THE ‘YES IT’S POSSIBLE’

GUIDE TO SMALL BUSINESS

EVERYTHING

Sponsored by Caffeine

1

Shoutout to my Doctor Who people.

• Yes it’s possible to measure how many people came to you after seeing that Ad.

• Yes it’s possible to track how many people bought a gift card after seeing that Ad.

• Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots.

• Yes it’s possible to automate your marketing.

• Yes it’s possible to deliver food at no extra cost.

• Yes it’s possible to remove paper receipts from your life altogether.

• Yes it’s possible to accept payments with your smartphone.

• Yes it’s possible that a disgruntled customer could see a stray rodent in the general area of your shop,

take a picture of it, post it online and set you back a year or two. No there is not a legal way to prevent

this.

• Yes it’s possible to grant wishes in your neighborhood every day.

• Yes it’s possible to get automated refunds on every shipped package that arrives 1 second late.

• Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra

cost.

• Yes it’s possible to make consignment selling a little less stressful.

• Yes it’s possible to be rewarded for being sustainable.

• Yes it’s possible to collaborate with neighbors every day.

3

–Roger Dodger

“As we speak, consumers everywhere need

reminding of just how fat and unattractive they

are.”

Advertising.

4

Advertising

.

“Yes it’s possible to measure how many

people came to you after seeing that Ad.”

5

With FourSquare. FourSquare will show

your Ad to people searching for your

solution in your area. When they click,

you get charged. FourSquare has a cool

little feature they call Check-in. Basically,

they’ve made it fun for people to tell their

friends that they’re at your spot.

Because FourSquare knows when

someone is at your spot, and they know

if they clicked on your Ad, they can tell

you how many people came into your

spot after clicking the Ad. Use average

party size and average order size to

estimate how much revenue the

FourSquare Ad brought in.

6

Advertising

.

“Yes it’s possible to track how many

people bought a gift card after seeing

that Ad.”With Facebook’s Conversion Pixel.

Facebook’s Conversion Pixel is a little

snippet of words and numbers that you

can copy and paste onto your Gift Card

confirmation page. Whenever someone

clicks on an Ad for a gift card and clicks

through to the checkout page, that little

bit of words and numbers is activated.

Facebook can’t tell you exactly how much

the person spent on the Gift Card, but

you’ll know how many people saw the

Facebook Ad, clicked through and

eventually made a purchase.

“Yes it’s possible to target 19 year old

white girls with interests in Yoga and Ugg

Boots.”

Advertising.

7

With Facebook’s Custom

Audience. Facebook lets you

target users

based on location, interests,

gender, education, behavior

and more. When you run an

Ad you can optimize for

website clicks, event

commitments and a few other

goals. Facebook won’t let you

run the Ad if the targeting is

too defined (less than 1,000

users).

“Yes it’s possible to collaborate with

Neighbors every day.”

Advertising.

Why do two businesses collaborate? To

cross-pollinate, share customers. With

Facebook, E-mail, Twitter and Street

signs there’s no reason to go at this

thing all by yourself. I think a lot of

businesses try to be the headline and

forget that they’re just a part of

someone’s larger journey. Take a step

back and share some love. Your online

presence will have more weight and

you’ll reach your neighbor’s fans too. E-

mails also, you have a little space to fit

in a neighbor’s upcoming event.

“Yes it’s possible to

collaborate with Neighbors

every day.”

Advertising.

Why do two businesses collaborate? To

cross pollinate. Share customers. Share

Facebook statuses, add your neighbor’s

event to your e-mail blast this week,

shout them out on the street sign. I

think a lot of businesses try to be the

headline and forget that they’re just a

part of someone’s larger journey. Take

a step back and share some love. Your

page will mean more and you’ll reach

your neighbor’s fans too. E-mails too,

you have a little space to fit in a

neighbor’s upcoming event.

–Big Daddy

Tommy: How long have you delivered food to

Mr. Koufax?

Nazo: I deliver food for six years. Plus, I'm

stripper. But I've gained weight so that's a

problem.

Delivery.

Delivery.

“Yes it’s possible to deliver food at no extra

cost.” “With Caviar or Postmates.

Caviar was recently bought by

Square Payments. These

services let people pay a small

fee to their couriers and

promise timely order delivery

from any restaurant in the area.

Their couriers make good

money - sometimes over $25

an hour. You’ll prepare the

order as you would for any

pick-up patron.https://www.trycaviar.com/

https://postmates.com/

Logistics.

–Oceans Eleven

Rusty: You'd need at least a dozen guys

doing a combination of cons.

Danny: Like what, do you think?

Rusty: Off the top of my head, I'd say

you're looking at a Boeski, a Jim Brown,

a Miss Daisy, two Jethros and a Leon

Spinks, not to mention the biggest Ella

Fitzgerald ever.

The Wolf: That's thirty minutes away.

I'll be there in ten.

–Pulp Fiction

Logistics.

(Shipping)“Yes it’s possible to get automated

refunds on every shipment that arrives 1

second late.”With 71 lbs. Did you know UPS and Fedex

both have policies to fully refund any order

that arrives even a second late, so long as

you claim that refund within 15 days of the

shipment? According to 71 lbs., over $2

Billion in refunds go unclaimed each year.

They’ll track all your orders. If any box is

fashionably late you’ll receive most of the

money back. 71 lbs. keeps a percentage as

well, and in exchange you never keep tabs

on shipping times and always get a

promised refund. https://www.71lbs.com/

Logistics.

(Supplies)

“Yes it’s possible to turn a supply shortage

into an opportunity to support your favorite

teacher at no extra cost.”With Chalkfly. For the office, the break

room or the classroom. Chalkfly has

great deals on anything you’ll need to

manage your business everyday -

notes, snacks, pens and much more.

They’ll let you give 5% of your order

total to a teacher of your choice to

cover out-of-pocket school supply

expenses. Every year teachers spend

over $1,000,000,000 of their own

money on school supplies. http://chalkfly.com/

- Spaceballs

Colonel Sandurz: Try here. Stop.

Dark Helmet: What the hell am I looking at? When does this happen in the movie?

Colonel Sandurz: Now. You're looking at now, sir. Everything that happens now, is

happening now.

Dark Helmet: What happened to then?

Colonel Sandurz: We passed then.

Dark Helmet: When?

Colonel Sandurz: Just now. We're at now now.

Dark Helmet: Go back to then.

Colonel Sandurz: When?

Dark Helmet: Now.

Colonel Sandurz: Now?

Dark Helmet: Now.

Colonel Sandurz: I can't.

Dark Helmet: Why?

Colonel Sandurz: We missed it.

Dark Helmet: When?

Colonel Sandurz: Just now.

Dark Helmet: When will then be now?

Colonel Sandurz: Soon.

Dark Helmet: How soon?

Operations.

Operations.

“Yes it’s possible to build demand for

products in your store before they’re

even available for sale.”With Pinterest. At no cost, you

can post inventory ideas to

Pinterest boards and have

customers share input. You can

even add customers as Board

partners and have them post

ideas. Social Networks are great

for advertising, no doubt, but

don’t put it past a site with many

many million users to play a more

constructive role in your

business.

Operations.

“Yes it’s possible to accept

payments with your smartphone.” With Square. Square Reader is a small

chip that you plug into the earphone port

on your phone. Download the app and

start accepting credit card payments

immediately. Customers can sign and

receive digital receipts right then and

there. Square has a host of other

options like Inventory Reports and iPad

Stands for a more well-rounded

presentation.

https://squareup.com/

Operations.

“Yes it’s possible to make consignment

selling a little less stressful.” With PopinShop. PopinShop

connects brands and boutiques.

Consignment inventory is

organized and ordered all on their

site. The best part may be the

tracking - never worry about

tallying up money owed or

inventory sold. PopinShop prides

itself on being a dating site

between brands looking to get

their product in stores and

boutiques looking to showcase

some jazzy new clothes.https://popinshop.me/

New slides every coffee.

Bill McBridePCR Social

Philadelphia