THE ‘YES IT’S POSSIBLE’

GUIDE TO SMALL BUSINESS

EVERYTHING

Sponsored by Caffeine

1

Shoutout to my Doctor Who people.

• Yes it’s possible to measure how many people came to you after seeing that Ad.

• Yes it’s possible to track how many people bought a gift card after seeing that Ad.

• Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots.

• Yes it’s possible to automate your marketing.

• Yes it’s possible to deliver food at no extra cost.

• Yes it’s possible to remove paper receipts from your life altogether.

• Yes it’s possible to accept payments with your smartphone.

• Yes it’s possible that a disgruntled customer could see a stray rodent in the general area of your shop,

take a picture of it, post it online and set you back a year or two. No there is not a legal way to prevent

this.

• Yes it’s possible to grant wishes in your neighborhood every day.

• Yes it’s possible to get automated refunds on every shipped package that arrives 1 second late.

• Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra

cost.

• Yes it’s possible to make consignment selling a little less stressful.

• Yes it’s possible to be rewarded for being sustainable.

• Yes it’s possible to collaborate with neighbors every day.

3

–Roger Dodger

“As we speak, consumers everywhere need

reminding of just how fat and unattractive they

are.”

Advertising.

4

Advertising

.

“Yes it’s possible to measure how many people came to you after

seeing that Ad.”

5

With FourSquare. FourSquare will show your Ad to people

searching for your solution in your area. When they click, you

get charged. FourSquare has a cool little feature they call

Check-in. Basically, they’ve made it fun for people to tell their

friends that they’re at your spot. Because FourSquare knows

when someone is at your spot, and they know if they clicked

on your Ad, they can tell you how many people came into your

spot after clicking the Ad. Use average party size and average

order size to estimate how much revenue the FourSquare Ad

brought in.

6

Advertising

.

“Yes it’s possible to track how many people bought a gift card

after seeing that Ad.”With Facebook’s Conversion Pixel. Facebook’s

Conversion Pixel is a little snippet of words and

numbers that you can copy and paste onto your Gift

Card confirmation page. Whenever someone clicks on

an Ad for a gift card and clicks through to the checkout

page, that little bit of words and numbers is activated.

Facebook can’t tell you exactly how much the person

spent on the Gift Card, but you’ll know how many

people saw the Facebook Ad, clicked through and

eventually made a purchase.

“Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots.”

Advertising.

7

With Facebook’s Custom Audience. Facebook lets you target users

based on location, interests, gender, education, behavior and more. When you run an Ad you can optimize for website clicks, event commitments and a few other goals. Facebook won’t let you run the Ad if the targeting is too defined (less than 1,000 users

“Yes it’s possible to collaborate with Neighbors every day.”

Advertising.

no reason to go at this thing all by yourself. I think a lot of businesses try to be the headline and forget that they’re just a part of someone’s larger journey. Take a step back and share some love. Your online presence will have more weight and you’l

“Yes it’s possible to collaborate with Neighbors every day.”

Advertising.

mail blast this week, shout them out on the street sign. I think a lot of businesses try to be the headline and forget that they’re just a part of someone’s larger journey. Take a step back and share some love. Your page will mean more and you’ll r

–Big Daddy

Tommy: How long have you delivered food to

Mr. Koufax?

Nazo: I deliver food for six years. Plus, I'm

stripper. But I've gained weight so that's a

problem.

Delivery.

Delivery.

“Yes it’s possible to deliver food at no extra

cost.”

uriers and promise timely order delivery from any restaurant in the area. Their couriers make good money

https://www.trycaviar.com/

https://postmates.com/

Logistics.

–Oceans Eleven

Rusty: You'd need at least a dozen guys doing a

combination of cons.

Danny: Like what, do you think?

Rusty: Off the top of my head, I'd say you're

looking at a Boeski, a Jim Brown, a Miss Daisy,

two Jethros and a Leon Spinks, not to mention

the biggest Ella Fitzgerald ever.

The Wolf: That's thirty minutes away. I'll be there in ten.

–Pulp Fiction

Logistics.

(Shipping)

“Yes it’s possible to get automated refunds on every shipment that arrives 1 second late.”

you claim that refund within 15 days of the shipment? According to 71 lbs., over $2 Billion in refunds go unclaimed each year. They’ll track all your orders. If any box is fashionably late you’ll receive most of the money back. 71 lbs. keeps a percenta

https://www.71lbs.com/

Logistics.

(Supplies)

“Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra cost.”

notes, snacks, pens and much more. They’ll let you give 5% of your order total to a teacher of your choice t

http://chalkfly.com/

- Spaceballs

Colonel Sandurz: Try here. Stop.

Dark Helmet: What the hell am I looking at? When does this happen in the movie?

Colonel Sandurz: Now. You're looking at now, sir. Everything that happens now, is

happening now.

Dark Helmet: What happened to then?

Colonel Sandurz: We passed then.

Dark Helmet: When?

Colonel Sandurz: Just now. We're at now now.

Dark Helmet: Go back to then.

Colonel Sandurz: When?

Dark Helmet: Now.

Colonel Sandurz: Now?

Dark Helmet: Now.

Colonel Sandurz: I can't.

Dark Helmet: Why?

Colonel Sandurz: We missed it.

Dark Helmet: When?

Colonel Sandurz: Just now.

Dark Helmet: When will then be now?

Colonel Sandurz: Soon.

Dark Helmet: How soon?

Operations.

Operations.

“Yes it’s possible to build demand for products in your store before they’re even available for sale.”

ustomers as Board partners and have them post ideas. Social Networks are great for advertising, no doubt, but don’t put it pa

Operations.

“Yes it’s possible to accept payments with your smartphone.”

ing credit card payments immediately. Customers can sign and receive digital receipts right then and there. Square has a host

https://squareup.com/

Operations.

“Yes it’s possible to make consignment selling a little less stressful.”

est part may be the tracking - never worry about tallying up money owed or inventory sold. PopinShop prides itself on being a da

https://popinshop.me/

New slides every coffee.

Bill McBridePCR Social

Philadelphia