the wolf pack march 2016 final
TRANSCRIPT
T H E W O L F P A C K S O U T H E R N A F R I C A
F A C T
T H E W O L F P A C K ’ S W O R L D
HOW?
WHAT?
WHY?
THE CIRCLE OF SUCCESS
Those that start here guarantee success
94% of Brands & Companies start here with varied success
T H E W O L F P A C K - W H Y ?
TOGETHER, WE CHANGE BEHAVIOUR
TO GROW BRANDS.
T H E W O L F P A C K S A - H O W ?
Changing Behaviour
Defining Brand Equity
TrainingBrand Stakeholders
Telling the Story
Engaging the Customer
Detailing the Consumer
Motivating Purchase
Targeting the Shopper
Researching the TM
Amplifying Reach Potential
Seeking ROI
Driving Brand Business Bottom Line
Activating Key Influencers
Leveraging Pertinent Media Exciting
the Media
Respecting the Competition
Leveraging the Digital Space
Rewarding Loyalty
Continuously Connecting & Communicating
T H E W O L V E S – W H A T ?
DIRECT TO CONSUMER COMMUNICATION ACTIVATION: strategic brand activation, Key Influencers and Brand Ambassadors, across a spectrum of brands’ DTC channels
TOTAL EVENTING CONCEPT, MANAGEMENT & LOGISTICS: National implementation, logistics, procurement and project process execution
COMMUNICATION ARCHITECTS: PR strategic alignment, brand reputation & crisis management, brand identity and communication ROI management
TELEVISION & RADIO & EVENT PRODUCTION: concept to production - video based education, industrial theatre, corporate training content & AV
SOCIAL & DIGITAL MEDIA: strategy, concept, development, content, implementation, analysis and optimal reach penetration
DESIGN & PRODUCTION: delivery of brand and market-relevant creative solutions – at POP & across all mediums both traditional & digitalMEDIA: strategy, segmentation & planning to procurement and implementation
POS & BRANDED COLLATERAL: sourcing the un source able to create a brand’s powerful impact & presence with their TM
RESEARCH & REPORTING: the tools & the insights - research & reporting in real time, transforming data into statistics into brand management information
BRAND STRATEGY & TRAINING LEADING TO BUSINESS SOLUTIONS:building and developing profitable brands and people with tailored business strategies, insights, growth and solutions
BRANCH OPS WC
BRANCH OPS EC
BRANCH OPS KZN
T H E W O L F P A C K S A - H O W ?
The Wolf Pack is Southern Africa’s first and leading BRAND BEHAVIOUR AGENCY (BBA©) – professionals in brand MARKETING, ADVERTISING and COMMUNICATIONS.
Born out of a collaborative and historic working relationship of over a DECADE, the “individual wolves” share the same business ethos and VALUE SYSTEM. As a BRAND BEHAVIOUR AGENCY we have successfully deconstructed traditional advertising & marketing agency structures and methodologies. The result is an absolute focus on BRAND SUCCESS, and most importantly its primary stakeholder – the CONSUMER.
We address a brand’s entire stakeholder chain from brand custodian (the manufacturer) to end user. In doing so, we amplify a holistic strategy and execution that delivers not only on brand promise and equity, but that drives the business bottom line.
Each Wolf is a MASTER of their respective discipline and contributes to the pack in a way that benefits all aspects of communication, activating and GROWING the brands we have the privilege and HONOUR of working with.
We understand BRAND COMMUNICATION. Our methodology not only involves the strategic unpacking, and analysis thereof, but most critically the execution and implementation, which is both seamless and pertinent. The Wolf Pack is perfectly equipped to CHANGE BEHAVIOUR…
is your brand in need of behavioural evolution?
T H E D E N R U L E S - B R A N D V A L U E S
CREATIVITYRETAINERS
what is that? we are only as good as
our last execution
WE CAN DO what we
propose, we know we
can doAWARDS ARE FOR EGOS NOT BRANDS … and egos are fragile!
WE NEED TO KEEP MOVING
flexibility & malleability
are always the main
ingredients
WE ARE NOT A YES
AGENCY it has to
make sense!
WE ARE YOUR BRAND
PARTNER transparency & sharing is
caring!
THE CHINESE WALL PHILOSOPHY - NO!!
Chinese walls are made out of bamboo! We commit strictly to
a single brand per category.
No competitors allowed
INDIVIDUALS SEEK GLORY …teams seek results
IF IT AIN’T BROKE, BREAK IT! because it
will break sometime and do you want to be there when that happens?
CLIENT SERVICE levels are NOT
directly proportionate to
brand budget
TIME IS MONEY process and traffic do not
slow us down – speed rules
is only brilliant if it yields results for the
brand
S O M E O F O U R V A L U E D B R A N D S
T H A N K Y O U
LOVE YOUR BRAND? WE DO.