The world’s leading trade fair brand for the automotive service industry

Buenos Aires | Chicago | Dubai | Frankfurt | Istanbul | Jeddah Johannesburg | Kuala Lumpur | Madrid | Mexico City | Moscow New Delhi | Shanghai | St. Petersburg

Join the future of the automotive service industry

Dear exhibitors, visitors, business partners and colleagues,

the automotive industry is changing. Sustainability, urbanisation, connectivity and digitalisation call for new technologies that the industry is not always able to deliver on its own. Suppliers, OEMs and the automotive aftermarket are therefore growing in importance, while the replacement parts and equipment market is also becoming increasingly globalised.

With 14 events in 13 countries, Automechanika is the world’s leading trade fair for the automotive industry. It includes highly international shows in Frankfurt, Dubai and Istanbul, as well as events with a more regional focus, such as Automechanika St. Petersburg. New additions include Chicago and Jeddah. And the Automechanika family will continue to grow. In order to identify new event locations and support our partners’ and customers’ market entry, Messe Frankfurt carries out exhibitor surveys on an annual basis.

Expertly managed organisation and extensive marketing and PR campaigns in close liaison with our partners and customers guarantee the consistently high quality of our events. Every single Automechanika trade fair is a driver of innovation, a trend barometer and intercultural meeting place for the global automotive technology and design community.

Automechanika and its events around the world now stand for some 16,000 exhibitors and 600,000 visitors, as well as 45 years of experience. A proud achievement for which I would like to thank our partners, event managers, industry associations, colleagues and all our customers inproduction, sales and service. Your dedication and loyalty have made theAutomechanika brand an international success story. I do hope you will get connected with us and the automotive future.

Michael JohannesAutomechanika Brand Manager

Get connected

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Founded in Frankfurt in 1971, Automechanika has now been held in a growing number of global locations since 1997. Current dates and further information on all 14 events can be found at automechanika.com

Automechanikaworldwide

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International and regional industry forums

Sustainability

Comparability and quality Transfer of commercial and technological know-how

Who we are and what we stand forThe assets of the Automechanika brand

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International manufacturers and major customers from all over the world

16,000 exhibitors and 600,000 visitors worldwide

Innovation Contacts in more than 160 countries

Transfer of commercial and technological know-how

Who we are and what we stand forThe assets of the Automechanika brand

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Opening doors to important growth marketsWelcome to the USA and to Saudi Arabia

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In 2015, we are staging the first ever Automechanika in Chicago. Exhibitors include leading names such as BMW, Dupont, Schaeffler Group USA Inc, Bosch Automotive Service Solutions, Sonax, Menzerna, NGK Spark Plugs and many more. Which is not surprising: after all, the USA represents one of the largest automotive markets in the world!

The US automotive industry is currently estimated at $300 billion per year. The aftermarket is showing an annual growth rate of 3.4 per cent, with 162,500 garages and workshops offering repairs and services. For global suppliers and spares manu facturers, Chicago is an ideal platform to meet and forge new partnerships with wholesalers, distributors and importers.

Automechanika Chicago is easy to reach from any-where in the world and offers a perfect stepping stone for businesses looking to enter the US market or consolidate existing relationships.

For further information please visit automechanika-chicago.us.messefrankfurt.com

The first Automechanika in Jeddah in 2016 will welcome over 150 exhibitors from more than 20 countries. Alongside Automechanika Dubai, Messe Frankfurt is establishing this as our second event in the Middle East to further open up one of the world’s most lucrative automotive markets.

In 2013 alone, Saudi Arabia imported over one million vehicles at a total value of $20 billion. With a population of just under 30 million, 30 per cent are currently planning to purchase their own vehicle; 7.1 million cars are already on the road.

Demand in spares is growing accordingly: based on $3.8 billion in 2013 and an annual growth rate of 7.7 per cent, the 2018 turnover is estimated at $5.5 billion. It is high time to leverage this market potential. At Automechanika Jeddah, major buyers and decision-makers will come together to network and build valuable connections.

For further information please visit automechanikajeddah.com

NEW NEW

Rahm EmanuelMayor of Chicago

Chicago is an ideal location for the venture because it is centrally located in the U.S. and easily accessible for drive-in attendees and air travel. We look forward to Automechanika Chicago – a new high-calibre event with emphasis on education and innovation.

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Quality speaks for itselfIndustry and association representatives about Automechanika

“Automechanika is synonymous with success in the automotive aftermarket, virtually world-wide. The fair in Frankfurt has a global power of attraction, while the regional events reach

important local players. The quality of the discussions with trade visitors is outstanding. And all of this in a modern and innovative, yet down-to-earth setting, which is perfect for Schaeffler.”

Michael SödingChairman of the Board Schaeffler Automotive Aftermarket GmbH & Co. KG

“ Automechanika is a global industry showcase of the highest standard and we’ve been using it for many years to present our product and service innovations to an inter-

national audience of industry professionals. At the same time, the show offers an excel-lent opportunity to meet our customers and suppliers. Benchmarking is an inevitable part of an event like this and we welcome this as an incentive to continually improve.”

Olaf Henning CEO MAHLE Aftermarket

“Automechanika combines information and communica-tion with a rich and diverse experience. Virtual contacts cannot compete with this attractive combination.

Automechanika offers similar innovative strengths as the exhibiting companies and succeeds every time in presenting a highly relevant trade show and meeting point for the aftermarket, which neither exhibitors nor visitors should want to miss.“

Helmut Ernst ZF Services, Chairman of the Board

“In our opinion, Automechanika is the most important hub for the sector. SATA has been using it as a platform for brand and product presentations for decades. Automechanika is

our most important global trade fair partner and supports us in terms of both strategic business acquisition and long-term customer retention. Particularly striking is the professional working relationship with Automechanika team.”

Albrecht Kruse CEO SATA GmbH & Co. KG

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Quality speaks for itselfIndustry and association representatives about Automechanika

“Automechanika is synonymous with success in the automotive aftermarket, virtually world-wide. The fair in Frankfurt has a global power of attraction, while the regional events reach

important local players. The quality of the discussions with trade visitors is outstanding. And all of this in a modern and innovative, yet down-to-earth setting, which is perfect for Schaeffler.”

Michael SödingChairman of the Board Schaeffler Automotive Aftermarket GmbH & Co. KG

“ Automechanika is a global industry showcase of the highest standard and we’ve been using it for many years to present our product and service innovations to an inter-

national audience of industry professionals. At the same time, the show offers an excel-lent opportunity to meet our customers and suppliers. Benchmarking is an inevitable part of an event like this and we welcome this as an incentive to continually improve.”

Olaf Henning CEO MAHLE Aftermarket

“Automechanika combines information and communica-tion with a rich and diverse experience. Virtual contacts cannot compete with this attractive combination.

Automechanika offers similar innovative strengths as the exhibiting companies and succeeds every time in presenting a highly relevant trade show and meeting point for the aftermarket, which neither exhibitors nor visitors should want to miss.“

Helmut Ernst ZF Services, Chairman of the Board

“In our opinion, Automechanika is the most important hub for the sector. SATA has been using it as a platform for brand and product presentations for decades. Automechanika is

our most important global trade fair partner and supports us in terms of both strategic business acquisition and long-term customer retention. Particularly striking is the professional working relationship with Automechanika team.”

Albrecht KruseCEO SATA GmbH & Co. KG

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“Bosch Automotive Aftermarket provides a wide range of diagnostic and workshop tools, automotive spare parts, workshop concepts and services.

Automechanika is an ideal platform to showcase new products and services. We have had a presence at Automechanika since the early 1970s and are using the trade fair to engage with our customers. As a globally active business, the inter-national profile of the show’s trade visitors is of particular importance to us.”

Dr. Uwe Thomas Chairman of the Board of the Bosch Automotive Aftermarket Division

“Automechanika is the established global brand for high-quality trade exhibitionsfor the automotive industry. In Frankfurt and many other event locations around the

world, Automechanika brings together industry representatives from far and wide. VREI e. V. and its members are proud to support Messe Frankfurt and Automechanika, the leading trade show brand for our industry.”

Thomas Fischer Chairman VREI, Verein Freier Ersatzteilmarkt e. V.

“Automechanika has been a fantastic success for us – so much so that we’ve tripled UK Pavilions in the last three years. We have been extremely impressed with the high

quality of visitors resulting in high number of business leads.“

Mike Hawes Chief Executive at the Society of Motor Manufacturers and Traders (SMMT)

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“Bosch Automotive Aftermarket provides a wide range of diagnostic and workshop tools, automotive spare parts, workshop concepts and services.

Automechanika is an ideal platform to showcase new products and services. We have had a presence at Automechanika since the early 1970s and are using the trade fair to engage with our customers. As a globally active business, the inter-national profile of the show’s trade visitors is of particular importance to us.”

Dr. Uwe Thomas Chairman of the Board of the Bosch Automotive Aftermarket Division

“Automechanika is the established global brand for high-quality trade exhibitionsfor the automotive industry. In Frankfurt and many other event locations around the

world, Automechanika brings together industry representatives from far and wide. VREI e. V. and its members are proud to support Messe Frankfurt and Automechanika, the leading trade show brand for our industry.”

Thomas Fischer Chairman VREI, Verein Freier Ersatzteilmarkt e. V.

“Automechanika has been a fantastic success for us – so much so that we’ve tripled UK Pavilions in the last three years. We have been extremely impressed with the high

quality of visitors resulting in high number of business leads.“

Mike Hawes Chief Executive at the Society of Motor Manufacturers and Traders (SMMT)

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Cooperation brings successStrong partnerships with top international event organisers and industry associations

ACEACE Exhibitions (Al Harithy Company for Exhibitions) is Saudi Arabia’s premier event organiser, having staged more than 500 successful events across the Kingdom, covering a range of industries and sectors.

ACMAACMA represents the interests of India’s automotive component manufacturers. ACMA Automechanika New Delhi is the country’s first trade fair devoted specifically to the auto component industry and was held for the first time in February 2013.

CNAICOThe China National Automotive Industry International Corp (CNAICO) is an integrated state-controlled company that specialises in cross-sector, diversified structures in inter-national trade as well as trade fairs. Since Automechanika first started to hold events in Asia in the late 1990s, CNAICO has been an important partner of Messe Frankfurt.

HANNOVER MESSE InternationalAutomechanika Istanbul is a joint venture with the interna-tional subsidiary of Deutsche Messe Hannover (founded 1981).

IFEMA, Feria de MadridIFEMA is Spain’s largest trade fair organiser with around 80 events per year, including some of the most important shows in specific sectors. Motortec Automechanika Madrid has been held in a two-yearly cycle since 2011.

ITEITE Group plc is a leading British-based organiser of trade exhibitions and conferences, particularly in Russia and other emerging markets. Since 2010, the ITE Group together with Messe Frankfurt have been organising Automechanika Moscow powered by MIMS i.e. MIMS powered by Automechanika Moscow in alternate years.

Matrade, MaiWith the Malaysia External Trade Development Corporation (MATRADE) and the Malaysia Automotive Institute (MAI), Messe Frankfurt has important partners in this region. Together they have been organising Automechanika in Kuala Lumpur since 2003.

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MEMA, SEMA, APRAMEMA (Motor Equipment Manufacturers Association) and SEMA (Specialty Equipment Marketing Association) are two of the largest US automotive industry associations. Together with APRA (Automotive Parts Remanufacturers Association), whose history goes back to the 1940s, they organise PAACE Automechanika Mexico City, which has been held annually since its launch in 1999.

RESTECRESTEC EVENTS is a global event and conference manage-ment company within the RESTEC Group. From offices in St. Petersburg and Moscow, RESTEC EVENTS operates some 350 exhibitions and conferences covering more than 40 industries worldwide.

UBM AdvanstarUBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites.

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Components that show the way forwardFocus areas within the Automechanika brand

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Truck Competence – a clear statement for the commercial vehicle sector For the transport and delivery of goods, smaller and lighter vehicles are becoming increasingly important. Moreover, demand for specialised and more efficient, low-emission goods vehicles is also increasing. Suppliers must adapt to the changing market and offer components that contribute to improved fuel-efficiency. Automechanika brings together a wealth of competence in this field. Our special visitor guide lists exhibitors with expertise in the commercial vehicles sector and the

“Truck Competence” logo makes it easy to find their stands at the event.

Tomorrow’s mobility – driven by alternative powertrainsIn the face of climate change, resource depletion and unstable fuel prices, the development of alternative drives is high on the agenda. Automechanika addresses the topic in its full breadth. In particular, it offers a high-profile platform for the pioneers of e-mobility. In addition to alternative fuels and powertrains, topics such as charging infrastructure, financing, power supply and management, maintenance, repair and training are also covered. Visitors from all over the world come here to find out the latest thinking in innovative mobility concepts that are future-proof as well as practical and affordable.

Training needs – modern technology meets traditional trade The automotive sector continues to represent an attrac-tive career choice for young people. Automechanika provides a comprehensive overview of the wide range of training opportunities in this sector. It gives companies a platform for their recruitment efforts while at the same time offering keen young car enthusiasts a chance to find out more about the industry and make vital first contacts. And, of course, the show also offers excellent opportuni-ties to broaden skills and knowledge, with a range of workshops, certified courses, talks and presentations that combine practical skills and strategic forward thinking.

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Expertise and networkingInternationally acclaimed conference programme

With a wide range of talks, presentations, work-shops and panel discussions, Automechanika events offer an ideal forum for the exchange of information with colleagues and experts. Regardless of its location, Automechanika is a global platform for communicating with target groups from the workshop, service and trade sectors and an indispensable market driver for the automotive industry. Just two examples:

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Expertise and networkingInternationally acclaimed conference programme

With a wide range of talks, presentations, work-shops and panel discussions, Automechanika events offer an ideal forum for the exchange of information with colleagues and experts. Regardless of its location, Automechanika is a global platform for communicating with target groups from the workshop, service and trade sectors and an indispensable market driver for the automotive industry. Just two examples:

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Connected Mobility Conference, Laguna Seca, USA Leading figures from the field of eMobility and iMobility will be meeting in Laguna Seca at the end of October 2015. The conference, organised by Messe Frankfurt, will look at the latest developments and technological innovations in the increasingly important arena of sustainable mobility and intelligent, connected cars.

NextGen Auto International Summit China, ShanghaiThe Chinese automotive industry has been experiencing a period of unprecedented growth. Held since 2012 alongside Automechanika Shanghai, the NextGen Auto International Summit conference focuses on intelligent, lightweight vehicles with alternative powertrains. Auto industry executives, R&D engineers, senior Chinese government repre-sentatives and overseas experts are sharing their insights on China’s journey towards a competitive and sustainable automotive industry.

NEW

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Connected Mobility Conference, Laguna Seca, USA Leading figures from the field of eMobility and iMobility will be meeting in Laguna Seca at the end of October 2015. The conference, organised by Messe Frankfurt, will look at the latest developments and technological innovations in the increasingly important arena of sustainable mobility and intelligent, connected cars.

NextGen Auto International Summit China, ShanghaiThe Chinese automotive industry has been experiencing a period of unprecedented growth. Held since 2012 alongside Automechanika Shanghai, the NextGen Auto International Summit conference focuses on intelligent, lightweight vehicles with alternative powertrains. Auto industry executives, R&D engineers, senior Chinese government repre-sentatives and overseas experts are sharing their insights on China’s journey towards a competitive and sustainable automotive industry.

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Messe Frankfurt against CopyingAn initiative that offers protection against product and brand piracy

In 2006, Messe Frankfurt became the first trade fair organiser in the world to launch an initiative against product and brand piracy. “Messe Frankfurt against Copying” is committed to protecting brands, samples and models during all Automechanika events.

This initiative aims to ensure that exhibitors and visitors are fully informed about the registration and assertion of intellectual property rights. Messe Frankfurt works in close liaison with official bodies and private organisations in the field of protection of intellectual property. In urgent cases, it arranges for legal support on site, and an emergency legal service offers exhibitors free initial advice during the events.

Thankfully, these days, most products and brands are now more effectively protected, for instance through the official registration of property rights. The number of products confiscated by customs has fallen significantly since the start of the initiative.

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Information on patent protection at all Automechanika trade fairs worldwide

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Information on patent protection at all Automechanika trade fairs worldwide

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We keep on growingWe keep on growingMore room for your success – more space for Automechanika Shanghai

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Exhibition space in sqm

220,000

200,000

180,000

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

2004 2008 2012 2014

10,000

92,000

180,000

220,000

The automotive industry is becoming increasingly globalised and this trend is set to continue apace. It is now commonplace for German vehicles to be both manufactured and sold abroad – China is a good example for this. Which makes it even more important for the Automechanika brand to be globally repre-sented, bringing together international manufacturers and major buyers from around the world, as well as creating a local focus in the world’s major growth markets.

Automechanika Shanghai now at a bigger venue Automechanika Shanghai is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Automotive Industry International Corporation (CNAICO). It is the second largest of 14 Automechanika events held in Africa, Asia, Europe and Central and South America. As a result of the continued growth of the show, Automechanika Shanghai 2015 will take place at a larger venue, the National Exhibition and Convention Center in Hongqiao, Puxi, to provide the extra space needed.

For further information please visit automechanika-shanghai.hk.messefrankfurt.com

New venue: National Exhibition and Convention Center in Hongqiao, Puxi

The Shanghai event consistently breaks records in the number of exhibitors, visitors and exhibition space. This strategic move will allow the show to continue to grow and help everyone involved in the automotive industry network, build their brands and generate more business.

Jason CaoSenior General Manager, Messe Frankfurt (HK) Ltd

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All events at a glance.

Visit us on

26. 2 – 1. 3. 2015 New Delhi, India

11 – 14. 3. 2015 Madrid, Spain

19 – 21. 3. 2015 Kuala Lumpur, Malaysia

25 – 27. 3. 2015 St. Petersburg, Russian Federation

9 – 12. 4. 2015 Istanbul, Turkey

24 – 26. 4. 2015 Chicago, IL, United States

6 – 9. 5. 2015 Johannesburg, South Africa

2 – 4. 6. 2015 Dubai, United Arab Emirates

15 – 17. 7. 2015 Mexico City, Mexico

24 – 27. 8. 2015 Moscow, Russian Federation

2 – 5. 12. 2015 Shanghai, China

26 – 28. 1. 2016Jeddah, Saudi Arabia

7 – 10. 4. 2016 Istanbul, Turkey

13 – 17. 9. 2016 Frankfurt am Main, Germany

9 – 12. 11. 2016 Buenos Aires, Argentina

All events at a glance.

Visit us on

26. 2 – 1. 3. 2015 New Delhi, India

11 – 14. 3. 2015 Madrid, Spain

19 – 21. 3. 2015 Kuala Lumpur, Malaysia

25 – 27. 3. 2015 St. Petersburg, Russian Federation

9 – 12. 4. 2015 Istanbul, Turkey

24 – 26. 4. 2015 Chicago, IL, United States

6 – 9. 5. 2015 Johannesburg, South Africa

2 – 4. 6. 2015 Dubai, United Arab Emirates

15 – 17. 7. 2015 Mexico City, Mexico

24 – 27. 8. 2015 Moscow, Russian Federation

2 – 5. 12. 2015 Shanghai, China

26 – 28. 1. 2016Jeddah, Saudi Arabia

7 – 10. 4. 2016 Istanbul, Turkey

13 – 17. 9. 2016 Frankfurt am Main, Germany

9 – 12. 11. 2016 Buenos Aires, Argentina

All supporters at a glance.

All events at a glance.

Messe Frankfurt ExhibitionPostfach 15 02 1060062 Frankfurt am Main, GermanyTel. +49 69 75 75-0 Fax +49 69 75 75-59 08automechanika@messefrankfurt.com www.automechanika.com

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