the world of lodging. types of lodging businesses level of services – higher price more services...
TRANSCRIPT
Chapter 10The World of Lodging
Types of Lodging BusinessesLevel of services – Higher price more services
1. Full-Service Hotels Higher price, high level of service Large and provide many services
Ex – luggage assistance, restaurants, concierge
Convention Hotel
Sleeping spaces for 200+
Banquet rooms
Exhibit halls
Luxury Hotel
Provides: Highest level of amenities More service and/or personal attention to guests More elegance than typical full-service hotel Elegant room furnishings More public spaces, and technology
Two of the best-known luxury hotels
These hotels charge higher prices to cover their higher level of services
Resort Hotels--caters to the vacationers or leisure
travelerEntertainment
Recreation
Relaxation
Disney Paris Resort
Jackson Hole Resort, Wyoming
Antigua Resort
Extended-Stay Hotel Guests who stay 5 – 29 days
Provides kitchen facilities and more room per suite.
Condominium Hotels
Individually Owned
Time-share Owner
Ritz Carlton Condo HotelWorldmark Resorts
Time-share
OR
2. Limited-Service Properties
Smaller, fewer services
• 1st were called motelso Limited-service
3-4 stories, Inn in name
Fewer serviceso Budget Hotels
Lowest rates and least service Motel 6 – 1st
Specialty AccommodationsConference Centers
Sleeping rooms Meeting rooms Meals
Lodgeso Rooms and housekeeping for those involves in recreational
activity
Bed and Breakfast operationso Offer one-five bedroomso Usually shared bathroomo Private home and home cooked
breakfast
What kinds of institutions provide sleeping accommodations?
How is institutional housing similar to institutional housing?
Why is senior housing a growing area of institution?
Schools, senior housing, hospital, etc….
4. Institutional Housing
Hostelso Shared, sleeping rooms, bathrooms and
kitcheno No linens, toiletries or housekeeping
Campgrounds
Location Center City
1. Near large building and retail stores2. Full – service, limited-service and hostels
Suburban1. Full-service, limited-service, and
specialty
Highway1. Limited-service and budget
hotels
Airport1. Full-service, limited-service and specialty
Resort1. Luxury, full-service, limited-service and
specialty
Ownership and Management-Independent-chains or franchises-
Hotel Chains- multiple unit business with same brand name and ownership
1. Main advantage – brand name ~Brand loyalty
a. Returning guest = benefits2. Another advantage-- Save
moneya. Buy in bulkb. Central reservationsc. Training
Hotel Management – day to day running of hotel1. Management companies – hired by owner
~May or may not be part of the chain, but still get the benefitsof the name…. Ex: Hilton
Affiliation Must meet membership requirements and pay dues
1. Largest – Best Western They provide services much like a chain
a. Marketingb. Managing
Size and Price Size categorized
1. Small: 1-50 rooms2. Midsize: 51-200 rooms3. Large: 201 or more
Price1. 3 -5 categorizes
a. Premier, moderate and budgetb. Luxury, first-class, midrange, economy and budget
Room Rates The price actually changes**** Price range from day to day
Rates for specific situations
Off-season rates
Discounts
• Military
• Seniors
• Travel club members
Lodging Market
Divide by market segments- people with similar needs and wants
Business Conventions and Meetings Leisure Budget Long-stay Special – airlines,
government and military
Target Market and Guest Mixo The process of focusing on the needs of one market segment
**Ex: Bed-and-Breakfast might select leisure travelers looking for a homelike experience.
Lodging and Foodservice
Range from vending machines to full-service restaurants and room service
Meal plans included in rates – resorts Full American Plan
3 meals Modified American Plan
Breakfast and Dinner Continental breakfast European Plan No meals
Lodging Concepts
The whole idea of the lodging property
ThemeTarget MarketDécorAmbianceLevel of Service
Functions and Lodging (group activity )
Each lodging business is unique, yet each one has to perform the same function.
In pairs, choose one of the functions in the lodging industry, get a book, look in the appropriate chapter, skim the chapter and write down 10 interesting facts you learned about that function.
Share your information with the class. Be sure to include something that may be useful
to the class and that may be on your technical skills assessment.