the werksmans women's day breakfast
TRANSCRIPT
A case study by Student Village 2016
THE WERSKMANS WOMEN’S DAY BREAKFASTA CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016
THE CHALLENGEDURING THE MONTH OF AUGUST, WERKSMANS ATTORNEYS NEEDED AN IMPACTFUL IDEA FOR CELEBRATING WOMEN’S DAY, IN A WAY THAT WOULD INSPIRE YOUNG WOMEN ABOUT TO EMBARK ON THEIR CAREER JOURNEY
A case study by Student Village 2016
OBJECTIVES
POSITION WERKSMANS AS A
FIRM THAT SUPPORTS WOMEN
IN BUSINESS
CREATE AWARENESS OF THE WERKSMANS
BRAND AMONGST ASPIRING FEMALE
LAWYERS
CONNECT GENERATIONS OF
WOMEN TO IDENTIFY
CHALLENGES FACING WOMEN IN THE MODERN WORK
PLACE
A case study by Student Village 2016
STUDENT VILLAGE
CREATED A BREAKFAST EVENT THAT
WOULD CONNECT 3
GENERATIONS TOGETHER TO
CREATE, DISCUSS AND SOLVE ISSUES
AROUND GENDER
STEREOTYPES IN THE WORKING
WORLD
ROLLING OUT THE BIG IDEA
A case study by Student Village 2016
CELEBRATING WOMEN
ON CAMPUS
TO KICK OFF THE CAMPAIGN, STUDENT
VILLAGE HEADED OUT TO UCT,
STELLENBOSCH, TUKS AND WITS,
ON WOMEN’S DAY, TO SHARE
SOME WOMEN’S MONTH LOVE BY HANDING OUT SPECIAL GIFTS
TO FEMALE LAW STUDENTS
A case study by Student Village 2016
AN INTIMATE BREAKFAST
AFFAIRWITS STUDENTS
WERE INVITED TO JOIN THE INTIMATE
BREAKFAST EVENT WITH OTHER
UNIVERSITY LAW STUDENTS & GRADS, HIGH
SCHOOL SCHOLARS, WERKSMANS EMPLOYEES, WERKSMANS
FEMALE PARTNERS AND EXECUTIVES
A case study by Student Village 2016
THE BREAKFASTTHE BREAKFAST
FEATURED REFILOE SESEANE OF
18TWENTY8 AS THE GUEST SPEAKER AND MC. ALL THE WOMEN WORKED TOGETHER OVER
THE COURSE OF THE MORNING ON
GUIDED CHALLENGES WITH
THE GOAL OF BREAKING GENDER STEREOTYPES AND
CREATING SOLUTIONS FOR SPECIFIC ISSUES
A case study by Student Village 2016
THE BREAKFAST
GUESTS RECEIVED INSIGHT INTO WERKSMANS ATTORNEYS AND STATISTICS RELEVANT TO WOMEN IN THE FIRM. THE BREAKFAST WAS HIGHLY INTERACTIVE, WITH ACTIVITIES THAT ENCOURAGED THE TABLES TO WORK TOGETHER TO DISCUSS CHALLENGES WOMEN FACE SOCIALLY AND PROFESSIONALLY.
A case study by Student Village 2016
RESULTS
“NOT ONLY DID WE HAVE INSPIRING SPEAKERS AND A SUMPTUOUS BREAKFAST, WE HAD AN INTERGENERATIONAL DISCUSSION ABOUT THE CHALLENGES THAT WOMEN FACE IN THE LEGAL PROFESSION, AS WELL AS THE POSSIBLE SOLUTIONS TO THOSE CHALLENGES. THE SESSION WAS INTERACTIVE AND AS A RESULT WE LEFT HAVING LEARNED SOMETHING NEW AND MOST IMPORTANTLY FEELING EMPOWERED.”
SIMPHIWE MAQUBELA, THE SECRETARY OF THE WITS LAW STUDENTS COUNCIL
WERKSMANS CREATED A TRULY INSPIRATIONAL BREAKFAST EVENT AND THIS IS WHAT THE THE WITS LAW STUDENTS COUNCIL HAD TO SAY:
A case study by Student Village 2016
CONTACT STUDENT VILLAGETELEPHONE: 011 885 3918
EMAIL: [email protected]: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076