the world audiences summitagenda 排程 · presentation mobile marketing and advertising, today and...

THE WORLD AUDIENCES SUMMIT

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61591_OBB_Kantar_Handbook_General_V3.indd 5 19/06/2012 16:45

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18:00Welcome PArtYMeet your fellow Summit attendees at the WET Bar on the W’s 57th floor. While marvelling at the view, you’ll receive a cultural introduction to Hong Kong.

Then, after the party, we’ll whisk you off to a special Welcome Dinner hosted by your local director from the Kantar Media network.

the World Audiences summit tuesdAY 26 June


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排程settinG the stAGe WednesdAY 27 June

09:00set tinG the stAGeRichard Marks, Global CEO, Kantar Media Audiences

Richard outlines our two days together.

09:30Presentation

the end of the diGitAl beGinninGCecilia Yau, Partner: Media, Entertainment & Technology, PwC

Cecilia gives us an exclusive look at the findings from PwC’s latest global Media, Entertainment and Technology study. The presentation will be followed by an opportunity to ask any questions you may have.

10:00Networking break.

Breakfast is served in The Kitchen from 07:00 onwards.


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10:30oPeninG remArKsMandy Pooler, Director, Kantar

Picture the future of mediA WednesdAY 27 June10:40Presentation

2012 mediA Priorities for brAnds in chinAAndrew Carter, President, Investment Management, Group M (China)

10:55Presentation

sWitzerlAnd : At the crossroAds of lAnGuAGes, cultures And mediAManuel Daehler, CEO, MediaPulse (Switzerland)

11:10Presentation

creAtinG A niche for indiAn content AmonGst A GlobAl AudienceBharat Ranga, Chief Content & Creative Officer, Zee International (India)


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11:25QuestionsGet your questions in.


Lunch will be served from 12.45.12:10Panel session

mAPPinG the neW WorldAmerica: Lyle Schwartz, Managing Partner, Implementation Research & Marketplace Analysis, Group M (USA) [Conversation Catalyst]

Europe: John Richard Hewitt, Head of Research, TV2 (Norway)

Asia Pacific: Vivian Tin, Chief Officer – Customer Business Developments, ABS-CBN (Philippines)

Africa: Brenda Wortley, Head of Research & Strategy, dsTV Media Sales (South Africa)


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排程 mAKinG connections WednesdAY 27 June

13:30networking activities

mAKinG connectionsYour chance to explore Hong Kong.

All Summit attendees have signed up to one of three networking activities. Please contact the Summit helpdesk if you have any questions.


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18:30

the World Audiences summit bAnQuetJoin us at the top of Number One Peking Road at Hutong for the 2012 World Audiences Summit Banquet. This award-winning venue was designed to resemble a 21st century version of the Beijing Courtyard houses from which it takes its name. We’ll have the best seats in Hong Kong for the nightly Light Show across the river.

Following our nine-course banquet, we’ll head to the Island to experience the unique sights and sounds of Hong Kong’s nightlife.


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排程 Picture the future of meAsurement thursdAY 28 June

09:00WelcomeRichard Marks, Global CEO, Kantar Media Audiences

09:10oPeninG remArKsKeld Nielsen, Global Business Development Director, Kantar Media Audiences

09:20Presentation

the Auditor’s VieW – WhAt Are clients beinG told?Greg Paul, Principal, R3 (China)

Greg will examine current media auditing trends and practices before discussing how media owners and agencies are being instructed to prioritise and leverage the benefits of a media audit. Finally, he’ll turn his attention to the BRIC countries and the auditing challenges within them. Greg’s presentation will be followed by an opportunity to ask questions.

09:50tHe interview

A tAle of tWo mArKetsJim Macleod, President, BBM (Canada)

Chris O’Hearn, General Manager, Emirates Media Measurement Company (UAE)

Jennie Beck, Global Director, Kantar Media (UK) [Moderator]


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10:20Presentation

You Ain’t seen nothinG Yet?Wouter Quartier, Research Manager, VRT (Belgium)


11:10Presentation

mobile mArKetinG And AdVertisinG, todAY And tomorroW from A creAtiVe PersPectiVeScott Seaborn, Executive Creative Director, XS2

Scott will explore the mobile context and how this new creative media format can be used for storytelling. He’ll provide insights into how best to use the mobile platform for brand building, strategy, insight and innovation – before discussing engaging and contagious mobile content trends. The presentation will include numerous examples and a look at “Mobile in the year 2020 – the future of advertising”.

11:40tHe interview

PriVAcY leGislAtion : Winners And losersGeorge Pappachen, Chief Privacy Officer, Kantar

Helen Katz, SVP Research Director, Starcom MediaVest Group (USA)

Diane Laura, SVP Corporate Marketing, Kantar Media North America (USA)

Lunch will be served from 12.10pm.


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排程 Put tinG PeoPle in the Picture thursdAY 28 June

13:30oPeninG remArKsJean-Michel Portier, Global CEO, Kantar Media

13:40tHe interview

folloW the consumer – one YeAr onOne year on from New York, we meet up with Dr Jeffrey Cole once more. Delving into the big questions, we want to know: what’s changed? What hasn’t? And what are the emerging trends from the most recent global study of the media consumer?

13:50Presentation

sloW tV, fAst numbersOne Boat, One Journey, One event over six days.

Kristian Tolonen, Head of Research, NRK (Norway)

14:10Presentation

tV outside the boXXiaoyan Xu, Deputy Director, Dragon TV (China)

Denis Yu, CIO, CIC (China)


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14:40Presentation

from beiJinG to london – KeePinG the Audience hAPPYJames Holden, Head of Audiences, BBC (UK)

15:00closinG remArKsRichard Marks, Global CEO, Kantar Media Audiences

15:30closeKantar Media Executive Lounge open on eighth floor.


the world audiences summitagenda 排程 · presentation mobile marketing and advertising, today and...

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