the world wide web 544 million people worldwide are online - 164 million are u.s. users. -nua...

The World Wide Web

• 544 million people worldwide are online - 164 million are U.S. users. -NUA Internet Surveys

• Nearly half of the 115 million adult American employees use the

Internet at work. -US Department of Commerce

• Use of the Internet at work rose from 26% to 42% from August 2000

through September 2001. -US Department of Commerce

• This year, more than 10 billion B2B search queries will be made with

search engines such as Google. -Juniper Media Metrix

Where In The World Are You?

The World Wide Web has evolved into a widespread information

infrastructure greatly enhancing communication and progressing the way

we do business. The web has affected every aspect of business from

marketing to distribution channels, and continues to redevelop all areas of

business. It has become a necessary tool to target and attract prospects,

while retaining current customers.

The Web is growing fast. More people are going online in search of

information at remarkable rates. Your prospective customers could be

searching for you, and will only find your competitors. Now is the time

to put yourself on the map - the world wide web map.

Perceiving Is Believing

In this electronic world where buyers and sellers meet, perception is

your greatest asset.

A website:

• Builds credibility, and elevates status.

• Increases corporate image projected to a vast audience.

• Efficiently introduces new products to the market.

• Puts your audience in control over learning about your company.

• Equally portrays companies of all sizes.

An Investment That Yields Success

To reap the benefits of a website, the site must be strategically developed to

get the appropriate message to the right audience. And this is what we do at

KDS. We aim for more than just eye-catching sites - we focus our efforts on

developing a website that will best communicate the right message to the

target audience.

Key, Direct, & Strategic Marketing

KDS is more than an acronym that’s easily remembered. It is the foundation

of our business supporting all of our marketing solutions.

• Key - help our clients focus on the target audience.

• Direct - find the right way to get the message to the right audience.

• Strategic - develop the proper tools to best communicate the message.

Our approach together with you results in saying the right thing, to the right

people, in the right way, and at the right time.

Custom Built Website Solutions

KDS Marketing strategically develops tailored websites for companies of all

sizes. Our Internet solutions provide a marketing window to your world,

making it easier for your customers and prospects to learn more about your

company, your products and your services – at their convenience.

We combine technological expertise with years of marketing savvy. What’s

more, you’ll find us easy to work with and willing to work within your

budget and time constraints.

The KDS Difference

The message is paramount.

It’s what people will remember about your company and products, and

we make sure it’s on target. Your customers and prospects get the right

message the first time, every time.

You’re in control of the costs.

KDS’ unique pricing structure keeps the costs within your budget. We

put you in control of the development costs to avoid unnecessary design

elements that have no benefit to your site.

Leave it all up to us.

We’ll have you on-line in virtually no time. We have the experience

necessary to handle the whole journey, from concept to go-live, freeing

up your time to focus on your core competencies.

Putting The Client First

Our ultimate goal is helping your company succeed. We take the time

to learn your business, and our customer-centric focus guarantees an

effective website solution that offers value to your company.

We’re committed to helping our clients meet their goals and objectives.

It is their opinion of us that defines our own success. Here’s what some

of our clients have said about us:

Medical

PhotoMedex – a medical device company that concentrates on

marketing lasers to the dermatology industry.

The KDS Web Solution allowed this start-up

company to maintain its tight budget controls

while developing a first-class site. “When I

originally saw the KDS web proposal my

concern was not over the amount, but

would we be getting the high-quality, all

encompassing site we needed for the

amount proposed. To this day I still can’t

believe we got as much as we did, and that

we were on budget and on time.”

Dennis McGrath – CFO, Vice President of Finance and

Administration, PhotoMedex.

www.photomedex.com

Click image to see live version of this site. (Must have live internet connection to view.)

http://www.photomedex.com/

Medical

PhotoMedex site needed to accomplish

several goals:

Create an image that presented the company as a

cutting-edge science and technology based company.

Allow for a high-level investor relations section

including updated stock pricing, SEC filings, et al.

Permit interested doctors to learn more about

this ground breaking technology.

Inform patients about the new technology and

where they can find the doctor nearest them.

Leverage each skin disorder with the product solution. www.photomedex.com




Internet Business

Ensuredmail – a start up internet company specializing in the

only easy-to-use encryption software that protects your email and

attachments with Federally certified encryption software.

www.ensuredmail.com


“When we first met KDS, we had great

product ideas but no coherent marketing

message. We had no brochures, no useful

web site, and no trade show materials. They

created a compelling message for us and all

of the materials that we needed to tell our

story. Even more impressive is the fact that

KDS did not miss a beat when their offices,

with our trade show booth in it, burnt to the

ground only days before our first show.

Their commitment is unbelievable.”

Matt Scarborough - President, Ensuredmail

Real Estate/Management

Keystone Property Group – a rapidly growing real estate development

company, managing over one million square feet of commercial property.

“I wanted to take my business to the next level

through effective marketing. KDS quickly

responded to this goal by using progressive

technologies and creative thinking to develop

a website that met our objectives and exceeded

expectations. We now have a stronger identity

in the market, and a dynamic platform for our

marketing message that surpasses my

competitors’ sites.”

Bill Glazer – President, Keystone Property Groupwww.kpg.biz


Real Estate/Management

Keystone’s website enabled them to meet

their marketing goals and achieve the

following successes:

Establish stronger relationships between Keystone, its

current and prospective tenants and brokers.

Showcase attractive property images as a slide show

built with advanced animation technologies.

Heighten Keystone’s image to further establish a

unique identity in the industry.

www.kpg.biz


http://www.kpg.biz/keystone.swf

Science/Manufacturing

Sterilox – a start up company that markets an exciting and

groundbreaking technology to be used for high-level disinfection

in the medical, food, agricultural, and industrial industries.

“My colleagues and I are extremely pleased

with our website. KDS was invaluable in

that they took the time to understand our

business and our goals. KDS used a

complete team effort, coordinating a large

amount of information from both our US and

UK divisions. They are continually bringing

us new ideas and now handle all of our

marketing projects – not just the website.”

Joe Rafferty – Vice President of Marketing and Sales,

Sterilox Technologies, Inc. www.sterilox.com

Click image to see live version of this site. (Must have live internet

connection to view.)

Science/Manufacturing

Sterilox’s goals were:

Create two separate websites that are connected

for their US and UK divisions.

Develop a platform that would enhance their image,

and could be used as an educational tool.

Create awareness as to what the specific

industry problems are, and how Sterilox can

solve those problems.

Establish credibility by posting success stories

of Sterilox.

www.sterilox.com


Sales

Fusion Sales Partners – a team of top-grade sales professionals

helping world-class companies make the most of their marketplace.

“Our current site was not getting the job done, it

was OK but it just wasn’t as effective as it could

be. After looking at several groups we selected

KDS as they demonstrated that they understood

our business and how to position us on the web.

We now have a site that we can send clients and

prospects to and they can understand what we

do. Without KDS I feel this probably would have

never happened. Not only does KDS “Get It”,

they got it quickly.”

Paul Ceribelli – VP Business Development,

Fusion Sales Partners

www.fusionsalespartners.com


http://www.fusionsalespartners.com/

Entertainment

Fun N’ Jump – an inflatable bounce ride and party equipment

rental company.

“Being a small company we weren’t sure if

we could afford to do a high quality website.

KDS showed us how to manage the costs of

the site allowing us to get the site we wanted

and stay within the budget we had set. And

with all the new products we keep adding, I

don’t know how we would display them all

without having our website complete. I’m

glad we chose KDS to do our site.”

David Harper – President, Fun N’ Jump www.fun-n-jump.com


http://www.fun-n-jump.com/

Building Supplies

Trevdan Building Supply – a regional distributor of building

supplies representing over 60 major manufacturers.

“Growing as rapidly as we have over the past

several years has left us little time to do anything

else other than attend to business, let alone spend

a lot of time trying to develop a website. We knew

we needed a website, but could not afford to

spend the time necessary to properly develop one.

In one short meeting with KDS we were able to

identify what was important to our company and

our customers, a general theme, and KDS took it

from there. What we got back was a website that

exactly fits our needs. It’s clean, it’s simple, yet

thorough, and best of all it was hassle free.”

Tim Kanavy – Vice President, Trevdan Building Supply

www.trevdan.com


Building Supplies

Trevdan’s website goals:

An easy to navigate site.

A way to list all products carried and manufacturers

represented in a simple format.

A site where their customers could download and

print MSDS information eliminating the cost of

mailing MSDS sheets and credit applications.

List all their locations and directions to get there.

• A site that reflects the company’s and industry’s

patriotic support.

www.trevdan.com


KDS Unplugged

Unlike most web developers, we don’t stop there. KDS is your resource

for all of your off-line marketing needs. We employ a dedicated staff of

marketing professionals who combine creative thinking with leading

marketing insight.

To end this presentation, click here:

To continue learning about

KDS and our full-service

marketing approach, click here:

Strategic Planning

A truly successful marketing campaign comes from creative that is

strategically developed. We strongly believe that good creative concepts

are developed from sound marketing, and not the other way around.

• Market Identification & Assessment

• Criteria Development - identifying motivational buying desires

• Product Position Creation - initial brand internal agreement

• Image Translation - adaptation of internal position into external focus

• Customer Image Measurement - selection, refinement and validation

of image

• Icon/Image Usage Treatment - guidelines for consistent brand image use

• Marketing Plan Development

• Marketing Plan Evaluation

Corporate Identity

A well-developed corporate identity is a company’s investment into the

future. We leverage years of marketing experience to create an image

that is unique and strategically presented to the market.

• Name Development & Rationale

• Trademark Availability Research

• Logo Design

• Graphic Element Creation

• Logo Artwork

• Logo Sheets

• Corporate Guidelines & Usage

• Corporate Stationary Design

• Corporate Stationary Implementation

Collateral

We equip your sales force with the tools necessary to attract and bring in

new business. By combining strong creative with content-rich copy, we

develop the most effective marketing message.

• Product Literature - brochures, fact sheets, technical bulletins

• Direct marketing - passive, active, relationship, prospect qualifying

• Educational Programs - university approach, correspondence,

interactive, training materials

• Annual Reports

• Quarterly Reports

• Newsletters - monthly, quarterly, annual

• Point-of-Sale - in-store, on-equipment

• Coop Programs - distributor, retailer, reseller

Marketing Programs

We excel in finding creative ways to build relationships. Our incentive-

based ideas target customers, prospects, and even your own employees to

establish and strengthen all your relationships.

• Distribution Channel Marketing Programs - incentive, rebate, rewards

• Customer Incentive Programs - awards, rebate, coupon, product

• Retail Sales Programs - full line, product specific, growth oriented

• Partnership Programs - annual & quarterly reward, early order, bulk load

• Contest Programs - travel, incentive, earnings

• Sweepstakes - direct, in-direct, pre-qualified

Advertising

Whether it is TV, radio, outdoor, or digital, we research all media to

find the most effective way to deliver your message to the right

audience. We develop advertising concepts with a clear message

and a unique approach.

• Print Ads - verticals, trade, newspaper, element specific, national and

regional consumer, event programs

• Radio - live reads, 20’s, 30’s, 60’s, regional, national and spot buys

• TV - local cable, national cable, national network, 15’s, 30’s, 60’s

• Outdoor - billboards, bulletins, shopping carts, in-store coupon,

public transportation

• Inserts - magazines, newspapers, trade publications

• Onserts - magazines, trade publications

Electronic/Digital Media

Our digital solutions are created using the latest cutting-edge

technologies.

We combine technological expertise with years of marketing savvy to

assure a strategically created high-end solution.

• Website Development - informational, hot links, organizational,

end-user oriented

• Video Creation - still photo, video clips, studio, on-site

• Interactive/Non-Interactive - CD ROM, Computer

Event Management

Our professional staff utilizes visual and structural impact combined with

your marketing message to ensure that your next marketing event delivers

a positive message that will be remembered.

• Trade Shows - booth design and development, display panels, storage,

shipping, inventory

• Show Incentives - concept, execution and delivery

• Meeting Planning - theme development, materials, room reservation,

travel reservation

• Sales Meetings - regional, national, key-note speakers

Strategically Creative Solutions

KDS is a full service marketing communications agency, strategically

developing creative concepts that help your company succeed. Our

website solutions are tailored the same way as all our marketing services,

assuring that you “say the right thing, to the right people, in the right way,

at the right time.”

To learn more about KDS Marketing, visit us on the web at

www.kdsmarketing.com

Or contact us at:

102 Pickering Way, Suite 101

Exton, PA 19341

Phone: 610.594.9950

Fax: 610.594.7755

the world wide web 544 million people worldwide are online - 164 million are u.s. users. -nua...

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