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Slide 2 The welfare sector an industry for the future -420 000 new employees up until 2020 - High level of retirements (330 000) - .and greater demand for welfare services (90 000) Slide 3 Changes in society - More young and older people - Growing regional differences - Generation shift - Greater mobility - Technological development Slide 4 The jobs of the future are in welfare services -Key technical skills -Specialist doctors -Dentists (some regions) - Preschool teachers - Teachers (some subjects) - Assistant nurses - Specialist nurses Slide 5 We have engaging jobs Slide 6 What are the challenges? - Rewarding work done well - Strengthening leadership - More people given opportunity to work more - Highlight jobs and results Slide 7 Swedens Most Important Jobs a four-year communication initiative Slide 8 Facts Slide 9 Shaping opinion Gteborgs-Posten 10/7 2012 Dagens Samhlle 28/6 2012 Lnstidningen stersund 25/6 2012 SvD Nringsliv 23/5 2012 Aftonbladet 6/3 2012 Sdra Dalarna 22/5 2012 Slide 10 Tools for employers - The magazine Sveriges Viktigaste Jobb - Events, roller banners, films, etc. Slide 11 Slide 12