc.) related to the Project.

• Exclusive merchandising rights in any pertinent event and material related to the Project • Logo on WWAP UNESCO website with information regarding the Sponsor's corporate responsibility

towards management of water resources• Distribution of Sponsor's material at WWAP UNESCO high visibility events (like World Water Forum,

World Water Day, etc.)• Joint organisation of events together with WWAP UNESCO targeting the private sector, policy

makers and other stakeholders on the use and management of water resources

UNESCO is a no-profit Organization and will not in any case make any income out of external contributions.

All financial support will directly contribute to the Project.

The core funding for the Water Rooms project is being provided by UN WWAP UNESCO, as part of its awareness raising initiatives, in cooperation with the Italian Government, EXPO 2015 and Aquae Venezia. These funds and in-kind contributions have allowed the development of the project idea, the organization of related events and meetings, including the “write-shop” being held in Villa Colombella, and the initial design of visual materials. It is expected that other sponsors will join UNESCO and its core partners in this effort allowing for the full realization of the project.

23 of 23

Partners providing intellectual, in-kind contributions will be acknowledged in the Project website

A full financial reporting of the Project expenses will be available on the Project website.

SPONSORSHIP OPPORTUNITIES

Logo on the project website

Logo on all printed project-related publications

Logo at the end of each performance

Logo in event emails, distributed to mailing list

Invitation to important venues where the project is performed

Invitation to recite a monologue during high-level sessions of the project

LUCILLA MINELLI, Advocacy Officer - l.minelli@unesco.orgLISA GASTALDIN, Admin. Assistant - l.gastaldin@unesco.org

CONTACTS:

BRONZESILVERGOLD20k-50k 10k-20k 5k-10k

MAIN SPONSOR PACKAGE

Design by M.Tonsini

PARTICIPANTS TO “THE WATER ROOMS” MEETING

January 2015