THE WHOLE WORLD IS WATCHING…THE EXPLOSION OF VIDEO GAMING VIDEO

WWW.TWITCH.TV

Machinima, Youtube’s largest Gaming MCN,

has grown from serving 2 billion views

in all of 2010 to serving over 2 billion views every single

month.

Watching video game play is entertainment

OVER 300 MILLION PEOPLE WATCH GAMING VIDEOS ONLINE

Over 300 million people watch gaming

VODs on Youtube every month, making

video games Youtube’s 2nd largest

vertical.

This audience is quickly moving to a

live medium, desiring an engaging, interactive,

participatory experience around

their shared passion.

20132011

Twitch attracts more than 44 million gamers

each monthMonthly uniques have been increasing 10% MoM, on track to reach 55 million by end of 2013.

2012

Source: MixPanel, August 2013

Engagement is exploding.Twitch users watch live

video for 101 mins everyday.

12 billion minutes watched every month, with an average of 272 minutes/unique per

month.

2011 2012

The number of people broadcasting games on Twitch

tripled in 2013600,000 unique broadcasters in July

Unique Broadcasters

TIPPING POINT

Source: MixPanel, August 2013

What is the viewing experience like?

High-qualityvideo player

List of suggested

channels

List of channel’s VODs

Active chat room

Customizable Panels

THE DIFFERENCE IS LIVE

Source: MixPanel, June 2013

WWW.TWITCH.TV

USERS @ A GLANCEA Massive & Addicted Audience

GAME CONSUMPTION

Age 18-49: 76%

95%

MALE

%

68have decreased watching TV to maintain their time for game entertainment

%

60 watching any given stream DO NOT own the game

3/4 discover video games through online streams

Average Age: 21

85%

Visit Twitch a few times a day

Time Spent Gaming

Source: Twitch User Survey, VG Market, July 2013

14% 24% 27% 35%

Watch live

streams

Chat withcommunity

Watch videohighlights

Broadcast gameplay

99% 61% 38% 25%

Activities on Twitch

Nearly

1/2spend

20+hours

per weekon Twitch

Engagement Leader

552 mins

.

105 video

s

284 mins

.46

videos 23mins.

12videos

18mins.

4videos

35mins. 4

videos

Source: comScore Video Metrix, August 2013

Minutes/viewer

Videos/viewer

Why do people stream?

FAME, TO SHOW OFF

SELF EXPRESSION

PASSION FOR GAMES

A DESIRE TO SHARE & TEACH

MONEY

Why do people watch games?

ENTERTAINMENT

COMMUNITY

DISCOVERY

● Exciting ● Competitive● Narrative & Story● Witness expertise & feats● Inspiring - “I’d do that too!”

● Personalities of broadcasters, players, commentators

● Social interaction around human nature

eSportsLoL LCS Finals

5 MILLION UNIQUE VIEWERS SITE-WIDE

DoTA 2 International Finals

4.5 MILLION UNIQUE VIEWERS SITE-WIDE

Source: MixPanel, June 2013Source: MixPanel, June 2013

GTA V – Biggest Game Launch Ever

Source: MixPanel, September 2013

Sept 17th – 22nd

3,324,360 Unique Viewers

253 Million+ Minutes Watched

Per User, Over 1.5 Hours Watched

E3 2013 on TwitchJUNE 10 - JUNE 13

9.4 MILLION UNIQUE VIEWERS SITE-WIDE

2+ MILLION UNIQUE VIEWERS, E3 TWITCH STREAM

JUNE 10: BEST DAY

4.3 MILLION UNIQUE VIEWERS

Source: MixPanel, June 2013Source: MixPanel, June 2013

Why does it matter?Massive audience shift in terms of...

• Use of time• Discovery of games• Interaction around games • Buying habits• Center of gravity of games communities• Marketing, PR, Sales• Game life-cycle

A Deep Dive Into The Twitch User

Watching live streams is more entertaining than uploaded videos and connecting via

Facebook

45% of users spend 20-40 hours/week on

Twitch

21% of users spend 20-40 hours/week on YouTube

13% of users spend 20-40 hours/week on Facebook

Source: Twitch User Study, July 2013

Approximately how many hours per week do you spend on each of the following sites?