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Themes and Messages of the Government of Canada (60-2055a36) Detailed Tables Detailed Tables Themes and Messages of the Government of Canada Themes and Messages of the Government of Canada (60-2055a36) (60-2055a36) Table of Contents Table of Contents Region:.................................................................................................................1 Province:...............................................................................................................2 Urban / Rural............................................................................................................3 Province - Urban/Rural:....................................................................................................4 Census Metropolitan Area:.................................................................................................5 Gender:...............................................................................................................11 Language of Interview:...................................................................................................12 Market:...............................................................................................................13 Telephone Area Code:.................................................................................................... 14 1. Overall, thinking about the future of the country, how would you describe yourself ? (on a scale from 1 extremely pessimistic to 7 extremely optimistic, with 4 being neither optimistic nor pessimistic).......................................................................15 2. Generally speaking, how would you rate the performance of the Government of Canada ? (Please use a 7-point scale where 1 is terrible, 7 is excellent, and the mid-point 4 is neither good nor bad)...................................................................................16 3. And generally-speaking, how much do you trust the Government of Canada ? (Please use a 7-point scale where 1 means no trust at all, 7 means a great deal of trust, and the mid-point 4 means a moderate amount of trust)..........................................................17 4. PROUD SUMMARY TABLE (Rated 5,6 or 7) Now I would like you to tell me how proud you are of each of the following aspects of Canada. ..........18 4. NOT PROUD SUMMARY TABLE (Rated 1,2 or 3) Now I would like you to tell me how proud you are of each of the following aspects of Canada. ......21 4. MEAN SUMMARY TABLE (1= Not at all proud 7= Very proud) Now I would like you to tell me how proud you are of each of the folmeaning aspects of Canada................................................................................................................24 4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 1) Canadian peacekeeping efforts in other countries ?.......................................25 Ipsos-Reid Corporation March 21, 2003 FINAL DATA Filename: THEMES6-F.DOC i

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Page 1: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables

Themes and Messages of the Government of Canada Themes and Messages of the Government of Canada (60-2055a36)(60-2055a36)

Table of ContentsTable of ContentsRegion:................................................................................................................................................................................. 1Province:............................................................................................................................................................................... 2Urban / Rural.......................................................................................................................................................................... 3Province - Urban/Rural:.............................................................................................................................................................. 4Census Metropolitan Area:.......................................................................................................................................................... 5Gender:............................................................................................................................................................................... 11Language of Interview:............................................................................................................................................................. 12Market:................................................................................................................................................................................ 13Telephone Area Code:............................................................................................................................................................. 141. Overall, thinking about the future of the country, how would you describe yourself ? (on a scale from 1 extremely pessimistic to 7 extremely optimistic, with 4 being neither optimistic nor pessimistic).................................................................................................................152. Generally speaking, how would you rate the performance of the Government of Canada ? (Please use a 7-point scale where 1 is terrible, 7 is excellent, and the mid-point 4 is neither good nor bad).....................................................................................................................163. And generally-speaking, how much do you trust the Government of Canada ? (Please use a 7-point scale where 1 means no trust at all, 7 means a great deal of trust, and the mid-point 4 means a moderate amount of trust).............................................................................................174. PROUD SUMMARY TABLE (Rated 5,6 or 7) Now I would like you to tell me how proud you are of each of the following aspects of Canada............184. NOT PROUD SUMMARY TABLE (Rated 1,2 or 3) Now I would like you to tell me how proud you are of each of the following aspects of Canada......214. MEAN SUMMARY TABLE (1= Not at all proud 7= Very proud) Now I would like you to tell me how proud you are of each of the folmeaning aspects of Canada................................................................................................................................................................................ 244. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 1) Canadian peacekeeping efforts in other countries ?...........................................................254. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 2) The way Canada treats poor people and homeless people in this country ?..............................264. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 3) The Canadian legal and court systems ?.........................................................................27

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4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 4) The Canadian Constitution ?.......................................................................................284. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 5) The Canadian Charter of Rights and Freedoms ?..............................................................294. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 6) Canada's Olympic athletes ?.......................................................................................304. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 7) Canada's healthcare system ?.....................................................................................314. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 8) The Canadian environment ?.......................................................................................324. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 9) Canada's economic performance ?...............................................................................334. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 10) Canadian science and technology ?.............................................................................344. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 11) The way Canada treats Aboriginal people ?....................................................................354. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 12) Our differences from the U.S. ?...................................................................................364. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 13) The quality of Canadian goods and services ?................................................................374. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 14) That we are a bilingual country ?.................................................................................384. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 15) That we are a multicultural country ?............................................................................394. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 16) The position Canada takes on international issues such as peace and disarmament ?...............404. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 17) Canada's democratic system of government ?................................................................414. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 18) Canada's social safety net (e.g., employment insurance, old age pensions) ?..........................424. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 19) The way Canada treats all regions of the country ?..........................................................435. DESCRIBES CANADA VERY WELL SUMMARY TABLE (Rated 5,6 or 7) I would like you to tell me how well you think they describe Canada...........445. DOES NOT DESCRIBE CANADA SUMMARY TABLE (Rated 1,2 or 3) I would like you to tell me how well you think they describe Canada..............46

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5. MEAN SUMMARY TABLE (1= Does not describe Canada at all 7= Describes Canada very well) I would like you to tell me how well you think they describe Canada.................................................................................................................................................................... 485. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 1) Democratic ?.....495. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 2) Bilingual ?.........505. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 3) Multicultural ?....515. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 4) Technologically advanced ?........................................................................................................................................................................... 525. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 5) A land of equal opportunity ?........................................................................................................................................................................ 535. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 6) One of the world's most important economies ?.....................................................................................................................................................545. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 7) A major trading nation ?............................................................................................................................................................................... 555. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 8) Independent of the U.S. ?.................................................................................................................................................................................. 565. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 9) A place where the laws apply equally to everyone ?................................................................................................................................................575. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 10) Well-governed ? 585. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 11) A country that tolerates cultural and religious differences ?..................................................................................................................................595. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 12) A country where citizens have a lot in common ?..................................................................................................................................................605. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 13) A country that is open to immigration ?.............................................................................................................................................................. 61Ipsos-Reid Corporation March 21, 2003

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5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 14) Peaceful ?.......625. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 15) Fair ?.............635. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 16) Well-educated ? 645. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 17) Hard-working ?. 656. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................666. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................696. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................716. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................736. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................756. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................776. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................796. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................826. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................846. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................876. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................896. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................916. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................93

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6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................956. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................976. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you........................996. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1016. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1036. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1056. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1076. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1096. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1126. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1146. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1166. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1186. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1206. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1226. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you......................1247. In the past three months, approximately how often have you had contact with the Government of Canada for information or assistance ?..........1268. Thinking about your most recent experience, how did you contact the Government of Canada ?.............................................................1279. And how do you rate the overall quality of the service or information you received ? Please use a 7-point scale where 1 means very poor, 7 means very good and 4 means neither good nor poor..............................................................................................................................12810. YES SUMMARY TABLE: In the past year, have you contacted the Government of Canada for any of the following information or services ?.......129

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10. NO SUMMARY TABLE: In the past year, have you contacted the Government of Canada for any of the following information or services ?........13010. In the past year, have you contacted the Government of Canada for any of the following information or services ? 1) Income Tax Information ?.13110. In the past year, have you contacted the Government of Canada for any of the following information or services ? 2) Business Tax Information ?....................................................................................................................................................................................... 13210. In the past year, have you contacted the Government of Canada for any of the following information or services ? 3) Employment Insurance information ?....................................................................................................................................................................... 13310. In the past year, have you contacted the Government of Canada for any of the following information or services ? 4) Social Insurance Number information ?....................................................................................................................................................................... 13410. In the past year, have you contacted the Government of Canada for any of the following information or services ? 5) Canada Post - customer service ?............................................................................................................................................................................ 13510. In the past year, have you contacted the Government of Canada for any of the following information or services ? 6) Services for Children ?....13610. In the past year, have you contacted the Government of Canada for any of the following information or services ? 7) Old Age Security information ?....................................................................................................................................................................................... 13710. In the past year, have you contacted the Government of Canada for any of the following information or services ? 8) Maternity, parental and sickness benefits information ?................................................................................................................................................13810. In the past year, have you contacted the Government of Canada for any of the following information or services ? 9) Passport services ?........13910. In the past year, have you contacted the Government of Canada for any of the following information or services ? 10) Canada Student Loan information ?....................................................................................................................................................................... 14010. In the past year, have you contacted the Government of Canada for any of the following information or services ? 11) Citizenship applications ?....................................................................................................................................................................................... 14110. In the past year, have you contacted the Government of Canada for any of the following information or services ? 12) Canada Pension Plan information ?....................................................................................................................................................................... 14210. In the past year, have you contacted the Government of Canada for any of the following information or services ? 13) Canada Savings Bonds information ?....................................................................................................................................................................... 14310. In the past year, have you contacted the Government of Canada for any of the following information or services ? 14) Canada Education Savings Grant information ?............................................................................................................................................................... 14410. In the past year, have you contacted the Government of Canada for any of the following information or services ? 15) Canada Firearms Centre information ?....................................................................................................................................................................... 14511. INTERESTED SUMMARY TABLE (Rated 5,6 or 7) How interested would you be in information from the Government of Canada about each of the following issues ?.................................................................................................................................................................14611. NOT INTERESTED SUMMARY TABLE (Rated 1,2 or 3) How interested would you be in information from the Government of Canada about each of the following issues ?............................................................................................................................................................ 14711. MEAN SUMMARY TABLE (7= Very interested 1= Not at all interested) How interested would you be in information from the Government of Canada about each of the following issues ?..........................................................................................................................................148

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11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 1) Healthcare ?...................................................14911. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 2) Education ?....................................................15011. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 3) Taxation ?......................................................15111. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 4) Children's Issues ?...........................................15211. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 5) Seniors' Issues ?.............................................15311. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 6) Aboriginal Issues ?...........................................15411. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 7) Canada's role in world affairs ?............................15511. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 8) The environment and climate change ?..................15611. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 9) Canada's international aid program ?.....................15711. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 10) Programs for small business ?...........................15811. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 11) Creating jobs ?..............................................15911. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 12) Science and technology ?.................................16012. Do you have access to the Internet ?.....................................................................................................................................16113. Have you used the Internet in the past three months ?................................................................................................................16214. YES SUMMARY TABLE For each of the following please answer Yes or No:.....................................................................................16314. NO SUMMARY TABLE For each of the following please answer Yes or No:.......................................................................................16414. For each of the following please answer Yes or No: 1) Do you have any children under the age of 18 years old ?.......................................16514. For each of the following please answer Yes or No: 2) Do you own any stocks or mutual funds ?...........................................................16614. For each of the following please answer Yes or No: 3) Do you do any volunteer work in your community ?...............................................16714. For each of the following please answer Yes or No: 4) Have you spoken at a public meeting in the last year ?...........................................16814. For each of the following please answer Yes or No: 5) Have you contacted an elected representative in the last year ?................................16914. For each of the following please answer Yes or No: 6) Have you called a talk show or written to a newspaper editor in the last year ?..............170

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14. For each of the following please answer Yes or No: 7) Did you vote in the last federal election ?............................................................17115. What age group do you fall into ?.........................................................................................................................................17216. What is the highest level of formal education that you have completed ?.........................................................................................17317. What is your current employment status ?..............................................................................................................................17418. Are you an Aboriginal person (e.g., native Indian from a specific band, Inuit or Metis) ?.......................................................................17519. What is the language you FIRST learned as a child and still understand ?........................................................................................17620. Were you born in Canada ?.................................................................................................................................................17721. Are you a Canadian citizen ?...............................................................................................................................................17822. How long have you lived in Canada ?.....................................................................................................................................17923. Which of the following categories best describes your total household income ?...............................................................................180

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All respondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

British Columbia 791 271 520 477 298 451 340 184 607 191 600 122 66913% 14% 13% 14% 12% 15% 12% 13% 13% 15% 13% 18% 13%

Alberta 579 217 361 342 222 340 239 136 443 136 443 46 53310% 11% 9% 10% 9% 11% 8% 10% 10% 11% 9% 7% 10%

Sask/Man 406 142 264 223 177 260 147 109 297 98 309 43 3637% 7% 7% 7% 7% 8% 5% 8% 6% 8% 7% 6% 7%

Ontario 2268 718 1542 1352 888 1126 1139 487 1780 515 1753 278 199038% 36% 38% 41% 34% 36% 39% 35% 39% 41% 37% 41% 37%

Quebec 1477 465 1012 718 744 642 836 374 1101 191 1284 148 132525% 23% 25% 22% 29% 21% 29% 27% 24% 15% 27% 22% 25%

Atlantic 463 163 299 200 255 265 198 107 355 113 350 40 4228% 8% 7% 6% 10% 9% 7% 8% 8% 9% 7% 6% 8%

Yukon/Terr/Nun 16 7 9 9 7 11 5 6 11 6 10 2 140 0 0 0 0 0 0 0 0 1% 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesProvince:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

British Columbia 791 271 520 477 298 451 340 184 607 191 600 122 66913% 14% 13% 14% 12% 15% 12% 13% 13% 15% 13% 18% 13%

Alberta 579 217 361 342 222 340 239 136 443 136 443 46 53310% 11% 9% 10% 9% 11% 8% 10% 10% 11% 9% 7% 10%

Saskatchewan 244 85 159 135 105 167 77 68 176 51 193 26 2184% 4% 4% 4% 4% 5% 3% 5% 4% 4% 4% 4% 4%

Manitoba 162 58 105 88 72 93 70 41 121 47 115 17 1453% 3% 3% 3% 3% 3% 2% 3% 3% 4% 2% 3% 3%

Ontario 2268 718 1542 1352 888 1126 1139 487 1780 515 1753 278 199038% 36% 38% 41% 34% 36% 39% 35% 39% 41% 37% 41% 37%

Quebec 1477 465 1012 718 744 642 836 374 1101 191 1284 148 132525% 23% 25% 22% 29% 21% 29% 27% 24% 15% 27% 22% 25%

New Brunswick 111 36 75 48 60 59 51 24 87 23 87 11 1002% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Nova Scotia 121 40 81 58 61 73 48 28 92 30 91 11 1102% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Prince Edward Island 111 41 70 53 57 67 44 28 83 33 79 10 1022% 2% 2% 2% 2% 2% 2% 2% 2% 3% 2% 1% 2%

Newfoundland 120 47 73 41 77 66 54 27 93 27 93 9 1112% 2% 2% 1% 3% 2% 2% 2% 2% 2% 2% 1% 2%

Yukon 8 3 5 5 3 6 2 3 5 3 5 1 70 0 0 0 0 0 0 0 0 0 0 0 0

Northwest Territories 7 4 3 4 3 5 2 2 5 3 4 1 60 0 0 0 0 0 0 0 0 0 0 0 0

Nunavut 1 0 1 0 1 1 0 0 1 0 1 0 10 0 0 0 0 0 0 0 0 0 0 0 0

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Urban 4835 1566 3261 2693 2076 2404 2428 1129 3704 967 3866 567 426381% 79% 81% 81% 80% 78% 84% 80% 81% 77% 81% 83% 80%

Rural 1165 418 747 629 515 690 475 275 890 282 883 113 105219% 21% 19% 19% 20% 22% 16% 20% 19% 23% 19% 17% 20%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesProvince - Urban/Rural:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

British Columbia - Urban 696 233 463 421 259 393 303 170 526 164 532 111 58512% 12% 12% 13% 10% 13% 10% 12% 11% 13% 11% 16% 11%

British Columbia - Rural 96 38 57 56 39 58 37 14 82 27 69 11 842% 2% 1% 2% 2% 2% 1% 1% 2% 2% 1% 2% 2%

Alberta - Urban 491 187 304 300 180 281 210 113 378 107 384 43 4488% 9% 8% 9% 7% 9% 7% 8% 8% 9% 8% 6% 8%

Alberta - Rural 88 30 57 42 43 59 29 23 64 29 59 3 851% 2% 1% 1% 2% 2% 1% 2% 1% 2% 1% 0 2%

Saskatchewan - Urban 143 46 97 83 58 97 46 40 103 28 115 16 1272% 2% 2% 2% 2% 3% 2% 3% 2% 2% 2% 2% 2%

Saskatchewan - Rural 101 38 62 53 47 70 31 28 73 22 78 10 902% 2% 2% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2%

Manitoba - Urban 114 42 72 61 51 58 56 26 88 32 82 12 1022% 2% 2% 2% 2% 2% 2% 2% 2% 3% 2% 2% 2%

Manitoba - Rural 49 16 33 27 21 34 14 15 33 15 34 5 441% 1% 1% 1% 1% 1% 0 1% 1% 1% 1% 1% 1%

Ontario - Urban 1924 605 1312 1126 778 926 995 420 1504 412 1512 237 168732% 30% 33% 34% 30% 30% 34% 30% 33% 33% 32% 35% 32%

Ontario - Rural 344 113 231 226 110 200 144 68 276 102 241 41 3036% 6% 6% 7% 4% 6% 5% 5% 6% 8% 5% 6% 6%

Quebec - Urban 1154 347 807 555 588 477 677 284 868 148 1003 117 103219% 17% 20% 17% 23% 15% 23% 20% 19% 12% 21% 17% 19%

Quebec - Rural 324 119 205 164 156 165 159 90 234 43 281 31 2935% 6% 5% 5% 6% 5% 5% 6% 5% 3% 6% 5% 6%

New Brunswick - Urban 111 36 75 48 60 59 51 24 87 23 87 11 1002% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Nova Scotia - Urban 76 25 51 35 40 43 33 18 58 18 58 8 681% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

Nova Scotia - Rural 45 14 31 23 21 30 15 10 35 12 33 3 421% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%

Prince Edward Island - Urban 60 22 37 33 27 34 25 17 43 17 42 7 531% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Prince Edward Island - Rural 52 19 33 21 30 33 18 11 41 15 36 3 491% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%

Newfoundland - Urban 56 19 37 24 32 29 28 13 43 12 45 4 521% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Newfoundland - Rural 63 28 36 16 46 37 26 14 50 15 48 5 591% 1% 1% 0 2% 1% 1% 1% 1% 1% 1% 1% 1%

Yukon/NWT/Nunavut - Urban 11 5 6 7 4 7 3 4 7 4 7 1 100 0 0 0 0 0 0 0 0 0 0 0 0

Yukon/NWT/Nunavut - Rural 5 3 3 2 3 4 1 2 3 2 3 1 40 0 0 0 0 0 0 0 0 0 0 0 0

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

St. John's 40 14 26 17 23 19 20 8 32 8 32 3 361% 1% 1% 0 1% 1% 1% 1% 1% 1% 1% 0 1%

Grand Falls-Windsor 6 2 3 3 3 4 2 1 5 1 5 0 60 0 0 0 0 0 0 0 0 0 0 - 0

Gander 3 1 2 1 1 2 1 1 2 1 2 0 20 0 0 0 0 0 0 0 0 0 0 0 0

Corner Brook 6 2 4 2 4 3 3 2 4 1 5 0 60 0 0 0 0 0 0 0 0 0 0 0 0

Labrador City 3 1 2 1 2 2 1 1 2 1 2 0 30 0 0 0 0 0 0 0 0 0 0 0 0

Charlottetown 49 18 31 28 21 27 21 15 34 15 33 6 431% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Summerside 19 7 12 8 11 12 8 4 15 4 15 2 170 0 0 0 0 0 0 0 0 0 0 0 0

Halifax 46 14 31 24 21 25 20 13 33 11 34 5 401% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Kentville 4 2 2 2 2 2 3 1 4 1 4 0 40 0 0 0 0 0 0 0 0 0 0 0 0

Truro 6 2 4 2 3 4 2 1 5 1 5 0 50 0 0 0 0 0 0 0 0 0 0 0 0

New Glasgow 4 2 2 2 2 3 1 1 3 1 3 1 30 0 0 0 0 0 0 0 0 0 0 0 0

Cape Breton 16 5 11 5 11 9 7 3 13 4 12 1 150 0 0 0 0 0 0 0 0 0 0 0 0

Moncton 20 8 12 7 12 8 12 3 16 3 17 2 180 0 0 0 0 0 0 0 0 0 0 0 0

Saint John 21 7 14 11 9 11 10 4 17 5 17 2 190 0 0 0 0 0 0 0 0 0 0 0 0

Fredericton 17 5 12 9 8 10 7 5 13 4 13 2 160 0 0 0 0 0 0 0 0 0 0 0 0

Bathurst 8 2 6 4 4 5 3 3 5 2 6 0 70 0 0 0 0 0 0 0 0 0 0 0 0

Campbellton 3 1 2 1 2 2 1 1 2 1 2 1 20 0 0 0 0 0 0 0 0 0 0 0 0

Edmundston 5 1 4 2 4 3 3 1 4 1 5 0 50 0 0 0 0 0 0 0 0 0 0 0 0

Matane 4 0 4 2 2 4 0 2 2 2 2 0 40 - 0 0 0 0 - 0 0 0 0 - 0

Rimouski 12 6 6 0 10 4 8 2 10 2 10 0 120 0 0 - 0 0 0 0 0 0 0 - 0

RiviŠre-du-Loup 4 0 4 4 0 2 2 0 4 2 2 0 40 - 0 0 - 0 0 - 0 0 0 - 0

Baie-Comeau 10 8 2 4 6 2 8 0 10 0 10 0 100 0 0 0 0 0 0 - 0 - 0 - 0

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OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoChicoutimi - JonquiŠre 42 16 26 30 12 18 24 12 30 8 34 0 42

1% 1% 1% 1% 0 1% 1% 1% 1% 1% 1% - 1%Alma 4 2 2 4 0 2 2 2 2 0 4 0 4

0 0 0 0 - 0 0 0 0 - 0 - 0Sept-Iles 8 2 6 0 8 6 2 4 2 4 4 2 4

0 0 0 - 0 0 0 0 0 0 0 0 0Quebec 136 30 106 62 72 58 79 30 106 13 123 22 114

2% 2% 3% 2% 3% 2% 3% 2% 2% 1% 3% 3% 2%Saint-Georges 4 0 4 0 4 2 2 0 4 0 4 0 4

0 - 0 - 0 0 0 - 0 - 0 - 0Thetford Mines 2 0 2 0 2 0 2 0 2 0 2 0 2

0 - 0 - 0 - 0 - 0 - 0 - 0Sherbrooke 36 6 30 14 22 20 16 12 24 2 34 6 30

1% 0 1% 0 1% 1% 1% 1% 1% 0 1% 1% 1%Magog 8 4 4 4 4 4 4 6 2 2 6 0 8

0 0 0 0 0 0 0 0 0 0 0 - 0Cowansville 8 6 2 4 4 6 2 0 8 0 8 2 6

0 0 0 0 0 0 0 - 0 - 0 0 0Victoriaville 4 2 2 4 0 4 0 4 0 0 4 2 2

0 0 0 0 - 0 - 0 - - 0 0 0Trois-RiviŠres 25 2 23 12 14 12 13 12 13 14 12 4 21

0 0 1% 0 1% 0 0 1% 0 1% 0 1% 0Shawinigan 13 0 13 7 6 7 6 5 8 2 11 0 13

0 - 0 0 0 0 0 0 0 0 0 - 0Drummondville 11 4 7 6 5 11 0 2 9 2 9 2 9

0 0 0 0 0 0 - 0 0 0 0 0 0Granby 2 0 2 0 2 2 0 0 2 0 2 0 2

0 - 0 - 0 0 - - 0 - 0 - 0Saint-Hyacinthe 9 2 7 7 2 0 9 0 9 0 9 0 9

0 0 0 0 0 - 0 - 0 - 0 - 0Sorel 9 4 5 4 5 4 5 0 9 0 9 0 9

0 0 0 0 0 0 0 - 0 - 0 - 0Joliette 12 4 8 4 8 0 12 0 12 0 12 0 12

0 0 0 0 0 - 0 - 0 - 0 - 0Saint-Jean-sur-Richelieu 16 6 10 8 8 4 12 4 12 0 16 2 14

0 0 0 0 0 0 0 0 0 - 0 0 0Montreal 684 217 467 341 339 263 421 166 518 85 600 67 615

11% 11% 12% 10% 13% 9% 15% 12% 11% 7% 13% 10% 12%Salaberry-de-Valleyfield 5 2 3 5 0 0 5 0 5 0 5 0 5

0 0 0 0 - - 0 - 0 - 0 - 0Val-d'Or 2 0 2 2 0 0 2 0 2 0 2 0 2

0 - 0 0 - - 0 - 0 - 0 - 0Rouyn-Noranda 6 2 4 2 4 6 0 4 2 0 6 0 6

0 0 0 0 0 0 - 0 0 - 0 - 0Cornwall 8 5 3 5 3 0 8 3 5 3 5 0 8

0 0 0 0 0 - 0 0 0 0 0 - 0Hawkesbury 3 0 3 0 3 3 0 0 3 0 3 0 3

0 - 0 - 0 0 - - 0 - 0 - 0Ottawa - Hull 224 76 148 136 88 114 110 42 182 37 187 32 192

4% 4% 4% 4% 3% 4% 4% 3% 4% 3% 4% 5% 4%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoBrockville 8 0 8 6 3 3 5 0 8 3 6 3 6

0 - 0 0 0 0 0 - 0 0 0 0 0Kingston 40 8 29 19 21 23 15 14 26 8 32 5 35

1% 0 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%Belleville 28 5 23 19 6 13 15 0 28 8 20 3 25

0 0 1% 1% 0 0 1% - 1% 1% 0 0 0Cobourg 4 0 4 4 0 0 4 0 4 0 4 0 4

0 - 0 0 - - 0 - 0 - 0 - 0Port Hope 3 0 3 3 0 0 3 0 3 0 3 0 3

0 - 0 0 - - 0 - 0 - 0 - 0Peterborough 34 11 23 26 8 20 14 8 26 12 22 3 31

1% 1% 1% 1% 0 1% 0 1% 1% 1% 0 0 1%Lindsay 17 5 12 9 8 9 8 3 14 6 11 0 17

0 0 0 0 0 0 0 0 0 0 0 - 0Oshawa 39 13 26 23 17 14 25 11 28 9 30 0 39

1% 1% 1% 1% 1% 0 1% 1% 1% 1% 1% - 1%Toronto 855 265 587 559 290 408 447 195 660 181 674 122 733

14% 13% 15% 17% 11% 13% 15% 14% 14% 15% 14% 18% 14%Hamilton 151 29 119 74 72 65 86 28 123 36 115 12 139

3% 1% 3% 2% 3% 2% 3% 2% 3% 3% 2% 2% 3%St. Catharines - Niagara 76 18 58 30 37 28 48 11 65 8 68 8 68

1% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1%Kitchener 83 34 49 47 36 43 39 23 60 24 58 14 69

1% 2% 1% 1% 1% 1% 1% 2% 1% 2% 1% 2% 1%Brantford 26 8 18 14 12 17 9 8 18 3 23 0 26

0 0 0 0 0 1% 0 1% 0 0 0 - 0Woodstock 6 3 3 3 3 3 3 3 3 3 3 0 6

0 0 0 0 0 0 0 0 0 0 0 - 0Tillsonburg 3 3 0 3 0 0 3 0 3 0 3 0 3

0 0 - 0 - - 0 - 0 - 0 - 0Simcoe 8 3 5 8 0 6 3 3 5 3 6 0 8

0 0 0 0 - 0 0 0 0 0 0 - 0Guelph 17 8 9 14 3 11 6 9 8 8 9 3 14

0 0 0 0 0 0 0 1% 0 1% 0 0 0Stratford 3 3 0 0 3 3 0 3 0 3 0 3 0

0 0 - - 0 0 - 0 - 0 - 0 -London 84 35 49 49 35 49 35 16 68 25 59 14 70

1% 2% 1% 1% 1% 2% 1% 1% 1% 2% 1% 2% 1%Chatham 25 13 12 15 11 3 22 0 25 0 25 5 20

0 1% 0 0 0 0 1% - 1% - 1% 1% 0Leamington 12 3 9 4 8 6 6 4 8 0 12 0 12

0 0 0 0 0 0 0 0 0 - 0 - 0Windsor 62 8 54 31 31 24 38 11 51 8 54 11 51

1% 0 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1%Sarnia 16 5 11 13 3 13 3 0 16 4 12 0 16

0 0 0 0 0 0 0 - 0 0 0 - 0Owen Sound 6 3 3 3 3 3 3 0 6 3 3 0 6

0 0 0 0 0 0 0 - 0 0 0 - 0Barrie 38 24 14 26 12 19 19 8 30 8 30 0 38

1% 1% 0 1% 0 1% 1% 1% 1% 1% 1% - 1%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoOrillia 8 3 5 5 3 3 5 3 5 3 5 0 8

0 0 0 0 0 0 0 0 0 0 0 - 0Midland 15 3 13 3 12 3 12 3 12 3 12 3 12

0 0 0 0 0 0 0 0 0 0 0 0 0North Bay 12 3 9 0 12 10 3 0 12 3 9 3 9

0 0 0 - 0 0 0 - 0 0 0 0 0Sudbury 15 5 10 7 8 6 9 7 8 3 13 0 15

0 0 0 0 0 0 0 0 0 0 0 - 0Elliot Lake 3 0 3 3 0 3 0 3 0 3 0 0 3

0 - 0 0 - 0 - 0 - 0 - - 0Timmins 11 5 6 9 3 5 6 5 6 3 9 0 11

0 0 0 0 0 0 0 0 0 0 0 - 0Sault Ste. Marie 22 6 17 11 11 11 11 3 19 5 17 3 19

0 0 0 0 0 0 0 0 0 0 0 0 0Thunder Bay 45 10 34 26 19 18 27 6 39 6 39 3 42

1% 1% 1% 1% 1% 1% 1% 0 1% 0 1% 0 1%Kenora 3 3 0 3 0 3 0 0 3 0 3 0 3

0 0 - 0 - 0 - - 0 - 0 - 0Winnipeg 96 33 63 52 42 50 46 22 74 29 67 11 85

2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 2% 2%Portage la Prairie 1 0 0 0 0 1 0 0 0 1 0 0 1

0 0 0 0 0 0 - 0 0 0 - - 0Brandon 6 2 4 3 3 2 4 1 5 2 4 1 5

0 0 0 0 0 0 0 0 0 0 0 0 0Thompson 3 2 1 2 1 2 2 2 2 0 3 0 3

0 0 0 0 0 0 0 0 0 0 0 - 0Regina 48 15 32 32 15 33 15 12 36 8 39 8 39

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%Yorkton 5 3 3 3 2 4 2 2 3 1 4 0 5

0 0 0 0 0 0 0 0 0 0 0 - 0Moose Jaw 11 4 8 5 6 7 4 3 8 2 9 0 11

0 0 0 0 0 0 0 0 0 0 0 0 0Swift Current 5 0 5 4 1 4 2 2 4 1 4 1 4

0 0 0 0 0 0 0 0 0 0 0 0 0Saskatoon 56 15 41 28 28 37 19 15 41 11 45 3 53

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%North Battleford 6 3 3 4 2 4 2 1 5 2 4 0 6

0 0 0 0 0 0 0 0 0 0 0 0 0Prince Albert 9 4 5 4 5 6 3 4 5 3 6 2 6

0 0 0 0 0 0 0 0 0 0 0 0 0Estevan 3 0 3 2 1 3 0 1 2 1 2 1 2

0 0 0 0 0 0 0 0 0 0 0 0 0Medicine Hat 8 3 5 1 7 5 3 1 7 1 7 1 7

0 0 0 0 0 0 0 0 0 0 0 0 0Lethbridge 20 7 13 7 13 14 5 5 14 4 15 1 18

0 0 0 0 0 0 0 0 0 0 0 0 0Calgary 179 70 109 133 43 98 81 55 124 43 136 16 163

3% 4% 3% 4% 2% 3% 3% 4% 3% 3% 3% 2% 3%Red Deer 14 10 4 11 3 6 8 4 10 3 11 1 12

0 0 0 0 0 0 0 0 0 0 0 0 0

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

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SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoCamrose 3 3 0 3 0 3 0 1 1 0 3 0 3

0 0 - 0 - 0 - 0 0 - 0 - 0Edmonton 187 71 116 99 84 117 70 35 152 41 145 17 170

3% 4% 3% 3% 3% 4% 2% 2% 3% 3% 3% 2% 3%Lloydminster 9 2 8 4 4 5 4 0 9 2 7 1 8

0 0 0 0 0 0 0 - 0 0 0 0 0Grand Centre 3 1 1 3 0 3 0 1 1 0 3 0 3

0 0 0 0 - 0 - 0 0 - 0 - 0Grande Prairie 10 3 7 6 3 4 6 3 7 1 9 0 10

0 0 0 0 0 0 0 0 0 0 0 - 0Wood Buffalo 9 7 1 6 3 1 7 0 9 1 7 0 9

0 0 0 0 0 0 0 - 0 0 0 - 0Wetaskiwin 3 1 1 1 1 3 0 1 1 3 0 0 3

0 0 0 0 0 0 - 0 0 0 - - 0Cranbrook 8 6 2 6 2 8 0 4 4 2 6 2 6

0 0 0 0 0 0 - 0 0 0 0 0 0Penticton 6 4 2 6 0 6 0 2 4 2 4 0 6

0 0 0 0 - 0 - 0 0 0 0 - 0Kelowna 23 11 12 16 8 9 14 6 17 2 21 0 23

0 1% 0 0 0 0 0 0 0 0 0 - 0Vernon 9 2 8 8 2 4 6 4 6 6 4 4 6

0 0 0 0 0 0 0 0 0 0 0 1% 0Kamloops 20 9 12 14 6 18 2 6 14 5 16 2 18

0 0 0 0 0 1% 0 0 0 0 0 0 0Chilliwack 18 12 6 12 6 14 4 0 18 2 16 6 12

0 1% 0 0 0 0 0 - 0 0 0 1% 0Abbotsford 20 8 13 8 13 4 17 6 15 4 17 0 20

0 0 0 0 0 0 1% 0 0 0 0 - 0Vancouver 390 123 267 248 132 217 172 88 301 84 306 60 329

6% 6% 7% 7% 5% 7% 6% 6% 7% 7% 6% 9% 6%Victoria 65 21 44 39 23 28 37 19 45 21 44 16 49

1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 2% 1%Duncan 10 2 8 4 6 6 4 2 8 0 10 0 10

0 0 0 0 0 0 0 0 0 - 0 - 0Nanaimo 18 10 8 10 8 12 6 6 12 10 8 4 14

0 1% 0 0 0 0 0 0 0 1% 0 1% 0Port Alberni 2 0 2 2 0 2 0 2 0 2 0 2 0

0 - 0 0 - 0 - 0 - 0 - 0 -Courtenay 18 2 16 4 14 14 4 0 18 4 14 4 14

0 0 0 0 1% 0 0 - 0 0 0 1% 0Campbell River 4 2 2 2 2 2 2 0 4 0 4 0 4

0 0 0 0 0 0 0 - 0 - 0 - 0Powell River 2 0 2 2 0 2 0 0 2 0 2 0 2

0 - 0 0 - 0 - - 0 - 0 - 0Williams Lake 14 6 8 8 6 8 6 0 14 0 14 0 14

0 0 0 0 0 0 0 - 0 - 0 - 0Quesnel 6 2 4 2 4 6 0 2 4 2 4 0 6

0 0 0 0 0 0 - 0 0 0 0 - 0Prince Rupert 4 0 4 2 0 2 2 0 4 0 4 0 4

0 - 0 0 - 0 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesCensus Metropolitan Area:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoKitimat 4 0 4 4 0 2 2 2 2 2 2 2 2

0 - 0 0 - 0 0 0 0 0 0 0 0Terrace 6 4 2 6 0 2 4 0 6 0 6 0 6

0 0 0 0 - 0 0 - 0 - 0 - 0Prince George 18 4 14 10 9 12 7 6 13 4 14 0 18

0 0 0 0 0 0 0 0 0 0 0 - 0Dawson Creek 10 2 8 4 6 10 0 4 6 4 6 0 10

0 0 0 0 0 0 - 0 0 0 0 - 0Fort St. John 4 2 2 4 0 4 0 2 2 2 2 0 4

0 0 0 0 - 0 - 0 0 0 0 - 0Whitehorse 7 3 4 4 3 5 2 2 5 3 4 1 6

0 0 0 0 0 0 0 0 0 0 0 0 0Yellowknife 3 2 2 2 1 2 1 1 2 1 3 0 3

0 0 0 0 0 0 0 0 0 0 0 0 0Not in a CMA/Unknown 1252 447 805 615 610 728 523 302 949 296 954 126 1126

21% 23% 20% 18% 24% 24% 18% 22% 21% 24% 20% 18% 21%

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Page 19: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesGender:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Male 2901 938 1957 1736 1139 1462 1436 785 2113 651 2250 380 251848% 47% 49% 52% 44% 47% 49% 56% 46% 52% 47% 56% 47%

Female 3099 1046 2050 1586 1452 1633 1467 618 2481 598 2499 300 279752% 53% 51% 48% 56% 53% 51% 44% 54% 48% 53% 44% 53%

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Page 20: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesLanguage of Interview:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

English 4663 1555 3100 2697 1895 2526 2134 1079 3584 1095 3568 567 409678% 78% 77% 81% 73% 82% 74% 77% 78% 88% 75% 83% 77%

French 1337 429 908 625 696 568 769 325 1010 154 1181 114 121922% 22% 23% 19% 27% 18% 26% 23% 22% 12% 25% 17% 23%

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Page 21: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesMarket:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

BC 791 271 520 477 298 451 340 184 607 191 600 122 66913% 14% 13% 14% 12% 15% 12% 13% 13% 15% 13% 18% 13%

AB 579 217 361 342 222 340 239 136 443 136 443 46 53310% 11% 9% 10% 9% 11% 8% 10% 10% 11% 9% 7% 10%

SK 244 85 159 135 105 167 77 68 176 51 193 26 2184% 4% 4% 4% 4% 5% 3% 5% 4% 4% 4% 4% 4%

MB 162 58 105 88 72 93 70 41 121 47 115 17 1453% 3% 3% 3% 3% 3% 2% 3% 3% 4% 2% 3% 3%

ON 2268 718 1542 1352 888 1126 1139 487 1780 515 1753 278 199038% 36% 38% 41% 34% 36% 39% 35% 39% 41% 37% 41% 37%

PQ 1477 465 1012 718 744 642 836 374 1101 191 1284 148 132525% 23% 25% 22% 29% 21% 29% 27% 24% 15% 27% 22% 25%

NB 111 36 75 48 60 59 51 24 87 23 87 11 1002% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2%

NFLD 120 47 73 41 77 66 54 27 93 27 93 9 1112% 2% 2% 1% 3% 2% 2% 2% 2% 2% 2% 1% 2%

NS 121 40 81 58 61 73 48 28 92 30 91 11 1102% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

PEI 111 41 70 53 57 67 44 28 83 33 79 10 1022% 2% 2% 2% 2% 2% 2% 2% 2% 3% 2% 1% 2%

YK/NWT/NT 16 7 9 9 7 11 5 6 11 6 10 2 140 0 0 0 0 0 0 0 0 1% 0 0 0

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Page 22: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed TablesTelephone Area Code:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

BC Area Code 250 346 123 222 196 144 203 143 86 260 93 252 51 2956% 6% 6% 6% 6% 7% 5% 6% 6% 7% 5% 7% 6%

BC Area Code 604 445 148 298 282 154 248 197 98 348 97 348 71 3747% 7% 7% 8% 6% 8% 7% 7% 8% 8% 7% 11% 7%

AB Area Code 403 286 107 179 183 99 163 122 82 203 72 214 24 2625% 5% 4% 5% 4% 5% 4% 6% 4% 6% 5% 4% 5%

AB Area Code 780 293 111 183 159 124 177 117 54 239 64 229 22 2715% 6% 5% 5% 5% 6% 4% 4% 5% 5% 5% 3% 5%

SK Area Code 306 244 85 159 135 105 167 77 68 176 51 193 26 2184% 4% 4% 4% 4% 5% 3% 5% 4% 4% 4% 4% 4%

MB Area Code 204 162 58 105 88 72 93 70 41 121 47 115 17 1453% 3% 3% 3% 3% 3% 2% 3% 3% 4% 2% 3% 3%

ON Area Code 416 487 133 354 311 170 222 266 115 372 110 377 87 4008% 7% 9% 9% 7% 7% 9% 8% 8% 9% 8% 13% 8%

ON Area Code 519 476 179 297 277 196 261 215 105 370 116 359 67 4098% 9% 7% 8% 8% 8% 7% 7% 8% 9% 8% 10% 8%

ON Area Code 613 336 103 231 199 135 172 162 57 279 77 259 41 2966% 5% 6% 6% 5% 6% 6% 4% 6% 6% 5% 6% 6%

ON Area Code 705 271 92 179 153 116 150 121 72 200 73 198 21 2505% 5% 4% 5% 4% 5% 4% 5% 4% 6% 4% 3% 5%

ON Area Code 807 63 24 40 36 27 31 32 8 55 11 52 3 611% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%

ON Area Code 905 634 187 442 375 245 291 343 129 505 127 507 59 57511% 9% 11% 11% 9% 9% 12% 9% 11% 10% 11% 9% 11%

QC Area Code 418 357 98 259 176 175 169 188 87 268 47 311 35 3206% 5% 6% 5% 7% 5% 6% 6% 6% 4% 7% 5% 6%

QC Area Code 450 474 196 278 237 230 192 282 126 349 46 427 38 4368% 10% 7% 7% 9% 6% 10% 9% 8% 4% 9% 6% 8%

QC Area Code 514 382 100 282 177 203 132 250 72 310 58 324 44 3366% 5% 7% 5% 8% 4% 9% 5% 7% 5% 7% 6% 6%

QC Area Code 819 264 72 192 127 136 149 115 89 175 41 223 32 2324% 4% 5% 4% 5% 5% 4% 6% 4% 3% 5% 5% 4%

ATL Area Code 506 111 36 75 48 60 59 51 24 87 23 87 11 1002% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2%

ATL Area Code 709 120 47 73 41 77 66 54 27 93 27 93 9 1112% 2% 2% 1% 3% 2% 2% 2% 2% 2% 2% 1% 2%

ATL Area Code 902 232 81 151 112 118 140 92 57 175 62 170 21 2114% 4% 4% 3% 5% 5% 3% 4% 4% 5% 4% 3% 4%

TERR Area Code 867 16 7 9 9 7 11 5 6 11 6 10 2 140 0 0 0 0 0 0 0 0 1% 0 0 0

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Page 23: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables1. Overall, thinking about the future of the country, how would you describe yourself ? (on a scale from 1 extremely pessimistic to 7 extremely optimistic, with 4 being neither optimistic nor pessimistic)

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Extremely optimistic 541 155 386 233 299 270 271 114 427 118 423 50 4919% 8% 10% 7% 12% 9% 9% 8% 9% 9% 9% 7% 9%

(6) 1034 353 682 652 365 597 437 288 746 276 758 142 89017% 18% 17% 20% 14% 19% 15% 21% 16% 22% 16% 21% 17%

(5) 1756 584 1169 1045 685 944 812 437 1319 328 1428 195 156129% 29% 29% 31% 26% 30% 28% 31% 29% 26% 30% 29% 29%

(4) Neither Optimistic nor Pessimistic 1778 583 1193 930 824 818 959 356 1420 299 1476 158 161830% 29% 30% 28% 32% 26% 33% 25% 31% 24% 31% 23% 30%

(3) 463 153 310 262 196 259 204 118 345 111 352 68 3958% 8% 8% 8% 8% 8% 7% 8% 8% 9% 7% 10% 7%

(2) 176 64 112 91 84 83 92 47 129 55 121 22 1533% 3% 3% 3% 3% 3% 3% 3% 3% 4% 3% 3% 3%

(1) Extremely pessimistic 201 78 120 96 98 103 96 40 161 54 147 39 1623% 4% 3% 3% 4% 3% 3% 3% 4% 4% 3% 6% 3%

Don't know/Refused 52 15 37 12 39 20 32 5 47 8 43 6 451% 1% 1% 0 2% 1% 1% 0 1% 1% 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Optimistic (Top3Box) 3331 1092 2236 1930 1349 1811 1520 839 2492 722 2609 387 294256% 55% 56% 58% 52% 59% 52% 60% 54% 58% 55% 57% 55%

Neither (MidBox) 1778 583 1193 930 824 818 959 356 1420 299 1476 158 161830% 29% 30% 28% 32% 26% 33% 25% 31% 24% 31% 23% 30%

Pessimistic (Low3Box) 840 295 542 449 378 446 392 204 636 220 620 130 71014% 15% 14% 14% 15% 14% 13% 15% 14% 18% 13% 19% 13%

STATISTICS (1= Extremely pessimistic 7= Extremely optimistic)

Mean 4.68 4.63 4.70 4.70 4.65 4.72 4.64 4.73 4.66 4.69 4.68 4.59 4.69Standard Deviation 1.4 1.4 1.4 1.3 1.4 1.4 1.4 1.3 1.4 1.5 1.3 1.5 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 24: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables2. Generally speaking, how would you rate the performance of the Government of Canada ? (Please use a 7-point scale where 1 is terrible, 7 is excellent, and the mid-point 4 is neither good nor bad)

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Excellent 192 42 150 62 124 84 109 21 171 37 155 21 1723% 2% 4% 2% 5% 3% 4% 2% 4% 3% 3% 3% 3%

(6) 406 127 280 230 170 224 183 104 302 111 295 56 3507% 6% 7% 7% 7% 7% 6% 7% 7% 9% 6% 8% 7%

(5) 1364 436 922 813 533 715 649 350 1013 295 1067 145 121723% 22% 23% 24% 21% 23% 22% 25% 22% 24% 22% 21% 23%

(4) Neither good nor bad 1983 644 1339 985 971 944 1039 391 1592 297 1686 172 181033% 32% 33% 30% 37% 30% 36% 28% 35% 24% 36% 25% 34%

(3) 956 327 626 572 367 508 445 237 719 225 731 115 84116% 16% 16% 17% 14% 16% 15% 17% 16% 18% 15% 17% 16%

(2) 574 230 344 373 194 328 246 194 380 153 421 76 49810% 12% 9% 11% 7% 11% 8% 14% 8% 12% 9% 11% 9%

(1) Terrible 510 173 337 280 223 283 227 104 405 131 379 93 4178% 9% 8% 8% 9% 9% 8% 7% 9% 10% 8% 14% 8%

Don't know/Refused 15 5 10 7 8 10 5 2 11 0 15 2 110 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Excellent (Top3Box) 1962 605 1352 1105 828 1022 940 476 1487 443 1517 222 173833% 31% 34% 33% 32% 33% 32% 34% 32% 35% 32% 33% 33%

Neither (MidBox) 1983 644 1339 985 971 944 1039 391 1592 297 1686 172 181033% 32% 33% 30% 37% 30% 36% 28% 35% 24% 36% 25% 34%

Terrible (Low3Box) 2040 731 1306 1225 784 1119 918 535 1504 509 1531 284 175634% 37% 33% 37% 30% 36% 32% 38% 33% 41% 32% 42% 33%

STATISTICS (1= Terrible 7= Excellent)

Mean 3.85 3.75 3.90 3.79 3.93 3.81 3.90 3.77 3.88 3.76 3.88 3.66 3.88Standard Deviation 1.4 1.4 1.4 1.4 1.5 1.5 1.4 1.4 1.4 1.6 1.4 1.6 1.4Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 25: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables3. And generally-speaking, how much do you trust the Government of Canada ? (Please use a 7-point scale where 1 means no trust at all, 7 means a great deal of trust, and the mid-point 4 means a moderate amount of trust)

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Great deal of trust 253 65 189 87 162 89 164 36 217 42 211 21 2324% 3% 5% 3% 6% 3% 6% 3% 5% 3% 4% 3% 4%

(6) 509 144 365 282 224 271 238 110 399 120 389 64 4458% 7% 9% 8% 9% 9% 8% 8% 9% 10% 8% 9% 8%

(5) 1024 323 698 607 399 557 467 264 760 190 834 83 93917% 16% 17% 18% 15% 18% 16% 19% 17% 15% 18% 12% 18%

(4) Moderate amount of trust 2052 705 1345 1063 959 985 1067 427 1623 370 1680 204 184634% 36% 34% 32% 37% 32% 37% 30% 35% 30% 35% 30% 35%

(3) 891 289 602 535 343 488 403 246 645 210 682 90 80115% 15% 15% 16% 13% 16% 14% 18% 14% 17% 14% 13% 15%

(2) 556 187 366 353 190 322 231 153 403 144 412 101 4559% 9% 9% 11% 7% 10% 8% 11% 9% 12% 9% 15% 9%

(1) No trust at all 698 266 432 388 304 372 326 164 534 166 532 117 58212% 13% 11% 12% 12% 12% 11% 12% 12% 13% 11% 17% 11%

Don't know/Refused 17 6 11 6 10 9 7 3 14 7 10 1 150 0 0 0 0 0 0 0 0 1% 0 0 0

TOPBOX & LOWBOX SUMMARY

Trust (Top3Box) 1786 531 1252 977 785 917 869 411 1376 353 1433 168 161630% 27% 31% 29% 30% 30% 30% 29% 30% 28% 30% 25% 30%

Moderate (MidBox) 2052 705 1345 1063 959 985 1067 427 1623 370 1680 204 184634% 36% 34% 32% 37% 32% 37% 30% 35% 30% 35% 30% 35%

No trust (Low3Box) 2145 743 1400 1276 837 1183 959 563 1582 520 1625 308 183836% 37% 35% 38% 32% 38% 33% 40% 34% 42% 34% 45% 35%

STATISTICS (1= No trust at all 7= Great deal of trust)

Mean 3.78 3.67 3.84 3.71 3.88 3.71 3.86 3.68 3.82 3.65 3.82 3.46 3.82Standard Deviation 1.6 1.5 1.6 1.5 1.6 1.5 1.6 1.5 1.6 1.6 1.5 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 26: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. PROUD SUMMARY TABLE (Rated 5,6 or 7) Now I would like you to tell me how proud you are of each of the following aspects of Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Canadian peacekeeping efforts in other countries

4449 1467 2975 2426 1965 2315 2132 1023 3424 913 3534 492 3953

74% 74% 74% 73% 76% 75% 73% 73% 75% 73% 74% 72% 74%

2) The way Canada treats poor people and homeless people in this country

2120 704 1411 1175 922 1079 1038 463 1657 381 1739 197 1920

35% 35% 35% 35% 36% 35% 36% 33% 36% 31% 37% 29% 36%

3) The Canadian legal and court systems 2692 856 1836 1510 1149 1446 1246 690 2000 566 2125 295 239345% 43% 46% 45% 44% 47% 43% 49% 44% 45% 45% 43% 45%

4) The Canadian Constitution 3756 1225 2522 2116 1584 2016 1737 879 2877 800 2954 458 329663% 62% 63% 64% 61% 65% 60% 63% 63% 64% 62% 67% 62%

5) The Canadian Charter of Rights and Freedoms

4229 1368 2853 2349 1824 2187 2039 1007 3220 864 3363 441 3783

70% 69% 71% 71% 70% 71% 70% 72% 70% 69% 71% 65% 71%

6) Canada's Olympic athletes 4241 1427 2814 2309 1875 2212 2029 956 3283 860 3379 432 380671% 72% 70% 70% 72% 71% 70% 68% 71% 69% 71% 64% 72%

7) Canada's healthcare system 3102 1000 2102 1759 1306 1687 1415 770 2330 687 2415 352 274652% 50% 52% 53% 50% 55% 49% 55% 51% 55% 51% 52% 52%

8) The Canadian environment 3817 1309 2503 2101 1676 1967 1847 889 2925 767 3048 404 340964% 66% 62% 63% 65% 64% 64% 63% 64% 61% 64% 59% 64%

9) Canada's economic performance 3573 1125 2443 2107 1412 1887 1684 879 2694 808 2763 410 316160% 57% 61% 63% 55% 61% 58% 63% 59% 65% 58% 60% 59%

10) Canadian science and technology 4115 1347 2761 2290 1764 2155 1957 965 3148 875 3238 472 364169% 68% 69% 69% 68% 70% 67% 69% 69% 70% 68% 69% 68%

11) The way Canada treats Aboriginal people

2465 825 1634 1330 1102 1230 1232 497 1968 436 2029 233 2229

41% 42% 41% 40% 43% 40% 42% 35% 43% 35% 43% 34% 42%

12) Our differences from the U.S. 3828 1290 2533 2177 1600 2029 1796 918 2910 810 3015 426 340264% 65% 63% 66% 62% 66% 62% 65% 63% 65% 63% 63% 64%

13) The quality of Canadian goods and services

4579 1549 3024 2584 1936 2408 2171 1104 3473 981 3596 496 4078

76% 78% 75% 78% 75% 78% 75% 79% 76% 79% 76% 73% 77%

14) That we are a bilingual country 3412 1125 2285 1792 1568 1794 1618 776 2634 650 2760 339 306957% 57% 57% 54% 61% 58% 56% 55% 57% 52% 58% 50% 58%

15) That we are a multicultural country 4592 1519 3068 2541 1983 2437 2152 1119 3471 942 3651 510 407877% 77% 77% 76% 77% 79% 74% 80% 76% 75% 77% 75% 77%

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Page 27: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. PROUD SUMMARY TABLE (Rated 5,6 or 7) Now I would like you to tell me how proud you are of each of the following aspects of Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

16) The position Canada takes on international issues such as peace and disarmament

3646 1216 2427 1938 1657 1893 1750 838 2805 719 2925 404 3238

61% 61% 61% 58% 64% 61% 60% 60% 61% 58% 62% 59% 61%

17) Canada's democratic system of government

3628 1173 2450 2143 1437 1947 1681 933 2694 778 2850 391 3233

60% 59% 61% 64% 55% 63% 58% 66% 59% 62% 60% 58% 61%

18) Canada's social safety net (e.g., employment insurance, old age pensions)

3499 1060 2436 1976 1474 1847 1652 866 2633 727 2772 357 3140

58% 53% 61% 59% 57% 60% 57% 62% 57% 58% 58% 52% 59%

19) The way Canada treats all regions of the country

2545 828 1717 1346 1172 1280 1265 528 2016 473 2070 259 2286

42% 42% 43% 41% 45% 41% 44% 38% 44% 38% 44% 38% 43%

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Page 28: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. NOT PROUD SUMMARY TABLE (Rated 1,2 or 3) Now I would like you to tell me how proud you are of each of the following aspects of Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Canadian peacekeeping efforts in other countries

620 202 418 358 246 343 276 168 451 136 483 88 532

10% 10% 10% 11% 10% 11% 10% 12% 10% 11% 10% 13% 10%

2) The way Canada treats poor people and homeless people in this country

2267 743 1522 1228 1003 1200 1066 602 1664 553 1712 315 1951

38% 37% 38% 37% 39% 39% 37% 43% 36% 44% 36% 46% 37%

3) The Canadian legal and court systems 1814 654 1157 994 787 939 871 407 1406 394 1417 242 157130% 33% 29% 30% 30% 30% 30% 29% 31% 32% 30% 36% 30%

4) The Canadian Constitution 673 214 458 414 248 357 316 207 465 165 508 103 57011% 11% 11% 12% 10% 12% 11% 15% 10% 13% 11% 15% 11%

5) The Canadian Charter of Rights and Freedoms

688 227 460 403 269 392 295 168 520 200 487 116 572

11% 11% 11% 12% 10% 13% 10% 12% 11% 16% 10% 17% 11%

6) Canada's Olympic athletes 711 221 487 412 279 374 337 185 526 169 542 107 60412% 11% 12% 12% 11% 12% 12% 13% 11% 14% 11% 16% 11%

7) Canada's healthcare system 1742 605 1132 944 759 835 906 400 1341 349 1393 200 154229% 30% 28% 28% 29% 27% 31% 29% 29% 28% 29% 29% 29%

8) The Canadian environment 803 269 531 448 329 440 363 224 579 202 600 125 67713% 14% 13% 13% 13% 14% 13% 16% 13% 16% 13% 18% 13%

9) Canada's economic performance 900 326 571 460 428 439 460 198 699 170 730 119 77915% 16% 14% 14% 17% 14% 16% 14% 15% 14% 15% 17% 15%

10) Canadian science and technology 472 180 292 276 192 234 238 126 346 101 371 63 4078% 9% 7% 8% 7% 8% 8% 9% 8% 8% 8% 9% 8%

11) The way Canada treats Aboriginal people

1715 565 1150 981 698 958 757 510 1203 493 1222 266 1446

29% 28% 29% 30% 27% 31% 26% 36% 26% 39% 26% 39% 27%

12) Our differences from the U.S. 695 227 468 381 298 347 348 160 534 158 536 91 60212% 11% 12% 11% 11% 11% 12% 11% 12% 13% 11% 13% 11%

13) The quality of Canadian goods and services

406 136 270 214 187 204 202 87 318 97 309 59 347

7% 7% 7% 6% 7% 7% 7% 6% 7% 8% 7% 9% 7%

14) That we are a bilingual country 1251 416 832 784 451 664 587 312 939 310 941 169 108221% 21% 21% 24% 17% 21% 20% 22% 20% 25% 20% 25% 20%

15) That we are a multicultural country 561 189 372 339 213 276 285 129 432 163 398 90 4719% 10% 9% 10% 8% 9% 10% 9% 9% 13% 8% 13% 9%

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Page 29: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. NOT PROUD SUMMARY TABLE (Rated 1,2 or 3) Now I would like you to tell me how proud you are of each of the following aspects of Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

16) The position Canada takes on international issues such as peace and disarmament

1128 389 739 678 433 626 502 296 832 304 824 171 958

19% 20% 18% 20% 17% 20% 17% 21% 18% 24% 17% 25% 18%

17) Canada's democratic system of government

1009 351 656 540 454 537 470 254 755 245 764 169 841

17% 18% 16% 16% 18% 17% 16% 18% 16% 20% 16% 25% 16%

18) Canada's social safety net (e.g., employment insurance, old age pensions)

1234 502 732 664 551 616 617 288 946 302 932 190 1044

21% 25% 18% 20% 21% 20% 21% 21% 21% 24% 20% 28% 20%

19) The way Canada treats all regions of the country

1747 611 1134 1067 646 997 747 529 1215 456 1291 249 1496

29% 31% 28% 32% 25% 32% 26% 38% 26% 37% 27% 37% 28%

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Page 30: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. MEAN SUMMARY TABLE (1= Not at all proud 7= Very proud) Now I would like you to tell me how proud you are of each of the folmeaning aspects of Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Canadian peacekeeping efforts in other countries

5.36 5.33 5.37 5.30 5.45 5.34 5.38 5.27 5.39 5.38 5.35 5.24 5.37

2) The way Canada treats poor people and homeless people in this country

3.88 3.88 3.88 3.92 3.84 3.84 3.92 3.75 3.92 3.70 3.93 3.57 3.92

3) The Canadian legal and court systems 4.16 4.07 4.21 4.17 4.17 4.18 4.15 4.29 4.12 4.14 4.17 4.05 4.18

4) The Canadian Constitution 5.00 4.93 5.03 4.97 5.03 5.02 4.97 4.90 5.03 4.98 5.00 5.04 4.99

5) The Canadian Charter of Rights and Freedoms

5.21 5.14 5.25 5.16 5.29 5.20 5.23 5.21 5.21 5.06 5.25 5.01 5.24

6) Canada's Olympic athletes 5.33 5.38 5.31 5.25 5.45 5.31 5.35 5.21 5.37 5.20 5.36 5.08 5.36

7) Canada's healthcare system 4.39 4.33 4.42 4.40 4.38 4.46 4.31 4.44 4.37 4.48 4.37 4.35 4.40

8) The Canadian environment 4.91 4.97 4.88 4.86 4.99 4.86 4.96 4.82 4.94 4.80 4.94 4.75 4.93

9) Canada's economic performance 4.71 4.63 4.75 4.79 4.61 4.74 4.67 4.77 4.69 4.85 4.67 4.73 4.71

10) Canadian science and technology 5.13 5.07 5.15 5.06 5.21 5.12 5.13 5.09 5.14 5.14 5.12 5.19 5.12

11) The way Canada treats Aboriginal people

4.17 4.15 4.18 4.12 4.25 4.11 4.24 3.92 4.25 3.87 4.25 3.77 4.23

12) Our differences from the U.S. 5.11 5.16 5.08 5.12 5.10 5.13 5.09 5.16 5.09 5.11 5.11 5.07 5.11

13) The quality of Canadian goods and services

5.27 5.33 5.24 5.28 5.27 5.28 5.27 5.28 5.27 5.28 5.27 5.17 5.29

14) That we are a bilingual country 4.79 4.76 4.81 4.64 4.98 4.78 4.79 4.69 4.82 4.59 4.84 4.61 4.81

15) That we are a multicultural country 5.53 5.50 5.54 5.47 5.60 5.57 5.49 5.59 5.51 5.41 5.56 5.48 5.53

16) The position Canada takes on international issues such as peace and disarmament

4.82 4.80 4.83 4.71 4.97 4.78 4.86 4.71 4.85 4.62 4.87 4.68 4.84

17) Canada's democratic system of government

4.85 4.78 4.88 4.94 4.73 4.91 4.79 4.98 4.81 4.86 4.85 4.62 4.88

18) Canada's social safety net (e.g., employment insurance, old age pensions)

4.65 4.44 4.75 4.68 4.61 4.67 4.63 4.70 4.64 4.61 4.66 4.35 4.69

19) The way Canada treats all regions of the country

4.20 4.17 4.21 4.10 4.33 4.09 4.31 3.93 4.28 3.92 4.27 3.86 4.24

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Page 31: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 1) Canadian peacekeeping efforts in other countries ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1531 463 1065 748 767 761 767 312 1219 345 1186 163 136826% 23% 27% 23% 30% 25% 26% 22% 27% 28% 25% 24% 26%

(6) 1741 605 1136 1021 702 955 786 430 1309 370 1369 191 154629% 30% 28% 31% 27% 31% 27% 31% 28% 30% 29% 28% 29%

(5) 1177 399 773 657 495 599 578 281 897 197 980 138 103920% 20% 19% 20% 19% 19% 20% 20% 20% 16% 21% 20% 20%

(4) Neutral 904 308 596 519 372 422 482 206 698 195 709 99 80615% 16% 15% 16% 14% 14% 17% 15% 15% 16% 15% 14% 15%

(3) 272 87 185 162 106 130 143 81 191 55 217 32 2405% 4% 5% 5% 4% 4% 5% 6% 4% 4% 5% 5% 5%

(2) 183 64 119 105 72 109 74 46 137 42 141 31 1523% 3% 3% 3% 3% 4% 3% 3% 3% 3% 3% 4% 3%

(1) Not at all proud 165 50 114 92 68 104 60 41 124 39 126 25 1393% 3% 3% 3% 3% 3% 2% 3% 3% 3% 3% 4% 3%

Don't know/Refused 27 8 18 19 7 14 12 6 21 5 22 2 250 0 0 1% 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4449 1467 2975 2426 1965 2315 2132 1023 3424 913 3534 492 395374% 74% 74% 73% 76% 75% 73% 73% 75% 73% 74% 72% 74%

Neutral (MidBox) 904 308 596 519 372 422 482 206 698 195 709 99 80615% 16% 15% 16% 14% 14% 17% 15% 15% 16% 15% 14% 15%

Not Proud (Low3Box) 620 202 418 358 246 343 276 168 451 136 483 88 53210% 10% 10% 11% 10% 11% 10% 12% 10% 11% 10% 13% 10%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.36 5.33 5.37 5.30 5.45 5.34 5.38 5.27 5.39 5.38 5.35 5.24 5.37Standard Deviation 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.6 1.5 1.6 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 32: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 2) The way Canada treats poor people and homeless people in this country ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 295 96 193 120 173 106 186 43 251 52 242 21 2725% 5% 5% 4% 7% 3% 6% 3% 5% 4% 5% 3% 5%

(6) 622 217 406 377 238 336 286 133 489 103 519 62 56010% 11% 10% 11% 9% 11% 10% 9% 11% 8% 11% 9% 11%

(5) 1203 391 812 678 511 636 566 286 916 226 977 115 108820% 20% 20% 20% 20% 21% 20% 20% 20% 18% 21% 17% 20%

(4) Neutral 1599 533 1066 912 659 803 795 333 1263 309 1289 165 143227% 27% 27% 27% 25% 26% 27% 24% 27% 25% 27% 24% 27%

(3) 1105 345 757 672 416 602 502 312 792 278 825 139 96618% 17% 19% 20% 16% 19% 17% 22% 17% 22% 17% 20% 18%

(2) 550 185 365 291 249 286 264 152 398 143 406 77 4739% 9% 9% 9% 10% 9% 9% 11% 9% 11% 9% 11% 9%

(1) Not at all proud 612 213 399 264 338 312 300 138 474 132 480 99 51310% 11% 10% 8% 13% 10% 10% 10% 10% 11% 10% 15% 10%

Don't know/Refused 15 6 9 7 8 12 3 5 10 6 9 3 120 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 2120 704 1411 1175 922 1079 1038 463 1657 381 1739 197 192035% 35% 35% 35% 36% 35% 36% 33% 36% 31% 37% 29% 36%

Neutral (MidBox) 1599 533 1066 912 659 803 795 333 1263 309 1289 165 143227% 27% 27% 27% 25% 26% 27% 24% 27% 25% 27% 24% 27%

Not Proud (Low3Box) 2267 743 1522 1228 1003 1200 1066 602 1664 553 1712 315 195138% 37% 38% 37% 39% 39% 37% 43% 36% 44% 36% 46% 37%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 3.88 3.88 3.88 3.92 3.84 3.84 3.92 3.75 3.92 3.70 3.93 3.57 3.92Standard Deviation 1.6 1.6 1.6 1.5 1.7 1.6 1.6 1.5 1.6 1.6 1.6 1.6 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 33: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 3) The Canadian legal and court systems ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 353 108 245 157 191 148 205 77 276 53 300 31 3226% 5% 6% 5% 7% 5% 7% 5% 6% 4% 6% 5% 6%

(6) 883 263 620 520 357 503 380 259 624 207 676 120 76315% 13% 15% 16% 14% 16% 13% 18% 14% 17% 14% 18% 14%

(5) 1456 485 971 833 602 795 661 354 1100 307 1149 144 130724% 24% 24% 25% 23% 26% 23% 25% 24% 25% 24% 21% 25%

(4) Neutral 1461 472 984 804 637 697 765 304 1157 288 1173 143 131824% 24% 25% 24% 25% 23% 26% 22% 25% 23% 25% 21% 25%

(3) 827 296 529 459 350 441 384 206 622 183 644 108 71914% 15% 13% 14% 14% 14% 13% 15% 14% 15% 14% 16% 14%

(2) 479 173 306 271 201 241 238 116 363 109 370 65 4148% 9% 8% 8% 8% 8% 8% 8% 8% 9% 8% 10% 8%

(1) Not at all proud 507 185 322 264 236 258 249 85 421 102 403 69 4388% 9% 8% 8% 9% 8% 9% 6% 9% 8% 8% 10% 8%

Don't know/Refused 33 3 30 14 18 13 20 3 31 0 33 0 331% 0 1% 0 1% 0 1% 0 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 2692 856 1836 1510 1149 1446 1246 690 2000 566 2125 295 239345% 43% 46% 45% 44% 47% 43% 49% 44% 45% 45% 43% 45%

Neutral (MidBox) 1461 472 984 804 637 697 765 304 1157 288 1173 143 131824% 24% 25% 24% 25% 23% 26% 22% 25% 23% 25% 21% 25%

Not Proud (Low3Box) 1814 654 1157 994 787 939 871 407 1406 394 1417 242 157130% 33% 29% 30% 30% 30% 30% 29% 31% 32% 30% 36% 30%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.16 4.07 4.21 4.17 4.17 4.18 4.15 4.29 4.12 4.14 4.17 4.05 4.18Standard Deviation 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.7 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 34: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 4) The Canadian Constitution ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 916 264 652 433 470 460 456 190 726 200 716 117 79915% 13% 16% 13% 18% 15% 16% 14% 16% 16% 15% 17% 15%

(6) 1481 451 1022 911 540 810 668 347 1133 307 1174 192 128625% 23% 25% 27% 21% 26% 23% 25% 25% 25% 25% 28% 24%

(5) 1359 511 848 772 574 745 614 341 1018 293 1064 148 121123% 26% 21% 23% 22% 24% 21% 24% 22% 23% 22% 22% 23%

(4) Neutral 1475 509 965 752 702 674 800 295 1179 276 1198 113 136225% 26% 24% 23% 27% 22% 28% 21% 26% 22% 25% 17% 26%

(3) 325 97 227 217 102 165 160 104 220 86 239 48 2765% 5% 6% 7% 4% 5% 6% 7% 5% 7% 5% 7% 5%

(2) 187 55 132 110 77 101 85 50 136 38 148 28 1593% 3% 3% 3% 3% 3% 3% 4% 3% 3% 3% 4% 3%

(1) Not at all proud 162 63 99 87 70 91 71 53 109 41 120 27 1353% 3% 2% 3% 3% 3% 2% 4% 2% 3% 3% 4% 3%

Don't know/Refused 97 35 62 40 56 47 49 22 73 8 89 7 882% 2% 2% 1% 2% 2% 2% 2% 2% 1% 2% 1% 2%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3756 1225 2522 2116 1584 2016 1737 879 2877 800 2954 458 329663% 62% 63% 64% 61% 65% 60% 63% 63% 64% 62% 67% 62%

Neutral (MidBox) 1475 509 965 752 702 674 800 295 1179 276 1198 113 136225% 26% 24% 23% 27% 22% 28% 21% 26% 22% 25% 17% 26%

Not Proud (Low3Box) 673 214 458 414 248 357 316 207 465 165 508 103 57011% 11% 11% 12% 10% 12% 11% 15% 10% 13% 11% 15% 11%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.00 4.93 5.03 4.97 5.03 5.02 4.97 4.90 5.03 4.98 5.00 5.04 4.99Standard Deviation 1.4 1.4 1.4 1.4 1.5 1.4 1.4 1.5 1.4 1.5 1.4 1.6 1.4Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 35: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 5) The Canadian Charter of Rights and Freedoms ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1271 372 897 602 652 655 617 279 990 255 1016 146 112221% 19% 22% 18% 25% 21% 21% 20% 22% 20% 21% 21% 21%

(6) 1720 578 1137 1032 673 904 813 435 1285 324 1395 180 154029% 29% 28% 31% 26% 29% 28% 31% 28% 26% 29% 26% 29%

(5) 1237 419 819 715 499 628 609 293 945 285 952 115 112221% 21% 20% 22% 19% 20% 21% 21% 21% 23% 20% 17% 21%

(4) Neutral 1047 377 670 554 478 496 551 219 828 181 866 120 92717% 19% 17% 17% 18% 16% 19% 16% 18% 14% 18% 18% 17%

(3) 312 91 220 178 121 176 136 67 245 83 229 42 2695% 5% 6% 5% 5% 6% 5% 5% 5% 7% 5% 6% 5%

(2) 179 58 121 103 74 100 79 51 128 55 124 32 1473% 3% 3% 3% 3% 3% 3% 4% 3% 4% 3% 5% 3%

(1) Not at all proud 197 78 118 121 74 116 81 50 146 63 134 41 1553% 4% 3% 4% 3% 4% 3% 4% 3% 5% 3% 6% 3%

Don't know/Refused 36 12 24 16 20 20 16 9 27 4 32 3 331% 1% 1% 0 1% 1% 1% 1% 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4229 1368 2853 2349 1824 2187 2039 1007 3220 864 3363 441 378370% 69% 71% 71% 70% 71% 70% 72% 70% 69% 71% 65% 71%

Neutral (MidBox) 1047 377 670 554 478 496 551 219 828 181 866 120 92717% 19% 17% 17% 18% 16% 19% 16% 18% 14% 18% 18% 17%

Not Proud (Low3Box) 688 227 460 403 269 392 295 168 520 200 487 116 57211% 11% 11% 12% 10% 13% 10% 12% 11% 16% 10% 17% 11%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.21 5.14 5.25 5.16 5.29 5.20 5.23 5.21 5.21 5.06 5.25 5.01 5.24Standard Deviation 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.6 1.5 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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27

Page 36: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 6) Canada's Olympic athletes ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1722 602 1120 831 875 852 870 346 1376 302 1418 163 155829% 30% 28% 25% 34% 28% 30% 25% 30% 24% 30% 24% 29%

(6) 1456 483 973 836 594 780 675 353 1103 320 1136 164 129124% 24% 24% 25% 23% 25% 23% 25% 24% 26% 24% 24% 24%

(5) 1064 342 722 641 407 580 484 257 804 238 826 105 95718% 17% 18% 19% 16% 19% 17% 18% 18% 19% 17% 15% 18%

(4) Neutral 998 320 675 578 410 486 512 246 752 213 785 132 86417% 16% 17% 17% 16% 16% 18% 18% 16% 17% 17% 19% 16%

(3) 360 103 254 224 127 181 179 95 265 83 277 50 3106% 5% 6% 7% 5% 6% 6% 7% 6% 7% 6% 7% 6%

(2) 178 56 122 97 73 93 85 42 136 43 135 22 1573% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

(1) Not at all proud 173 62 111 91 79 99 73 47 125 43 129 35 1373% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 5% 3%

Don't know/Refused 50 17 31 23 27 23 25 16 34 7 43 9 411% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4241 1427 2814 2309 1875 2212 2029 956 3283 860 3379 432 380671% 72% 70% 70% 72% 71% 70% 68% 71% 69% 71% 64% 72%

Neutral (MidBox) 998 320 675 578 410 486 512 246 752 213 785 132 86417% 16% 17% 17% 16% 16% 18% 18% 16% 17% 17% 19% 16%

Not Proud (Low3Box) 711 221 487 412 279 374 337 185 526 169 542 107 60412% 11% 12% 12% 11% 12% 12% 13% 11% 14% 11% 16% 11%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.33 5.38 5.31 5.25 5.45 5.31 5.35 5.21 5.37 5.20 5.36 5.08 5.36Standard Deviation 1.6 1.6 1.6 1.5 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 37: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 7) Canada's healthcare system ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 644 222 422 287 348 315 329 134 509 145 498 62 58111% 11% 11% 9% 13% 10% 11% 10% 11% 12% 10% 9% 11%

(6) 1125 354 771 661 453 618 508 283 842 244 882 137 98819% 18% 19% 20% 17% 20% 17% 20% 18% 20% 19% 20% 19%

(5) 1333 424 909 811 504 755 578 352 979 298 1035 152 117622% 21% 23% 24% 19% 24% 20% 25% 21% 24% 22% 22% 22%

(4) Neutral 1147 375 769 613 524 565 579 228 919 210 935 128 101919% 19% 19% 18% 20% 18% 20% 16% 20% 17% 20% 19% 19%

(3) 786 260 521 458 306 381 405 190 596 170 616 85 70113% 13% 13% 14% 12% 12% 14% 14% 13% 14% 13% 12% 13%

(2) 475 157 317 261 203 239 236 115 360 85 390 52 4238% 8% 8% 8% 8% 8% 8% 8% 8% 7% 8% 8% 8%

(1) Not at all proud 481 187 294 225 249 215 266 96 385 94 387 63 4188% 9% 7% 7% 10% 7% 9% 7% 8% 8% 8% 9% 8%

Don't know/Refused 9 4 5 6 3 6 3 5 4 4 6 1 80 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3102 1000 2102 1759 1306 1687 1415 770 2330 687 2415 352 274652% 50% 52% 53% 50% 55% 49% 55% 51% 55% 51% 52% 52%

Neutral (MidBox) 1147 375 769 613 524 565 579 228 919 210 935 128 101919% 19% 19% 18% 20% 18% 20% 16% 20% 17% 20% 19% 19%

Not Proud (Low3Box) 1742 605 1132 944 759 835 906 400 1341 349 1393 200 154229% 30% 28% 28% 29% 27% 31% 29% 29% 28% 29% 29% 29%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.39 4.33 4.42 4.40 4.38 4.46 4.31 4.44 4.37 4.48 4.37 4.35 4.40Standard Deviation 1.7 1.8 1.7 1.6 1.8 1.7 1.8 1.7 1.7 1.7 1.7 1.7 1.7Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 38: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 8) The Canadian environment ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 755 266 489 340 407 338 417 134 620 128 627 72 68213% 13% 12% 10% 16% 11% 14% 10% 14% 10% 13% 11% 13%

(6) 1414 502 912 773 628 722 692 332 1079 278 1135 145 126624% 25% 23% 23% 24% 23% 24% 24% 23% 22% 24% 21% 24%

(5) 1648 541 1102 988 640 908 738 422 1226 361 1285 186 146027% 27% 27% 30% 25% 29% 25% 30% 27% 29% 27% 27% 27%

(4) Neutral 1334 396 939 753 561 663 671 275 1059 265 1070 144 119022% 20% 23% 23% 22% 21% 23% 20% 23% 21% 23% 21% 22%

(3) 448 156 290 276 158 238 210 137 311 123 326 88 3617% 8% 7% 8% 6% 8% 7% 10% 7% 10% 7% 13% 7%

(2) 185 68 117 90 87 109 77 44 141 45 140 11 1743% 3% 3% 3% 3% 4% 3% 3% 3% 4% 3% 2% 3%

(1) Not at all proud 169 45 125 82 85 93 77 43 127 34 135 26 1433% 2% 3% 2% 3% 3% 3% 3% 3% 3% 3% 4% 3%

Don't know/Refused 46 11 35 20 25 24 22 15 31 15 31 7 391% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3817 1309 2503 2101 1676 1967 1847 889 2925 767 3048 404 340964% 66% 62% 63% 65% 64% 64% 63% 64% 61% 64% 59% 64%

Neutral (MidBox) 1334 396 939 753 561 663 671 275 1059 265 1070 144 119022% 20% 23% 23% 22% 21% 23% 20% 23% 21% 23% 21% 22%

Not Proud (Low3Box) 803 269 531 448 329 440 363 224 579 202 600 125 67713% 14% 13% 13% 13% 14% 13% 16% 13% 16% 13% 18% 13%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.91 4.97 4.88 4.86 4.99 4.86 4.96 4.82 4.94 4.80 4.94 4.75 4.93Standard Deviation 1.4 1.4 1.4 1.4 1.5 1.4 1.4 1.4 1.4 1.4 1.4 1.4 1.4Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 39: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 9) Canada's economic performance ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 390 115 275 191 194 185 204 80 309 93 297 43 3476% 6% 7% 6% 8% 6% 7% 6% 7% 7% 6% 6% 7%

(6) 1316 399 917 817 481 720 596 362 955 329 987 178 113622% 20% 23% 25% 19% 23% 21% 26% 21% 26% 21% 26% 21%

(5) 1867 612 1251 1099 737 982 883 437 1431 387 1478 189 167831% 31% 31% 33% 28% 32% 30% 31% 31% 31% 31% 28% 32%

(4) Neutral 1496 516 980 744 730 757 739 323 1173 264 1233 143 135325% 26% 24% 22% 28% 24% 25% 23% 26% 21% 26% 21% 25%

(3) 506 191 312 272 231 260 247 108 397 92 415 70 4348% 10% 8% 8% 9% 8% 8% 8% 9% 7% 9% 10% 8%

(2) 242 83 159 131 105 110 132 60 182 53 189 33 2094% 4% 4% 4% 4% 4% 5% 4% 4% 4% 4% 5% 4%

(1) Not at all proud 152 52 100 57 92 70 82 31 121 25 127 16 1353% 3% 2% 2% 4% 2% 3% 2% 3% 2% 3% 2% 3%

Don't know/Refused 31 17 13 11 20 11 19 4 27 8 23 8 231% 1% 0 0 1% 0 1% 0 1% 1% 0 1% 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3573 1125 2443 2107 1412 1887 1684 879 2694 808 2763 410 316160% 57% 61% 63% 55% 61% 58% 63% 59% 65% 58% 60% 59%

Neutral (MidBox) 1496 516 980 744 730 757 739 323 1173 264 1233 143 135325% 26% 24% 22% 28% 24% 25% 23% 26% 21% 26% 21% 25%

Not Proud (Low3Box) 900 326 571 460 428 439 460 198 699 170 730 119 77915% 16% 14% 14% 17% 14% 16% 14% 15% 14% 15% 17% 15%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.71 4.63 4.75 4.79 4.61 4.74 4.67 4.77 4.69 4.85 4.67 4.73 4.71Standard Deviation 1.3 1.3 1.3 1.3 1.4 1.3 1.4 1.3 1.3 1.3 1.3 1.4 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 40: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 10) Canadian science and technology ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 825 268 558 339 475 378 447 181 644 168 655 104 72214% 13% 14% 10% 18% 12% 15% 13% 14% 13% 14% 15% 14%

(6) 1593 513 1077 918 653 866 724 380 1213 341 1252 200 139227% 26% 27% 28% 25% 28% 25% 27% 26% 27% 26% 29% 26%

(5) 1697 566 1126 1033 636 911 786 404 1291 366 1332 169 152628% 29% 28% 31% 25% 29% 27% 29% 28% 29% 28% 25% 29%

(4) Neutral 1338 442 896 732 585 676 662 300 1038 262 1076 128 121022% 22% 22% 22% 23% 22% 23% 21% 23% 21% 23% 19% 23%

(3) 307 99 208 190 116 160 147 76 231 69 238 46 2615% 5% 5% 6% 4% 5% 5% 5% 5% 5% 5% 7% 5%

(2) 110 48 62 58 50 38 72 31 79 22 88 11 972% 2% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2%

(1) Not at all proud 55 33 22 29 25 36 19 18 36 10 45 7 481% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Don't know/Refused 75 16 58 23 51 29 46 12 62 11 64 17 581% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 2% 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4115 1347 2761 2290 1764 2155 1957 965 3148 875 3238 472 364169% 68% 69% 69% 68% 70% 67% 69% 69% 70% 68% 69% 68%

Neutral (MidBox) 1338 442 896 732 585 676 662 300 1038 262 1076 128 121022% 22% 22% 22% 23% 22% 23% 21% 23% 21% 23% 19% 23%

Not Proud (Low3Box) 472 180 292 276 192 234 238 126 346 101 371 63 4078% 9% 7% 8% 7% 8% 8% 9% 8% 8% 8% 9% 8%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.13 5.07 5.15 5.06 5.21 5.12 5.13 5.09 5.14 5.14 5.12 5.19 5.12Standard Deviation 1.2 1.3 1.2 1.2 1.3 1.2 1.3 1.3 1.2 1.2 1.3 1.3 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 41: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 11) The way Canada treats Aboriginal people ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 492 143 348 227 257 222 270 81 411 78 414 33 4568% 7% 9% 7% 10% 7% 9% 6% 9% 6% 9% 5% 9%

(6) 709 235 471 358 345 361 347 152 557 119 589 64 64512% 12% 12% 11% 13% 12% 12% 11% 12% 10% 12% 9% 12%

(5) 1264 447 815 744 500 646 615 264 1000 239 1026 136 112821% 23% 20% 22% 19% 21% 21% 19% 22% 19% 22% 20% 21%

(4) Neutral 1749 574 1173 969 763 865 884 386 1363 307 1440 174 157529% 29% 29% 29% 29% 28% 30% 27% 30% 25% 30% 26% 30%

(3) 773 243 530 452 300 449 324 232 541 234 539 101 67213% 12% 13% 14% 12% 15% 11% 17% 12% 19% 11% 15% 13%

(2) 476 165 311 294 175 269 206 147 329 143 333 80 3968% 8% 8% 9% 7% 9% 7% 10% 7% 11% 7% 12% 7%

(1) Not at all proud 466 158 309 235 223 240 226 130 334 116 350 85 3798% 8% 8% 7% 9% 8% 8% 9% 7% 9% 7% 13% 7%

Don't know/Refused 71 20 51 42 29 41 30 11 60 13 59 7 641% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 2465 825 1634 1330 1102 1230 1232 497 1968 436 2029 233 222941% 42% 41% 40% 43% 40% 42% 35% 43% 35% 43% 34% 42%

Neutral (MidBox) 1749 574 1173 969 763 865 884 386 1363 307 1440 174 157529% 29% 29% 29% 29% 28% 30% 27% 30% 25% 30% 26% 30%

Not Proud (Low3Box) 1715 565 1150 981 698 958 757 510 1203 493 1222 266 144629% 28% 29% 30% 27% 31% 26% 36% 26% 39% 26% 39% 27%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.17 4.15 4.18 4.12 4.25 4.11 4.24 3.92 4.25 3.87 4.25 3.77 4.23Standard Deviation 1.6 1.6 1.6 1.6 1.7 1.6 1.6 1.6 1.6 1.6 1.6 1.7 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 42: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 12) Our differences from the U.S. ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1360 490 871 717 619 658 703 344 1016 298 1060 172 118823% 25% 22% 22% 24% 21% 24% 25% 22% 24% 22% 25% 22%

(6) 1343 443 899 770 561 771 572 305 1037 264 1079 128 121422% 22% 22% 23% 22% 25% 20% 22% 23% 21% 23% 19% 23%

(5) 1125 357 763 690 420 601 521 268 857 248 877 126 99919% 18% 19% 21% 16% 19% 18% 19% 19% 20% 18% 18% 19%

(4) Neutral 1408 445 960 732 657 672 735 304 1101 263 1144 162 124423% 22% 24% 22% 25% 22% 25% 22% 24% 21% 24% 24% 23%

(3) 277 86 191 158 116 125 151 62 214 58 219 34 2415% 4% 5% 5% 4% 4% 5% 4% 5% 5% 5% 5% 5%

(2) 208 65 143 121 82 116 92 47 162 56 153 29 1793% 3% 4% 4% 3% 4% 3% 3% 4% 4% 3% 4% 3%

(1) Not at all proud 210 76 134 102 100 106 104 51 159 45 165 28 1823% 4% 3% 3% 4% 3% 4% 4% 3% 4% 3% 4% 3%

Don't know/Refused 70 23 47 32 37 46 24 21 48 17 53 2 681% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3828 1290 2533 2177 1600 2029 1796 918 2910 810 3015 426 340264% 65% 63% 66% 62% 66% 62% 65% 63% 65% 63% 63% 64%

Neutral (MidBox) 1408 445 960 732 657 672 735 304 1101 263 1144 162 124423% 22% 24% 22% 25% 22% 25% 22% 24% 21% 24% 24% 23%

Not Proud (Low3Box) 695 227 468 381 298 347 348 160 534 158 536 91 60212% 11% 12% 11% 11% 11% 12% 11% 12% 13% 11% 13% 11%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.11 5.16 5.08 5.12 5.10 5.13 5.09 5.16 5.09 5.11 5.11 5.07 5.11Standard Deviation 1.6 1.6 1.5 1.5 1.6 1.5 1.6 1.6 1.6 1.6 1.6 1.6 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 43: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 13) The quality of Canadian goods and services ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 832 295 537 393 431 375 456 164 668 157 673 73 75714% 15% 13% 12% 17% 12% 16% 12% 15% 13% 14% 11% 14%

(6) 2025 717 1303 1214 793 1114 912 492 1532 463 1562 244 177934% 36% 33% 37% 31% 36% 31% 35% 33% 37% 33% 36% 33%

(5) 1722 537 1184 977 713 919 803 449 1273 361 1360 179 154229% 27% 30% 29% 28% 30% 28% 32% 28% 29% 29% 26% 29%

(4) Neutral 979 292 685 507 451 463 513 198 782 165 814 120 85916% 15% 17% 15% 17% 15% 18% 14% 17% 13% 17% 18% 16%

(3) 223 75 147 129 92 107 116 45 177 46 176 29 1944% 4% 4% 4% 4% 3% 4% 3% 4% 4% 4% 4% 4%

(2) 98 32 66 42 55 51 47 24 74 33 64 22 762% 2% 2% 1% 2% 2% 2% 2% 2% 3% 1% 3% 1%

(1) Not at all proud 85 29 56 43 40 46 40 18 67 17 69 9 771% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

Don't know/Refused 36 7 29 17 16 20 16 14 21 6 30 5 311% 0 1% 1% 1% 1% 1% 1% 0 0 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4579 1549 3024 2584 1936 2408 2171 1104 3473 981 3596 496 407876% 78% 75% 78% 75% 78% 75% 79% 76% 79% 76% 73% 77%

Neutral (MidBox) 979 292 685 507 451 463 513 198 782 165 814 120 85916% 15% 17% 15% 17% 15% 18% 14% 17% 13% 17% 18% 16%

Not Proud (Low3Box) 406 136 270 214 187 204 202 87 318 97 309 59 3477% 7% 7% 6% 7% 7% 7% 6% 7% 8% 7% 9% 7%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.27 5.33 5.24 5.28 5.27 5.28 5.27 5.28 5.27 5.28 5.27 5.17 5.29Standard Deviation 1.2 1.2 1.2 1.2 1.3 1.2 1.3 1.2 1.2 1.2 1.2 1.3 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 44: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 14) That we are a bilingual country ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1340 402 938 632 684 667 673 296 1044 253 1085 140 119722% 20% 23% 19% 26% 22% 23% 21% 23% 20% 23% 21% 23%

(6) 1095 412 683 615 470 621 474 237 856 204 891 126 96718% 21% 17% 19% 18% 20% 16% 17% 19% 16% 19% 18% 18%

(5) 977 311 663 544 415 506 471 244 733 193 784 73 90416% 16% 17% 16% 16% 16% 16% 17% 16% 15% 17% 11% 17%

(4) Neutral 1319 434 884 740 562 632 687 311 1008 278 1040 170 114922% 22% 22% 22% 22% 20% 24% 22% 22% 22% 22% 25% 22%

(3) 461 142 318 285 172 231 230 102 358 111 349 64 3968% 7% 8% 9% 7% 7% 8% 7% 8% 9% 7% 9% 7%

(2) 370 125 245 239 128 207 163 99 271 76 294 50 3216% 6% 6% 7% 5% 7% 6% 7% 6% 6% 6% 7% 6%

(1) Not at all proud 421 149 269 260 151 226 194 111 310 123 297 55 3657% 8% 7% 8% 6% 7% 7% 8% 7% 10% 6% 8% 7%

Don't know/Refused 18 9 6 6 10 5 10 5 13 11 7 3 150 0 0 0 0 0 0 0 0 1% 0 0 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3412 1125 2285 1792 1568 1794 1618 776 2634 650 2760 339 306957% 57% 57% 54% 61% 58% 56% 55% 57% 52% 58% 50% 58%

Neutral (MidBox) 1319 434 884 740 562 632 687 311 1008 278 1040 170 114922% 22% 22% 22% 22% 20% 24% 22% 22% 22% 22% 25% 22%

Not Proud (Low3Box) 1251 416 832 784 451 664 587 312 939 310 941 169 108221% 21% 21% 24% 17% 21% 20% 22% 20% 25% 20% 25% 20%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.79 4.76 4.81 4.64 4.98 4.78 4.79 4.69 4.82 4.59 4.84 4.61 4.81Standard Deviation 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.9 1.8 1.9 1.8Standard Error 0 0 0 0 0 0 0 0 0 0.1 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 45: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 15) That we are a multicultural country ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 1951 615 1333 969 953 1001 947 451 1500 385 1566 239 171033% 31% 33% 29% 37% 32% 33% 32% 33% 31% 33% 35% 32%

(6) 1687 574 1110 1013 649 927 760 441 1244 363 1324 184 150028% 29% 28% 30% 25% 30% 26% 31% 27% 29% 28% 27% 28%

(5) 955 330 625 560 381 509 446 227 728 194 761 87 86816% 17% 16% 17% 15% 16% 15% 16% 16% 16% 16% 13% 16%

(4) Neutral 833 272 559 436 388 378 455 156 678 142 690 80 75414% 14% 14% 13% 15% 12% 16% 11% 15% 11% 15% 12% 14%

(3) 253 87 166 165 87 108 145 56 197 62 190 39 2144% 4% 4% 5% 3% 3% 5% 4% 4% 5% 4% 6% 4%

(2) 148 46 102 87 59 86 62 38 110 49 99 24 1232% 2% 3% 3% 2% 3% 2% 3% 2% 4% 2% 4% 2%

(1) Not at all proud 160 55 105 87 67 82 78 35 125 51 109 27 1333% 3% 3% 3% 3% 3% 3% 2% 3% 4% 2% 4% 3%

Don't know/Refused 14 5 9 6 8 3 10 0 13 3 10 0 130 0 0 0 0 0 0 0 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 4592 1519 3068 2541 1983 2437 2152 1119 3471 942 3651 510 407877% 77% 77% 76% 77% 79% 74% 80% 76% 75% 77% 75% 77%

Neutral (MidBox) 833 272 559 436 388 378 455 156 678 142 690 80 75414% 14% 14% 13% 15% 12% 16% 11% 15% 11% 15% 12% 14%

Not Proud (Low3Box) 561 189 372 339 213 276 285 129 432 163 398 90 4719% 10% 9% 10% 8% 9% 10% 9% 9% 13% 8% 13% 9%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 5.53 5.50 5.54 5.47 5.60 5.57 5.49 5.59 5.51 5.41 5.56 5.48 5.53Standard Deviation 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.6 1.5 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 46: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 16) The position Canada takes on international issues such as peace and disarmament ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 968 315 650 398 556 451 514 187 781 177 791 110 85816% 16% 16% 12% 21% 15% 18% 13% 17% 14% 17% 16% 16%

(6) 1353 468 885 773 567 761 591 331 1020 263 1090 161 119023% 24% 22% 23% 22% 25% 20% 24% 22% 21% 23% 24% 22%

(5) 1325 433 892 768 533 681 644 321 1004 280 1043 133 119022% 22% 22% 23% 21% 22% 22% 23% 22% 22% 22% 20% 22%

(4) Neutral 1202 372 825 695 488 567 635 262 939 223 978 106 109620% 19% 21% 21% 19% 18% 22% 19% 20% 18% 21% 16% 21%

(3) 519 160 359 338 177 276 243 120 399 136 383 62 4579% 8% 9% 10% 7% 9% 8% 9% 9% 11% 8% 9% 9%

(2) 309 112 197 190 113 182 126 98 210 80 229 66 2425% 6% 5% 6% 4% 6% 4% 7% 5% 6% 5% 10% 5%

(1) Not at all proud 301 117 184 149 143 168 133 78 223 88 213 43 2585% 6% 5% 4% 6% 5% 5% 6% 5% 7% 4% 6% 5%

Don't know/Refused 24 8 17 10 14 8 16 7 17 3 22 0 240 0 0 0 1% 0 1% 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3646 1216 2427 1938 1657 1893 1750 838 2805 719 2925 404 323861% 61% 61% 58% 64% 61% 60% 60% 61% 58% 62% 59% 61%

Neutral (MidBox) 1202 372 825 695 488 567 635 262 939 223 978 106 109620% 19% 21% 21% 19% 18% 22% 19% 20% 18% 21% 16% 21%

Not Proud (Low3Box) 1128 389 739 678 433 626 502 296 832 304 824 171 95819% 20% 18% 20% 17% 20% 17% 21% 18% 24% 17% 25% 18%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.82 4.80 4.83 4.71 4.97 4.78 4.86 4.71 4.85 4.62 4.87 4.68 4.84Standard Deviation 1.6 1.7 1.6 1.6 1.7 1.7 1.6 1.7 1.6 1.7 1.6 1.8 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 47: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 17) Canada's democratic system of government ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 887 249 637 507 368 477 409 235 651 205 682 91 79515% 13% 16% 15% 14% 15% 14% 17% 14% 16% 14% 13% 15%

(6) 1433 486 944 894 519 810 623 400 1033 335 1097 160 127124% 24% 24% 27% 20% 26% 21% 28% 22% 27% 23% 24% 24%

(5) 1309 438 868 741 551 660 649 298 1009 238 1071 140 116722% 22% 22% 22% 21% 21% 22% 21% 22% 19% 23% 21% 22%

(4) Neutral 1302 436 866 610 668 585 717 204 1098 220 1081 118 118422% 22% 22% 18% 26% 19% 25% 15% 24% 18% 23% 17% 22%

(3) 498 168 330 261 226 261 237 133 365 113 385 73 4248% 8% 8% 8% 9% 8% 8% 10% 8% 9% 8% 11% 8%

(2) 241 94 146 154 84 155 85 55 186 60 181 47 1934% 5% 4% 5% 3% 5% 3% 4% 4% 5% 4% 7% 4%

(1) Not at all proud 271 89 179 124 144 121 147 66 204 72 198 48 2235% 4% 4% 4% 6% 4% 5% 5% 4% 6% 4% 7% 4%

Don't know/Refused 60 25 36 29 31 26 34 13 47 6 54 2 581% 1% 1% 1% 1% 1% 1% 1% 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3628 1173 2450 2143 1437 1947 1681 933 2694 778 2850 391 323360% 59% 61% 64% 55% 63% 58% 66% 59% 62% 60% 58% 61%

Neutral (MidBox) 1302 436 866 610 668 585 717 204 1098 220 1081 118 118422% 22% 22% 18% 26% 19% 25% 15% 24% 18% 23% 17% 22%

Not Proud (Low3Box) 1009 351 656 540 454 537 470 254 755 245 764 169 84117% 18% 16% 16% 18% 17% 16% 18% 16% 20% 16% 25% 16%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.85 4.78 4.88 4.94 4.73 4.91 4.79 4.98 4.81 4.86 4.85 4.62 4.88Standard Deviation 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.7 1.5 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 48: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 18) Canada's social safety net (e.g., employment insurance, old age pensions) ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 600 157 440 294 293 297 303 115 485 122 478 44 55710% 8% 11% 9% 11% 10% 10% 8% 11% 10% 10% 6% 10%

(6) 1336 379 957 775 549 684 652 360 976 299 1037 145 119122% 19% 24% 23% 21% 22% 22% 26% 21% 24% 22% 21% 22%

(5) 1562 524 1039 906 631 866 697 391 1172 307 1256 169 139126% 26% 26% 27% 24% 28% 24% 28% 26% 25% 26% 25% 26%

(4) Neutral 1257 416 836 680 558 627 627 248 1008 217 1038 133 112421% 21% 21% 20% 22% 20% 22% 18% 22% 17% 22% 20% 21%

(3) 621 243 378 370 240 320 301 147 474 153 468 85 53610% 12% 9% 11% 9% 10% 10% 10% 10% 12% 10% 12% 10%

(2) 328 146 182 176 148 166 162 90 238 85 244 52 2765% 7% 5% 5% 6% 5% 6% 6% 5% 7% 5% 8% 5%

(1) Not at all proud 285 113 172 118 162 130 154 51 234 64 221 53 2325% 6% 4% 4% 6% 4% 5% 4% 5% 5% 5% 8% 4%

Don't know/Refused 10 6 4 2 8 4 6 2 7 3 7 0 80 0 0 0 0 0 0 0 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 3499 1060 2436 1976 1474 1847 1652 866 2633 727 2772 357 314058% 53% 61% 59% 57% 60% 57% 62% 57% 58% 58% 52% 59%

Neutral (MidBox) 1257 416 836 680 558 627 627 248 1008 217 1038 133 112421% 21% 21% 20% 22% 20% 22% 18% 22% 17% 22% 20% 21%

Not Proud (Low3Box) 1234 502 732 664 551 616 617 288 946 302 932 190 104421% 25% 18% 20% 21% 20% 21% 21% 21% 24% 20% 28% 20%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.65 4.44 4.75 4.68 4.61 4.67 4.63 4.70 4.64 4.61 4.66 4.35 4.69Standard Deviation 1.5 1.6 1.5 1.5 1.6 1.5 1.6 1.5 1.6 1.6 1.5 1.6 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 49: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables4. Now I would like you to tell me how proud you are of each of the following aspects of Canada. (Please use a 7-point scale where 1 is not at all proud, 7 is very proud, and the mid-point 4 is neutral) 19) The way Canada treats all regions of the country ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very proud 396 137 260 161 229 170 227 58 338 63 334 18 3787% 7% 6% 5% 9% 5% 8% 4% 7% 5% 7% 3% 7%

(6) 794 264 531 439 348 381 413 155 639 126 668 81 71313% 13% 13% 13% 13% 12% 14% 11% 14% 10% 14% 12% 13%

(5) 1354 428 927 746 594 729 625 316 1039 284 1068 160 119423% 22% 23% 22% 23% 24% 22% 22% 23% 23% 22% 23% 22%

(4) Neutral 1673 529 1138 896 752 799 873 337 1336 314 1358 170 150028% 27% 28% 27% 29% 26% 30% 24% 29% 25% 29% 25% 28%

(3) 913 317 596 567 325 502 410 279 633 213 700 106 80615% 16% 15% 17% 13% 16% 14% 20% 14% 17% 15% 16% 15%

(2) 448 171 277 283 160 270 178 140 306 116 332 63 3837% 9% 7% 9% 6% 9% 6% 10% 7% 9% 7% 9% 7%

(1) Not at all proud 386 123 260 218 161 225 158 110 276 127 259 80 3076% 6% 6% 7% 6% 7% 5% 8% 6% 10% 5% 12% 6%

Don't know/Refused 35 17 19 14 22 18 18 9 26 6 30 3 331% 1% 0 0 1% 1% 1% 1% 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Proud (Top3Box) 2545 828 1717 1346 1172 1280 1265 528 2016 473 2070 259 228642% 42% 43% 41% 45% 41% 44% 38% 44% 38% 44% 38% 43%

Neutral (MidBox) 1673 529 1138 896 752 799 873 337 1336 314 1358 170 150028% 27% 28% 27% 29% 26% 30% 24% 29% 25% 29% 25% 28%

Not Proud (Low3Box) 1747 611 1134 1067 646 997 747 529 1215 456 1291 249 149629% 31% 28% 32% 25% 32% 26% 38% 26% 37% 27% 37% 28%

STATISTICS (1= Not at all proud 7= Very proud)

Mean 4.20 4.17 4.21 4.10 4.33 4.09 4.31 3.93 4.28 3.92 4.27 3.86 4.24Standard Deviation 1.5 1.6 1.5 1.5 1.6 1.5 1.5 1.5 1.5 1.6 1.5 1.6 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 50: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. DESCRIBES CANADA VERY WELL SUMMARY TABLE (Rated 5,6 or 7) I would like you to tell me how well you think they describe Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Democratic 4319 1394 2920 2494 1764 2275 2043 1058 3258 869 3447 489 382572% 70% 73% 75% 68% 74% 70% 75% 71% 70% 73% 72% 72%

2) Bilingual 3557 1190 2367 1906 1605 1822 1735 799 2758 691 2864 358 319859% 60% 59% 57% 62% 59% 60% 57% 60% 55% 60% 53% 60%

3) Multicultural 5078 1685 3385 2863 2141 2640 2435 1218 3858 1054 4023 550 452385% 85% 84% 86% 83% 85% 84% 87% 84% 84% 85% 81% 85%

4) Technologically advanced 4590 1518 3064 2577 1942 2404 2183 1099 3488 992 3595 526 406176% 76% 76% 78% 75% 78% 75% 78% 76% 79% 76% 77% 76%

5) A land of equal opportunity 4009 1312 2692 2317 1627 2097 1912 897 3112 815 3194 420 358967% 66% 67% 70% 63% 68% 66% 64% 68% 65% 67% 62% 68%

6) One of the world's most important economies

3323 1062 2261 1738 1538 1719 1604 740 2583 680 2641 348 2973

55% 54% 56% 52% 59% 56% 55% 53% 56% 54% 56% 51% 56%

7) A major trading nation 4107 1324 2781 2316 1745 2091 2016 940 3165 847 3258 469 363768% 67% 69% 70% 67% 68% 69% 67% 69% 68% 69% 69% 68%

8) Independent of the U.S. 2198 726 1473 1142 1035 1130 1069 434 1765 419 1779 209 198937% 37% 37% 34% 40% 37% 37% 31% 38% 34% 37% 31% 37%

9) A place where the laws apply equally to everyone

3202 1051 2146 1802 1365 1687 1515 737 2465 652 2550 296 2904

53% 53% 54% 54% 53% 55% 52% 53% 54% 52% 54% 44% 55%

10) Well-governed 2781 877 1898 1475 1273 1468 1313 640 2139 564 2217 300 247946% 44% 47% 44% 49% 47% 45% 46% 47% 45% 47% 44% 47%

11) A country that tolerates cultural and religious differences

4977 1639 3333 2812 2092 2600 2376 1192 3782 1050 3925 556 4418

83% 83% 83% 85% 81% 84% 82% 85% 82% 84% 83% 82% 83%

12) A country where citizens have a lot in common

3269 1051 2217 1788 1442 1727 1541 723 2545 707 2562 334 2935

54% 53% 55% 54% 56% 56% 53% 52% 55% 57% 54% 49% 55%

13) A country that is open to immigration 4710 1563 3141 2622 2022 2433 2277 1088 3619 919 3791 512 419378% 79% 78% 79% 78% 79% 78% 78% 79% 74% 80% 75% 79%

14) Peaceful 5383 1792 3586 3029 2287 2799 2581 1282 4098 1156 4227 614 476590% 90% 89% 91% 88% 90% 89% 91% 89% 93% 89% 90% 90%

15) Fair 3962 1293 2664 2268 1644 2076 1885 925 3037 821 3140 418 354166% 65% 66% 68% 63% 67% 65% 66% 66% 66% 66% 61% 67%

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Page 51: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. DESCRIBES CANADA VERY WELL SUMMARY TABLE (Rated 5,6 or 7) I would like you to tell me how well you think they describe Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

16) Well-educated 4610 1543 3062 2644 1906 2460 2150 1119 3489 984 3625 521 408477% 78% 76% 80% 74% 79% 74% 80% 76% 79% 76% 77% 77%

17) Hard-working 4866 1625 3235 2719 2085 2566 2300 1128 3735 1021 3845 530 433481% 82% 81% 82% 80% 83% 79% 80% 81% 82% 81% 78% 82%

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Page 52: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. DOES NOT DESCRIBE CANADA SUMMARY TABLE (Rated 1,2 or 3) I would like you to tell me how well you think they describe Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Democratic 517 175 339 281 228 297 217 153 363 155 362 94 4239% 9% 8% 8% 9% 10% 7% 11% 8% 12% 8% 14% 8%

2) Bilingual 1090 336 751 684 390 593 497 301 788 255 834 160 92918% 17% 19% 21% 15% 19% 17% 21% 17% 20% 18% 24% 17%

3) Multicultural 265 84 181 143 122 139 126 63 202 72 191 59 2074% 4% 5% 4% 5% 4% 4% 5% 4% 6% 4% 9% 4%

4) Technologically advanced 399 131 268 227 169 199 199 114 285 78 321 45 3527% 7% 7% 7% 7% 6% 7% 8% 6% 6% 7% 7% 7%

5) A land of equal opportunity 946 307 636 488 445 488 454 247 698 218 726 150 79616% 15% 16% 15% 17% 16% 16% 18% 15% 17% 15% 22% 15%

6) One of the world's most important economies

1085 385 695 695 373 593 490 346 739 270 815 182 903

18% 19% 17% 21% 14% 19% 17% 25% 16% 22% 17% 27% 17%

7) A major trading nation 544 213 331 318 219 318 226 175 368 128 416 87 4579% 11% 8% 10% 8% 10% 8% 12% 8% 10% 9% 13% 9%

8) Independent of the U.S. 2123 697 1421 1243 839 1127 992 608 1512 471 1649 303 181635% 35% 35% 37% 32% 36% 34% 43% 33% 38% 35% 44% 34%

9) A place where the laws apply equally to everyone

1527 532 992 830 666 793 730 399 1125 371 1154 265 1260

25% 27% 25% 25% 26% 26% 25% 28% 24% 30% 24% 39% 24%

10) Well-governed 1669 594 1073 1014 631 866 800 426 1243 397 1272 247 142228% 30% 27% 31% 24% 28% 28% 30% 27% 32% 27% 36% 27%

11) A country that tolerates cultural and religious differences

350 131 216 181 161 185 162 114 236 92 258 66 283

6% 7% 5% 5% 6% 6% 6% 8% 5% 7% 5% 10% 5%

12) A country where citizens have a lot in common

1043 353 687 607 411 551 492 308 735 246 795 172 871

17% 18% 17% 18% 16% 18% 17% 22% 16% 20% 17% 25% 16%

13) A country that is open to immigration 464 156 305 285 174 250 212 135 329 156 306 87 3778% 8% 8% 9% 7% 8% 7% 10% 7% 12% 6% 13% 7%

14) Peaceful 203 65 138 122 77 103 100 48 156 35 166 32 1713% 3% 3% 4% 3% 3% 3% 3% 3% 3% 4% 5% 3%

15) Fair 671 268 401 371 283 376 293 186 485 169 502 119 55311% 14% 10% 11% 11% 12% 10% 13% 11% 14% 11% 17% 10%

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Page 53: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. DOES NOT DESCRIBE CANADA SUMMARY TABLE (Rated 1,2 or 3) I would like you to tell me how well you think they describe Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

16) Well-educated 363 149 214 160 197 184 179 87 276 63 298 52 3116% 7% 5% 5% 8% 6% 6% 6% 6% 5% 6% 8% 6%

17) Hard-working 326 106 217 189 130 145 177 96 229 71 253 59 2655% 5% 5% 6% 5% 5% 6% 7% 5% 6% 5% 9% 5%

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Page 54: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. MEAN SUMMARY TABLE (1= Does not describe Canada at all 7= Describes Canada very well) I would like you to tell me how well you think they describe Canada.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Democratic 5.24 5.18 5.27 5.30 5.16 5.24 5.24 5.27 5.23 5.14 5.26 5.16 5.25

2) Bilingual 4.85 4.88 4.83 4.71 5.03 4.79 4.91 4.72 4.89 4.68 4.89 4.63 4.88

3) Multicultural 5.72 5.74 5.72 5.72 5.74 5.75 5.69 5.72 5.72 5.68 5.74 5.64 5.73

4) Technologically advanced 5.22 5.21 5.23 5.22 5.23 5.23 5.22 5.21 5.23 5.27 5.21 5.26 5.22

5) A land of equal opportunity 5.01 4.95 5.04 5.03 4.98 5.00 5.03 4.84 5.06 4.91 5.04 4.79 5.04

6) One of the world's most important economies

4.66 4.56 4.71 4.51 4.85 4.61 4.71 4.45 4.72 4.56 4.68 4.38 4.69

7) A major trading nation 5.06 5.00 5.10 5.04 5.10 5.02 5.12 4.96 5.10 5.05 5.07 5.02 5.07

8) Independent of the U.S. 4.00 4.03 3.99 3.90 4.16 3.97 4.04 3.75 4.08 3.86 4.04 3.70 4.04

9) A place where the laws apply equally to everyone

4.51 4.46 4.53 4.48 4.56 4.51 4.51 4.41 4.54 4.38 4.54 4.10 4.56

10) Well-governed 4.21 4.09 4.26 4.11 4.34 4.20 4.21 4.11 4.23 4.11 4.23 3.93 4.24

11) A country that tolerates cultural and religious differences

5.63 5.59 5.64 5.62 5.64 5.63 5.63 5.57 5.64 5.56 5.64 5.51 5.64

12) A country where citizens have a lot in common

4.62 4.55 4.66 4.57 4.71 4.61 4.64 4.46 4.67 4.62 4.63 4.38 4.66

13) A country that is open to immigration 5.47 5.46 5.47 5.41 5.54 5.43 5.52 5.34 5.51 5.24 5.53 5.25 5.50

14) Peaceful 5.96 5.98 5.95 5.96 5.97 5.96 5.97 5.96 5.96 5.97 5.96 5.91 5.97

15) Fair 4.99 4.92 5.02 5.00 4.97 4.97 5.00 4.95 5.00 4.91 5.00 4.77 5.01

16) Well-educated 5.24 5.22 5.25 5.25 5.23 5.25 5.23 5.26 5.23 5.23 5.24 5.23 5.24

17) Hard-working 5.49 5.49 5.49 5.41 5.59 5.49 5.48 5.36 5.53 5.49 5.49 5.34 5.51

Ipsos-Reid Corporation March 21, 2003

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Page 55: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 1) Democratic ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1059 295 765 583 463 533 527 250 810 220 839 140 91918% 15% 19% 18% 18% 17% 18% 18% 18% 18% 18% 21% 17%

(6) 1834 636 1193 1122 685 979 856 471 1361 378 1456 184 164631% 32% 30% 34% 26% 32% 29% 34% 30% 30% 31% 27% 31%

(5) 1425 462 962 789 616 764 661 338 1087 271 1152 164 126024% 23% 24% 24% 24% 25% 23% 24% 24% 22% 24% 24% 24%

(4) Neutral 1133 400 733 535 580 511 622 183 949 224 909 96 103719% 20% 18% 16% 22% 17% 21% 13% 21% 18% 19% 14% 20%

(3) 259 85 174 148 105 152 107 83 176 74 184 39 2194% 4% 4% 4% 4% 5% 4% 6% 4% 6% 4% 6% 4%

(2) 149 51 96 75 73 79 67 41 108 49 100 33 1162% 3% 2% 2% 3% 3% 2% 3% 2% 4% 2% 5% 2%

(1) Does not describe Canada at all 109 40 69 58 50 66 43 29 80 32 78 21 882% 2% 2% 2% 2% 2% 1% 2% 2% 3% 2% 3% 2%

Don't know/Refused 32 16 16 12 19 11 20 8 23 2 30 1 301% 1% 0 0 1% 0 1% 1% 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4319 1394 2920 2494 1764 2275 2043 1058 3258 869 3447 489 382572% 70% 73% 75% 68% 74% 70% 75% 71% 70% 73% 72% 72%

Neutral (MidBox) 1133 400 733 535 580 511 622 183 949 224 909 96 103719% 20% 18% 16% 22% 17% 21% 13% 21% 18% 19% 14% 20%

Does not describe (Low3Box) 517 175 339 281 228 297 217 153 363 155 362 94 4239% 9% 8% 8% 9% 10% 7% 11% 8% 12% 8% 14% 8%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.24 5.18 5.27 5.30 5.16 5.24 5.24 5.27 5.23 5.14 5.26 5.16 5.25Standard Deviation 1.4 1.4 1.4 1.3 1.4 1.4 1.3 1.4 1.3 1.5 1.3 1.5 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 56: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 2) Bilingual ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1104 357 747 489 597 521 583 227 877 189 915 104 100018% 18% 19% 15% 23% 17% 20% 16% 19% 15% 19% 15% 19%

(6) 1144 410 734 631 501 589 555 261 883 218 924 128 101619% 21% 18% 19% 19% 19% 19% 19% 19% 17% 19% 19% 19%

(5) 1309 423 886 785 507 712 597 310 999 283 1026 126 118322% 21% 22% 24% 20% 23% 21% 22% 22% 23% 22% 19% 22%

(4) Neutral 1343 451 889 725 594 674 669 296 1045 298 1046 159 118122% 23% 22% 22% 23% 22% 23% 21% 23% 24% 22% 23% 22%

(3) 567 167 397 339 222 295 272 156 411 115 452 83 4849% 8% 10% 10% 9% 10% 9% 11% 9% 9% 10% 12% 9%

(2) 307 103 204 206 97 185 122 83 224 91 216 47 2605% 5% 5% 6% 4% 6% 4% 6% 5% 7% 5% 7% 5%

(1) Does not describe Canada at all 216 66 150 140 70 112 103 62 154 49 166 30 1854% 3% 4% 4% 3% 4% 4% 4% 3% 4% 4% 4% 3%

Don't know/Refused 10 6 1 7 3 6 1 8 2 5 5 3 70 0 0 0 0 0 0 1% 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 3557 1190 2367 1906 1605 1822 1735 799 2758 691 2864 358 319859% 60% 59% 57% 62% 59% 60% 57% 60% 55% 60% 53% 60%

Neutral (MidBox) 1343 451 889 725 594 674 669 296 1045 298 1046 159 118122% 23% 22% 22% 23% 22% 23% 21% 23% 24% 22% 23% 22%

Does not describe (Low3Box) 1090 336 751 684 390 593 497 301 788 255 834 160 92918% 17% 19% 21% 15% 19% 17% 21% 17% 20% 18% 24% 17%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.85 4.88 4.83 4.71 5.03 4.79 4.91 4.72 4.89 4.68 4.89 4.63 4.88Standard Deviation 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.7 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 57: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 3) Multicultural ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1818 599 1216 900 894 958 860 370 1446 350 1468 215 160130% 30% 30% 27% 34% 31% 30% 26% 31% 28% 31% 32% 30%

(6) 2071 705 1360 1267 774 1087 981 559 1511 466 1604 234 183535% 36% 34% 38% 30% 35% 34% 40% 33% 37% 34% 34% 35%

(5) 1189 380 809 696 474 594 595 288 901 239 950 101 108820% 19% 20% 21% 18% 19% 20% 21% 20% 19% 20% 15% 20%

(4) Neutral 648 213 435 314 321 311 337 122 526 120 528 72 57611% 11% 11% 9% 12% 10% 12% 9% 11% 10% 11% 11% 11%

(3) 149 50 99 82 67 81 68 39 110 34 114 30 1192% 3% 2% 2% 3% 3% 2% 3% 2% 3% 2% 4% 2%

(2) 45 14 30 32 12 29 16 13 32 21 23 18 271% 1% 1% 1% 0 1% 1% 1% 1% 2% 0 3% 0

(1) Does not describe Canada at all 71 20 52 29 42 29 42 12 60 18 54 11 611% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 1%

Don't know/Refused 9 3 6 2 7 5 4 0 9 3 6 0 90 0 0 0 0 0 0 - 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 5078 1685 3385 2863 2141 2640 2435 1218 3858 1054 4023 550 452385% 85% 84% 86% 83% 85% 84% 87% 84% 84% 85% 81% 85%

Neutral (MidBox) 648 213 435 314 321 311 337 122 526 120 528 72 57611% 11% 11% 9% 12% 10% 12% 9% 11% 10% 11% 11% 11%

Does not describe (Low3Box) 265 84 181 143 122 139 126 63 202 72 191 59 2074% 4% 5% 4% 5% 4% 4% 5% 4% 6% 4% 9% 4%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.72 5.74 5.72 5.72 5.74 5.75 5.69 5.72 5.72 5.68 5.74 5.64 5.73Standard Deviation 1.2 1.2 1.2 1.2 1.3 1.2 1.2 1.2 1.2 1.3 1.2 1.4 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 58: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 4) Technologically advanced ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 677 214 460 309 360 316 358 136 541 132 543 73 60411% 11% 11% 9% 14% 10% 12% 10% 12% 11% 11% 11% 11%

(6) 1931 640 1290 1162 748 1045 886 491 1440 451 1479 248 168332% 32% 32% 35% 29% 34% 31% 35% 31% 36% 31% 36% 32%

(5) 1982 663 1313 1106 834 1042 940 473 1507 409 1573 206 177433% 33% 33% 33% 32% 34% 32% 34% 33% 33% 33% 30% 33%

(4) Neutral 980 326 654 509 457 477 502 188 792 177 803 105 87516% 16% 16% 15% 18% 15% 17% 13% 17% 14% 17% 15% 16%

(3) 267 82 185 165 102 128 139 75 192 45 222 28 2384% 4% 5% 5% 4% 4% 5% 5% 4% 4% 5% 4% 4%

(2) 85 27 59 37 47 44 42 28 57 18 67 11 741% 1% 1% 1% 2% 1% 1% 2% 1% 1% 1% 2% 1%

(1) Does not describe Canada at all 46 22 24 25 20 28 19 10 36 15 31 6 401% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Don't know/Refused 32 11 21 9 23 14 18 3 29 2 30 4 271% 1% 1% 0 1% 0 1% 0 1% 0 1% 1% 1%

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4590 1518 3064 2577 1942 2404 2183 1099 3488 992 3595 526 406176% 76% 76% 78% 75% 78% 75% 78% 76% 79% 76% 77% 76%

Neutral (MidBox) 980 326 654 509 457 477 502 188 792 177 803 105 87516% 16% 16% 15% 18% 15% 17% 13% 17% 14% 17% 15% 16%

Does not describe (Low3Box) 399 131 268 227 169 199 199 114 285 78 321 45 3527% 7% 7% 7% 7% 6% 7% 8% 6% 6% 7% 7% 7%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.22 5.21 5.23 5.22 5.23 5.23 5.22 5.21 5.23 5.27 5.21 5.26 5.22Standard Deviation 1.2 1.2 1.1 1.1 1.2 1.1 1.2 1.2 1.1 1.1 1.2 1.2 1.1Standard Error 0 0 0 0 0 0 0 0 0 0 0 0 0

Ipsos-Reid Corporation March 21, 2003

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Page 59: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 5) A land of equal opportunity ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1009 283 726 465 530 467 542 160 850 171 838 101 90817% 14% 18% 14% 20% 15% 19% 11% 18% 14% 18% 15% 17%

(6) 1534 535 997 917 595 809 725 349 1186 325 1209 158 137726% 27% 25% 28% 23% 26% 25% 25% 26% 26% 25% 23% 26%

(5) 1465 493 970 935 502 820 645 389 1077 319 1147 161 130424% 25% 24% 28% 19% 27% 22% 28% 23% 26% 24% 24% 25%

(4) Neutral 1040 362 678 517 514 507 533 259 779 216 823 111 92517% 18% 17% 16% 20% 16% 18% 18% 17% 17% 17% 16% 17%

(3) 543 158 382 304 233 294 246 141 402 124 419 83 4609% 8% 10% 9% 9% 9% 8% 10% 9% 10% 9% 12% 9%

(2) 236 81 155 117 113 115 121 67 168 62 172 39 1974% 4% 4% 4% 4% 4% 4% 5% 4% 5% 4% 6% 4%

(1) Does not describe Canada at all 167 68 99 67 99 80 87 39 127 32 135 28 1393% 3% 2% 2% 4% 3% 3% 3% 3% 3% 3% 4% 3%

Don't know/Refused 6 4 1 0 5 3 3 0 5 0 5 0 50 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4009 1312 2692 2317 1627 2097 1912 897 3112 815 3194 420 358967% 66% 67% 70% 63% 68% 66% 64% 68% 65% 67% 62% 68%

Neutral (MidBox) 1040 362 678 517 514 507 533 259 779 216 823 111 92517% 18% 17% 16% 20% 16% 18% 18% 17% 17% 17% 16% 17%

Does not describe (Low3Box) 946 307 636 488 445 488 454 247 698 218 726 150 79616% 15% 16% 15% 17% 16% 16% 18% 15% 17% 15% 22% 15%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.01 4.95 5.04 5.03 4.98 5.00 5.03 4.84 5.06 4.91 5.04 4.79 5.04Standard Deviation 1.5 1.5 1.5 1.4 1.6 1.5 1.5 1.5 1.5 1.5 1.5 1.6 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 60: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 6) One of the world's most important economies ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 587 155 431 226 353 264 322 85 501 110 477 38 54910% 8% 11% 7% 14% 9% 11% 6% 11% 9% 10% 6% 10%

(6) 1107 349 758 570 521 566 542 264 844 234 873 123 98418% 18% 19% 17% 20% 18% 19% 19% 18% 19% 18% 18% 19%

(5) 1629 558 1071 942 664 889 740 391 1238 336 1291 188 143927% 28% 27% 28% 26% 29% 26% 28% 27% 27% 27% 28% 27%

(4) Neutral 1560 528 1029 875 661 766 794 312 1245 299 1260 148 140926% 27% 26% 26% 26% 25% 27% 22% 27% 24% 27% 22% 27%

(3) 632 198 432 410 217 336 296 188 444 149 483 104 52811% 10% 11% 12% 8% 11% 10% 13% 10% 12% 10% 15% 10%

(2) 311 136 173 201 103 173 136 119 192 80 231 52 2605% 7% 4% 6% 4% 6% 5% 8% 4% 6% 5% 8% 5%

(1) Does not describe Canada at all 142 52 90 85 53 84 57 39 102 41 101 26 1152% 3% 2% 3% 2% 3% 2% 3% 2% 3% 2% 4% 2%

Don't know/Refused 32 10 23 13 19 17 15 6 27 0 32 3 301% 0 1% 0 1% 1% 1% 0 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 3323 1062 2261 1738 1538 1719 1604 740 2583 680 2641 348 297355% 54% 56% 52% 59% 56% 55% 53% 56% 54% 56% 51% 56%

Neutral (MidBox) 1560 528 1029 875 661 766 794 312 1245 299 1260 148 140926% 27% 26% 26% 26% 25% 27% 22% 27% 24% 27% 22% 27%

Does not describe (Low3Box) 1085 385 695 695 373 593 490 346 739 270 815 182 90318% 19% 17% 21% 14% 19% 17% 25% 16% 22% 17% 27% 17%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.66 4.56 4.71 4.51 4.85 4.61 4.71 4.45 4.72 4.56 4.68 4.38 4.69Standard Deviation 1.4 1.4 1.4 1.4 1.4 1.4 1.4 1.5 1.4 1.5 1.4 1.5 1.4Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 61: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 7) A major trading nation ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 771 213 557 360 404 347 424 146 625 148 623 77 69413% 11% 14% 11% 16% 11% 15% 10% 14% 12% 13% 11% 13%

(6) 1540 528 1012 893 624 843 698 378 1160 367 1171 202 133626% 27% 25% 27% 24% 27% 24% 27% 25% 29% 25% 30% 25%

(5) 1796 582 1212 1063 717 902 894 416 1380 332 1464 190 160730% 29% 30% 32% 28% 29% 31% 30% 30% 27% 31% 28% 30%

(4) Neutral 1310 438 869 672 607 667 642 276 1034 270 1040 123 118522% 22% 22% 20% 23% 22% 22% 20% 22% 22% 22% 18% 22%

(3) 327 151 176 188 136 187 140 103 224 73 253 57 2705% 8% 4% 6% 5% 6% 5% 7% 5% 6% 5% 8% 5%

(2) 135 39 96 85 46 83 52 53 83 37 99 15 1212% 2% 2% 3% 2% 3% 2% 4% 2% 3% 2% 2% 2%

(1) Does not describe Canada at all 82 23 58 45 36 49 33 19 62 18 64 15 671% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 2% 1%

Don't know/Refused 39 10 27 15 21 17 19 12 27 4 35 3 361% 0 1% 0 1% 1% 1% 1% 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4107 1324 2781 2316 1745 2091 2016 940 3165 847 3258 469 363768% 67% 69% 70% 67% 68% 69% 67% 69% 68% 69% 69% 68%

Neutral (MidBox) 1310 438 869 672 607 667 642 276 1034 270 1040 123 118522% 22% 22% 20% 23% 22% 22% 20% 22% 22% 22% 18% 22%

Does not describe (Low3Box) 544 213 331 318 219 318 226 175 368 128 416 87 4579% 11% 8% 10% 8% 10% 8% 12% 8% 10% 9% 13% 9%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.06 5.00 5.10 5.04 5.10 5.02 5.12 4.96 5.10 5.05 5.07 5.02 5.07Standard Deviation 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

Ipsos-Reid Corporation March 21, 2003

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Page 62: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 8) Independent of the U.S. ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 508 179 329 180 328 214 293 85 423 68 440 49 4598% 9% 8% 5% 13% 7% 10% 6% 9% 5% 9% 7% 9%

(6) 568 205 364 305 262 290 279 112 456 107 462 44 5259% 10% 9% 9% 10% 9% 10% 8% 10% 9% 10% 6% 10%

(5) 1122 342 780 657 446 626 497 236 886 244 878 117 100619% 17% 19% 20% 17% 20% 17% 17% 19% 20% 18% 17% 19%

(4) Neutral 1654 559 1093 926 702 828 826 361 1293 356 1298 166 148828% 28% 27% 28% 27% 27% 28% 26% 28% 29% 27% 24% 28%

(3) 993 319 674 606 370 541 452 278 715 207 786 130 86317% 16% 17% 18% 14% 17% 16% 20% 16% 17% 17% 19% 16%

(2) 615 218 392 364 243 355 257 197 417 159 456 98 51510% 11% 10% 11% 9% 11% 9% 14% 9% 13% 10% 14% 10%

(1) Does not describe Canada at all 515 160 355 273 227 231 284 133 379 106 407 75 4389% 8% 9% 8% 9% 7% 10% 9% 8% 8% 9% 11% 8%

Don't know/Refused 25 3 21 11 14 9 16 0 24 2 22 3 220 0 1% 0 1% 0 1% 0 1% 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 2198 726 1473 1142 1035 1130 1069 434 1765 419 1779 209 198937% 37% 37% 34% 40% 37% 37% 31% 38% 34% 37% 31% 37%

Neutral (MidBox) 1654 559 1093 926 702 828 826 361 1293 356 1298 166 148828% 28% 27% 28% 27% 27% 28% 26% 28% 29% 27% 24% 28%

Does not describe (Low3Box) 2123 697 1421 1243 839 1127 992 608 1512 471 1649 303 181635% 35% 35% 37% 32% 36% 34% 43% 33% 38% 35% 44% 34%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.00 4.03 3.99 3.90 4.16 3.97 4.04 3.75 4.08 3.86 4.04 3.70 4.04Standard Deviation 1.6 1.7 1.6 1.6 1.7 1.6 1.7 1.6 1.6 1.6 1.7 1.7 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 63: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 9) A place where the laws apply equally to everyone ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 632 183 449 238 386 270 363 100 532 93 540 40 59011% 9% 11% 7% 15% 9% 12% 7% 12% 7% 11% 6% 11%

(6) 1227 419 805 737 478 679 548 320 907 264 962 152 107420% 21% 20% 22% 18% 22% 19% 23% 20% 21% 20% 22% 20%

(5) 1343 449 891 827 502 738 605 317 1026 295 1048 104 123922% 23% 22% 25% 19% 24% 21% 23% 22% 24% 22% 15% 23%

(4) Neutral 1255 399 856 679 554 608 647 262 993 226 1029 117 113821% 20% 21% 20% 21% 20% 22% 19% 22% 18% 22% 17% 21%

(3) 769 268 501 422 334 427 342 200 567 191 575 129 63713% 14% 12% 13% 13% 14% 12% 14% 12% 15% 12% 19% 12%

(2) 383 128 255 221 154 183 200 121 262 98 285 73 3116% 6% 6% 7% 6% 6% 7% 9% 6% 8% 6% 11% 6%

(1) Does not describe Canada at all 375 137 236 187 179 183 189 78 296 81 293 63 3126% 7% 6% 6% 7% 6% 6% 6% 6% 7% 6% 9% 6%

Don't know/Refused 17 2 15 11 5 6 10 5 11 0 17 2 140 0 0 0 0 0 0 0 0 - 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 3202 1051 2146 1802 1365 1687 1515 737 2465 652 2550 296 290453% 53% 54% 54% 53% 55% 52% 53% 54% 52% 54% 44% 55%

Neutral (MidBox) 1255 399 856 679 554 608 647 262 993 226 1029 117 113821% 20% 21% 20% 21% 20% 22% 19% 22% 18% 22% 17% 21%

Does not describe (Low3Box) 1527 532 992 830 666 793 730 399 1125 371 1154 265 126025% 27% 25% 25% 26% 26% 25% 28% 24% 30% 24% 39% 24%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.51 4.46 4.53 4.48 4.56 4.51 4.51 4.41 4.54 4.38 4.54 4.10 4.56Standard Deviation 1.6 1.6 1.6 1.6 1.7 1.6 1.7 1.6 1.6 1.6 1.6 1.7 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 64: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 10) Well-governed ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 324 88 236 120 199 134 191 49 275 63 261 31 2935% 4% 6% 4% 8% 4% 7% 4% 6% 5% 5% 5% 6%

(6) 909 284 622 467 433 506 403 211 695 212 697 96 81115% 14% 16% 14% 17% 16% 14% 15% 15% 17% 15% 14% 15%

(5) 1548 506 1040 889 641 828 720 380 1168 289 1259 173 137526% 25% 26% 27% 25% 27% 25% 27% 25% 23% 27% 25% 26%

(4) Neutral 1545 513 1032 830 685 757 788 333 1211 288 1255 134 140926% 26% 26% 25% 26% 24% 27% 24% 26% 23% 26% 20% 27%

(3) 721 228 493 463 249 366 355 170 551 154 566 78 64212% 11% 12% 14% 10% 12% 12% 12% 12% 12% 12% 12% 12%

(2) 460 169 288 288 167 245 212 143 317 112 348 81 3788% 9% 7% 9% 6% 8% 7% 10% 7% 9% 7% 12% 7%

(1) Does not describe Canada at all 489 197 292 264 215 255 234 114 375 130 358 87 4028% 10% 7% 8% 8% 8% 8% 8% 8% 10% 8% 13% 8%

Don't know/Refused 5 1 4 3 2 4 1 3 2 0 5 0 50 0 0 0 0 0 0 0 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 2781 877 1898 1475 1273 1468 1313 640 2139 564 2217 300 247946% 44% 47% 44% 49% 47% 45% 46% 47% 45% 47% 44% 47%

Neutral (MidBox) 1545 513 1032 830 685 757 788 333 1211 288 1255 134 140926% 26% 26% 25% 26% 24% 27% 24% 26% 23% 26% 20% 27%

Does not describe (Low3Box) 1669 594 1073 1014 631 866 800 426 1243 397 1272 247 142228% 30% 27% 31% 24% 28% 28% 30% 27% 32% 27% 36% 27%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.21 4.09 4.26 4.11 4.34 4.20 4.21 4.11 4.23 4.11 4.23 3.93 4.24Standard Deviation 1.6 1.6 1.6 1.5 1.6 1.6 1.6 1.6 1.6 1.7 1.5 1.7 1.5Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 65: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 11) A country that tolerates cultural and religious differences ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1596 508 1088 780 795 791 805 308 1286 291 1305 186 140827% 26% 27% 23% 31% 26% 28% 22% 28% 23% 27% 27% 26%

(6) 2151 728 1419 1310 811 1153 998 562 1589 472 1678 215 193636% 37% 35% 39% 31% 37% 34% 40% 35% 38% 35% 32% 36%

(5) 1229 403 826 722 485 656 573 322 907 287 942 155 107420% 20% 21% 22% 19% 21% 20% 23% 20% 23% 20% 23% 20%

(4) Neutral 662 210 452 325 331 300 363 95 567 106 556 58 60211% 11% 11% 10% 13% 10% 12% 7% 12% 8% 12% 9% 11%

(3) 190 66 122 96 93 96 91 69 121 50 141 37 1533% 3% 3% 3% 4% 3% 3% 5% 3% 4% 3% 5% 3%

(2) 84 39 46 50 34 45 39 28 57 22 62 10 741% 2% 1% 2% 1% 1% 1% 2% 1% 2% 1% 1% 1%

(1) Does not describe Canada at all 75 27 48 36 34 44 31 17 58 19 55 19 561% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 3% 1%

Don't know/Refused 11 4 7 4 7 9 2 3 8 2 9 0 110 0 0 0 0 0 0 0 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4977 1639 3333 2812 2092 2600 2376 1192 3782 1050 3925 556 441883% 83% 83% 85% 81% 84% 82% 85% 82% 84% 83% 82% 83%

Neutral (MidBox) 662 210 452 325 331 300 363 95 567 106 556 58 60211% 11% 11% 10% 13% 10% 12% 7% 12% 8% 12% 9% 11%

Does not describe (Low3Box) 350 131 216 181 161 185 162 114 236 92 258 66 2836% 7% 5% 5% 6% 6% 6% 8% 5% 7% 5% 10% 5%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.63 5.59 5.64 5.62 5.64 5.63 5.63 5.57 5.64 5.56 5.64 5.51 5.64Standard Deviation 1.3 1.3 1.2 1.2 1.3 1.3 1.3 1.3 1.3 1.3 1.3 1.4 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 66: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 12) A country where citizens have a lot in common ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 505 147 358 207 295 214 292 84 421 87 419 38 4678% 7% 9% 6% 11% 7% 10% 6% 9% 7% 9% 6% 9%

(6) 1082 324 758 589 483 566 516 210 871 267 815 129 95318% 16% 19% 18% 19% 18% 18% 15% 19% 21% 17% 19% 18%

(5) 1681 580 1101 992 664 948 734 428 1253 354 1328 166 151528% 29% 27% 30% 26% 31% 25% 31% 27% 28% 28% 24% 29%

(4) Neutral 1663 570 1090 909 730 801 862 359 1302 294 1369 172 148728% 29% 27% 27% 28% 26% 30% 26% 28% 24% 29% 25% 28%

(3) 630 203 424 405 208 354 276 196 434 151 477 92 53811% 10% 11% 12% 8% 11% 10% 14% 9% 12% 10% 13% 10%

(2) 239 76 163 105 128 110 129 70 169 61 178 50 1894% 4% 4% 3% 5% 4% 4% 5% 4% 5% 4% 7% 4%

(1) Does not describe Canada at all 174 74 100 98 75 87 87 42 132 34 140 30 1433% 4% 2% 3% 3% 3% 3% 3% 3% 3% 3% 4% 3%

Don't know/Refused 26 11 13 18 8 16 8 13 12 3 23 3 230 1% 0 1% 0 1% 0 1% 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 3269 1051 2217 1788 1442 1727 1541 723 2545 707 2562 334 293554% 53% 55% 54% 56% 56% 53% 52% 55% 57% 54% 49% 55%

Neutral (MidBox) 1663 570 1090 909 730 801 862 359 1302 294 1369 172 148728% 29% 27% 27% 28% 26% 30% 26% 28% 24% 29% 25% 28%

Does not describe (Low3Box) 1043 353 687 607 411 551 492 308 735 246 795 172 87117% 18% 17% 18% 16% 18% 17% 22% 16% 20% 17% 25% 16%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.62 4.55 4.66 4.57 4.71 4.61 4.64 4.46 4.67 4.62 4.63 4.38 4.66Standard Deviation 1.4 1.4 1.4 1.3 1.4 1.3 1.4 1.4 1.4 1.4 1.4 1.5 1.4Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 67: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 13) A country that is open to immigration ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1528 496 1029 734 769 715 813 251 1275 239 1289 132 139225% 25% 26% 22% 30% 23% 28% 18% 28% 19% 27% 19% 26%

(6) 1829 621 1208 1074 731 929 900 490 1339 381 1448 223 160530% 31% 30% 32% 28% 30% 31% 35% 29% 31% 30% 33% 30%

(5) 1353 446 904 815 523 789 564 348 1005 299 1055 157 119623% 22% 23% 25% 20% 26% 19% 25% 22% 24% 22% 23% 23%

(4) Neutral 813 257 556 410 386 402 411 177 637 171 642 78 73614% 13% 14% 12% 15% 13% 14% 13% 14% 14% 14% 11% 14%

(3) 247 74 173 159 86 152 95 86 160 108 139 45 2024% 4% 4% 5% 3% 5% 3% 6% 3% 9% 3% 7% 4%

(2) 103 38 65 65 38 49 55 34 69 22 79 18 852% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 3% 2%

(1) Does not describe Canada at all 114 44 68 61 50 49 62 15 99 26 89 24 902% 2% 2% 2% 2% 2% 2% 1% 2% 2% 2% 4% 2%

Don't know/Refused 13 8 5 4 9 10 3 3 10 3 10 3 100 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4710 1563 3141 2622 2022 2433 2277 1088 3619 919 3791 512 419378% 79% 78% 79% 78% 79% 78% 78% 79% 74% 80% 75% 79%

Neutral (MidBox) 813 257 556 410 386 402 411 177 637 171 642 78 73614% 13% 14% 12% 15% 13% 14% 13% 14% 14% 14% 11% 14%

Does not describe (Low3Box) 464 156 305 285 174 250 212 135 329 156 306 87 3778% 8% 8% 9% 7% 8% 7% 10% 7% 12% 6% 13% 7%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.47 5.46 5.47 5.41 5.54 5.43 5.52 5.34 5.51 5.24 5.53 5.25 5.50Standard Deviation 1.4 1.4 1.4 1.4 1.4 1.3 1.4 1.3 1.4 1.4 1.3 1.5 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 68: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 14) Peaceful ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 2262 764 1493 1196 1035 1127 1133 492 1768 453 1809 266 199238% 39% 37% 36% 40% 36% 39% 35% 38% 36% 38% 39% 37%

(6) 2177 731 1447 1289 870 1179 999 569 1609 454 1724 213 196536% 37% 36% 39% 34% 38% 34% 41% 35% 36% 36% 31% 37%

(5) 943 297 646 544 383 493 450 222 721 249 694 135 80816% 15% 16% 16% 15% 16% 15% 16% 16% 20% 15% 20% 15%

(4) Neutral 411 127 282 168 227 193 219 73 338 58 353 35 3777% 6% 7% 5% 9% 6% 8% 5% 7% 5% 7% 5% 7%

(3) 116 29 87 68 45 49 67 23 94 17 97 16 1002% 1% 2% 2% 2% 2% 2% 2% 2% 1% 2% 2% 2%

(2) 52 19 32 35 17 28 24 17 35 11 41 4 481% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

(1) Does not describe Canada at all 35 17 18 20 15 26 9 8 27 7 28 13 221% 1% 0 1% 1% 1% 0 1% 1% 1% 1% 2% 0

Don't know/Refused 2 0 2 2 0 0 2 0 2 0 2 0 20 0 0 0 0 0 0 - 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 5383 1792 3586 3029 2287 2799 2581 1282 4098 1156 4227 614 476590% 90% 89% 91% 88% 90% 89% 91% 89% 93% 89% 90% 90%

Neutral (MidBox) 411 127 282 168 227 193 219 73 338 58 353 35 3777% 6% 7% 5% 9% 6% 8% 5% 7% 5% 7% 5% 7%

Does not describe (Low3Box) 203 65 138 122 77 103 100 48 156 35 166 32 1713% 3% 3% 4% 3% 3% 3% 3% 3% 3% 4% 5% 3%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.96 5.98 5.95 5.96 5.97 5.96 5.97 5.96 5.96 5.97 5.96 5.91 5.97Standard Deviation 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.2 1.1Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 69: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 15) Fair ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 723 220 503 328 384 334 389 133 590 126 597 53 67012% 11% 13% 10% 15% 11% 13% 9% 13% 10% 13% 8% 13%

(6) 1567 522 1043 963 585 852 714 401 1166 335 1232 186 138026% 26% 26% 29% 23% 28% 25% 29% 25% 27% 26% 27% 26%

(5) 1673 551 1119 977 676 890 782 392 1281 361 1311 179 149228% 28% 28% 29% 26% 29% 27% 28% 28% 29% 28% 26% 28%

(4) Neutral 1328 411 917 664 649 618 710 286 1039 255 1071 141 118522% 21% 23% 20% 25% 20% 24% 20% 23% 20% 23% 21% 22%

(3) 381 158 224 229 145 216 165 121 260 98 283 64 3176% 8% 6% 7% 6% 7% 6% 9% 6% 8% 6% 9% 6%

(2) 149 54 92 72 71 90 57 46 103 42 107 36 1132% 3% 2% 2% 3% 3% 2% 3% 2% 3% 2% 5% 2%

(1) Does not describe Canada at all 141 56 84 70 66 70 71 18 122 29 112 18 1222% 3% 2% 2% 3% 2% 2% 1% 3% 2% 2% 3% 2%

Don't know/Refused 39 13 26 19 15 24 14 6 33 4 35 3 361% 1% 1% 1% 1% 1% 0 0 1% 0 1% 0 1%

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 3962 1293 2664 2268 1644 2076 1885 925 3037 821 3140 418 354166% 65% 66% 68% 63% 67% 65% 66% 66% 66% 66% 61% 67%

Neutral (MidBox) 1328 411 917 664 649 618 710 286 1039 255 1071 141 118522% 21% 23% 20% 25% 20% 24% 20% 23% 20% 23% 21% 22%

Does not describe (Low3Box) 671 268 401 371 283 376 293 186 485 169 502 119 55311% 14% 10% 11% 11% 12% 10% 13% 11% 14% 11% 17% 10%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 4.99 4.92 5.02 5.00 4.97 4.97 5.00 4.95 5.00 4.91 5.00 4.77 5.01Standard Deviation 1.4 1.4 1.3 1.3 1.4 1.4 1.4 1.3 1.4 1.4 1.3 1.4 1.3Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Page 70: Themes and Messages of the Government of Canada · Web viewThemes and Messages of the Government of Canada (60-2055a36) Table of Contents Region: 1 Province: 2 Urban / Rural 3 Province

Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 16) Well-educated ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 713 222 488 294 408 304 410 129 584 100 614 87 62712% 11% 12% 9% 16% 10% 14% 9% 13% 8% 13% 13% 12%

(6) 1947 679 1268 1189 744 1087 859 527 1418 463 1484 229 171332% 34% 32% 36% 29% 35% 30% 38% 31% 37% 31% 34% 32%

(5) 1950 641 1306 1161 754 1069 881 463 1487 422 1528 205 174432% 32% 33% 35% 29% 35% 30% 33% 32% 34% 32% 30% 33%

(4) Neutral 1011 286 722 514 479 438 571 193 818 201 810 107 90417% 14% 18% 15% 18% 14% 20% 14% 18% 16% 17% 16% 17%

(3) 231 92 139 100 126 110 121 52 179 32 196 30 2014% 5% 3% 3% 5% 4% 4% 4% 4% 3% 4% 4% 4%

(2) 60 17 43 23 35 33 27 19 41 17 43 11 491% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1%

(1) Does not describe Canada at all 72 41 32 37 35 41 31 16 56 14 58 12 611% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1%

Don't know/Refused 16 7 9 4 9 13 3 5 11 0 16 0 160 0 0 0 0 0 0 0 0 - 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4610 1543 3062 2644 1906 2460 2150 1119 3489 984 3625 521 408477% 78% 76% 80% 74% 79% 74% 80% 76% 79% 76% 77% 77%

Neutral (MidBox) 1011 286 722 514 479 438 571 193 818 201 810 107 90417% 14% 18% 15% 18% 14% 20% 14% 18% 16% 17% 16% 17%

Does not describe (Low3Box) 363 149 214 160 197 184 179 87 276 63 298 52 3116% 7% 5% 5% 8% 6% 6% 6% 6% 5% 6% 8% 6%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.24 5.22 5.25 5.25 5.23 5.25 5.23 5.26 5.23 5.23 5.24 5.23 5.24Standard Deviation 1.2 1.2 1.1 1.1 1.3 1.1 1.2 1.1 1.2 1.1 1.2 1.2 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables5. Now I'm going to read you a list of words or phrases, and I would like you to tell me how well you think they describe Canada. (Please use a 7-point scale where 1 means does not describe Canada at all, 7 means describes Canada very well, and the mid-point 4 means neutral) 17) Hard-working ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Describes Canada very well 1295 406 889 536 745 588 707 198 1097 233 1062 120 117422% 20% 22% 16% 29% 19% 24% 14% 24% 19% 22% 18% 22%

(6) 1909 668 1241 1155 727 1077 833 514 1393 482 1428 235 167232% 34% 31% 35% 28% 35% 29% 37% 30% 39% 30% 35% 31%

(5) 1662 551 1106 1028 613 901 760 417 1245 307 1355 175 148728% 28% 28% 31% 24% 29% 26% 30% 27% 25% 29% 26% 28%

(4) Neutral 795 247 548 409 368 376 419 174 621 155 640 91 70313% 12% 14% 12% 14% 12% 14% 12% 14% 12% 13% 13% 13%

(3) 214 72 142 134 73 95 119 63 151 43 171 36 1784% 4% 4% 4% 3% 3% 4% 4% 3% 3% 4% 5% 3%

(2) 80 19 59 38 42 34 43 22 58 19 60 15 631% 1% 1% 1% 2% 1% 1% 2% 1% 2% 1% 2% 1%

(1) Does not describe Canada at all 32 15 17 17 15 17 15 11 20 9 22 9 231% 1% 0 1% 1% 1% 1% 1% 0 1% 0 1% 0

Don't know/Refused 14 7 7 5 8 7 6 5 8 2 11 0 140 0 0 0 0 0 0 0 0 0 0 - 0

TOPBOX & LOWBOX SUMMARY

Describes (Top3Box) 4866 1625 3235 2719 2085 2566 2300 1128 3735 1021 3845 530 433481% 82% 81% 82% 80% 83% 79% 80% 81% 82% 81% 78% 82%

Neutral (MidBox) 795 247 548 409 368 376 419 174 621 155 640 91 70313% 12% 14% 12% 14% 12% 14% 12% 14% 12% 13% 13% 13%

Does not describe (Low3Box) 326 106 217 189 130 145 177 96 229 71 253 59 2655% 5% 5% 6% 5% 5% 6% 7% 5% 6% 5% 9% 5%

STATISTICS (1= Does not describe Canada at all 7= Describes Canada very well)

Mean 5.49 5.49 5.49 5.41 5.59 5.49 5.48 5.36 5.53 5.49 5.49 5.34 5.51Standard Deviation 1.2 1.2 1.2 1.1 1.3 1.1 1.2 1.2 1.2 1.2 1.2 1.3 1.2Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 1Unweighted Base 223 88 135 108 110 122 101 58 164 55 168 25 198Weighted Base 217 81 136 104 110 114 103 44 172 45 172 19 198

PAIR #18) Humility 42 21 20 21 20 25 17 9 33 7 35 3 39

19% 26% 15% 20% 19% 22% 16% 20% 19% 15% 20% 14% 20%22) Community 174 60 115 83 89 89 86 35 139 38 137 16 158

80% 74% 85% 79% 81% 78% 83% 79% 81% 84% 79% 86% 80%Don't know 1 0 1 0 0 1 0 0 0 0 1 0 1

0 0 0 0 0 1% 0 1% 0 0 0 - 0PAIR #23) Democracy 155 55 100 77 75 82 73 34 120 27 128 12 143

71% 68% 74% 74% 69% 71% 71% 77% 70% 59% 75% 61% 72%27) Individualism 61 26 35 27 34 32 29 9 52 18 43 7 54

28% 32% 26% 26% 31% 28% 29% 21% 30% 40% 25% 39% 27%Don't know 1 0 1 0 0 1 0 1 0 0 1 0 1

0 - 1% 0 0 1% - 2% 0 0 0 - 0PAIR #312) Openness and tolerance 121 41 80 66 53 65 56 30 91 24 97 8 113

56% 51% 59% 63% 48% 57% 55% 68% 53% 54% 56% 41% 57%18) Caring 96 40 56 39 57 50 46 14 81 21 75 11 85

44% 49% 41% 37% 52% 43% 45% 32% 47% 46% 44% 59% 43%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - 0 - - 0 0 - - 0PAIR #413) Politeness 72 29 43 37 33 33 39 5 66 15 57 4 68

33% 36% 31% 35% 30% 29% 38% 12% 38% 33% 33% 19% 34%17) Sharing 145 52 93 67 77 81 64 39 106 30 115 15 130

67% 64% 68% 65% 70% 71% 62% 88% 61% 66% 67% 81% 65%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 - 0 0 0 - 0 0 0 - 0PAIR #55) Respect 160 61 99 82 76 83 78 34 126 33 127 13 147

74% 75% 73% 79% 69% 72% 76% 76% 73% 74% 74% 69% 74%25) Individual choice 56 20 36 22 34 31 25 11 45 11 45 6 50

26% 25% 26% 21% 31% 27% 24% 24% 26% 25% 26% 31% 25%Don't know 1 0 1 0 0 1 0 0 1 0 0 0 1

0 - 0 - - 1% - - 0 0 0 - 0PAIR #69) Integrity 104 47 57 58 46 51 53 22 82 20 84 9 95

48% 58% 42% 56% 42% 45% 52% 49% 48% 46% 49% 48% 48%21) Fairness 110 33 78 46 62 61 50 23 87 24 86 10 101

51% 40% 57% 44% 57% 53% 48% 51% 51% 54% 50% 52% 51%Don't know 3 2 1 0 2 3 0 0 3 0 2 0 3

1% 2% 0 - 2% 2% - - 1% 0 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #77) Hard work and determination 158 58 100 80 76 82 76 31 127 36 122 14 144

73% 71% 74% 77% 69% 71% 74% 70% 74% 81% 71% 73% 73%23) Being inclusive 58 24 35 24 34 32 26 13 45 8 50 5 53

27% 29% 25% 23% 31% 28% 26% 30% 26% 18% 29% 27% 27%Don't know 1 0 1 0 0 1 0 0 1 0 0 0 1

0 - 0 - - 1% - - 0 0 0 - 0PAIR #81) Freedom 64 16 48 30 32 35 29 13 51 14 50 2 62

30% 20% 35% 28% 29% 31% 28% 30% 29% 30% 29% 13% 31%2) Family 153 65 87 75 78 79 74 31 122 31 122 16 136

70% 80% 65% 72% 71% 69% 72% 70% 71% 69% 71% 87% 69%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - 0 - - 0 0 - - 0PAIR #914) Planning for the future 156 65 91 75 80 79 77 28 128 27 129 18 137

72% 80% 67% 72% 73% 69% 75% 63% 74% 60% 75% 97% 69%16) Appreciation of our history and heritage 59 14 45 29 28 33 26 17 43 18 41 1 58

27% 18% 33% 28% 26% 29% 25% 37% 25% 40% 24% 3% 30%Don't know 2 2 0 0 2 2 0 0 2 0 2 0 2

1% 2% - - 2% 2% - - 1% - 1% - 1%PAIR #1010) Peace 157 54 103 76 79 83 74 33 123 35 122 18 139

72% 66% 76% 73% 72% 73% 72% 76% 72% 79% 71% 96% 70%20) Opportunity 59 28 32 29 31 30 29 11 48 9 50 1 58

27% 34% 23% 27% 28% 27% 28% 24% 28% 21% 29% 4% 29%Don't know 1 0 1 0 0 1 0 0 1 0 0 0 1

0 - 0 - - 1% - - 0 0 0 - 0PAIR #116) Safety and security 169 69 100 84 83 83 86 27 142 29 140 16 153

78% 85% 73% 80% 76% 72% 84% 60% 82% 65% 81% 86% 77%24) Individual autonomy 48 12 36 21 27 32 16 18 30 15 32 3 45

22% 15% 26% 20% 24% 28% 16% 40% 18% 35% 19% 14% 23%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - 0 - - 0 0 - - 0PAIR #1211) Friendliness 96 34 62 33 61 38 58 10 86 18 78 4 92

44% 42% 46% 31% 56% 34% 56% 23% 50% 41% 45% 23% 46%19) Co-operation 120 47 73 71 48 75 45 34 86 26 94 15 105

55% 58% 54% 69% 44% 66% 44% 77% 50% 58% 55% 77% 53%Don't know 1 0 1 0 0 1 0 0 1 0 0 0 1

0 - 0 - - 1% - - 0 0 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #134) Helping others 165 53 111 76 88 88 76 35 129 35 130 14 151

76% 66% 82% 73% 81% 77% 75% 80% 75% 78% 75% 72% 76%26) Ambition 49 26 24 28 19 23 26 9 40 10 40 5 44

23% 32% 17% 27% 17% 20% 25% 20% 23% 22% 23% 28% 22%Don't know 3 2 1 0 2 3 0 0 3 0 3 0 3

1% 3% 0 - 2% 2% 0 - 2% 0 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 2Unweighted Base 222 90 131 116 103 132 90 57 165 59 163 25 197Weighted Base 234 87 144 138 89 133 101 56 178 54 180 24 210

PAIR #18) Humility 95 42 53 51 44 60 35 9 86 22 73 8 87

41% 48% 37% 37% 50% 45% 35% 17% 48% 41% 40% 33% 42%23) Being inclusive 133 45 85 85 41 71 62 45 89 32 102 16 117

57% 52% 59% 62% 46% 54% 61% 79% 50% 58% 56% 67% 56%Don't know 6 0 6 2 4 2 4 2 4 0 6 0 6

2% 0 4% 2% 4% 1% 4% 4% 2% 0 3% - 3%PAIR #211) Friendliness 141 53 87 79 54 76 65 32 109 32 109 11 130

60% 61% 61% 57% 61% 58% 64% 56% 62% 59% 61% 46% 62%20) Opportunity 93 34 57 59 34 56 37 25 68 22 71 13 80

40% 39% 39% 43% 38% 42% 36% 44% 38% 41% 39% 54% 38%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 0 - - 0 - 0 - 0PAIR #31) Freedom 145 56 87 79 64 76 69 41 104 36 109 18 127

62% 64% 60% 57% 72% 57% 68% 74% 58% 67% 61% 75% 61%3) Democracy 89 32 57 59 24 57 32 15 74 18 71 6 83

38% 36% 40% 43% 28% 43% 32% 26% 42% 33% 39% 25% 39%PAIR #46) Safety and security 164 59 103 97 62 93 71 41 124 37 128 13 151

70% 67% 71% 70% 70% 70% 70% 72% 70% 67% 71% 53% 72%25) Individual choice 70 28 41 41 26 39 30 16 54 18 52 11 58

30% 33% 29% 30% 30% 30% 30% 28% 30% 33% 29% 47% 28%PAIR #513) Politeness 73 23 51 42 27 48 26 21 52 23 50 1 73

31% 26% 35% 31% 30% 36% 25% 38% 29% 42% 28% 3% 35%18) Caring 161 65 93 96 62 85 76 35 125 31 129 24 137

69% 74% 65% 69% 70% 64% 75% 62% 71% 58% 72% 97% 65%PAIR #614) Planning for the future 136 52 85 71 58 80 57 30 106 28 109 17 120

58% 59% 59% 51% 65% 60% 56% 54% 60% 51% 60% 68% 57%17) Sharing 98 36 60 67 31 53 45 26 72 26 71 8 90

42% 41% 41% 49% 35% 40% 44% 46% 40% 49% 40% 32% 43%PAIR #712) Openness and tolerance 120 47 71 75 44 70 50 31 90 25 95 10 110

51% 54% 49% 54% 49% 53% 50% 55% 50% 46% 53% 43% 52%19) Co-operation 114 40 73 63 45 63 51 25 88 29 84 14 100

49% 46% 51% 46% 51% 47% 50% 45% 50% 54% 47% 57% 48%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #810) Peace 139 50 87 76 57 76 63 28 111 31 109 6 134

59% 57% 60% 55% 65% 57% 63% 49% 63% 56% 60% 23% 64%21) Fairness 95 38 57 62 31 57 38 28 66 24 71 19 76

41% 43% 40% 45% 35% 43% 37% 51% 37% 44% 40% 77% 36%PAIR #95) Respect 204 80 122 128 71 112 92 42 162 47 157 18 186

87% 91% 85% 92% 80% 84% 91% 75% 91% 87% 87% 74% 89%26) Ambition 30 8 22 10 18 21 9 14 15 7 23 6 23

13% 9% 15% 8% 20% 16% 9% 25% 9% 13% 13% 26% 11%PAIR #1015) Wealth 52 22 30 32 21 32 20 13 40 15 37 5 48

22% 25% 21% 23% 23% 24% 20% 22% 22% 29% 20% 19% 23%16) Appreciation of our history and heritage 182 65 114 106 68 101 81 44 138 39 143 20 162

78% 75% 79% 77% 77% 76% 80% 78% 78% 71% 80% 81% 77%PAIR #119) Integrity 146 60 83 100 38 73 73 43 103 44 102 21 125

62% 69% 57% 73% 43% 55% 72% 77% 58% 81% 57% 85% 60%22) Community 88 27 61 38 51 60 28 13 75 10 78 4 84

38% 31% 43% 27% 57% 45% 28% 23% 42% 19% 43% 15% 40%PAIR #127) Hard work and determination 177 73 101 108 61 107 70 47 130 48 128 20 157

75% 84% 70% 78% 69% 80% 69% 83% 73% 89% 71% 81% 75%24) Individual autonomy 55 14 41 28 27 26 29 7 48 5 50 3 52

24% 16% 28% 21% 30% 19% 29% 13% 27% 10% 28% 11% 25%Don't know 2 0 2 2 0 0 2 2 0 0 2 2 0

1% - 2% 1% 0 0 2% 4% 0 1% 1% 8% 0PAIR #134) Helping others 209 80 126 128 76 116 93 45 164 42 167 17 191

89% 92% 88% 92% 85% 87% 92% 81% 92% 77% 93% 72% 91%27) Individualism 25 7 18 10 13 17 9 11 14 12 13 7 18

11% 8% 12% 8% 15% 13% 8% 19% 8% 23% 7% 28% 9%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 3Unweighted Base 222 73 149 115 105 120 102 48 174 54 168 17 205Weighted Base 207 70 137 124 81 108 99 48 159 52 155 20 187

PAIR #15) Respect 177 58 120 113 62 96 81 39 138 41 136 15 162

86% 83% 87% 91% 77% 89% 82% 80% 87% 78% 88% 73% 87%27) Individualism 27 10 18 9 18 12 15 10 18 11 16 5 22

13% 14% 13% 7% 23% 11% 16% 20% 11% 22% 10% 27% 12%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%PAIR #27) Hard work and determination 119 35 84 79 40 61 59 21 98 27 92 9 110

58% 51% 61% 63% 50% 56% 60% 44% 62% 53% 59% 45% 59%25) Individual choice 85 32 54 43 40 48 37 27 58 25 60 11 74

41% 45% 39% 35% 50% 44% 38% 56% 37% 47% 39% 55% 40%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%PAIR #36) Safety and security 160 52 109 97 61 78 82 32 128 44 116 20 140

77% 74% 79% 78% 76% 72% 84% 66% 81% 84% 75% 99% 75%26) Ambition 47 18 29 27 19 31 16 16 30 8 39 0 47

23% 26% 21% 22% 24% 28% 16% 34% 19% 16% 25% 1% 25%PAIR #42) Family 164 54 111 95 67 85 79 42 123 47 118 14 150

79% 77% 81% 76% 84% 78% 81% 86% 77% 89% 76% 71% 80%3) Democracy 41 16 25 27 13 24 17 7 34 6 35 6 35

20% 23% 18% 22% 16% 22% 17% 14% 21% 11% 23% 29% 19%Don't know 2 0 2 2 0 0 2 0 2 0 2 0 2

1% - 1% 2% - - 2% - 1% - 1% - 1%PAIR #51) Freedom 86 25 60 53 33 38 48 18 67 23 63 10 76

41% 37% 44% 42% 41% 35% 49% 38% 42% 43% 41% 50% 41%4) Helping others 117 42 75 69 45 71 46 30 87 30 87 10 106

56% 60% 55% 56% 56% 65% 46% 62% 55% 57% 56% 50% 57%Don't know 5 3 2 3 2 0 5 0 5 0 5 0 5

2% 4% 1% 2% 3% - 5% - 3% - 3% - 2%PAIR #613) Politeness 66 19 48 36 30 33 34 15 51 24 42 7 59

32% 27% 35% 29% 38% 30% 34% 31% 32% 46% 27% 36% 32%19) Co-operation 138 49 90 86 50 76 62 33 105 28 110 13 125

67% 70% 65% 69% 62% 70% 63% 69% 66% 54% 71% 64% 67%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #710) Peace 150 48 102 91 60 77 73 30 120 40 111 19 131

73% 69% 74% 73% 74% 71% 74% 62% 76% 76% 72% 94% 70%22) Community 56 21 35 34 21 31 26 18 38 13 44 1 55

27% 31% 26% 27% 26% 28% 26% 38% 24% 24% 28% 6% 30%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - 0 - 0 - - 0 - 0 - 0PAIR #811) Friendliness 80 26 54 43 36 39 41 25 56 21 59 9 71

39% 38% 39% 34% 44% 36% 42% 51% 35% 40% 38% 44% 38%21) Fairness 124 41 83 79 45 69 55 23 101 31 93 11 113

60% 58% 61% 64% 56% 64% 56% 49% 63% 60% 60% 56% 60%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%PAIR #99) Integrity 168 56 112 106 60 90 78 41 127 40 129 18 150

81% 81% 82% 86% 74% 83% 79% 85% 80% 76% 83% 89% 80%23) Being inclusive 37 14 24 16 21 17 20 6 32 13 25 2 35

18% 19% 17% 13% 26% 15% 21% 12% 20% 24% 16% 11% 19%Don't know 1 0 1 1 0 1 0 1 0 0 1 0 1

1% - 1% 1% - 1% - 3% - - 1% - 1%PAIR #1012) Openness and tolerance 120 35 85 75 45 63 57 29 91 29 91 18 102

58% 50% 62% 61% 55% 58% 58% 61% 57% 56% 59% 88% 55%20) Opportunity 84 32 52 47 36 46 39 19 65 23 61 2 82

41% 47% 38% 37% 45% 42% 39% 39% 41% 44% 40% 12% 44%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%PAIR #1114) Planning for the future 109 42 67 59 50 50 59 23 86 27 82 9 100

53% 61% 49% 47% 62% 46% 60% 47% 54% 52% 53% 46% 53%18) Caring 96 25 71 63 30 59 37 26 70 25 71 11 85

46% 36% 51% 51% 38% 54% 37% 53% 44% 48% 46% 54% 45%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 4% - 2% - - 3% - 2% - 2% - 1%PAIR #128) Humility 97 36 60 52 43 52 44 23 74 19 78 8 89

47% 52% 44% 41% 54% 48% 45% 47% 47% 36% 50% 38% 48%24) Individual autonomy 105 30 75 69 35 56 49 25 80 33 72 13 92

51% 43% 54% 56% 44% 52% 50% 52% 50% 64% 46% 62% 49%Don't know 5 3 2 3 2 0 5 0 5 0 5 0 5

3% 4% 2% 3% 3% - 5% 0 3% - 3% - 3%PAIR #1315) Wealth 27 14 14 20 8 17 11 8 20 10 17 0 27

13% 20% 10% 16% 10% 15% 11% 16% 12% 19% 11% - 15%17) Sharing 180 56 124 105 73 92 88 40 139 42 137 20 159

87% 80% 90% 84% 90% 85% 89% 84% 88% 81% 89% 100% 85%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 4Unweighted Base 223 77 145 103 114 127 96 59 164 42 181 21 202Weighted Base 227 67 157 108 112 121 106 64 163 42 185 21 205

PAIR #116) Appreciation of our history and heritage 96 25 71 45 47 52 44 23 72 26 70 13 83

42% 36% 45% 41% 42% 43% 41% 37% 44% 61% 38% 60% 40%17) Sharing 129 43 84 61 65 69 60 40 89 16 113 8 121

57% 64% 53% 57% 58% 57% 57% 63% 54% 39% 61% 40% 59%Don't know 2 0 2 2 0 0 2 0 2 0 2 0 2

1% - 1% 2% - - 2% - 1% - 1% - 1%PAIR #21) Freedom 100 33 65 50 44 52 48 28 72 16 85 6 94

44% 48% 41% 46% 39% 43% 46% 44% 44% 37% 46% 30% 46%5) Respect 121 33 89 55 66 66 56 33 89 24 97 12 109

54% 49% 57% 51% 58% 55% 52% 52% 54% 57% 53% 58% 53%Don't know 5 2 3 3 3 3 2 3 3 3 3 3 3

2% 3% 2% 2% 2% 3% 2% 4% 2% 6% 1% 12% 1%PAIR #311) Friendliness 126 37 87 48 72 60 67 23 103 14 112 10 116

56% 54% 56% 44% 64% 49% 63% 37% 63% 34% 61% 48% 57%22) Community 98 29 69 60 38 59 39 40 58 28 71 11 87

43% 43% 44% 56% 34% 49% 37% 63% 36% 66% 38% 52% 42%Don't know 2 2 0 0 2 2 0 0 2 0 2 0 2

1% 3% - - 2% 2% - - 1% - 1% - 1%PAIR #42) Family 181 61 118 89 86 95 86 48 133 27 154 15 166

80% 90% 75% 82% 76% 79% 81% 75% 82% 65% 83% 68% 81%4) Helping others 42 7 35 16 26 22 20 13 29 12 30 4 38

19% 10% 23% 15% 23% 18% 19% 21% 18% 28% 16% 20% 19%Don't know 4 0 4 3 1 4 0 3 1 3 1 3 1

2% - 2% 3% 1% 3% - 4% 1% 7% 0 12% 1%PAIR #514) Planning for the future 117 28 89 61 55 56 62 37 81 23 94 18 100

52% 42% 57% 57% 49% 46% 58% 58% 49% 55% 51% 83% 49%19) Co-operation 109 39 67 47 56 65 44 27 82 19 90 4 105

48% 58% 43% 43% 50% 53% 42% 42% 50% 45% 49% 17% 51%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #612) Openness and tolerance 104 29 75 54 50 54 49 28 75 24 80 13 91

46% 43% 48% 50% 45% 45% 46% 45% 46% 56% 43% 61% 44%21) Fairness 121 37 82 54 60 64 57 35 86 18 103 8 113

53% 54% 52% 50% 54% 53% 54% 55% 53% 44% 56% 38% 55%Don't know 2 2 0 0 2 2 0 0 2 0 2 0 2

1% 3% 0 0 2% 2% - 0 1% 0 1% 1% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #715) Wealth 38 7 31 16 22 15 23 2 35 2 36 0 37

17% 10% 20% 15% 19% 12% 22% 3% 22% 5% 19% 1% 18%18) Caring 187 59 126 90 91 106 81 61 126 40 147 21 166

83% 87% 80% 83% 81% 88% 77% 97% 77% 95% 80% 99% 81%Don't know 2 2 0 2 0 0 2 0 2 0 2 0 2

1% 3% - 2% - - 2% - 1% - 1% - 1%PAIR #88) Humility 76 21 55 40 36 42 35 29 47 18 58 10 66

34% 32% 35% 37% 32% 34% 33% 46% 29% 43% 32% 48% 32%25) Individual choice 148 44 102 68 74 77 71 34 114 24 124 11 137

65% 65% 65% 63% 66% 64% 67% 54% 70% 57% 67% 52% 67%Don't know 2 2 0 0 2 2 0 0 2 0 2 0 2

1% 3% 0 0 2% 2% - - 1% 0 1% - 1%PAIR #96) Safety and security 183 56 127 94 84 93 89 51 132 29 154 13 170

81% 83% 81% 87% 75% 77% 84% 80% 81% 68% 83% 61% 83%27) Individualism 42 12 27 11 28 25 17 10 31 11 31 6 36

18% 17% 17% 10% 25% 21% 16% 16% 19% 26% 17% 27% 17%Don't know 3 0 3 3 0 3 0 3 0 3 0 3 0

1% - 2% 2% - 2% - 4% - 6% - 12% -PAIR #107) Hard work and determination 165 50 113 85 74 87 78 48 117 31 134 16 149

73% 74% 72% 79% 66% 72% 74% 75% 72% 74% 73% 77% 73%26) Ambition 61 17 44 23 39 34 28 16 46 11 50 5 56

27% 26% 28% 21% 34% 28% 26% 25% 28% 26% 27% 23% 27%PAIR #1113) Politeness 120 37 80 47 70 64 56 30 90 25 95 13 108

53% 55% 51% 44% 62% 53% 53% 47% 55% 59% 52% 59% 52%20) Opportunity 107 30 76 61 43 57 50 34 73 17 89 9 98

47% 45% 49% 56% 38% 47% 47% 53% 45% 41% 48% 41% 48%PAIR #1210) Peace 181 58 124 83 95 94 88 45 137 26 156 12 170

80% 86% 79% 77% 84% 78% 83% 71% 84% 61% 84% 56% 83%23) Being inclusive 45 10 33 25 18 27 18 19 27 16 29 9 36

20% 14% 21% 23% 16% 22% 17% 29% 16% 39% 16% 44% 17%PAIR #139) Integrity 187 61 124 86 94 102 85 57 130 35 152 16 171

83% 90% 79% 80% 84% 85% 80% 89% 80% 83% 82% 76% 83%24) Individual autonomy 39 7 33 22 18 18 21 7 33 7 32 5 34

17% 10% 21% 20% 16% 15% 20% 11% 20% 17% 17% 24% 17%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 5Unweighted Base 222 87 135 124 93 125 97 58 164 52 170 27 195Weighted Base 242 87 155 149 89 113 129 55 187 57 186 31 211

PAIR #114) Planning for the future 159 57 102 88 67 76 83 40 119 41 117 22 137

66% 65% 66% 59% 75% 67% 64% 73% 64% 73% 63% 71% 65%20) Opportunity 83 30 53 61 22 37 46 15 68 15 68 9 74

34% 35% 34% 41% 25% 32% 36% 27% 36% 27% 37% 29% 35%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 0 - 0 - 1% -PAIR #21) Freedom 141 50 90 84 54 65 76 30 111 36 105 16 125

58% 58% 58% 56% 61% 57% 59% 54% 59% 63% 57% 52% 59%6) Safety and security 99 35 65 63 34 46 53 23 76 21 79 15 85

41% 40% 42% 42% 39% 41% 41% 43% 41% 37% 42% 48% 40%Don't know 2 2 0 2 0 2 0 2 0 0 2 0 2

1% 2% - 1% - 2% - 4% - - 1% - 1%PAIR #310) Peace 209 76 133 133 75 97 112 50 159 45 164 30 179

86% 87% 86% 89% 84% 86% 87% 90% 85% 80% 88% 98% 85%24) Individual autonomy 30 10 20 16 12 14 15 3 26 10 20 1 29

12% 11% 13% 11% 14% 13% 12% 6% 14% 17% 11% 2% 14%Don't know 3 2 2 0 2 2 2 2 2 2 2 0 3

1% 2% 1% - 2% 2% 1% 3% 1% 3% 1% - 2%PAIR #415) Wealth 39 12 26 24 15 10 29 9 30 11 27 5 33

16% 14% 17% 16% 17% 9% 22% 16% 16% 20% 15% 17% 16%19) Co-operation 204 75 129 125 74 103 100 46 157 45 158 26 178

84% 86% 83% 84% 83% 91% 78% 84% 84% 80% 85% 83% 84%PAIR #57) Hard work and determination 199 71 129 121 75 93 106 46 154 47 153 27 173

82% 81% 83% 81% 85% 83% 82% 84% 82% 82% 82% 87% 82%27) Individualism 41 15 26 28 13 17 23 7 34 10 31 4 37

17% 17% 17% 19% 15% 15% 18% 13% 18% 18% 17% 13% 17%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% - - - 2% - 3% - - 1% - 1%PAIR #616) Appreciation of our history and heritage 112 47 66 76 35 48 64 22 90 26 87 14 98

46% 53% 42% 51% 40% 42% 50% 40% 48% 45% 47% 45% 47%18) Caring 126 39 87 70 53 61 65 31 95 31 95 17 109

52% 45% 56% 47% 60% 54% 50% 57% 51% 55% 51% 55% 52%Don't know 4 2 2 2 0 4 0 2 2 0 4 0 4

2% 2% 1% 1% - 3% - 3% 1% - 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #79) Integrity 157 59 97 106 48 79 78 39 118 42 114 22 134

65% 68% 63% 71% 54% 70% 60% 71% 63% 75% 61% 72% 64%25) Individual choice 84 26 58 41 41 32 52 14 70 14 70 9 75

35% 30% 37% 27% 46% 28% 40% 25% 37% 25% 37% 28% 35%Don't know 2 2 0 2 0 2 0 2 0 0 2 0 2

1% 2% - 1% - 2% - 4% - - 1% - 1%PAIR #812) Openness and tolerance 134 47 87 84 49 52 82 36 98 28 106 15 119

55% 54% 56% 57% 55% 46% 63% 66% 52% 49% 57% 50% 56%22) Community 106 38 68 65 40 59 47 17 89 29 78 15 91

44% 44% 44% 43% 45% 52% 37% 31% 48% 51% 42% 50% 43%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% - - - 2% - 3% - - 1% - 1%PAIR #92) Family 176 72 104 107 65 83 93 33 143 39 137 18 158

73% 82% 67% 72% 74% 73% 72% 60% 76% 69% 74% 57% 75%5) Respect 64 14 51 41 23 28 36 20 44 18 47 13 51

27% 16% 33% 28% 26% 25% 28% 37% 24% 31% 25% 43% 24%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% - - - 2% - 3% - - 1% - 1%PAIR #1013) Politeness 73 20 53 33 40 26 48 10 63 9 65 8 66

30% 23% 35% 23% 45% 23% 37% 18% 34% 15% 35% 26% 31%21) Fairness 169 67 101 115 49 87 82 45 124 48 121 23 146

70% 77% 65% 77% 55% 77% 63% 82% 66% 85% 65% 74% 69%PAIR #113) Democracy 85 32 52 58 27 42 43 14 70 22 62 5 80

35% 37% 34% 39% 30% 37% 33% 26% 38% 40% 34% 15% 38%4) Helping others 156 53 102 91 62 69 86 39 117 34 121 26 130

64% 61% 66% 61% 70% 61% 67% 71% 62% 60% 65% 85% 61%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% - - - 2% - 3% - - 1% - 1%PAIR #128) Humility 96 38 58 61 35 47 49 25 71 29 67 16 80

40% 44% 37% 41% 39% 42% 38% 45% 38% 52% 36% 51% 38%26) Ambition 144 47 97 88 54 63 81 28 116 27 117 15 129

59% 54% 62% 59% 61% 56% 62% 52% 62% 48% 63% 48% 61%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% 0 0 0 2% - 4% 0 1% 1% 1% 1%PAIR #1311) Friendliness 166 59 107 92 72 70 96 38 128 33 134 23 144

69% 68% 69% 62% 81% 62% 75% 70% 68% 58% 72% 74% 68%23) Being inclusive 74 26 48 57 17 41 33 15 59 24 50 8 66

30% 30% 31% 38% 19% 36% 25% 27% 32% 42% 27% 26% 31%Don't know 2 2 0 0 0 2 0 2 0 0 2 0 2

1% 2% - - - 2% - 3% - - 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 6Unweighted Base 222 74 148 116 102 125 97 54 168 54 168 25 197Weighted Base 253 75 179 150 97 134 119 60 193 51 202 38 215

PAIR #13) Democracy 106 26 80 79 25 62 45 31 76 26 80 12 95

42% 35% 45% 53% 25% 46% 37% 51% 39% 51% 40% 30% 44%5) Respect 141 45 96 71 70 69 72 30 111 25 116 27 114

56% 61% 54% 47% 72% 52% 60% 49% 58% 49% 57% 70% 53%Don't know 6 3 3 0 3 3 3 0 6 0 6 0 6

2% 4% 2% - 3% 2% 2% - 3% - 3% - 3%PAIR #214) Planning for the future 142 36 105 81 58 64 78 24 118 23 118 24 118

56% 49% 59% 54% 59% 48% 65% 40% 61% 46% 59% 61% 55%21) Fairness 111 38 73 69 39 70 41 36 75 28 84 15 97

44% 51% 41% 46% 41% 52% 35% 60% 39% 54% 41% 39% 45%PAIR #316) Appreciation of our history and heritage 113 36 76 58 48 63 49 29 83 34 79 16 96

44% 49% 43% 39% 50% 47% 41% 48% 43% 66% 39% 42% 45%19) Co-operation 139 37 102 90 49 69 70 31 108 17 122 22 117

55% 50% 57% 60% 50% 52% 59% 52% 56% 34% 60% 58% 55%Don't know 1 1 0 1 0 1 0 0 1 0 1 0 1

1% 2% - 1% - 1% - - 1% - 1% - 1%PAIR #412) Openness and tolerance 187 51 137 112 70 96 91 45 142 37 151 26 161

74% 68% 77% 74% 72% 72% 77% 75% 74% 72% 74% 69% 75%23) Being inclusive 66 24 42 38 28 38 28 15 51 14 52 12 54

26% 32% 23% 26% 28% 28% 23% 25% 26% 28% 26% 31% 25%PAIR #52) Family 201 63 138 121 74 105 96 49 152 44 157 31 169

79% 84% 77% 81% 76% 79% 80% 81% 79% 87% 77% 82% 79%6) Safety and security 51 11 40 28 23 27 24 12 39 7 44 7 44

20% 14% 23% 19% 24% 20% 20% 19% 20% 13% 22% 18% 20%Don't know 1 1 0 1 0 1 0 0 1 0 1 0 1

1% 2% - 1% - 1% - - 1% - 1% - 1%PAIR #610) Peace 190 63 126 111 72 102 87 46 143 38 152 25 164

75% 85% 71% 74% 75% 76% 73% 77% 74% 75% 75% 66% 76%25) Individual choice 64 11 52 39 25 32 32 14 49 13 51 13 51

25% 15% 29% 26% 25% 24% 27% 23% 26% 25% 25% 34% 24%PAIR #713) Politeness 121 36 84 57 60 56 65 30 90 16 104 16 105

48% 49% 47% 38% 62% 42% 55% 50% 47% 32% 52% 42% 49%22) Community 132 38 94 93 37 78 54 30 102 34 98 22 110

52% 51% 53% 62% 38% 58% 45% 50% 53% 68% 48% 58% 51%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #817) Sharing 129 40 89 85 44 66 63 29 100 21 108 21 108

51% 54% 50% 57% 45% 49% 53% 49% 52% 42% 53% 55% 50%18) Caring 124 34 90 64 53 68 56 31 93 29 95 17 107

49% 46% 50% 43% 55% 51% 47% 51% 48% 58% 47% 45% 50%PAIR #911) Friendliness 177 61 116 99 72 108 69 48 129 34 143 29 148

70% 82% 65% 66% 75% 81% 58% 79% 67% 67% 71% 77% 69%24) Individual autonomy 76 13 63 51 24 26 50 12 63 17 59 9 67

30% 18% 35% 34% 25% 19% 42% 21% 33% 33% 29% 23% 31%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 - 0 - 0 - 0 - 0 - 0PAIR #108) Humility 131 40 91 81 45 76 55 47 84 30 101 21 111

52% 54% 51% 54% 46% 57% 46% 78% 44% 59% 50% 54% 51%27) Individualism 122 35 87 69 53 58 64 13 109 21 101 18 104

48% 46% 49% 46% 54% 43% 54% 22% 56% 41% 50% 46% 48%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - - 0 - 0 0 - - 0PAIR #1115) Wealth 41 14 26 21 17 13 27 6 34 3 38 4 36

16% 19% 15% 14% 17% 10% 23% 11% 18% 5% 19% 11% 17%20) Opportunity 212 60 152 129 80 121 91 54 158 48 164 34 178

84% 80% 85% 86% 83% 90% 77% 89% 82% 95% 81% 89% 83%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 1% - - 0 - 0 - 0 - 0 - 0PAIR #129) Integrity 205 51 154 123 76 113 92 46 158 49 156 26 178

81% 68% 86% 82% 78% 84% 77% 77% 82% 96% 77% 69% 83%26) Ambition 46 23 22 25 21 21 25 14 32 2 44 9 36

18% 31% 12% 16% 21% 16% 21% 23% 16% 4% 22% 25% 17%Don't know 3 0 3 3 0 0 3 0 3 0 3 3 0

1% 1% 1% 2% 0 - 2% - 2% - 1% 7% 0PAIR #131) Freedom 140 36 104 84 53 73 67 32 108 28 112 21 119

55% 48% 58% 56% 55% 55% 56% 53% 56% 54% 56% 56% 55%7) Hard work and determination 112 37 74 65 44 59 52 28 83 23 88 17 95

44% 50% 42% 43% 45% 44% 44% 47% 43% 46% 44% 44% 44%Don't know 2 2 0 1 0 2 0 0 2 0 2 0 2

1% 2% 0 1% 0 1% 0 - 1% - 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 7Unweighted Base 222 85 137 107 114 125 97 62 160 50 172 27 195Weighted Base 227 84 143 113 112 120 106 71 156 55 171 35 192

PAIR #111) Friendliness 138 50 88 74 63 76 63 42 97 35 103 16 123

61% 60% 62% 66% 56% 63% 59% 59% 62% 63% 60% 45% 64%25) Individual choice 85 34 51 39 45 45 40 29 55 20 64 19 66

37% 40% 36% 34% 41% 37% 38% 41% 36% 37% 37% 55% 34%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%PAIR #21) Freedom 195 77 117 101 92 106 89 61 134 47 147 30 164

86% 92% 82% 89% 83% 88% 84% 86% 86% 85% 86% 87% 86%8) Humility 28 7 22 13 16 15 14 10 18 8 20 4 24

13% 8% 15% 11% 14% 12% 13% 14% 12% 15% 12% 13% 12%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%PAIR #314) Planning for the future 124 51 73 59 65 69 55 48 76 31 94 23 102

55% 61% 51% 52% 58% 57% 52% 68% 49% 56% 55% 65% 53%22) Community 99 33 66 54 43 51 47 23 76 24 74 12 86

43% 39% 46% 48% 38% 43% 44% 32% 49% 44% 43% 35% 45%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%PAIR #44) Helping others 108 42 65 52 56 61 46 38 69 23 84 15 92

47% 51% 46% 46% 50% 51% 44% 54% 44% 42% 49% 44% 48%5) Respect 114 40 74 60 52 59 54 32 81 32 82 20 94

50% 47% 52% 53% 47% 49% 51% 46% 52% 58% 48% 56% 49%Don't know 6 2 4 2 4 0 6 0 6 0 6 0 6

2% 2% 3% 2% 3% - 5% - 4% - 3% - 3%PAIR #513) Politeness 148 50 98 61 85 78 70 42 105 28 119 18 129

65% 59% 68% 54% 76% 64% 66% 60% 68% 51% 70% 53% 67%23) Being inclusive 73 32 41 51 23 43 31 29 45 27 47 16 57

32% 38% 29% 45% 20% 36% 29% 40% 29% 49% 27% 47% 30%Don't know 6 2 4 2 4 0 6 0 6 0 6 0 6

2% 2% 3% 2% 3% - 5% - 4% - 3% - 3%PAIR #610) Peace 185 71 114 97 89 102 84 56 129 48 137 23 162

82% 84% 80% 85% 79% 85% 79% 80% 83% 87% 80% 67% 84%26) Ambition 36 11 25 15 19 19 17 14 21 7 29 11 24

16% 13% 17% 13% 17% 15% 16% 20% 14% 13% 17% 33% 13%Don't know 6 2 4 2 4 0 6 0 6 0 6 0 6

2% 2% 3% 2% 3% - 5% - 4% - 3% - 3%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #717) Sharing 88 35 54 43 45 49 40 25 64 23 66 9 79

39% 41% 38% 38% 40% 40% 37% 35% 41% 41% 38% 26% 41%19) Co-operation 136 47 89 68 67 72 65 46 90 32 104 25 111

60% 56% 62% 60% 60% 60% 61% 65% 58% 59% 61% 74% 58%Don't know 2 2 0 2 0 0 2 0 2 0 2 0 2

1% 2% - 2% - - 2% - 1% - 1% - 1%PAIR #815) Wealth 39 10 29 17 21 17 22 15 24 6 33 12 27

17% 12% 20% 15% 19% 14% 21% 21% 15% 11% 19% 33% 14%21) Fairness 184 74 110 96 87 104 81 56 128 49 135 23 161

81% 88% 77% 85% 78% 86% 76% 79% 82% 89% 79% 67% 84%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%PAIR #916) Appreciation of our history and heritage 111 37 74 60 51 57 54 35 75 36 75 14 97

49% 44% 52% 53% 45% 47% 51% 50% 48% 65% 44% 40% 51%20) Opportunity 114 47 66 53 59 63 50 35 78 19 94 21 93

50% 56% 46% 47% 53% 53% 47% 50% 50% 35% 55% 60% 48%Don't know 2 0 2 0 2 0 2 0 2 0 2 0 2

1% - 1% - 2% - 2% - 1% - 1% - 1%PAIR #109) Integrity 177 63 114 94 82 94 83 52 125 49 128 28 149

78% 75% 80% 83% 73% 78% 78% 73% 80% 89% 75% 80% 78%27) Individualism 46 21 25 19 26 26 19 19 27 6 39 7 39

20% 25% 17% 17% 24% 22% 18% 27% 17% 11% 23% 20% 20%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 4% - 3% - 2% - 2%PAIR #113) Democracy 114 44 70 62 52 72 41 40 73 33 81 16 97

50% 52% 49% 55% 46% 60% 39% 57% 47% 59% 47% 47% 51%6) Safety and security 112 40 72 50 60 47 65 29 83 22 89 18 94

49% 48% 50% 44% 54% 39% 61% 41% 53% 41% 52% 53% 49%Don't know 1 0 1 1 0 1 0 1 0 0 1 0 1

1% - 1% 1% - 1% - 2% - - 1% - 1%PAIR #1212) Openness and tolerance 180 73 107 99 80 92 88 55 125 48 132 17 163

80% 87% 75% 88% 71% 77% 83% 78% 80% 88% 77% 49% 85%24) Individual autonomy 42 11 32 14 28 28 14 16 27 7 36 18 25

19% 13% 22% 12% 25% 23% 13% 22% 17% 12% 21% 51% 13%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #132) Family 187 75 112 99 88 99 87 60 127 47 140 28 159

82% 89% 79% 87% 78% 82% 82% 84% 81% 84% 82% 82% 83%7) Hard work and determination 36 9 27 14 21 21 15 11 25 9 28 6 30

16% 11% 19% 13% 18% 18% 14% 16% 16% 16% 16% 18% 16%Don't know 4 0 4 0 4 0 4 0 4 0 4 0 4

2% - 3% - 3% - 3% - 2% - 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 8Unweighted Base 222 74 148 121 96 132 90 52 170 48 174 21 201Weighted Base 204 65 139 125 76 117 87 41 163 33 171 18 186

PAIR #12) Family 194 63 131 120 71 114 80 40 154 33 161 17 177

95% 96% 94% 96% 94% 97% 92% 98% 94% 98% 94% 97% 95%8) Humility 10 2 8 5 5 3 7 1 9 1 10 1 10

5% 4% 6% 4% 6% 3% 8% 2% 6% 2% 6% 3% 5%PAIR #215) Wealth 29 9 21 20 9 16 13 4 25 3 26 0 29

14% 13% 15% 16% 11% 14% 14% 11% 15% 8% 15% 0 16%22) Community 175 56 118 105 67 100 75 36 138 30 144 18 157

86% 87% 85% 84% 89% 86% 86% 89% 85% 92% 85% 100% 84%PAIR #318) Caring 108 37 72 71 35 58 50 28 80 19 90 10 98

53% 57% 52% 57% 46% 50% 58% 70% 49% 56% 53% 59% 53%19) Co-operation 95 28 67 54 41 59 37 12 83 14 81 7 88

47% 43% 48% 43% 54% 50% 42% 30% 51% 44% 47% 41% 47%PAIR #44) Helping others 117 33 83 73 41 65 51 27 89 24 92 11 106

57% 51% 60% 58% 54% 56% 59% 67% 55% 73% 54% 60% 57%6) Safety and security 87 32 56 52 35 51 36 14 74 9 78 7 80

43% 49% 40% 42% 46% 44% 41% 33% 45% 27% 46% 40% 43%PAIR #514) Planning for the future 157 54 103 99 56 89 68 34 123 23 134 14 143

77% 83% 75% 79% 73% 76% 78% 85% 75% 70% 79% 82% 77%23) Being inclusive 43 11 32 25 17 24 19 6 37 10 33 3 40

21% 16% 23% 20% 23% 21% 22% 15% 22% 30% 19% 18% 21%Don't know 4 0 3 0 3 4 0 0 4 0 4 0 4

2% 1% 2% 0 4% 3% - - 2% - 2% - 2%PAIR #63) Democracy 86 28 58 49 38 46 40 17 69 14 73 15 71

42% 43% 42% 39% 49% 40% 46% 41% 43% 41% 43% 86% 38%7) Hard work and determination 114 35 79 76 35 66 47 24 90 20 94 2 111

56% 54% 57% 61% 45% 57% 54% 59% 55% 59% 55% 14% 60%Don't know 4 2 2 0 4 4 0 0 4 0 4 0 4

2% 3% 1% - 5% 3% - - 2% - 2% - 2%PAIR #712) Openness and tolerance 111 33 78 67 44 58 53 20 92 15 97 14 97

55% 51% 56% 54% 57% 50% 61% 48% 56% 44% 57% 82% 52%25) Individual choice 93 32 61 58 33 59 34 21 71 19 74 3 89

45% 49% 44% 46% 43% 50% 39% 52% 44% 56% 43% 18% 48%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #811) Friendliness 167 52 115 98 67 94 73 30 137 26 141 12 156

82% 80% 83% 78% 89% 81% 84% 75% 84% 79% 83% 66% 84%26) Ambition 34 10 24 25 9 20 14 10 24 7 27 3 31

17% 16% 17% 20% 11% 17% 16% 25% 15% 21% 16% 19% 16%Don't know 3 3 0 3 0 3 0 0 3 0 3 3 0

1% 4% - 2% - 2% - - 2% - 1% 14% -PAIR #916) Appreciation of our history and heritage 85 30 54 51 32 56 29 18 66 13 72 6 78

42% 47% 39% 41% 42% 48% 33% 45% 41% 40% 42% 36% 42%21) Fairness 119 35 84 74 44 60 59 22 96 20 99 11 108

58% 53% 61% 59% 58% 52% 67% 55% 59% 59% 58% 62% 58%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 1% - 2% -PAIR #101) Freedom 125 43 82 69 53 65 60 22 103 12 113 12 113

61% 67% 59% 56% 69% 56% 68% 53% 63% 37% 66% 70% 60%9) Integrity 77 22 55 56 21 51 26 19 58 19 58 5 72

38% 33% 40% 44% 28% 44% 29% 47% 35% 57% 34% 30% 39%Don't know 2 0 2 0 2 0 2 0 2 2 0 0 2

1% - 1% - 2% - 2% - 1% 6% - - 1%PAIR #1110) Peace 178 58 120 108 68 97 81 35 143 28 150 16 162

87% 90% 86% 86% 89% 83% 93% 86% 88% 85% 88% 93% 87%27) Individualism 24 5 19 17 6 17 6 6 18 5 18 1 22

12% 7% 14% 14% 8% 15% 7% 14% 11% 15% 11% 7% 12%Don't know 2 2 0 0 2 2 0 0 2 0 2 0 2

1% 3% - - 3% 2% - - 1% - 1% - 1%PAIR #1217) Sharing 117 37 80 63 53 65 52 18 100 16 101 10 108

58% 57% 58% 51% 70% 56% 60% 44% 61% 48% 59% 55% 58%20) Opportunity 86 28 58 62 22 51 35 23 64 17 69 8 78

42% 43% 42% 49% 29% 44% 40% 56% 39% 52% 41% 45% 42%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 1% - - 0 - 0PAIR #1313) Politeness 139 52 87 88 49 73 65 20 119 16 122 11 127

68% 80% 63% 71% 65% 63% 75% 48% 73% 49% 72% 65% 68%24) Individual autonomy 65 13 51 37 26 43 22 20 44 17 48 6 59

32% 20% 37% 29% 34% 37% 25% 50% 27% 50% 28% 33% 32%Don't know 1 0 1 0 1 0 0 1 0 0 0 0 0

0 - 0 - 1% 0 0 1% - 1% 0 2% 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 9Unweighted Base 222 77 145 113 106 117 105 53 169 63 159 23 199Weighted Base 220 73 147 120 95 95 125 48 171 61 159 27 192

PAIR #15) Respect 135 43 92 67 64 54 81 30 105 30 105 16 119

62% 60% 63% 55% 68% 57% 65% 62% 61% 49% 66% 60% 62%6) Safety and security 80 29 50 52 28 37 43 17 63 29 51 9 71

36% 40% 34% 43% 30% 39% 35% 34% 37% 47% 32% 33% 37%Don't know 4 0 4 2 2 4 0 2 3 2 2 2 3

2% - 3% 2% 2% 4% 0 4% 2% 4% 1% 7% 1%PAIR #215) Wealth 50 19 31 35 16 18 32 8 42 17 33 6 44

23% 26% 21% 29% 16% 20% 25% 16% 25% 28% 21% 21% 23%23) Being inclusive 156 52 104 79 74 67 89 36 120 39 117 15 141

71% 71% 71% 66% 79% 71% 71% 75% 70% 64% 74% 55% 73%Don't know 13 3 11 7 5 9 5 4 9 5 8 6 7

6% 3% 7% 5% 5% 9% 4% 9% 5% 8% 5% 24% 4%PAIR #33) Democracy 133 45 89 78 51 56 77 23 110 38 95 15 118

61% 61% 60% 64% 54% 59% 62% 48% 64% 62% 60% 55% 61%8) Humility 75 26 50 36 39 28 48 18 57 16 59 8 67

34% 35% 34% 30% 41% 29% 38% 38% 33% 27% 37% 29% 35%Don't know 11 3 9 7 5 11 0 7 4 7 4 4 7

5% 3% 6% 5% 5% 12% - 14% 3% 11% 3% 16% 4%PAIR #418) Caring 144 41 103 72 68 73 71 30 114 39 105 12 132

66% 56% 70% 60% 72% 77% 57% 62% 67% 65% 66% 43% 69%20) Opportunity 69 29 39 46 22 15 53 14 54 17 52 11 57

31% 40% 27% 38% 23% 16% 43% 29% 32% 27% 33% 41% 30%Don't know 7 3 4 2 5 6 0 4 2 5 2 4 2

3% 3% 3% 2% 5% 7% 0 9% 1% 8% 1% 16% 1%PAIR #52) Family 170 65 105 87 78 73 97 43 126 42 128 22 147

77% 89% 71% 72% 83% 77% 78% 90% 74% 68% 81% 81% 77%9) Integrity 43 8 35 29 14 16 27 3 40 15 29 3 40

20% 11% 24% 24% 15% 17% 22% 6% 24% 24% 18% 12% 21%Don't know 7 0 7 5 2 6 0 2 5 5 2 2 5

3% - 5% 4% 2% 7% 0 4% 3% 8% 1% 7% 3%PAIR #616) Appreciation of our history and heritage 88 27 61 46 39 45 42 16 71 28 59 5 83

40% 37% 41% 38% 42% 48% 34% 34% 42% 47% 37% 18% 43%22) Community 128 46 82 73 53 45 83 30 98 31 97 21 107

58% 63% 56% 60% 56% 48% 66% 62% 57% 50% 61% 75% 56%Don't know 4 0 4 2 2 4 0 2 2 2 2 2 2

2% - 3% 2% 2% 4% - 4% 1% 3% 1% 7% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #74) Helping others 121 34 87 53 64 53 67 25 95 31 90 13 107

55% 46% 59% 44% 67% 56% 54% 53% 56% 51% 56% 49% 56%7) Hard work and determination 92 37 55 66 26 35 57 18 73 25 67 10 82

42% 50% 37% 55% 27% 37% 46% 38% 43% 41% 42% 35% 43%Don't know 7 3 5 2 5 7 0 5 3 5 2 4 3

3% 3% 3% 2% 5% 7% 0 9% 2% 8% 2% 16% 1%PAIR #817) Sharing 82 36 46 43 37 29 53 20 62 17 65 4 78

37% 49% 32% 36% 39% 31% 43% 41% 36% 28% 41% 16% 40%21) Fairness 130 34 96 75 53 61 69 26 104 41 89 18 112

59% 47% 65% 62% 56% 64% 55% 54% 61% 67% 56% 67% 58%Don't know 7 3 5 3 5 5 3 3 5 3 4 5 3

3% 3% 3% 2% 5% 5% 2% 5% 3% 5% 3% 17% 1%PAIR #911) Friendliness 160 57 103 86 72 63 97 31 129 32 128 17 143

73% 79% 70% 71% 76% 67% 78% 64% 75% 53% 81% 60% 75%27) Individualism 53 13 40 33 18 25 27 13 40 24 29 7 46

24% 18% 27% 27% 19% 27% 22% 27% 23% 39% 18% 24% 24%Don't know 7 3 4 2 5 6 0 4 2 5 2 4 2

3% 3% 3% 2% 5% 7% 0 9% 1% 8% 1% 16% 1%PAIR #1014) Planning for the future 182 60 122 105 75 69 113 30 152 42 140 22 160

83% 82% 83% 87% 79% 73% 90% 62% 89% 69% 88% 81% 83%24) Individual autonomy 34 13 20 14 18 22 12 16 17 17 17 3 30

15% 18% 14% 11% 19% 23% 10% 34% 10% 28% 10% 12% 16%Don't know 4 0 4 2 2 4 0 2 2 2 2 2 2

2% - 3% 2% 2% 4% - 4% 1% 3% 1% 7% 1%PAIR #1113) Politeness 99 31 68 56 41 37 62 21 78 24 75 6 93

45% 43% 46% 46% 43% 39% 50% 43% 46% 39% 47% 23% 48%25) Individual choice 116 42 74 62 52 54 62 26 90 34 81 19 97

53% 57% 50% 51% 55% 57% 50% 53% 53% 57% 51% 70% 50%Don't know 5 0 5 2 2 4 0 2 3 2 2 2 3

2% - 3% 2% 2% 5% 0 4% 2% 4% 1% 7% 1%PAIR #1212) Openness and tolerance 158 50 109 88 66 72 86 32 126 42 116 20 138

72% 68% 74% 73% 69% 76% 69% 67% 74% 70% 73% 73% 72%26) Ambition 54 21 34 32 22 16 39 13 41 14 40 5 49

25% 28% 23% 27% 23% 17% 31% 28% 24% 23% 25% 18% 26%Don't know 7 3 4 0 7 7 0 3 4 4 2 3 4

3% 3% 3% - 7% 7% - 6% 2% 7% 2% 9% 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #131) Freedom 107 38 68 65 39 45 61 19 87 32 75 15 92

49% 53% 46% 54% 41% 48% 49% 40% 51% 52% 47% 55% 48%10) Peace 106 34 72 51 53 45 61 27 79 27 79 8 98

48% 47% 49% 42% 56% 48% 49% 56% 46% 44% 50% 31% 51%Don't know 7 0 7 4 2 4 3 2 5 2 5 4 3

3% - 5% 4% 3% 5% 2% 4% 3% 4% 3% 14% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 10Unweighted Base 222 84 138 110 109 118 103 52 170 56 166 20 202Weighted Base 218 72 146 119 97 98 120 49 170 40 178 20 198

PAIR #11) Freedom 168 53 115 95 72 80 88 36 132 34 134 16 152

77% 73% 79% 80% 74% 82% 73% 73% 78% 84% 75% 81% 77%11) Friendliness 50 20 30 23 25 18 32 13 37 6 44 4 46

23% 27% 21% 20% 26% 18% 27% 27% 22% 16% 25% 19% 23%PAIR #24) Helping others 170 59 111 103 67 77 93 41 129 31 139 14 156

78% 81% 76% 86% 69% 79% 77% 85% 76% 78% 78% 72% 79%8) Humility 46 14 33 16 28 19 27 7 39 7 39 6 41

21% 19% 22% 14% 29% 19% 23% 15% 23% 17% 22% 28% 21%Don't know 2 0 2 0 2 2 0 0 2 2 0 0 2

1% - 1% - 2% 2% - - 1% 5% - - 1%PAIR #319) Co-operation 146 55 92 81 64 66 80 40 106 25 122 14 132

67% 76% 63% 68% 66% 67% 67% 83% 63% 62% 68% 71% 67%20) Opportunity 65 18 48 35 30 32 33 8 57 15 50 6 60

30% 24% 33% 29% 31% 33% 28% 17% 34% 38% 28% 29% 30%Don't know 6 0 6 3 3 0 6 0 6 0 6 0 6

3% - 4% 3% 3% - 5% - 4% - 4% - 3%PAIR #43) Democracy 82 24 58 44 38 35 47 15 67 18 64 11 71

38% 33% 40% 37% 39% 35% 39% 31% 39% 45% 36% 52% 36%9) Integrity 131 46 85 72 57 61 70 33 98 22 109 7 124

60% 64% 59% 61% 59% 62% 59% 69% 58% 55% 61% 35% 63%Don't know 5 3 2 3 2 3 2 0 5 0 5 3 2

2% 3% 2% 2% 2% 3% 2% - 3% - 3% 13% 1%PAIR #517) Sharing 129 42 87 65 62 50 79 27 102 19 110 10 119

59% 58% 60% 55% 64% 51% 66% 56% 60% 48% 62% 48% 60%22) Community 79 28 51 49 30 41 38 19 60 16 63 8 71

36% 39% 35% 41% 31% 42% 31% 39% 35% 40% 35% 38% 36%Don't know 10 3 8 5 5 7 3 3 8 5 6 3 7

5% 3% 5% 4% 5% 7% 3% 5% 4% 11% 3% 14% 4%PAIR #62) Family 142 59 83 76 65 69 73 31 111 23 119 13 130

65% 81% 57% 64% 68% 70% 61% 64% 65% 59% 67% 62% 65%10) Peace 71 11 60 40 32 26 45 15 56 16 55 5 66

33% 15% 41% 33% 32% 26% 38% 32% 33% 41% 31% 25% 33%Don't know 5 3 3 3 0 3 2 2 3 0 5 3 3

2% 3% 2% 3% - 3% 2% 4% 2% - 3% 13% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #716) Appreciation of our history and heritage 141 41 100 74 65 63 78 29 112 22 119 7 134

65% 57% 68% 62% 67% 64% 65% 61% 66% 56% 67% 37% 68%23) Being inclusive 77 31 46 45 32 35 42 19 58 18 59 13 64

35% 43% 31% 38% 33% 36% 35% 39% 34% 44% 33% 63% 32%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #814) Planning for the future 144 58 86 88 54 57 87 39 105 28 115 16 127

66% 80% 59% 74% 56% 58% 72% 79% 62% 71% 65% 81% 64%25) Individual choice 72 15 58 29 43 39 33 8 65 9 63 4 68

33% 20% 40% 24% 44% 40% 28% 16% 38% 23% 35% 19% 35%Don't know 2 0 2 2 0 2 0 2 0 2 0 0 2

1% - 2% 2% - 2% - 5% - 6% - - 1%PAIR #912) Openness and tolerance 172 59 113 98 74 79 93 40 133 30 142 14 159

79% 82% 78% 83% 76% 81% 78% 82% 78% 76% 80% 68% 80%27) Individualism 46 13 33 21 23 19 27 9 37 10 36 6 39

21% 18% 22% 17% 24% 19% 22% 18% 22% 24% 20% 32% 20%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0PAIR #1015) Wealth 57 16 41 39 18 29 29 9 48 12 45 6 51

26% 22% 28% 33% 19% 29% 24% 19% 28% 30% 25% 31% 26%24) Individual autonomy 156 56 100 79 77 69 87 37 119 28 128 14 142

72% 78% 69% 67% 79% 70% 73% 77% 70% 70% 72% 69% 72%Don't know 5 0 5 0 2 1 4 2 3 0 4 0 5

2% - 3% 0 2% 1% 3% 4% 1% 0 2% - 2%PAIR #115) Respect 127 41 86 66 58 56 71 30 97 18 109 6 121

58% 57% 59% 56% 60% 57% 59% 61% 57% 45% 61% 31% 61%7) Hard work and determination 86 29 58 48 39 37 49 16 70 20 67 11 75

40% 39% 40% 40% 40% 38% 41% 34% 41% 49% 38% 56% 38%Don't know 5 3 2 5 0 5 0 2 3 2 3 3 2

2% 3% 2% 4% - 5% - 5% 1% 6% 1% 13% 1%PAIR #1213) Politeness 140 50 90 67 71 54 85 27 113 19 121 8 132

64% 69% 62% 56% 73% 55% 71% 56% 66% 47% 68% 41% 67%26) Ambition 78 23 56 52 26 44 34 21 57 21 57 12 66

36% 31% 38% 44% 27% 45% 29% 44% 34% 53% 32% 59% 33%PAIR #1318) Caring 71 21 50 37 34 36 36 17 55 21 50 6 66

33% 29% 34% 31% 36% 36% 30% 34% 32% 54% 28% 29% 33%21) Fairness 141 51 90 80 59 60 81 30 112 16 125 14 127

65% 71% 62% 67% 61% 61% 68% 61% 66% 40% 70% 71% 64%Don't know 6 0 6 2 3 2 3 2 3 2 3 0 6

3% - 4% 2% 3% 2% 3% 5% 2% 6% 2% - 3%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 11Unweighted Base 222 80 142 104 114 114 108 49 173 50 172 21 201Weighted Base 221 75 146 112 108 103 118 43 178 45 175 22 199

PAIR #116) Appreciation of our history and heritage 148 52 96 72 75 71 77 24 124 31 117 11 136

67% 69% 66% 64% 70% 69% 65% 56% 70% 68% 67% 52% 69%24) Individual autonomy 73 23 50 40 33 32 41 19 54 15 58 10 63

33% 31% 34% 36% 30% 31% 35% 44% 30% 32% 33% 48% 31%PAIR #26) Safety and security 113 44 69 66 46 42 71 20 93 17 96 10 103

51% 59% 47% 59% 43% 41% 60% 46% 53% 38% 55% 44% 52%7) Hard work and determination 108 31 77 46 62 61 47 23 84 28 80 12 95

49% 41% 53% 41% 57% 59% 40% 54% 47% 62% 45% 56% 48%PAIR #314) Planning for the future 174 59 115 89 85 81 93 35 140 37 137 16 158

79% 79% 79% 79% 79% 79% 79% 80% 79% 82% 78% 72% 80%26) Ambition 44 14 31 21 23 20 24 6 38 6 38 6 38

20% 18% 21% 19% 21% 20% 21% 15% 21% 13% 22% 28% 19%Don't know 2 2 0 2 0 2 0 2 0 2 0 0 2

1% 3% - 2% - 2% - 5% - 4% - - 1%PAIR #42) Family 188 68 120 96 91 84 104 37 151 39 149 22 166

85% 90% 82% 85% 85% 81% 88% 86% 85% 86% 85% 99% 83%11) Friendliness 29 5 24 14 15 15 14 4 25 5 25 0 29

13% 7% 16% 13% 14% 15% 12% 10% 14% 10% 14% 1% 15%Don't know 4 2 2 2 2 4 0 2 2 2 2 0 4

2% 3% 1% 2% 2% 4% - 5% 1% 4% 1% - 2%PAIR #51) Freedom 126 41 85 58 67 63 63 23 103 18 108 15 111

57% 55% 58% 52% 62% 61% 53% 52% 58% 40% 62% 67% 56%12) Openness and tolerance 93 32 61 52 41 38 55 18 74 25 67 7 86

42% 42% 42% 46% 38% 37% 47% 43% 42% 56% 38% 33% 43%Don't know 2 2 0 2 0 2 0 2 0 2 0 0 2

1% 3% - 2% - 2% - 5% - 4% - - 1%PAIR #618) Caring 133 48 85 69 63 62 71 20 113 24 109 9 124

60% 64% 59% 62% 58% 60% 61% 46% 64% 53% 62% 40% 63%22) Community 88 27 60 43 45 41 46 23 64 21 67 13 75

40% 36% 41% 38% 42% 40% 39% 54% 36% 47% 38% 60% 37%PAIR #75) Respect 190 64 125 96 93 85 104 37 153 34 155 20 170

86% 86% 86% 85% 86% 83% 88% 86% 86% 76% 88% 91% 85%8) Humility 31 11 20 16 15 17 14 6 25 11 20 2 29

14% 14% 14% 15% 14% 17% 12% 14% 14% 24% 12% 9% 15%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #815) Wealth 28 16 12 21 7 18 10 6 22 6 22 5 23

13% 22% 8% 18% 7% 18% 9% 14% 13% 13% 13% 24% 12%25) Individual choice 190 59 132 91 98 83 108 37 153 39 151 17 174

86% 78% 90% 81% 91% 80% 91% 86% 86% 87% 86% 76% 87%Don't know 2 0 2 0 2 2 0 0 2 0 2 0 2

1% - 1% 0 2% 2% - 0 1% 0 1% - 1%PAIR #919) Co-operation 102 48 54 50 52 43 59 16 86 20 82 14 88

46% 64% 37% 44% 48% 41% 50% 38% 48% 43% 47% 65% 44%21) Fairness 119 27 92 62 56 60 59 27 92 26 93 8 111

54% 36% 63% 56% 52% 58% 50% 62% 52% 56% 53% 35% 56%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 0 - 0 - - 0PAIR #1013) Politeness 156 61 95 88 68 80 76 33 123 34 122 13 144

71% 82% 65% 78% 63% 78% 65% 77% 69% 76% 70% 58% 72%27) Individualism 64 14 51 24 40 23 42 10 54 11 53 9 55

29% 18% 35% 22% 37% 22% 35% 23% 31% 24% 30% 42% 28%PAIR #1117) Sharing 179 58 120 85 94 85 94 34 145 33 145 17 162

81% 78% 83% 76% 87% 83% 80% 78% 82% 74% 83% 77% 81%23) Being inclusive 42 17 25 27 14 18 24 9 33 12 30 5 37

19% 22% 17% 24% 13% 17% 20% 22% 18% 26% 17% 23% 19%PAIR #123) Democracy 88 22 65 53 34 44 43 25 62 31 56 14 74

40% 30% 45% 48% 32% 43% 37% 59% 35% 70% 32% 63% 37%10) Peace 133 53 80 58 74 59 74 18 115 14 119 8 125

60% 70% 55% 52% 68% 57% 63% 41% 65% 30% 68% 37% 63%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 0 - 0 - - 0PAIR #134) Helping others 137 45 92 62 75 55 82 21 116 21 116 4 133

62% 60% 63% 55% 69% 54% 69% 49% 65% 47% 66% 19% 67%9) Integrity 84 30 54 50 33 48 36 22 62 24 60 18 66

38% 40% 37% 45% 31% 46% 31% 51% 35% 53% 34% 81% 33%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 12Unweighted Base 222 84 138 110 110 122 99 50 172 48 174 29 193Weighted Base 231 79 152 125 102 117 114 58 173 55 176 28 203

PAIR #12) Family 155 66 89 87 64 82 72 35 119 32 123 13 142

67% 83% 58% 70% 62% 70% 64% 61% 69% 58% 70% 46% 70%12) Openness and tolerance 75 13 62 37 39 35 40 22 54 23 52 15 60

32% 17% 41% 29% 38% 30% 35% 37% 31% 42% 29% 54% 30%Don't know 1 0 1 1 0 0 1 1 0 0 1 0 1

1% - 1% 1% - - 1% 2% - - 1% - 1%PAIR #21) Freedom 170 59 111 87 79 87 83 46 124 41 129 22 148

74% 75% 73% 70% 77% 74% 73% 80% 72% 74% 73% 78% 73%13) Politeness 61 20 41 37 24 30 31 12 49 14 47 6 55

26% 25% 27% 30% 23% 26% 27% 20% 28% 26% 27% 22% 27%PAIR #36) Safety and security 185 61 124 103 78 92 93 36 149 35 150 17 169

80% 77% 82% 83% 76% 79% 82% 63% 86% 63% 86% 59% 83%8) Humility 46 18 28 21 24 25 21 22 24 20 25 12 34

20% 23% 18% 17% 24% 21% 18% 37% 14% 37% 14% 41% 17%PAIR #416) Appreciation of our history and heritage 126 46 80 69 57 62 64 30 96 30 96 13 114

55% 59% 53% 55% 56% 53% 57% 53% 55% 55% 55% 45% 56%25) Individual choice 105 33 72 56 45 55 49 28 77 25 80 15 89

45% 41% 47% 45% 44% 47% 43% 47% 45% 45% 45% 55% 44%PAIR #519) Co-operation 115 38 77 63 51 59 56 29 86 23 92 15 100

50% 48% 50% 51% 50% 50% 49% 49% 50% 41% 52% 52% 49%22) Community 116 41 75 61 51 58 58 29 87 33 84 13 103

50% 52% 50% 49% 50% 50% 51% 51% 50% 59% 48% 48% 51%PAIR #620) Opportunity 91 38 54 50 40 50 41 30 61 15 76 16 76

40% 48% 35% 40% 39% 43% 36% 52% 35% 27% 43% 56% 37%21) Fairness 138 39 98 72 63 64 73 28 110 40 97 12 125

60% 50% 64% 58% 61% 55% 64% 48% 63% 73% 55% 44% 62%Don't know 2 2 0 2 0 2 0 0 2 0 2 0 2

1% 2% 0 2% - 2% - - 1% - 1% - 1%PAIR #75) Respect 103 31 72 49 53 48 55 20 83 21 83 5 98

45% 39% 48% 39% 52% 41% 48% 35% 48% 38% 47% 18% 48%9) Integrity 128 48 80 76 50 69 59 38 90 35 93 23 105

55% 61% 52% 61% 48% 59% 52% 65% 52% 62% 53% 82% 52%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #818) Caring 147 53 94 78 66 74 73 29 118 39 108 17 130

64% 67% 62% 62% 64% 63% 64% 50% 68% 71% 61% 60% 64%23) Being inclusive 84 26 58 47 37 43 41 29 55 16 68 11 73

36% 33% 38% 38% 36% 37% 36% 50% 32% 29% 39% 39% 36%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 1% -PAIR #94) Helping others 106 36 70 59 47 66 40 28 78 24 82 13 93

46% 46% 46% 47% 46% 56% 35% 49% 45% 44% 47% 47% 46%10) Peace 125 43 82 66 55 51 74 29 95 31 93 15 110

54% 54% 54% 53% 53% 44% 65% 51% 55% 56% 53% 53% 54%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 0 - 1% - - 0 - 0PAIR #1017) Sharing 183 64 120 98 82 97 86 45 139 43 140 22 162

79% 81% 79% 79% 80% 83% 76% 77% 80% 78% 80% 78% 80%24) Individual autonomy 47 15 32 27 21 20 28 13 34 12 35 6 41

21% 19% 21% 21% 20% 17% 24% 23% 20% 22% 20% 22% 20%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #1114) Planning for the future 186 72 114 97 85 103 83 48 139 41 145 24 163

81% 92% 75% 78% 83% 88% 73% 83% 80% 75% 83% 85% 80%27) Individualism 42 6 36 27 15 14 28 10 32 14 28 2 40

18% 8% 24% 22% 14% 12% 25% 17% 19% 25% 16% 8% 20%Don't know 2 0 2 0 2 0 2 0 2 0 2 2 0

1% 0 1% - 2% 0 2% 1% 1% - 1% 7% 0PAIR #1215) Wealth 46 18 28 23 23 27 19 14 31 7 39 10 36

20% 23% 18% 18% 23% 23% 17% 25% 18% 12% 22% 36% 18%26) Ambition 185 61 124 102 79 90 95 44 142 49 137 18 167

80% 77% 82% 82% 77% 77% 83% 75% 82% 88% 78% 64% 82%PAIR #133) Democracy 116 36 80 78 38 61 55 32 84 36 80 19 98

50% 46% 53% 62% 38% 52% 48% 56% 48% 66% 45% 66% 48%11) Friendliness 115 43 72 47 64 56 59 26 89 19 96 9 105

50% 54% 47% 38% 63% 48% 52% 44% 52% 34% 55% 34% 52%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 13Unweighted Base 222 71 151 124 97 121 101 56 166 50 172 28 194Weighted Base 222 63 160 121 100 109 113 54 168 42 181 30 193

PAIR #120) Opportunity 93 23 70 53 40 47 46 15 78 22 71 5 88

42% 37% 44% 44% 40% 43% 40% 28% 46% 53% 39% 16% 46%22) Community 129 39 90 68 60 62 68 39 90 20 110 25 104

58% 63% 56% 56% 60% 57% 60% 72% 54% 47% 61% 84% 54%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #27) Hard work and determination 171 46 125 93 78 82 88 37 133 32 138 23 148

77% 73% 78% 77% 78% 75% 78% 69% 79% 77% 77% 77% 77%8) Humility 52 17 35 28 22 27 25 17 35 9 42 7 45

23% 27% 22% 23% 22% 25% 22% 31% 21% 23% 23% 23% 23%PAIR #32) Family 191 55 136 106 85 103 88 48 143 38 153 27 164

86% 88% 85% 88% 85% 94% 78% 88% 85% 92% 84% 89% 85%13) Politeness 31 7 24 15 15 6 25 6 25 3 28 3 28

14% 12% 15% 12% 15% 6% 22% 12% 15% 8% 16% 11% 15%PAIR #45) Respect 102 39 63 71 31 50 52 28 73 19 82 10 91

46% 63% 39% 58% 31% 46% 46% 52% 44% 47% 45% 35% 47%10) Peace 121 23 97 50 69 60 61 26 95 22 99 19 101

54% 37% 61% 42% 69% 54% 54% 48% 56% 53% 55% 65% 53%PAIR #518) Caring 171 55 116 83 85 87 83 43 127 29 142 25 145

77% 88% 72% 69% 86% 80% 74% 80% 76% 69% 78% 84% 75%24) Individual autonomy 52 8 44 37 14 22 30 11 41 13 39 5 47

23% 12% 27% 31% 14% 20% 26% 20% 24% 31% 21% 16% 24%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #617) Sharing 148 38 110 78 68 79 69 45 103 22 126 20 128

67% 60% 69% 65% 68% 72% 61% 84% 61% 53% 70% 66% 67%25) Individual choice 74 25 49 42 31 30 44 9 65 20 54 10 64

33% 40% 31% 35% 32% 27% 39% 16% 39% 47% 30% 34% 33%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #71) Freedom 130 36 94 68 60 58 72 25 105 25 104 16 114

58% 57% 59% 56% 60% 53% 64% 46% 62% 61% 58% 54% 59%14) Planning for the future 92 27 65 52 40 51 41 29 63 16 76 14 79

41% 43% 41% 43% 40% 47% 36% 54% 37% 39% 42% 46% 41%Don't know 1 0 1 1 0 1 0 0 0 0 1 0 0

0 - 0 0 - 1% - 0 0 - 0 1% 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #86) Safety and security 106 21 85 56 50 52 55 11 95 15 92 14 92

48% 34% 53% 47% 50% 47% 48% 21% 56% 35% 51% 47% 48%9) Integrity 116 41 75 64 50 57 58 43 73 27 89 16 100

52% 66% 47% 53% 50% 52% 52% 78% 43% 64% 49% 53% 52%Don't know 1 0 0 1 0 1 0 0 0 0 0 0 0

0 0 0 0 - 0 - 0 0 0 0 1% 0PAIR #93) Democracy 107 34 73 62 45 58 49 23 84 21 86 21 86

48% 55% 46% 51% 46% 53% 44% 43% 50% 50% 48% 71% 45%12) Openness and tolerance 115 28 87 59 54 51 64 31 84 21 94 9 106

52% 45% 54% 49% 54% 47% 56% 57% 50% 49% 52% 29% 55%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 0 0 - 0 0 0 0 1% 0PAIR #1019) Co-operation 178 52 125 93 85 85 93 36 142 31 147 18 160

80% 84% 78% 77% 85% 78% 82% 66% 85% 75% 81% 61% 83%23) Being inclusive 45 10 35 28 15 25 20 19 26 10 34 12 33

20% 16% 22% 23% 15% 22% 18% 34% 15% 25% 19% 39% 17%PAIR #114) Helping others 169 49 121 90 78 87 83 42 127 37 132 25 144

76% 78% 75% 74% 78% 79% 73% 78% 76% 89% 73% 84% 75%11) Friendliness 53 14 39 31 22 23 30 12 41 4 49 5 48

24% 22% 25% 26% 22% 21% 27% 22% 24% 11% 27% 16% 25%PAIR #1215) Wealth 53 20 32 28 25 29 24 17 36 16 36 5 48

24% 32% 20% 23% 25% 26% 21% 31% 21% 39% 20% 15% 25%27) Individualism 160 40 120 88 71 74 86 35 125 25 136 25 135

72% 64% 75% 72% 71% 68% 76% 64% 75% 60% 75% 85% 70%Don't know 9 2 7 5 4 6 3 2 7 0 9 0 9

4% 3% 5% 5% 4% 6% 3% 4% 4% 1% 5% - 5%PAIR #1316) Appreciation of our history and heritage 146 38 108 73 71 80 65 36 109 29 117 20 126

65% 60% 67% 60% 71% 73% 58% 67% 65% 70% 64% 65% 65%26) Ambition 77 25 52 48 29 29 48 18 59 13 64 10 67

34% 40% 32% 39% 29% 27% 42% 33% 35% 30% 35% 34% 35%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 0 - - 0 1% -

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 14Unweighted Base 222 83 139 124 98 121 101 53 169 59 163 20 202Weighted Base 222 92 130 135 87 97 125 49 173 48 174 23 199

PAIR #11) Freedom 202 85 117 122 80 92 110 46 156 48 154 20 182

91% 92% 90% 90% 93% 95% 88% 94% 90% 100% 89% 88% 91%15) Wealth 20 7 12 13 6 5 14 3 17 0 20 3 17

9% 8% 9% 10% 7% 5% 12% 5% 10% - 11% 12% 9%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - - 0 0 - - 0 - 0PAIR #22) Family 178 82 96 108 70 86 92 39 139 40 138 19 159

80% 90% 74% 80% 81% 88% 74% 81% 80% 85% 79% 82% 80%14) Planning for the future 38 6 31 24 14 11 27 9 29 7 31 4 34

17% 7% 24% 18% 16% 11% 21% 18% 17% 14% 18% 16% 17%Don't know 6 3 3 3 3 1 6 1 5 1 6 0 6

3% 4% 2% 2% 3% 1% 4% 2% 3% 1% 3% 2% 3%PAIR #319) Co-operation 171 67 103 98 72 68 103 37 134 34 136 19 152

77% 73% 80% 73% 84% 70% 83% 75% 78% 72% 79% 82% 77%24) Individual autonomy 50 24 26 36 14 29 21 11 39 13 37 4 46

23% 26% 20% 27% 16% 30% 17% 23% 22% 27% 21% 16% 23%Don't know 1 0 0 1 0 0 0 1 0 0 0 0 0

0 0 0 0 - 0 0 1% - 1% 0 2% 0PAIR #47) Hard work and determination 98 38 59 53 44 35 63 2 96 14 84 9 89

44% 41% 46% 40% 51% 36% 50% 4% 55% 29% 48% 39% 45%9) Integrity 124 54 70 81 43 62 62 46 77 33 90 13 110

56% 58% 54% 60% 49% 64% 50% 95% 45% 70% 52% 59% 55%Don't know 1 0 0 1 0 0 0 1 0 0 0 0 0

0 0 0 0 - 0 0 1% - 1% 0 2% 0PAIR #520) Opportunity 137 50 87 80 57 61 76 26 111 34 103 6 131

62% 54% 67% 59% 66% 63% 61% 53% 64% 72% 59% 26% 66%23) Being inclusive 82 42 40 55 27 35 46 22 59 13 68 17 65

37% 45% 31% 41% 31% 36% 37% 46% 34% 27% 39% 73% 33%Don't know 3 1 3 0 3 1 3 0 3 0 3 0 3

1% 1% 2% 0 3% 1% 2% 1% 2% 1% 2% 2% 1%PAIR #65) Respect 168 64 104 98 70 77 91 40 128 35 133 19 150

76% 70% 80% 73% 80% 80% 73% 83% 74% 74% 76% 82% 75%11) Friendliness 50 28 23 36 14 19 31 8 43 12 39 4 47

23% 30% 18% 27% 16% 20% 25% 16% 25% 25% 22% 17% 23%Don't know 3 0 3 0 3 0 3 0 3 0 3 0 3

1% 0 2% 0 3% 0 2% 1% 2% 1% 2% 2% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #717) Sharing 166 65 101 98 68 67 99 37 129 34 133 21 145

75% 71% 78% 73% 79% 69% 80% 77% 75% 71% 76% 92% 73%26) Ambition 55 27 28 37 18 30 25 11 44 14 41 2 53

25% 29% 22% 27% 21% 31% 20% 23% 25% 29% 24% 8% 27%PAIR #816) Appreciation of our history and heritage 175 72 103 98 77 73 102 36 139 40 135 22 153

79% 78% 79% 72% 89% 75% 82% 74% 80% 83% 78% 95% 77%27) Individualism 47 20 27 37 10 24 23 12 34 8 39 1 46

21% 22% 21% 28% 11% 25% 18% 26% 20% 17% 22% 5% 23%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - - 0 0 - - 0 - 0PAIR #96) Safety and security 98 35 63 61 37 47 50 27 71 30 68 16 81

44% 38% 48% 45% 42% 49% 40% 56% 41% 63% 39% 72% 41%10) Peace 121 55 66 73 47 49 72 21 100 18 103 6 115

55% 59% 51% 54% 55% 51% 58% 44% 58% 37% 60% 28% 58%Don't know 3 2 1 0 2 1 2 0 2 0 3 0 3

1% 2% 0 0 3% 1% 2% 1% 1% - 2% - 1%PAIR #1021) Fairness 139 59 80 92 47 59 80 31 108 21 117 14 125

63% 64% 62% 68% 54% 61% 64% 63% 62% 45% 67% 60% 63%22) Community 82 33 49 42 40 38 45 17 65 26 56 9 74

37% 36% 38% 31% 46% 39% 36% 36% 38% 54% 32% 38% 37%Don't know 1 0 0 1 0 0 0 1 0 0 0 0 0

0 0 0 0 - 0 0 1% - 1% 0 2% 0PAIR #114) Helping others 130 50 80 81 49 59 71 26 105 27 103 13 118

59% 54% 62% 60% 57% 61% 57% 53% 60% 57% 59% 56% 59%12) Openness and tolerance 88 42 46 53 35 38 50 22 66 20 68 10 78

40% 45% 36% 39% 40% 39% 40% 46% 38% 42% 39% 42% 39%Don't know 3 0 3 1 3 0 3 1 3 0 3 0 3

1% 0 2% 0 3% 0 2% 1% 2% 1% 2% 2% 1%PAIR #1218) Caring 125 52 73 76 49 62 63 31 94 31 94 12 113

56% 56% 57% 57% 56% 64% 51% 64% 54% 65% 54% 53% 57%25) Individual choice 93 40 53 58 35 35 58 17 76 16 77 10 83

42% 44% 41% 43% 41% 36% 47% 35% 44% 34% 44% 45% 42%Don't know 3 0 3 1 3 0 3 1 3 0 3 0 3

1% 0 2% 0 3% 0 2% 1% 2% 1% 2% 2% 1%PAIR #133) Democracy 134 60 74 95 39 73 61 43 91 38 96 20 114

60% 65% 57% 70% 45% 75% 49% 89% 52% 79% 55% 87% 57%13) Politeness 85 32 53 40 45 24 61 5 80 10 75 2 82

38% 35% 41% 29% 52% 24% 49% 11% 46% 20% 43% 11% 41%Don't know 3 0 3 0 3 0 3 0 3 0 3 0 3

1% 0 2% 0 3% 0 2% 1% 2% 1% 2% 2% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 15Unweighted Base 222 79 143 124 93 139 83 47 175 56 166 18 204Weighted Base 216 73 143 126 83 121 95 35 181 48 168 22 194

PAIR #121) Fairness 170 60 110 96 71 94 76 24 146 37 133 11 159

79% 83% 77% 76% 85% 77% 81% 69% 81% 77% 79% 52% 82%23) Being inclusive 43 13 30 28 12 25 18 8 35 11 32 11 32

20% 17% 21% 22% 14% 20% 19% 23% 19% 23% 19% 48% 17%Don't know 3 0 3 3 0 3 0 3 0 0 3 0 3

1% - 2% 2% 1% 2% 0 7% 0 - 2% - 2%PAIR #23) Democracy 108 30 78 69 33 74 34 22 86 36 71 15 93

50% 41% 55% 54% 40% 61% 36% 62% 47% 76% 42% 68% 48%14) Planning for the future 108 43 65 58 49 47 61 13 95 12 97 7 101

50% 59% 45% 46% 59% 39% 64% 38% 52% 24% 57% 32% 52%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #36) Safety and security 120 37 83 78 40 68 52 23 97 32 88 13 107

55% 51% 58% 61% 49% 56% 54% 65% 54% 67% 52% 61% 55%11) Friendliness 96 36 61 49 43 53 43 12 84 16 80 8 88

45% 49% 42% 39% 51% 44% 46% 35% 46% 33% 48% 39% 45%PAIR #47) Hard work and determination 87 28 59 50 30 53 34 11 76 17 70 8 79

40% 38% 41% 39% 36% 44% 36% 32% 42% 35% 42% 35% 41%10) Peace 127 45 81 74 53 68 58 24 103 31 95 14 112

59% 62% 57% 59% 64% 56% 61% 68% 57% 65% 57% 65% 58%Don't know 3 0 3 3 0 0 3 0 3 0 3 0 3

1% - 2% 2% - - 3% - 1% - 1% - 1%PAIR #517) Sharing 170 62 108 96 71 95 76 25 146 36 134 19 151

79% 85% 76% 76% 85% 78% 80% 70% 81% 76% 80% 88% 78%27) Individualism 42 11 32 31 12 23 19 10 32 11 31 3 40

20% 15% 22% 24% 14% 19% 20% 30% 18% 24% 18% 12% 20%Don't know 3 0 3 0 0 3 0 0 3 0 3 0 3

2% 0 2% - 0 3% 0 - 2% 0 2% - 2%PAIR #64) Helping others 181 66 115 102 72 101 80 29 152 40 141 13 168

84% 91% 80% 81% 87% 83% 84% 83% 84% 84% 84% 59% 87%13) Politeness 33 7 26 22 11 20 12 6 27 8 25 9 24

15% 9% 18% 17% 13% 17% 13% 17% 15% 16% 15% 41% 12%Don't know 3 0 3 3 0 0 3 0 3 0 3 0 3

1% - 2% 2% - - 3% - 1% - 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #75) Respect 139 60 79 83 48 77 62 22 116 26 113 12 127

64% 83% 55% 66% 59% 63% 65% 64% 64% 54% 67% 54% 65%12) Openness and tolerance 77 13 65 43 34 44 33 13 65 22 55 10 67

36% 17% 45% 34% 41% 37% 35% 36% 36% 46% 33% 46% 35%PAIR #819) Co-operation 135 54 81 75 56 79 56 23 112 34 101 13 122

62% 74% 57% 60% 68% 65% 59% 66% 62% 72% 60% 61% 63%25) Individual choice 79 19 59 48 27 39 39 9 69 14 65 9 70

36% 26% 42% 38% 32% 33% 41% 26% 38% 28% 39% 39% 36%Don't know 3 0 3 3 0 3 0 3 0 0 3 0 3

1% - 2% 2% - 2% - 7% - - 2% - 1%PAIR #920) Opportunity 155 47 108 98 55 89 66 25 130 37 118 12 143

72% 65% 75% 78% 66% 74% 69% 71% 72% 77% 70% 57% 73%24) Individual autonomy 61 26 35 28 28 32 29 10 51 11 50 9 51

28% 35% 24% 22% 33% 26% 31% 29% 28% 22% 30% 43% 26%Don't know 1 0 0 0 0 0 0 0 1 0 0 0 1

0 0 0 0 0 0 0 - 0 1% 0 - 0PAIR #101) Freedom 161 51 110 98 55 94 67 30 131 39 121 19 142

74% 70% 77% 78% 67% 77% 71% 86% 72% 82% 72% 86% 73%16) Appreciation of our history and heritage 55 22 33 28 27 28 28 5 50 9 47 3 52

26% 30% 23% 22% 33% 23% 29% 14% 28% 18% 28% 14% 27%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #1118) Caring 165 63 102 91 69 96 70 29 136 41 125 16 149

77% 86% 72% 72% 84% 79% 73% 84% 75% 85% 74% 75% 77%26) Ambition 48 10 38 33 13 23 25 3 45 7 41 5 43

22% 14% 27% 26% 16% 19% 27% 9% 25% 15% 24% 25% 22%Don't know 3 0 3 3 0 3 0 3 0 0 3 0 3

1% - 2% 2% - 2% - 7% - - 2% - 1%PAIR #128) Humility 30 15 15 14 15 21 9 3 27 3 27 4 26

14% 20% 11% 11% 19% 17% 9% 8% 15% 6% 16% 20% 13%9) Integrity 183 58 125 109 67 97 86 30 154 45 138 17 166

85% 80% 87% 87% 81% 80% 90% 84% 85% 94% 82% 80% 85%Don't know 3 0 3 3 0 3 0 3 0 0 3 0 3

1% 0 2% 2% 0 2% 0 7% 0 0 2% - 2%PAIR #132) Family 199 72 127 115 77 119 80 35 164 40 160 16 183

92% 99% 89% 91% 93% 98% 84% 100% 91% 83% 95% 75% 94%15) Wealth 17 1 16 11 6 2 15 0 17 8 9 5 11

8% 1% 11% 9% 7% 2% 16% - 9% 17% 5% 25% 6%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 16Unweighted Base 223 82 141 107 109 120 103 53 170 40 183 23 199Weighted Base 226 78 148 119 100 109 117 59 167 38 188 28 197

PAIR #16) Safety and security 116 44 72 65 49 55 61 26 90 16 100 19 97

51% 57% 48% 55% 49% 51% 52% 44% 54% 43% 53% 68% 49%12) Openness and tolerance 109 33 76 54 51 54 56 33 76 22 88 9 100

49% 43% 52% 45% 51% 49% 48% 56% 46% 57% 47% 32% 51%PAIR #22) Family 191 67 124 106 80 91 100 51 140 35 156 18 173

85% 86% 84% 89% 81% 84% 86% 86% 84% 92% 83% 62% 88%16) Appreciation of our history and heritage 34 11 24 13 19 18 17 8 26 3 31 11 23

15% 14% 16% 11% 19% 16% 14% 14% 16% 8% 17% 38% 12%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - 0 - - 0 - 0 - 0PAIR #318) Caring 194 64 130 106 82 98 96 49 145 30 165 28 166

86% 82% 88% 89% 82% 90% 82% 83% 87% 78% 88% 98% 84%27) Individualism 31 14 18 13 18 11 20 10 21 8 23 1 31

14% 17% 12% 11% 18% 10% 18% 17% 13% 22% 12% 2% 16%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 0 - - 0 - 0 - 0PAIR #47) Hard work and determination 125 38 87 61 57 60 65 29 96 22 103 17 109

56% 49% 59% 52% 57% 55% 56% 49% 58% 59% 55% 58% 55%11) Friendliness 100 39 61 58 42 49 51 30 70 16 84 12 88

44% 51% 41% 48% 42% 45% 44% 51% 42% 41% 45% 42% 45%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 - 0 - 0 - 0 - 0PAIR #521) Fairness 175 67 108 96 75 78 97 35 140 27 148 22 152

78% 86% 73% 80% 75% 72% 83% 60% 84% 71% 79% 79% 77%24) Individual autonomy 51 11 40 23 24 31 20 24 27 11 40 6 44

22% 14% 27% 20% 25% 28% 17% 40% 16% 29% 21% 21% 23%PAIR #63) Democracy 197 69 128 106 85 95 103 50 147 37 160 27 170

87% 89% 86% 89% 85% 87% 88% 84% 88% 98% 85% 96% 86%15) Wealth 28 8 20 13 15 14 14 9 19 1 27 1 27

12% 10% 13% 11% 15% 13% 12% 15% 11% 2% 15% 4% 14%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 - 0 - 0PAIR #75) Respect 198 67 131 105 85 98 100 56 142 38 160 22 175

88% 86% 88% 88% 86% 90% 85% 94% 85% 100% 85% 77% 89%13) Politeness 28 11 17 14 14 11 17 3 25 0 28 7 21

12% 14% 12% 12% 14% 10% 15% 6% 15% 0 15% 23% 11%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #84) Helping others 120 31 89 64 54 61 59 37 83 26 94 22 98

53% 39% 61% 54% 54% 56% 50% 63% 50% 67% 50% 77% 50%14) Planning for the future 106 47 58 55 46 48 58 22 84 12 93 7 99

47% 61% 39% 46% 46% 44% 50% 37% 50% 33% 50% 23% 50%PAIR #91) Freedom 150 48 102 80 68 70 80 37 113 25 125 17 133

66% 62% 69% 67% 69% 64% 69% 62% 68% 65% 67% 60% 68%17) Sharing 76 29 46 39 31 39 36 22 53 13 62 12 64

34% 38% 31% 33% 31% 36% 31% 38% 32% 35% 33% 40% 32%PAIR #1019) Co-operation 175 55 120 91 79 83 92 43 132 27 148 19 155

78% 71% 81% 76% 79% 76% 79% 73% 79% 70% 79% 68% 79%26) Ambition 50 23 28 28 21 26 25 16 35 11 39 9 41

22% 29% 19% 24% 21% 24% 21% 27% 21% 30% 21% 32% 21%PAIR #1122) Community 151 60 91 87 63 61 91 37 115 20 132 14 138

67% 77% 62% 73% 64% 56% 78% 62% 69% 52% 70% 48% 70%23) Being inclusive 70 18 53 30 34 44 26 20 50 15 56 13 58

31% 23% 36% 25% 34% 41% 22% 35% 30% 38% 30% 45% 29%Don't know 4 0 4 2 2 4 0 2 2 4 0 2 2

2% - 3% 2% 2% 4% - 3% 1% 10% - 7% 1%PAIR #128) Humility 21 9 12 8 11 7 14 4 17 5 16 6 15

9% 11% 8% 6% 11% 7% 12% 6% 10% 14% 8% 21% 8%10) Peace 204 69 135 112 89 101 103 55 149 32 172 23 182

91% 89% 92% 94% 89% 93% 88% 94% 90% 86% 92% 79% 92%PAIR #1320) Opportunity 128 50 78 77 45 58 70 34 94 23 105 18 110

57% 64% 53% 65% 46% 54% 60% 57% 57% 61% 56% 62% 56%25) Individual choice 97 28 70 42 54 50 47 25 72 15 83 11 87

43% 36% 47% 35% 54% 46% 40% 43% 43% 39% 44% 38% 44%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 17Unweighted Base 222 83 139 98 119 137 85 48 174 53 169 26 196Weighted Base 191 57 135 93 95 110 81 47 144 42 149 24 167

PAIR #15) Respect 114 29 86 52 60 71 43 26 89 29 85 12 103

60% 51% 64% 56% 63% 65% 53% 55% 61% 69% 57% 48% 62%14) Planning for the future 77 28 49 41 35 39 38 21 56 13 64 13 64

40% 49% 36% 44% 37% 35% 47% 45% 39% 31% 43% 52% 38%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - - 0 - 0 - 0 - 0PAIR #26) Safety and security 129 41 88 65 63 70 59 34 95 28 101 20 109

67% 73% 65% 70% 66% 63% 73% 73% 66% 66% 68% 82% 65%13) Politeness 59 15 44 25 32 38 22 13 47 11 48 4 55

31% 27% 33% 27% 34% 34% 27% 27% 32% 27% 32% 18% 33%Don't know 3 0 3 3 0 3 0 0 3 3 0 0 3

2% - 2% 3% - 3% - - 2% 7% - - 2%PAIR #320) Opportunity 121 39 82 65 54 78 43 32 89 31 91 14 107

63% 69% 61% 70% 57% 71% 53% 68% 62% 73% 61% 59% 64%26) Ambition 70 17 53 28 41 32 38 15 55 12 58 10 60

37% 31% 39% 30% 43% 29% 47% 32% 38% 27% 39% 41% 36%PAIR #44) Helping others 160 48 112 74 83 94 67 42 118 34 127 18 142

84% 85% 83% 80% 87% 85% 82% 90% 82% 80% 85% 75% 85%15) Wealth 26 7 19 14 12 12 14 3 23 4 22 4 22

14% 12% 14% 15% 13% 11% 18% 6% 16% 9% 15% 17% 13%Don't know 5 2 3 5 0 5 0 2 3 5 0 2 3

3% 3% 2% 5% - 5% - 4% 2% 12% - 8% 2%PAIR #521) Fairness 136 36 100 57 76 76 60 30 106 28 108 13 122

71% 63% 74% 61% 80% 69% 74% 64% 73% 66% 72% 55% 73%25) Individual choice 56 21 35 36 19 34 21 17 39 15 41 11 45

29% 37% 26% 39% 20% 31% 26% 36% 27% 34% 28% 45% 27%PAIR #69) Integrity 91 23 68 58 33 59 31 34 57 29 62 17 74

47% 40% 50% 62% 34% 54% 39% 72% 39% 68% 42% 68% 44%10) Peace 98 34 64 32 62 48 50 13 85 11 87 8 90

51% 60% 47% 35% 66% 43% 61% 28% 59% 25% 58% 32% 54%Don't know 3 0 3 3 0 3 0 0 3 3 0 0 3

2% - 2% 3% - 3% - - 2% 7% - - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #78) Humility 44 14 30 21 23 27 17 15 29 8 36 6 38

23% 24% 23% 22% 24% 25% 21% 31% 20% 20% 24% 23% 23%11) Friendliness 147 43 104 73 72 83 64 32 115 34 113 19 129

77% 76% 77% 78% 75% 75% 79% 69% 79% 80% 76% 77% 77%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #83) Democracy 119 35 84 71 45 71 48 36 83 31 88 18 101

62% 62% 62% 76% 48% 64% 60% 76% 58% 74% 59% 73% 61%16) Appreciation of our history and heritage 72 21 51 22 50 40 33 11 61 11 61 6 66

38% 38% 38% 24% 52% 36% 40% 24% 42% 26% 41% 26% 39%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - - 0 - 0 - 0 1% -PAIR #91) Freedom 130 45 85 58 69 66 64 18 112 22 108 19 110

68% 80% 63% 62% 73% 60% 79% 39% 77% 52% 72% 80% 66%18) Caring 55 11 43 29 26 38 17 25 30 13 41 5 50

29% 20% 32% 31% 27% 34% 21% 54% 21% 32% 28% 20% 30%Don't know 7 0 7 7 0 7 0 4 3 7 0 0 7

4% - 5% 7% - 6% - 8% 2% 16% - - 4%PAIR #107) Hard work and determination 121 43 78 44 74 63 58 22 99 23 98 20 100

63% 76% 58% 47% 78% 57% 71% 46% 69% 53% 66% 84% 60%12) Openness and tolerance 71 14 57 49 21 47 23 25 45 20 51 4 67

37% 24% 42% 53% 22% 43% 29% 54% 31% 47% 34% 16% 40%PAIR #112) Family 154 49 104 77 74 98 55 37 116 36 118 17 137

80% 87% 77% 83% 77% 89% 68% 79% 80% 84% 79% 69% 82%17) Sharing 38 7 31 16 21 12 26 10 28 7 31 8 30

20% 13% 23% 17% 23% 11% 32% 21% 20% 16% 21% 31% 18%PAIR #1222) Community 150 46 104 76 71 87 63 38 113 31 120 19 132

79% 82% 77% 82% 75% 79% 78% 80% 78% 72% 80% 78% 79%24) Individual autonomy 41 10 31 17 24 23 18 9 32 12 29 5 36

21% 18% 23% 18% 25% 21% 22% 20% 22% 28% 20% 22% 21%PAIR #1319) Co-operation 168 51 117 82 83 92 75 43 125 39 128 18 149

88% 90% 87% 87% 88% 84% 93% 91% 86% 93% 86% 76% 89%27) Individualism 24 6 18 12 12 18 6 4 20 3 21 6 18

12% 10% 13% 13% 12% 16% 7% 9% 14% 7% 14% 24% 11%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 18Unweighted Base 223 75 148 116 104 125 98 57 166 47 176 22 201Weighted Base 207 58 149 113 93 93 114 40 167 28 180 22 185

PAIR #13) Democracy 98 29 69 63 35 46 52 23 75 13 85 6 92

47% 49% 47% 56% 37% 49% 46% 58% 45% 46% 48% 27% 50%17) Sharing 109 30 79 49 59 47 61 17 92 15 94 16 93

52% 51% 53% 44% 63% 50% 54% 42% 55% 54% 52% 73% 50%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 0 0 0 0 0 0 0PAIR #24) Helping others 166 43 123 91 75 77 89 32 135 21 145 17 149

80% 74% 83% 81% 80% 83% 78% 79% 81% 78% 81% 80% 80%16) Appreciation of our history and heritage 39 15 24 21 18 16 23 8 31 5 34 4 35

19% 26% 16% 18% 20% 17% 20% 21% 18% 17% 19% 20% 19%Don't know 2 0 1 1 0 0 1 0 1 1 0 0 1

1% 0 1% 1% 0 0 1% 1% 1% 5% 0 0 1%PAIR #36) Safety and security 102 35 67 53 48 51 51 11 91 9 93 6 96

49% 61% 45% 47% 52% 55% 45% 26% 55% 32% 52% 26% 52%14) Planning for the future 104 23 82 59 45 41 63 29 76 18 86 16 88

50% 39% 55% 53% 48% 44% 55% 72% 45% 66% 48% 74% 48%Don't know 1 0 0 1 0 1 0 1 0 0 0 0 1

0 1% 0 1% - 1% - 1% - 1% 0 - 0PAIR #49) Integrity 118 36 82 65 53 58 60 30 88 17 101 16 102

57% 62% 55% 58% 57% 63% 53% 75% 53% 64% 56% 76% 55%11) Friendliness 85 19 66 44 40 35 50 10 76 10 75 5 80

41% 32% 45% 39% 43% 37% 44% 25% 45% 36% 42% 24% 43%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

1% 5% - 3% - - 3% - 2% - 2% - 2%PAIR #521) Fairness 173 48 125 99 73 72 101 35 138 21 152 17 156

84% 82% 84% 88% 78% 77% 89% 87% 83% 78% 84% 77% 84%26) Ambition 34 10 23 13 21 21 13 5 29 6 28 5 29

16% 18% 16% 12% 22% 22% 11% 13% 17% 22% 16% 23% 16%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 0 - 0 - 0 -PAIR #623) Being inclusive 113 39 74 61 51 52 61 28 84 15 98 16 96

54% 66% 50% 54% 55% 55% 54% 70% 51% 54% 54% 75% 52%24) Individual autonomy 90 19 71 51 39 41 49 11 79 12 78 5 85

44% 33% 48% 46% 42% 44% 43% 29% 47% 45% 43% 25% 46%Don't know 4 0 4 1 4 1 3 1 4 0 4 0 4

2% 1% 2% 1% 4% 1% 3% 1% 2% 1% 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #78) Humility 36 9 28 22 14 22 14 10 27 7 29 4 32

17% 15% 19% 19% 15% 24% 12% 24% 16% 25% 16% 19% 17%12) Openness and tolerance 168 47 121 88 79 71 97 31 137 21 147 17 150

81% 80% 81% 78% 85% 76% 85% 76% 82% 75% 82% 80% 81%Don't know 3 3 0 3 0 0 3 0 3 0 3 0 3

2% 5% 0 3% - 0 3% 0 2% 0 2% 0 2%PAIR #82) Family 179 51 128 99 79 83 96 38 141 24 155 18 161

87% 88% 86% 88% 85% 89% 84% 96% 84% 89% 86% 85% 87%18) Caring 23 4 19 8 14 9 13 1 21 1 21 3 20

11% 6% 13% 7% 15% 10% 12% 3% 13% 5% 12% 14% 11%Don't know 5 4 2 5 0 1 4 0 5 2 3 0 5

2% 6% 1% 4% - 1% 4% 1% 3% 6% 2% 0 3%PAIR #95) Respect 193 51 142 107 85 89 105 37 156 25 168 20 174

93% 87% 96% 95% 91% 95% 92% 92% 94% 90% 94% 90% 94%15) Wealth 14 8 6 6 8 5 9 3 11 3 11 2 12

7% 13% 4% 5% 9% 5% 8% 8% 6% 10% 6% 10% 6%PAIR #101) Freedom 147 41 105 84 62 54 92 21 125 19 128 14 132

71% 71% 71% 74% 67% 58% 81% 53% 75% 68% 71% 66% 71%19) Co-operation 60 17 43 29 31 39 21 19 42 9 52 7 53

29% 29% 29% 26% 33% 42% 19% 47% 25% 32% 29% 34% 29%PAIR #1120) Opportunity 159 40 119 95 64 72 87 32 127 19 140 20 139

77% 68% 80% 85% 68% 77% 77% 79% 76% 69% 78% 93% 75%27) Individualism 46 18 28 16 30 21 24 8 38 7 39 2 44

22% 31% 19% 14% 32% 23% 22% 20% 23% 24% 22% 7% 24%Don't know 2 0 2 2 0 0 2 0 2 2 0 0 2

1% 1% 1% 2% - 1% 1% 1% 1% 6% 0 0 1%PAIR #127) Hard work and determination 120 36 83 75 44 56 63 23 97 18 102 13 106

58% 62% 56% 66% 47% 60% 56% 56% 58% 64% 57% 62% 57%13) Politeness 87 22 65 37 50 36 50 17 70 9 77 8 79

42% 37% 44% 33% 53% 39% 44% 43% 42% 34% 43% 38% 42%Don't know 1 0 0 1 0 1 0 0 0 0 0 0 1

0 1% 0 1% - 1% - 1% 0 2% 0 0 0PAIR #1322) Community 124 40 84 75 49 62 62 27 98 18 106 12 113

60% 69% 57% 66% 53% 67% 55% 67% 59% 66% 59% 54% 61%25) Individual choice 82 18 64 38 44 31 51 13 69 9 73 10 73

40% 31% 43% 34% 47% 33% 45% 33% 41% 34% 41% 46% 39%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - 0 - 1% - - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 19Unweighted Base 222 70 151 119 103 114 107 55 166 42 179 25 195Weighted Base 234 73 158 141 92 115 116 63 169 40 192 35 197

PAIR #121) Fairness 196 68 125 117 79 93 101 52 142 37 158 33 161

84% 93% 79% 83% 86% 81% 87% 83% 84% 92% 82% 94% 82%27) Individualism 37 5 32 24 13 22 16 11 27 3 34 2 35

16% 7% 21% 17% 14% 19% 13% 17% 16% 8% 18% 6% 18%PAIR #222) Community 171 60 108 107 64 88 80 54 116 37 134 22 149

73% 81% 69% 76% 69% 76% 69% 87% 69% 93% 70% 62% 76%26) Ambition 63 14 49 34 29 27 36 8 53 3 58 13 48

27% 19% 31% 24% 31% 24% 31% 13% 31% 7% 30% 38% 24%PAIR #31) Freedom 181 53 126 111 70 87 91 49 130 35 144 21 158

77% 72% 80% 79% 75% 76% 78% 79% 77% 88% 75% 61% 80%20) Opportunity 52 21 31 30 22 27 25 13 39 5 47 14 38

22% 28% 20% 21% 24% 24% 21% 21% 23% 12% 25% 39% 19%Don't know 1 0 1 0 0 0 0 0 0 0 1 0 1

0 - 1% 0 0 0 0 1% 0 - 0 - 0PAIR #45) Respect 149 46 100 96 53 81 65 41 108 26 121 24 125

64% 63% 63% 68% 57% 71% 56% 66% 64% 65% 63% 68% 64%16) Appreciation of our history and heritage 84 27 57 45 40 33 52 21 61 14 70 11 71

36% 37% 36% 32% 43% 29% 44% 34% 36% 35% 37% 32% 36%Don't know 1 0 1 1 0 1 0 0 0 0 1 0 1

0 - 0 0 - 1% - 1% 0 - 0 - 0PAIR #53) Democracy 116 31 83 73 43 54 60 34 80 24 90 24 90

50% 42% 53% 52% 46% 47% 52% 55% 47% 61% 47% 70% 46%18) Caring 117 43 74 67 49 61 56 28 89 15 101 10 106

50% 58% 47% 48% 54% 53% 48% 45% 53% 39% 53% 30% 54%Don't know 1 0 1 1 0 1 0 0 0 0 1 0 1

0 - 0 0 - 1% - 1% 0 - 0 - 0PAIR #62) Family 184 62 123 107 78 92 93 37 147 24 160 17 167

79% 84% 78% 76% 84% 80% 80% 60% 87% 61% 83% 50% 85%19) Co-operation 49 12 35 34 15 23 24 25 22 16 32 17 30

21% 16% 22% 24% 16% 20% 20% 40% 13% 39% 16% 50% 15%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #74) Helping others 143 52 88 82 61 76 64 42 101 27 116 19 124

61% 71% 56% 58% 66% 66% 55% 67% 59% 68% 60% 55% 63%17) Sharing 91 22 69 59 32 39 52 20 68 13 76 16 73

39% 29% 44% 42% 34% 34% 45% 33% 41% 32% 40% 45% 37%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #88) Humility 87 23 60 60 26 61 23 33 54 24 61 16 71

37% 32% 38% 43% 29% 53% 20% 52% 32% 60% 32% 46% 36%13) Politeness 147 50 97 81 66 54 93 30 115 16 131 19 126

63% 68% 62% 57% 71% 47% 80% 48% 68% 40% 68% 54% 64%PAIR #99) Integrity 114 35 78 86 28 63 50 37 74 30 84 14 97

49% 48% 50% 61% 30% 55% 43% 60% 44% 74% 44% 41% 49%12) Openness and tolerance 117 38 79 52 65 51 66 22 95 8 107 18 99

50% 52% 50% 37% 70% 44% 57% 35% 56% 19% 56% 51% 50%Don't know 3 0 1 3 0 1 0 3 0 3 1 3 1

1% - 1% 2% - 1% - 5% 0 7% 0 8% 0PAIR #107) Hard work and determination 134 42 92 80 53 65 69 41 92 24 109 18 115

57% 57% 58% 57% 58% 56% 59% 66% 55% 61% 57% 53% 58%14) Planning for the future 97 31 66 58 39 50 47 19 77 13 83 14 82

42% 43% 42% 41% 42% 44% 41% 30% 45% 32% 43% 39% 41%Don't know 3 0 0 3 0 0 0 3 0 3 0 3 0

1% - 0 2% - 0 - 4% 0 7% 0 8% 0PAIR #1110) Peace 181 70 111 98 83 89 92 44 135 26 153 26 154

78% 95% 71% 69% 90% 78% 79% 70% 80% 66% 80% 74% 78%11) Friendliness 52 4 46 43 9 25 25 19 34 14 39 9 43

22% 5% 29% 31% 10% 22% 21% 30% 20% 34% 20% 26% 22%PAIR #126) Safety and security 220 71 146 132 88 109 108 62 156 39 178 34 183

94% 97% 93% 93% 95% 95% 93% 98% 92% 99% 93% 99% 93%15) Wealth 14 2 12 9 5 5 9 1 13 0 14 0 14

6% 3% 7% 7% 5% 5% 7% 2% 8% 1% 7% 1% 7%PAIR #1323) Being inclusive 81 27 54 46 35 41 40 27 51 15 66 16 63

35% 36% 34% 32% 38% 36% 34% 44% 30% 37% 34% 46% 32%25) Individual choice 150 47 103 92 57 73 77 32 118 22 125 16 134

64% 64% 65% 65% 62% 63% 66% 51% 70% 56% 65% 46% 68%Don't know 3 0 0 3 0 0 0 3 0 3 0 3 0

1% - 0 2% - 0 - 5% - 7% 0 8% 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 20Unweighted Base 222 74 148 109 111 124 98 38 184 53 169 16 206Weighted Base 236 64 172 135 100 134 102 42 193 54 182 18 218

PAIR #17) Hard work and determination 208 59 148 122 86 123 85 30 178 44 164 10 198

88% 93% 86% 90% 85% 92% 83% 71% 92% 81% 90% 55% 91%15) Wealth 28 4 24 14 15 11 17 12 16 10 18 8 20

12% 7% 14% 10% 15% 8% 17% 29% 8% 19% 10% 45% 9%PAIR #222) Community 192 55 137 115 77 112 80 31 162 45 147 12 180

81% 87% 80% 85% 76% 83% 79% 72% 83% 84% 81% 66% 83%27) Individualism 44 8 35 20 24 22 22 12 32 9 35 6 38

19% 13% 20% 15% 24% 17% 21% 28% 17% 16% 19% 34% 17%PAIR #310) Peace 133 27 105 66 66 75 57 14 118 25 108 3 130

56% 43% 61% 49% 66% 56% 56% 33% 61% 46% 59% 16% 60%12) Openness and tolerance 99 33 66 66 34 55 44 28 71 26 73 15 84

42% 52% 38% 48% 33% 41% 43% 67% 37% 48% 40% 84% 38%Don't know 4 4 1 4 0 4 1 0 4 4 1 0 4

2% 6% 0 3% 0 3% 1% - 2% 7% 0 - 2%PAIR #44) Helping others 172 47 125 95 77 99 73 31 141 43 129 11 161

73% 74% 73% 70% 76% 74% 71% 72% 73% 80% 71% 61% 74%18) Caring 64 17 47 40 24 35 29 12 52 11 53 7 57

27% 26% 27% 30% 24% 26% 28% 28% 27% 20% 29% 39% 26%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - - 0 - 0 - 0 - 0PAIR #53) Democracy 94 18 76 59 35 62 32 18 77 25 70 6 88

40% 29% 44% 44% 35% 46% 32% 42% 40% 46% 38% 34% 40%19) Co-operation 141 45 95 76 65 72 69 25 116 29 112 12 129

60% 71% 55% 56% 65% 54% 67% 58% 60% 54% 61% 66% 59%Don't know 1 0 1 0 0 0 1 0 1 0 1 0 1

0 - 0 0 - - 1% - 0 - 0 - 0PAIR #68) Humility 55 16 39 34 21 39 16 15 40 16 39 4 51

23% 26% 22% 25% 21% 29% 15% 35% 21% 29% 22% 21% 24%14) Planning for the future 181 47 134 101 79 95 86 28 153 38 143 14 167

77% 74% 78% 75% 79% 71% 85% 65% 79% 71% 78% 79% 76%PAIR #723) Being inclusive 101 24 77 61 40 59 43 20 81 29 72 14 87

43% 37% 45% 45% 40% 44% 42% 47% 42% 54% 40% 77% 40%26) Ambition 133 40 93 74 59 75 57 22 110 25 108 4 128

56% 63% 54% 55% 58% 56% 56% 53% 57% 46% 59% 23% 59%Don't know 2 0 2 0 2 0 2 0 2 0 2 0 2

1% - 1% 0 2% 0 2% - 1% 0 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #85) Respect 186 55 130 111 75 106 80 35 151 42 144 15 171

79% 87% 76% 82% 75% 79% 79% 82% 78% 78% 79% 84% 78%17) Sharing 50 8 42 25 25 28 22 7 43 12 38 3 47

21% 13% 24% 18% 25% 21% 21% 18% 22% 22% 21% 16% 22%PAIR #91) Freedom 161 45 116 89 72 103 58 30 131 40 121 12 149

68% 71% 67% 65% 72% 77% 57% 70% 68% 74% 66% 68% 68%21) Fairness 75 19 56 47 28 31 44 13 62 14 61 6 69

32% 29% 33% 35% 28% 23% 43% 30% 32% 26% 34% 32% 32%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - - 0 - 0 - 0 - 0PAIR #102) Family 211 55 156 121 89 119 92 34 177 46 165 13 198

89% 86% 90% 90% 89% 89% 90% 79% 92% 85% 90% 73% 91%20) Opportunity 25 9 17 14 11 15 10 9 16 8 17 5 20

11% 14% 10% 10% 11% 11% 10% 21% 8% 15% 10% 27% 9%PAIR #119) Integrity 153 41 112 103 51 90 63 30 124 38 115 12 141

65% 64% 65% 76% 51% 67% 62% 70% 64% 71% 63% 69% 65%13) Politeness 81 23 58 31 50 42 39 13 68 14 67 6 75

34% 36% 34% 23% 49% 31% 38% 30% 35% 26% 37% 31% 34%Don't know 2 0 2 2 0 2 0 0 2 2 0 0 2

1% - 1% 1% - 1% - - 1% 3% - - 1%PAIR #1224) Individual autonomy 60 9 51 35 25 30 30 11 49 10 50 7 54

26% 14% 30% 26% 25% 23% 29% 26% 25% 19% 27% 37% 25%25) Individual choice 169 51 118 94 75 98 71 31 138 40 130 11 158

72% 80% 69% 69% 75% 73% 70% 74% 71% 74% 71% 63% 73%Don't know 6 4 3 6 0 6 1 0 6 4 3 0 6

3% 6% 2% 5% - 4% 1% - 3% 7% 1% - 3%PAIR #136) Safety and security 156 44 112 89 67 88 68 28 128 32 123 6 149

66% 69% 65% 65% 67% 66% 66% 66% 66% 60% 68% 34% 69%16) Appreciation of our history and heritage 80 20 60 47 33 46 34 14 66 22 59 12 68

34% 31% 35% 35% 33% 34% 34% 34% 34% 40% 32% 66% 31%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 0 - - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 21Unweighted Base 222 75 147 97 122 121 101 58 163 54 168 27 195Weighted Base 204 55 149 104 93 102 102 44 159 53 151 25 179

PAIR #123) Being inclusive 119 31 88 63 51 68 51 26 93 31 88 17 102

58% 56% 59% 61% 55% 66% 50% 58% 58% 59% 58% 66% 57%27) Individualism 85 24 61 40 42 34 50 18 66 21 63 8 76

42% 43% 41% 39% 45% 34% 50% 41% 41% 41% 42% 34% 43%Don't know 1 0 0 0 0 0 0 0 0 0 1 0 1

0 1% 0 0 0 0 0 1% 0 0 0 - 0PAIR #24) Helping others 102 30 72 53 50 55 48 25 77 30 72 13 89

50% 55% 48% 51% 53% 53% 47% 57% 48% 57% 48% 54% 50%19) Co-operation 101 24 76 51 43 47 54 19 82 23 78 11 90

49% 44% 51% 49% 46% 46% 53% 43% 51% 43% 52% 45% 50%Don't know 1 0 1 0 1 1 0 0 1 0 1 0 1

0 0 0 0 1% 1% 0 0 0 - 1% 1% 0PAIR #324) Individual autonomy 112 26 86 66 41 54 58 27 84 24 87 10 102

55% 46% 58% 64% 44% 53% 57% 62% 53% 46% 58% 39% 57%26) Ambition 92 29 63 38 52 49 44 17 75 28 64 15 77

45% 53% 42% 36% 56% 47% 43% 38% 47% 53% 42% 60% 43%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 - 0 - 0 - 0 0 0 1% 0PAIR #48) Humility 145 41 104 70 74 83 62 38 107 41 105 18 127

71% 75% 70% 67% 79% 81% 61% 86% 67% 77% 69% 75% 71%15) Wealth 58 14 45 34 19 19 39 6 52 12 46 6 52

29% 25% 30% 33% 20% 19% 39% 14% 32% 23% 31% 25% 29%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0PAIR #57) Hard work and determination 148 44 104 82 58 76 72 30 118 39 109 16 132

73% 79% 70% 79% 63% 74% 71% 68% 74% 75% 72% 64% 74%16) Appreciation of our history and heritage 55 11 44 21 34 25 30 14 41 13 42 9 46

27% 20% 30% 20% 37% 25% 29% 32% 26% 25% 28% 36% 26%Don't know 1 0 0 0 1 1 0 0 1 0 1 0 1

0 1% 0 0 1% 1% - 0 0 - 1% - 0PAIR #66) Safety and security 122 37 85 58 57 53 69 19 104 27 96 8 114

60% 68% 57% 56% 62% 52% 68% 42% 65% 51% 63% 33% 64%17) Sharing 81 18 63 46 35 49 32 26 55 26 55 17 64

40% 32% 42% 44% 38% 47% 32% 58% 34% 49% 36% 67% 36%Don't know 1 0 1 0 1 0 0 0 1 0 1 0 1

0 - 0 - 1% 0 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #72) Family 152 49 103 71 74 78 74 30 122 45 106 20 132

74% 88% 69% 68% 79% 76% 73% 67% 76% 86% 70% 79% 74%21) Fairness 49 6 43 30 19 24 25 12 37 7 42 5 44

24% 12% 29% 29% 20% 24% 24% 27% 23% 14% 27% 21% 24%Don't know 3 0 3 3 1 0 3 3 1 0 3 0 3

2% - 2% 2% 1% 0 3% 6% 1% - 2% - 2%PAIR #89) Integrity 107 25 81 61 44 54 53 27 80 27 80 10 97

52% 46% 55% 59% 47% 53% 52% 60% 50% 51% 53% 39% 54%14) Planning for the future 97 30 67 42 49 48 48 18 79 26 71 15 82

47% 54% 45% 41% 53% 47% 48% 40% 50% 49% 47% 61% 46%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0PAIR #910) Peace 157 51 107 80 73 83 74 35 123 39 118 21 136

77% 92% 72% 77% 78% 81% 73% 78% 77% 74% 78% 85% 76%13) Politeness 44 4 40 21 21 19 25 7 37 13 31 4 40

22% 8% 27% 21% 22% 19% 25% 16% 23% 26% 20% 15% 23%Don't know 3 0 3 3 0 0 3 3 0 0 3 0 3

1% - 2% 2% - - 2% 6% - - 2% - 1%PAIR #105) Respect 121 29 92 63 53 52 69 22 98 29 92 6 115

59% 52% 62% 61% 57% 51% 67% 51% 62% 56% 60% 25% 64%18) Caring 80 26 53 38 39 49 30 19 60 23 56 19 61

39% 48% 36% 36% 42% 48% 30% 43% 38% 44% 37% 75% 34%Don't know 4 0 3 3 1 1 3 3 1 0 4 0 4

2% 1% 2% 3% 1% 1% 3% 6% 1% - 2% - 2%PAIR #113) Democracy 112 31 81 62 49 65 47 22 91 23 89 16 96

55% 56% 55% 59% 52% 64% 46% 49% 57% 43% 59% 64% 54%20) Opportunity 91 24 67 42 44 36 55 23 68 30 61 9 82

45% 43% 45% 41% 47% 36% 54% 51% 43% 56% 41% 36% 46%Don't know 1 0 0 0 1 0 0 0 1 0 0 0 1

0 0 0 - 1% 0 0 - 0 0 0 - 0PAIR #1211) Friendliness 79 15 64 41 35 33 46 20 58 29 50 2 77

39% 28% 43% 40% 38% 32% 45% 46% 37% 54% 33% 8% 43%12) Openness and tolerance 122 40 83 60 57 69 53 21 101 24 98 23 99

60% 72% 55% 58% 61% 68% 52% 48% 63% 46% 65% 92% 55%Don't know 3 0 3 3 0 0 3 3 0 0 3 0 3

2% 1% 2% 3% 0 0 3% 6% 0 - 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #131) Freedom 119 36 83 55 59 48 71 24 95 24 95 11 108

58% 66% 56% 53% 63% 47% 70% 54% 60% 46% 63% 44% 60%22) Community 81 19 63 46 33 54 28 18 63 29 53 14 68

40% 34% 42% 44% 36% 52% 27% 41% 40% 54% 35% 56% 38%Don't know 3 0 3 3 1 1 3 3 1 0 3 0 3

2% 0 2% 2% 1% 1% 2% 6% 0 - 2% - 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 22Unweighted Base 222 88 134 97 123 125 97 65 157 48 174 23 199Weighted Base 216 82 134 116 100 115 101 63 153 38 178 40 176

PAIR #17) Hard work and determination 126 44 82 81 44 67 58 34 91 21 105 36 90

58% 53% 61% 70% 44% 59% 58% 55% 60% 54% 59% 90% 51%17) Sharing 90 38 52 34 56 47 43 29 62 18 73 4 86

42% 47% 39% 30% 56% 41% 42% 45% 40% 46% 41% 10% 49%PAIR #26) Safety and security 127 44 83 76 51 73 54 38 89 26 101 24 104

59% 54% 62% 65% 51% 64% 53% 61% 58% 68% 57% 60% 59%18) Caring 88 38 50 40 49 41 47 25 64 12 76 16 72

41% 46% 38% 34% 49% 36% 46% 39% 42% 32% 43% 40% 41%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - - 0 - 0 - 0 - 0PAIR #31) Freedom 187 73 114 104 83 97 90 56 131 36 152 37 151

87% 89% 85% 90% 83% 85% 89% 90% 86% 93% 85% 92% 85%23) Being inclusive 29 9 20 12 17 18 11 7 22 3 26 3 26

13% 11% 15% 10% 17% 15% 11% 10% 14% 7% 15% 8% 14%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0PAIR #45) Respect 140 59 80 69 70 68 71 37 102 20 120 21 118

65% 72% 60% 60% 70% 60% 70% 59% 67% 51% 68% 54% 67%19) Co-operation 76 23 54 46 30 46 30 26 51 19 57 18 58

35% 28% 40% 40% 30% 40% 30% 41% 33% 49% 32% 46% 33%PAIR #510) Peace 140 61 78 74 65 68 72 35 105 16 124 18 122

65% 75% 59% 64% 65% 59% 71% 55% 69% 40% 70% 44% 69%14) Planning for the future 76 21 55 41 35 46 30 28 48 23 53 22 54

35% 25% 41% 35% 35% 40% 29% 44% 31% 60% 30% 56% 30%Don't know 1 0 1 1 0 1 0 0 0 0 1 0 1

0 - 0 1% - 1% - 1% 0 - 0 - 0PAIR #63) Democracy 101 33 67 54 47 51 49 26 75 26 75 23 77

47% 41% 50% 46% 47% 45% 49% 41% 49% 68% 42% 58% 44%21) Fairness 116 49 67 62 53 63 52 37 78 12 103 17 99

53% 59% 50% 54% 53% 55% 51% 59% 51% 32% 58% 42% 56%PAIR #72) Family 183 67 117 96 87 93 90 47 137 35 148 34 149

85% 81% 87% 83% 87% 81% 89% 74% 89% 92% 83% 87% 84%22) Community 33 16 17 19 13 21 11 16 16 3 30 5 28

15% 19% 13% 17% 13% 19% 11% 26% 11% 8% 17% 13% 16%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #88) Humility 69 25 44 38 32 36 33 20 50 18 52 14 55

32% 31% 33% 32% 32% 31% 33% 31% 33% 46% 29% 36% 31%16) Appreciation of our history and heritage 147 57 90 78 68 79 68 43 103 21 126 26 121

68% 69% 67% 68% 68% 69% 67% 69% 67% 54% 71% 64% 69%PAIR #99) Integrity 194 73 121 104 89 102 92 60 134 35 158 37 157

90% 89% 90% 90% 89% 89% 90% 95% 88% 92% 89% 93% 89%15) Wealth 22 9 13 11 11 13 10 3 19 3 19 3 19

10% 11% 10% 10% 11% 11% 9% 5% 12% 8% 11% 7% 11%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 - 0 - 0 - 0 - 0PAIR #1024) Individual autonomy 103 38 65 48 54 48 55 33 70 19 84 21 82

48% 46% 49% 42% 54% 42% 54% 52% 46% 49% 47% 53% 46%27) Individualism 109 41 68 65 43 65 44 29 80 18 91 18 91

50% 50% 51% 57% 43% 57% 43% 45% 53% 48% 51% 47% 51%Don't know 4 3 1 2 2 2 3 2 3 1 3 0 4

2% 4% 1% 1% 2% 1% 3% 2% 2% 3% 2% 1% 2%PAIR #1125) Individual choice 160 63 97 89 71 90 70 48 112 28 133 26 134

74% 77% 73% 77% 71% 79% 69% 76% 73% 72% 75% 66% 76%26) Ambition 56 19 37 27 29 25 31 15 41 11 45 13 42

26% 23% 27% 23% 29% 21% 31% 24% 27% 28% 25% 34% 24%PAIR #1211) Friendliness 145 56 89 84 61 77 68 45 100 30 115 22 124

67% 68% 67% 73% 61% 68% 67% 71% 66% 78% 65% 54% 70%13) Politeness 71 26 45 31 39 37 34 18 53 8 63 18 53

33% 32% 33% 27% 39% 32% 33% 29% 34% 21% 35% 46% 30%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 0 - 0 - 0 - - 0PAIR #134) Helping others 156 63 93 70 86 83 73 47 109 24 132 22 134

72% 77% 70% 61% 86% 72% 72% 75% 71% 62% 75% 55% 76%20) Opportunity 60 19 41 46 14 32 28 16 44 15 45 18 42

28% 23% 30% 39% 14% 28% 28% 25% 29% 38% 25% 45% 24%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 23Unweighted Base 222 77 145 116 104 119 103 55 167 54 168 24 198Weighted Base 222 73 149 128 93 105 117 56 166 47 175 17 205

PAIR #14) Helping others 127 44 83 62 63 53 75 27 100 21 106 10 117

57% 60% 56% 49% 68% 50% 64% 48% 60% 45% 60% 62% 57%21) Fairness 92 29 63 62 30 49 42 29 63 26 66 7 85

41% 40% 42% 48% 32% 47% 36% 51% 38% 54% 38% 38% 41%Don't know 4 0 4 4 0 4 0 0 3 0 3 0 4

2% - 2% 3% - 3% - 1% 2% 1% 2% - 2%PAIR #210) Peace 204 67 137 121 81 102 102 53 151 40 164 17 188

92% 92% 92% 95% 88% 96% 88% 94% 91% 84% 94% 98% 91%15) Wealth 18 6 12 7 11 4 14 3 15 7 10 0 17

8% 8% 8% 5% 12% 4% 12% 6% 9% 16% 6% 2% 8%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 1% - - 0 - 0 - 0 - 0 - 0PAIR #311) Friendliness 108 32 76 64 45 46 62 33 76 21 88 13 96

49% 44% 51% 50% 48% 44% 53% 58% 46% 44% 50% 74% 47%14) Planning for the future 114 41 73 64 48 59 55 23 91 27 87 4 110

51% 56% 49% 50% 52% 56% 47% 42% 54% 56% 50% 26% 53%PAIR #46) Safety and security 130 44 86 64 65 47 83 19 111 17 113 4 126

58% 60% 58% 50% 70% 45% 71% 35% 67% 36% 65% 26% 61%19) Co-operation 92 29 63 64 28 58 34 37 55 30 62 13 79

41% 40% 42% 50% 30% 55% 29% 65% 33% 64% 35% 74% 39%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #525) Individual choice 174 49 124 101 71 82 92 40 133 33 141 16 158

78% 67% 84% 79% 77% 77% 79% 72% 80% 70% 80% 94% 77%27) Individualism 49 24 24 27 22 24 25 16 33 14 34 1 48

22% 33% 16% 21% 23% 23% 21% 28% 20% 30% 20% 6% 23%PAIR #61) Freedom 188 63 125 106 80 85 103 48 140 35 153 16 172

85% 85% 84% 83% 86% 81% 88% 85% 84% 74% 87% 93% 84%24) Individual autonomy 34 11 24 21 13 21 14 8 26 12 22 1 33

15% 15% 16% 17% 14% 19% 12% 15% 16% 26% 13% 7% 16%PAIR #72) Family 176 60 116 103 71 84 92 38 138 37 139 13 163

79% 82% 78% 81% 76% 80% 79% 68% 83% 78% 79% 78% 79%23) Being inclusive 46 13 33 24 22 21 25 18 28 10 36 4 42

21% 18% 22% 19% 24% 20% 21% 32% 17% 22% 21% 22% 21%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #85) Respect 169 54 116 96 73 87 83 49 120 43 127 14 155

76% 73% 78% 75% 79% 82% 71% 88% 72% 90% 72% 83% 76%20) Opportunity 52 18 33 32 20 18 34 7 45 3 48 3 49

23% 25% 22% 25% 21% 17% 29% 12% 27% 7% 28% 17% 24%Don't know 1 1 0 0 0 1 0 0 1 1 0 0 1

1% 2% - - - 1% - - 1% 3% - - 1%PAIR #99) Integrity 151 44 106 89 60 71 80 45 105 37 113 12 138

68% 60% 71% 70% 64% 67% 68% 81% 63% 78% 65% 71% 67%16) Appreciation of our history and heritage 69 29 39 35 33 31 37 11 58 10 58 5 64

31% 40% 26% 27% 36% 30% 32% 19% 35% 22% 33% 29% 31%Don't know 3 0 3 3 0 3 0 0 3 0 3 0 3

1% - 2% 2% - 3% - - 2% - 2% - 2%PAIR #103) Democracy 117 29 88 75 41 52 66 33 84 29 89 7 111

53% 40% 59% 59% 44% 49% 56% 59% 51% 60% 51% 40% 54%22) Community 104 44 61 52 52 54 51 23 81 19 86 10 94

47% 60% 41% 41% 56% 51% 43% 41% 49% 40% 49% 60% 46%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 1% - - 0 - 0 - 0 - 0 - 0PAIR #1112) Openness and tolerance 148 50 98 90 56 79 69 46 102 39 109 13 134

67% 68% 66% 71% 60% 75% 59% 83% 61% 82% 62% 79% 65%13) Politeness 74 24 51 38 37 26 48 10 64 9 66 4 71

33% 32% 34% 29% 40% 25% 41% 17% 39% 18% 38% 21% 34%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #128) Humility 51 16 35 33 17 27 23 20 31 12 38 4 47

23% 22% 23% 26% 18% 26% 20% 36% 18% 26% 22% 22% 23%17) Sharing 172 57 114 94 76 78 94 36 136 35 137 13 158

77% 78% 77% 74% 82% 74% 80% 64% 82% 74% 78% 78% 77%PAIR #137) Hard work and determination 104 32 72 52 52 47 57 16 88 15 89 5 98

47% 43% 49% 41% 56% 44% 49% 29% 53% 32% 51% 32% 48%18) Caring 118 42 77 76 41 59 60 40 79 32 86 12 107

53% 57% 51% 59% 44% 56% 51% 71% 47% 68% 49% 68% 52%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 24Unweighted Base 223 75 148 120 98 123 100 45 178 50 173 19 203Weighted Base 210 74 136 129 80 111 99 35 174 43 167 20 187

PAIR #15) Respect 139 58 81 86 52 73 66 25 114 30 109 16 123

66% 78% 60% 67% 65% 66% 67% 71% 65% 71% 65% 76% 66%21) Fairness 68 16 52 42 25 35 33 10 58 10 58 5 61

32% 22% 38% 33% 31% 32% 33% 29% 33% 23% 35% 24% 33%Don't know 3 0 3 0 3 3 0 0 3 3 0 0 3

1% - 2% - 3% 2% - - 1% 6% - - 1%PAIR #212) Openness and tolerance 115 37 79 77 38 59 56 19 96 26 90 13 101

55% 49% 58% 60% 48% 53% 57% 55% 55% 60% 54% 61% 54%14) Planning for the future 92 35 56 52 39 49 42 14 78 17 75 8 84

44% 48% 42% 40% 49% 45% 43% 39% 45% 40% 45% 37% 45%Don't know 2 2 0 0 2 2 0 2 0 0 2 0 2

1% 3% 0 - 3% 2% - 7% - - 1% 2% 1%PAIR #37) Hard work and determination 96 32 65 53 42 51 45 11 85 28 69 12 84

46% 43% 48% 41% 53% 46% 46% 32% 49% 65% 41% 60% 45%19) Co-operation 112 43 69 74 38 58 54 23 89 15 97 8 102

53% 57% 51% 57% 47% 53% 54% 64% 51% 35% 58% 40% 54%Don't know 2 0 2 2 0 2 0 1 0 0 1 0 2

1% - 1% 1% - 2% - 4% 0 0 1% - 1%PAIR #42) Family 193 64 129 116 76 103 90 30 163 39 154 17 174

92% 87% 95% 90% 95% 93% 91% 85% 93% 91% 92% 84% 93%24) Individual autonomy 17 10 7 13 4 8 9 5 11 4 13 3 14

8% 13% 5% 10% 5% 7% 9% 15% 7% 9% 8% 16% 7%PAIR #58) Humility 41 20 20 20 21 21 19 7 34 12 29 8 33

19% 28% 15% 15% 26% 19% 20% 19% 19% 28% 17% 38% 18%18) Caring 163 50 114 106 57 84 79 23 140 30 133 13 149

78% 67% 84% 82% 71% 76% 80% 65% 81% 72% 80% 62% 79%Don't know 5 4 1 3 2 5 0 5 0 0 5 0 5

3% 5% 1% 3% 3% 5% - 15% - - 3% - 3%PAIR #611) Friendliness 183 62 121 110 72 97 86 28 155 38 146 16 165

87% 84% 89% 85% 90% 87% 87% 81% 89% 88% 87% 80% 88%15) Wealth 27 12 14 19 8 14 13 7 20 5 22 4 23

13% 16% 11% 15% 10% 13% 13% 19% 11% 12% 13% 20% 12%PAIR #76) Safety and security 159 56 103 97 62 84 76 32 127 31 128 13 144

76% 75% 76% 75% 78% 75% 77% 90% 73% 72% 77% 65% 77%20) Opportunity 51 18 32 32 18 27 23 4 47 12 39 7 43

24% 25% 24% 25% 22% 25% 23% 10% 27% 28% 23% 35% 23%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #84) Helping others 140 46 94 81 58 70 71 22 118 24 116 10 128

67% 62% 69% 63% 73% 63% 71% 64% 68% 56% 70% 49% 68%22) Community 68 28 40 46 22 40 28 11 57 19 49 10 58

32% 38% 30% 36% 27% 36% 29% 32% 32% 44% 30% 51% 31%Don't know 1 0 1 1 0 1 0 1 0 0 1 0 1

1% - 1% 1% - 1% - 4% - - 1% - 1%PAIR #91) Freedom 162 58 104 99 63 79 83 24 139 30 133 9 151

77% 78% 77% 77% 78% 71% 84% 67% 80% 69% 79% 44% 81%25) Individual choice 47 16 31 30 17 32 15 11 36 13 34 11 36

22% 22% 23% 23% 22% 29% 16% 32% 20% 30% 21% 56% 19%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - 1% - 0 - - 0PAIR #109) Integrity 97 39 58 61 35 50 47 14 83 23 73 10 87

46% 52% 43% 48% 44% 45% 48% 40% 47% 55% 44% 48% 46%17) Sharing 113 35 78 67 45 61 52 21 92 19 94 11 101

54% 48% 57% 52% 56% 55% 52% 60% 53% 45% 56% 52% 54%PAIR #113) Democracy 161 57 104 108 53 82 79 23 138 29 132 18 142

77% 77% 77% 84% 66% 74% 80% 65% 79% 69% 79% 86% 76%23) Being inclusive 42 15 27 21 20 22 19 10 31 10 31 3 39

20% 20% 20% 16% 26% 20% 19% 29% 18% 25% 19% 14% 21%Don't know 7 2 5 0 7 7 0 2 5 3 4 0 7

3% 3% 4% - 9% 6% 0 6% 3% 6% 3% - 4%PAIR #1226) Ambition 97 40 57 56 41 42 56 20 78 13 84 5 90

46% 55% 42% 43% 52% 38% 56% 55% 45% 31% 50% 25% 48%27) Individualism 110 34 77 73 37 67 43 16 95 30 81 15 95

53% 45% 57% 57% 46% 61% 44% 45% 54% 69% 48% 75% 51%Don't know 2 0 2 0 2 2 0 0 2 0 2 0 2

1% - 2% - 3% 2% - - 1% - 1% - 1%PAIR #1310) Peace 136 51 85 81 55 75 62 22 114 26 110 10 125

65% 69% 63% 63% 69% 67% 63% 63% 65% 62% 66% 47% 67%16) Appreciation of our history and heritage 73 23 51 48 25 36 37 13 60 16 57 11 62

35% 31% 37% 37% 31% 33% 37% 37% 35% 38% 34% 53% 33%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

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CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 25Unweighted Base 222 75 147 126 88 134 88 64 158 58 164 21 201Weighted Base 218 64 154 124 87 136 82 66 152 45 173 23 195

PAIR #112) Openness and tolerance 193 56 137 108 80 124 69 57 136 42 151 21 172

89% 87% 89% 87% 92% 91% 84% 87% 89% 94% 87% 89% 89%15) Wealth 25 8 17 16 7 12 13 8 17 3 22 3 22

11% 13% 11% 13% 8% 9% 16% 13% 11% 6% 13% 11% 11%PAIR #23) Democracy 174 48 126 106 62 114 60 44 130 41 133 23 151

80% 75% 82% 85% 71% 84% 73% 67% 85% 90% 77% 100% 77%24) Individual autonomy 44 16 27 18 25 22 22 21 22 5 39 0 43

20% 25% 18% 15% 29% 16% 26% 33% 15% 10% 23% 0 22%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 - 0 - 0 - 0PAIR #39) Integrity 124 40 84 73 48 72 52 42 83 30 94 17 108

57% 63% 55% 59% 55% 53% 63% 63% 54% 66% 55% 71% 55%18) Caring 94 24 70 51 39 64 30 24 70 15 78 7 87

43% 37% 45% 41% 45% 47% 37% 37% 46% 34% 45% 29% 45%PAIR #45) Respect 168 54 113 100 64 104 64 47 121 30 138 16 152

77% 85% 74% 80% 73% 77% 77% 71% 80% 66% 80% 68% 78%22) Community 50 10 40 24 24 31 19 19 31 15 35 7 43

23% 15% 26% 20% 27% 23% 23% 29% 20% 34% 20% 32% 22%PAIR #57) Hard work and determination 151 50 101 94 52 92 58 39 111 35 115 19 131

69% 77% 66% 76% 60% 68% 70% 60% 73% 78% 67% 83% 67%20) Opportunity 68 15 53 30 35 43 24 26 41 10 58 4 63

31% 23% 34% 24% 40% 32% 30% 40% 27% 22% 33% 17% 33%PAIR #610) Peace 147 51 96 85 57 93 54 45 102 30 117 15 132

67% 80% 62% 68% 65% 69% 66% 69% 67% 66% 68% 64% 68%17) Sharing 71 13 58 39 31 42 28 20 50 16 55 8 62

32% 20% 37% 32% 35% 31% 34% 31% 33% 34% 32% 36% 32%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #713) Politeness 85 24 62 49 36 59 26 15 70 12 73 2 83

39% 37% 40% 39% 41% 44% 31% 23% 46% 28% 42% 10% 42%14) Planning for the future 131 41 90 73 52 74 57 51 80 33 98 21 110

60% 63% 59% 59% 59% 55% 69% 77% 53% 72% 57% 90% 57%Don't know 2 0 2 2 0 2 0 0 2 0 2 0 2

1% - 1% 2% - 2% - - 1% - 1% - 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #86) Safety and security 125 38 87 64 55 80 44 36 89 24 100 15 109

57% 59% 56% 52% 63% 59% 54% 54% 58% 54% 58% 66% 56%21) Fairness 93 26 67 60 32 55 38 30 63 21 73 8 85

43% 41% 44% 48% 37% 41% 46% 46% 42% 46% 42% 34% 44%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #91) Freedom 186 58 128 109 73 111 76 58 128 41 145 13 173

85% 91% 83% 88% 83% 82% 92% 88% 84% 92% 84% 56% 89%26) Ambition 32 6 26 15 15 25 7 8 24 4 28 10 21

15% 9% 17% 12% 17% 18% 8% 12% 16% 8% 16% 44% 11%PAIR #104) Helping others 183 45 138 100 79 111 73 52 131 39 144 18 165

84% 70% 90% 81% 90% 82% 88% 79% 86% 87% 83% 78% 85%23) Being inclusive 35 19 15 24 9 25 10 14 21 6 29 5 29

16% 30% 10% 19% 10% 18% 12% 21% 14% 13% 17% 22% 15%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #113) Democracy 133 44 89 81 49 77 56 43 90 14 119 7 126

61% 68% 58% 65% 56% 57% 67% 66% 59% 31% 69% 30% 65%23) Being inclusive 85 20 64 43 38 58 27 23 62 31 54 16 69

39% 32% 42% 34% 44% 43% 32% 34% 41% 69% 31% 70% 35%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 0 0 0 - 0 - 0 - 0PAIR #122) Family 184 60 124 109 70 119 65 55 129 39 144 16 168

84% 93% 81% 88% 80% 88% 78% 83% 85% 87% 83% 69% 86%25) Individual choice 34 5 30 15 17 17 18 11 23 6 29 7 27

16% 7% 19% 12% 20% 12% 22% 17% 15% 13% 16% 31% 14%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 0 - 0 - - 0 - 0 - 0PAIR #138) Humility 44 13 31 29 16 37 7 16 28 8 36 4 41

20% 20% 20% 23% 18% 27% 9% 24% 19% 19% 21% 15% 21%19) Co-operation 174 52 122 96 72 99 75 50 124 37 137 20 154

80% 80% 80% 77% 82% 73% 91% 76% 81% 81% 79% 85% 79%

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HAVE CHILDREN UNDER 18

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CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 26Unweighted Base 222 94 128 109 107 131 91 61 161 46 176 19 203Weighted Base 226 89 137 122 100 113 113 62 164 45 181 20 206

PAIR #111) Friendliness 115 48 67 65 48 54 61 32 83 20 95 10 105

51% 54% 49% 53% 48% 48% 54% 52% 51% 44% 53% 52% 51%17) Sharing 111 41 69 57 52 59 51 30 81 25 86 9 102

49% 46% 51% 47% 52% 52% 46% 48% 49% 56% 47% 48% 49%PAIR #213) Politeness 187 71 116 101 82 97 90 45 142 38 149 13 174

83% 80% 84% 83% 82% 86% 79% 72% 87% 85% 82% 65% 84%15) Wealth 39 18 21 20 18 15 23 17 21 7 32 7 32

17% 20% 15% 17% 18% 14% 21% 28% 13% 15% 18% 35% 15%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - - 0 - 0 - 0PAIR #38) Humility 76 23 53 44 29 40 37 18 59 16 60 4 72

34% 26% 39% 36% 29% 35% 32% 28% 36% 34% 33% 22% 35%20) Opportunity 150 66 84 78 71 74 76 45 105 30 120 15 135

66% 74% 61% 64% 71% 65% 68% 72% 64% 66% 67% 78% 65%PAIR #44) Helping others 196 78 119 96 97 98 98 51 145 37 159 13 183

87% 87% 87% 79% 97% 87% 87% 82% 89% 82% 88% 68% 89%24) Individual autonomy 29 11 18 26 3 15 15 11 18 8 21 6 23

13% 13% 13% 21% 3% 13% 13% 18% 11% 18% 12% 32% 11%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - - 0 - - 0 - 0 - 0PAIR #57) Hard work and determination 117 55 62 63 52 62 55 38 79 28 89 12 105

52% 61% 45% 52% 52% 55% 49% 61% 48% 62% 49% 63% 51%21) Fairness 107 34 73 59 46 49 58 24 83 17 90 7 100

47% 39% 53% 48% 46% 43% 51% 39% 51% 38% 50% 37% 48%Don't know 2 0 2 0 2 2 0 0 2 0 2 0 2

1% - 1% - 2% 2% - - 1% - 1% - 1%PAIR #69) Integrity 132 51 81 89 39 70 62 40 92 32 99 12 120

58% 57% 59% 73% 39% 62% 55% 64% 56% 71% 55% 61% 58%19) Co-operation 94 38 56 33 61 43 51 23 72 13 81 8 87

42% 43% 41% 27% 61% 38% 45% 36% 44% 29% 45% 39% 42%PAIR #75) Respect 201 82 118 105 92 96 104 52 148 41 160 19 181

89% 92% 86% 86% 92% 85% 92% 84% 91% 90% 88% 98% 88%23) Being inclusive 25 7 19 17 8 17 9 10 15 4 21 0 25

11% 8% 14% 14% 8% 15% 8% 16% 9% 10% 12% 2% 12%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

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CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #812) Openness and tolerance 121 51 70 69 49 64 57 35 86 21 100 9 112

54% 58% 51% 57% 49% 56% 51% 56% 53% 46% 55% 48% 54%16) Appreciation of our history and heritage 105 38 67 53 51 49 56 27 78 24 81 10 95

46% 42% 49% 43% 51% 44% 49% 44% 47% 54% 45% 52% 46%PAIR #92) Family 202 84 118 114 86 104 97 53 149 37 164 17 185

89% 94% 86% 93% 86% 92% 86% 85% 91% 83% 91% 89% 89%26) Ambition 24 5 19 8 14 9 15 9 15 8 17 2 22

11% 6% 14% 7% 14% 8% 14% 15% 9% 17% 9% 11% 11%PAIR #103) Democracy 121 42 79 69 49 62 60 34 87 32 89 9 112

54% 47% 58% 57% 49% 54% 53% 55% 53% 71% 49% 48% 54%25) Individual choice 104 47 58 53 50 51 53 28 76 13 91 10 94

46% 53% 42% 43% 50% 45% 47% 45% 47% 29% 50% 52% 46%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 - 0 - 0 0 - 1% - - 0 - 0PAIR #111) Freedom 195 79 116 109 82 100 96 56 140 41 154 14 181

86% 88% 85% 90% 82% 88% 85% 89% 85% 91% 85% 70% 88%27) Individualism 31 10 20 13 18 14 17 7 24 4 27 6 25

14% 12% 15% 10% 18% 12% 15% 11% 15% 9% 15% 30% 12%PAIR #1210) Peace 152 70 82 71 79 74 78 43 109 31 121 17 135

67% 78% 60% 58% 80% 66% 69% 69% 67% 69% 67% 89% 65%18) Caring 73 19 54 51 20 38 35 19 54 14 59 2 71

32% 22% 39% 42% 20% 34% 31% 30% 33% 31% 33% 11% 34%Don't know 1 0 1 0 0 1 0 0 0 0 1 0 1

0 - 1% 0 - 1% - 1% 0 - 0 - 0PAIR #136) Safety and security 131 49 82 69 60 66 65 33 97 17 113 7 124

58% 55% 60% 57% 60% 58% 57% 53% 60% 39% 63% 34% 60%22) Community 95 40 55 52 40 47 48 29 66 28 68 13 83

42% 45% 40% 43% 40% 42% 43% 47% 40% 61% 37% 66% 40%

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HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

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CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Block 27Unweighted Base 223 84 139 114 106 139 84 50 172 52 170 21 202Weighted Base 250 73 177 128 121 150 100 51 199 49 201 31 220

PAIR #12) Family 226 67 159 110 115 140 86 39 187 46 180 24 201

90% 92% 90% 86% 95% 94% 86% 77% 94% 95% 89% 80% 92%27) Individualism 24 6 18 19 6 10 15 12 12 3 22 6 18

10% 8% 10% 14% 5% 6% 14% 23% 6% 5% 11% 20% 8%PAIR #210) Peace 124 44 81 60 64 70 54 27 97 23 101 11 114

50% 60% 46% 46% 53% 47% 54% 53% 49% 48% 50% 35% 52%19) Co-operation 126 29 97 69 57 79 46 24 102 25 100 20 106

50% 40% 54% 54% 47% 53% 46% 47% 51% 52% 50% 65% 48%PAIR #33) Democracy 180 57 123 105 75 106 74 36 144 32 148 20 161

72% 79% 69% 82% 62% 71% 74% 72% 72% 67% 73% 64% 73%26) Ambition 70 15 54 24 46 44 26 14 56 16 54 11 59

28% 21% 31% 18% 38% 29% 26% 28% 28% 33% 27% 36% 27%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - - 0 - 0 - - - - 0PAIR #412) Openness and tolerance 140 42 98 72 68 75 64 22 118 33 106 16 123

56% 57% 55% 56% 56% 50% 64% 43% 59% 69% 53% 53% 56%17) Sharing 107 31 76 57 50 71 36 29 78 15 92 14 93

43% 43% 43% 44% 41% 48% 36% 57% 39% 31% 46% 47% 42%Don't know 3 0 3 0 3 3 0 0 3 0 3 0 3

1% - 2% - 3% 2% - - 2% - 2% - 1%PAIR #56) Safety and security 190 49 140 85 104 112 77 37 153 41 149 26 164

76% 68% 79% 66% 86% 75% 77% 72% 77% 84% 74% 84% 75%23) Being inclusive 61 24 37 43 17 37 23 14 47 8 53 5 56

24% 32% 21% 34% 14% 25% 23% 28% 23% 16% 26% 16% 25%PAIR #64) Helping others 189 58 131 102 86 116 73 36 154 40 149 17 172

76% 80% 74% 80% 71% 77% 73% 70% 77% 82% 74% 57% 78%25) Individual choice 61 15 46 26 35 34 27 15 46 9 52 13 48

24% 20% 26% 20% 29% 23% 27% 30% 23% 18% 26% 43% 22%PAIR #714) Planning for the future 219 67 152 114 104 136 83 42 177 44 174 25 194

87% 92% 86% 89% 86% 91% 82% 83% 89% 91% 86% 81% 88%15) Wealth 32 6 26 14 17 14 18 9 23 4 27 6 26

13% 8% 14% 11% 14% 9% 18% 17% 11% 9% 14% 19% 12%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes NoPAIR #813) Politeness 111 30 82 54 57 63 49 23 88 24 87 16 96

45% 41% 46% 42% 47% 42% 48% 45% 44% 50% 43% 51% 44%16) Appreciation of our history and heritage 139 43 96 74 65 87 52 28 111 24 114 15 124

55% 59% 54% 58% 53% 58% 52% 55% 56% 50% 57% 49% 56%PAIR #99) Integrity 182 58 124 104 77 112 70 41 141 43 139 22 160

73% 79% 70% 81% 64% 75% 69% 80% 71% 89% 69% 72% 73%20) Opportunity 68 15 53 24 44 37 31 10 58 5 63 9 60

27% 20% 30% 19% 36% 25% 31% 19% 29% 11% 31% 28% 27%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - - 0 - 0 - - - - 0PAIR #108) Humility 53 14 39 27 26 30 24 13 40 4 49 13 40

21% 19% 22% 21% 22% 20% 23% 25% 20% 8% 25% 42% 18%21) Fairness 193 56 138 102 91 120 73 38 155 45 148 18 176

77% 77% 78% 79% 75% 80% 73% 75% 78% 92% 74% 58% 80%Don't know 4 3 0 0 4 0 4 0 4 0 4 0 4

1% 4% 0 - 3% - 4% - 2% - 2% - 2%PAIR #115) Respect 214 62 152 111 102 128 86 39 174 45 169 25 189

85% 85% 86% 86% 85% 85% 86% 77% 87% 92% 84% 82% 86%24) Individual autonomy 35 11 24 18 17 22 13 11 24 4 31 5 30

14% 15% 13% 14% 14% 14% 13% 23% 12% 8% 15% 17% 14%Don't know 1 0 1 0 1 0 1 0 1 0 1 0 1

1% - 1% - 1% 0 1% - 1% - 1% 1% 0PAIR #127) Hard work and determination 141 42 100 70 71 78 64 30 111 23 119 19 122

57% 57% 56% 55% 58% 52% 63% 59% 56% 47% 59% 63% 56%22) Community 109 31 78 58 50 72 37 21 88 26 83 11 98

43% 43% 44% 45% 42% 48% 37% 41% 44% 53% 41% 37% 44%PAIR #1311) Friendliness 98 25 73 47 52 53 46 19 79 18 81 9 89

39% 35% 41% 36% 43% 35% 45% 38% 40% 36% 40% 30% 41%18) Caring 151 47 104 82 69 97 55 31 120 31 120 21 130

61% 65% 59% 64% 57% 65% 54% 62% 60% 64% 60% 69% 59%Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 - - 0 0 0 0 0 - 0 1% 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Freedom 3865 1300 2558 2147 1659 1928 1934 890 2972 795 3068 423 343864% 65% 64% 65% 64% 62% 67% 63% 65% 64% 65% 62% 65%

2) Family 4711 1653 3055 2610 2037 2479 2231 1059 3652 966 3745 496 421379% 83% 76% 79% 79% 80% 77% 75% 79% 77% 79% 73% 79%

3) Democracy 3034 965 2067 1840 1151 1642 1389 721 2311 705 2328 382 264851% 49% 52% 55% 44% 53% 48% 51% 50% 56% 49% 56% 50%

4) Helping others 3783 1235 2543 2024 1714 1984 1796 885 2898 779 3004 385 339563% 62% 63% 61% 66% 64% 62% 63% 63% 62% 63% 57% 64%

5) Respect 3936 1319 2612 2181 1703 2015 1919 904 3032 800 3134 415 352166% 66% 65% 66% 66% 65% 66% 64% 66% 64% 66% 61% 66%

6) Safety and security 3434 1135 2294 1897 1492 1747 1685 736 2696 663 2769 371 305957% 57% 57% 57% 58% 56% 58% 52% 59% 53% 58% 55% 58%

7) Hard work and determination 3310 1091 2214 1862 1390 1719 1591 708 2602 696 2614 383 292755% 55% 55% 56% 54% 56% 55% 50% 57% 56% 55% 56% 55%

8) Humility 1578 531 1045 859 697 888 688 433 1146 372 1205 208 137026% 27% 26% 26% 27% 29% 24% 31% 25% 30% 25% 31% 26%

9) Integrity 3490 1170 2315 2105 1335 1865 1626 932 2556 839 2651 422 306658% 59% 58% 63% 52% 60% 56% 66% 56% 67% 56% 62% 58%

10) Peace 3871 1337 2531 2066 1750 1965 1906 870 2999 749 3120 393 347465% 67% 63% 62% 68% 64% 66% 62% 65% 60% 66% 58% 65%

11) Friendliness 2894 963 1926 1561 1277 1438 1453 665 2229 550 2344 285 260748% 49% 48% 47% 49% 46% 50% 47% 49% 44% 49% 42% 49%

12) Openness and tolerance 3259 1033 2224 1846 1374 1655 1604 792 2467 694 2564 365 289354% 52% 55% 56% 53% 53% 55% 56% 54% 56% 54% 54% 54%

13) Politeness 2391 773 1616 1210 1149 1144 1247 478 1912 424 1967 225 216440% 39% 40% 36% 44% 37% 43% 34% 42% 34% 41% 33% 41%

14) Planning for the future 3318 1123 2195 1806 1462 1668 1650 759 2557 671 2645 405 291255% 57% 55% 54% 56% 54% 57% 54% 56% 54% 56% 59% 55%

15) Wealth 865 287 578 495 358 385 480 196 669 176 690 110 75514% 14% 14% 15% 14% 12% 17% 14% 15% 14% 15% 16% 14%

16) Appreciation of our history and heritage 2618 867 1748 1384 1196 1351 1266 588 2027 573 2044 301 231544% 44% 44% 42% 46% 44% 44% 42% 44% 46% 43% 44% 44%

17) Sharing 3053 994 2053 1639 1382 1551 1501 718 2333 593 2458 334 271451% 50% 51% 49% 53% 50% 52% 51% 51% 47% 52% 49% 51%

18) Caring 3074 1016 2053 1692 1326 1647 1427 722 2352 650 2424 350 272251% 51% 51% 51% 51% 53% 49% 51% 51% 52% 51% 51% 51%

19) Co-operation 3270 1096 2169 1809 1411 1721 1546 791 2477 660 2608 391 287554% 55% 54% 54% 54% 56% 53% 56% 54% 53% 55% 57% 54%

20) Opportunity 2473 829 1642 1427 1013 1275 1198 583 1890 503 1970 288 218541% 42% 41% 43% 39% 41% 41% 42% 41% 40% 41% 42% 41%

21) Fairness 3343 1087 2251 1905 1393 1718 1622 780 2561 687 2653 355 298456% 55% 56% 57% 54% 56% 56% 56% 56% 55% 56% 52% 56%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables6. I am now going to read you a list of PAIRS OF VALUES OR CONCEPTS, and I would like you to tell me which one is most important to you personally. Please don't think too much about each of these values or concepts, just let me know which is more important to you.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No22) Community 2882 966 1913 1625 1223 1542 1337 694 2187 640 2241 337 2544

48% 49% 48% 49% 47% 50% 46% 49% 48% 51% 47% 50% 48%23) Being inclusive 1778 600 1173 1034 712 945 833 483 1293 409 1369 251 1525

30% 30% 29% 31% 27% 31% 29% 34% 28% 33% 29% 37% 29%24) Individual autonomy 1548 448 1100 856 671 782 766 401 1147 340 1207 178 1370

26% 23% 27% 26% 26% 25% 26% 29% 25% 27% 25% 26% 26%25) Individual choice 2548 818 1728 1354 1161 1289 1259 571 1976 503 2043 310 2237

42% 41% 43% 41% 45% 42% 43% 41% 43% 40% 43% 46% 42%26) Ambition 1710 560 1150 911 775 857 853 389 1319 338 1369 213 1493

28% 28% 29% 27% 30% 28% 29% 28% 29% 27% 29% 31% 28%27) Individualism 1431 437 992 774 642 715 716 326 1105 318 1113 179 1252

24% 22% 25% 23% 25% 23% 25% 23% 24% 25% 23% 26% 24%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables7. In the past three months, approximately how often have you had contact with the Government of Canada for information or assistance ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Never 2771 807 1959 1470 1269 1272 1496 471 2299 388 2383 220 255146% 41% 49% 44% 49% 41% 52% 34% 50% 31% 50% 32% 48%

Once 1173 389 784 691 459 601 572 272 899 251 922 110 106120% 20% 20% 21% 18% 19% 20% 19% 20% 20% 19% 16% 20%

Twice 870 315 555 543 315 512 357 276 594 189 679 135 73314% 16% 14% 16% 12% 17% 12% 20% 13% 15% 14% 20% 14%

Three times 454 177 275 244 199 258 197 132 322 134 320 73 3818% 9% 7% 7% 8% 8% 7% 9% 7% 11% 7% 11% 7%

Four times or more 731 297 434 373 348 450 281 252 479 287 443 142 58812% 15% 11% 11% 13% 15% 10% 18% 10% 23% 9% 21% 11%

Don't know/Refused 1 0 1 0 1 0 0 0 1 0 1 0 10 - 0 - 0 0 0 0 0 - 0 - 0

SUMMARY

Had contact 3228 1177 2048 1852 1321 1821 1406 932 2294 861 2365 460 276454% 59% 51% 56% 51% 59% 48% 66% 50% 69% 50% 68% 52%

Never 2771 807 1959 1470 1269 1272 1496 471 2299 388 2383 220 255146% 41% 49% 44% 49% 41% 52% 34% 50% 31% 50% 32% 48%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables8. Thinking about your most recent experience, how did you contact the Government of Canada ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

ALL THAT APPLY

Base: Had contact with the GovernmentUnweighted Base 3247 1278 1968 1743 1450 2022 1224 998 2248 988 2257 433 2812Weighted Base 3228 1177 2048 1852 1321 1821 1406 932 2294 861 2365 460 2764

Telephone 1832 690 1142 1015 784 1037 794 506 1325 479 1352 229 160257% 59% 56% 55% 59% 57% 56% 54% 58% 56% 57% 50% 58%

Internet 943 354 587 616 315 561 382 328 616 308 635 160 78229% 30% 29% 33% 24% 31% 27% 35% 27% 36% 27% 35% 28%

Mail 307 110 197 147 146 189 118 104 201 90 217 68 23710% 9% 10% 8% 11% 10% 8% 11% 9% 11% 9% 15% 9%

In person 568 200 368 317 242 309 260 172 396 165 403 78 49018% 17% 18% 17% 18% 17% 18% 18% 17% 19% 17% 17% 18%

Department (specified) 2 0 2 0 2 0 2 2 0 0 0 2 00 - 0 0 0 0 0 0 - 0 - 0 -

Indirectly - through other people/ word of mouth

6 2 4 4 2 1 5 6 0 3 3 0 6

0 0 0 0 0 0 0 1% 0 0 0 0 0Other 25 13 12 11 13 13 11 7 18 5 19 6 19

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables9. And how do you rate the overall quality of the service or information you received ? Please use a 7-point scale where 1 means very poor, 7 means very good and 4 means neither good nor poor.

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Had contact with the GovernmentUnweighted Base 3247 1278 1968 1743 1450 2022 1224 998 2248 988 2257 433 2812Weighted Base 3228 1177 2048 1852 1321 1821 1406 932 2294 861 2365 460 2764

(7) Very good 647 226 421 358 279 348 300 189 458 149 498 90 55720% 19% 21% 19% 21% 19% 21% 20% 20% 17% 21% 19% 20%

(6) 859 324 536 534 312 497 362 244 615 234 626 120 74027% 27% 26% 29% 24% 27% 26% 26% 27% 27% 26% 26% 27%

(5) 698 245 452 392 296 389 309 192 506 178 520 82 61322% 21% 22% 21% 22% 21% 22% 21% 22% 21% 22% 18% 22%

(4) Neither good nor poor 597 207 387 332 259 343 254 167 428 168 426 91 50418% 18% 19% 18% 20% 19% 18% 18% 19% 20% 18% 20% 18%

(3) 176 75 101 109 59 112 63 69 106 46 129 30 1465% 6% 5% 6% 4% 6% 5% 7% 5% 5% 5% 7% 5%

(2) 95 34 60 51 43 43 52 30 65 32 63 16 783% 3% 3% 3% 3% 2% 4% 3% 3% 4% 3% 4% 3%

(1) Very poor 154 67 87 76 70 90 63 41 113 54 100 28 1255% 6% 4% 4% 5% 5% 5% 4% 5% 6% 4% 6% 5%

Don't know 3 0 3 0 3 0 3 0 3 0 3 3 00 0 0 - 0 - 0 - 0 0 0 1% 0

TOPBOX & LOWBOX SUMMARY

Good (Top3Box) 2204 795 1409 1284 887 1234 971 625 1579 560 1644 292 191168% 68% 69% 69% 67% 68% 69% 67% 69% 65% 70% 63% 69%

Neither (MidBox) 597 207 387 332 259 343 254 167 428 168 426 91 50418% 18% 19% 18% 20% 19% 18% 18% 19% 20% 18% 20% 18%

Poor (Low3Box) 424 176 248 236 172 245 179 140 284 133 291 75 34913% 15% 12% 13% 13% 13% 13% 15% 12% 15% 12% 16% 13%

STATISTICS (1= Very poor 7= Very good)

Mean 5.10 5.04 5.13 5.13 5.06 5.07 5.12 5.07 5.11 4.95 5.15 4.97 5.12Standard Deviation 1.6 1.6 1.6 1.5 1.6 1.6 1.6 1.6 1.6 1.6 1.5 1.7 1.6Standard Error 0 0 0 0 0 0 0 0.1 0 0.1 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. YES SUMMARY TABLE: In the past year, have you contacted the Government of Canada for any of the following information or services ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Income Tax Information 2608 982 1624 1550 1038 1452 1153 748 1859 681 1925 390 221643% 49% 41% 47% 40% 47% 40% 53% 40% 55% 41% 57% 42%

2) Business Tax Information 939 405 531 591 338 537 399 308 630 274 665 177 76216% 20% 13% 18% 13% 17% 14% 22% 14% 22% 14% 26% 14%

3) Employment Insurance information 1209 561 646 576 621 615 592 283 926 253 954 153 105720% 28% 16% 17% 24% 20% 20% 20% 20% 20% 20% 22% 20%

4) Social Insurance Number information 665 320 342 332 331 389 274 166 500 165 500 100 56611% 16% 9% 10% 13% 13% 9% 12% 11% 13% 11% 15% 11%

5) Canada Post - customer service 1797 623 1169 1065 709 1052 742 556 1240 513 1283 298 149830% 31% 29% 32% 27% 34% 26% 40% 27% 41% 27% 44% 28%

6) Services for Children 617 491 123 262 350 365 250 168 449 179 438 99 51810% 25% 3% 8% 13% 12% 9% 12% 10% 14% 9% 15% 10%

7) Old Age Security information 669 95 571 404 253 418 249 193 475 196 473 93 57611% 5% 14% 12% 10% 13% 9% 14% 10% 16% 10% 14% 11%

8) Maternity, parental and sickness benefits information

579 330 249 284 292 305 274 148 431 139 440 81 498

10% 17% 6% 9% 11% 10% 9% 11% 9% 11% 9% 12% 9%9) Passport services 1402 449 950 984 395 808 591 459 943 392 1010 210 1189

23% 23% 24% 30% 15% 26% 20% 33% 21% 31% 21% 31% 22%10) Canada Student Loan information 670 237 430 278 388 397 270 182 486 147 523 103 562

11% 12% 11% 8% 15% 13% 9% 13% 11% 12% 11% 15% 11%11) Citizenship applications 350 149 198 215 130 185 162 102 248 91 258 58 292

6% 7% 5% 6% 5% 6% 6% 7% 5% 7% 5% 9% 5%12) Canada Pension Plan information 984 202 779 603 367 581 401 275 708 289 694 143 841

16% 10% 19% 18% 14% 19% 14% 20% 15% 23% 15% 21% 16%13) Canada Savings Bonds information 679 240 436 472 202 390 286 187 492 164 515 95 584

11% 12% 11% 14% 8% 13% 10% 13% 11% 13% 11% 14% 11%14) Canada Education Savings Grant information

572 322 245 312 254 337 232 192 380 154 416 103 469

10% 16% 6% 9% 10% 11% 8% 14% 8% 12% 9% 15% 9%15) Canada Firearms Centre information 723 248 472 459 256 447 273 226 497 232 491 106 616

12% 13% 12% 14% 10% 14% 9% 16% 11% 19% 10% 16% 12%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. NO SUMMARY TABLE: In the past year, have you contacted the Government of Canada for any of the following information or services ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Income Tax Information 3387 1000 2382 1771 1549 1639 1748 655 2730 568 2819 289 309656% 50% 59% 53% 60% 53% 60% 47% 59% 45% 59% 42% 58%

2) Business Tax Information 5058 1578 3475 2730 2250 2555 2502 1095 3960 975 4080 504 454984% 80% 87% 82% 87% 83% 86% 78% 86% 78% 86% 74% 86%

3) Employment Insurance information 4790 1423 3362 2746 1969 2480 2310 1120 3668 996 3795 528 425880% 72% 84% 83% 76% 80% 80% 80% 80% 80% 80% 78% 80%

4) Social Insurance Number information 5334 1664 3665 2990 2259 2705 2629 1238 4094 1084 4248 581 474989% 84% 91% 90% 87% 87% 91% 88% 89% 87% 89% 85% 89%

5) Canada Post - customer service 4191 1359 2830 2253 1874 2039 2152 847 3342 736 3453 382 380570% 68% 71% 68% 72% 66% 74% 60% 73% 59% 73% 56% 72%

6) Services for Children 5379 1491 3883 3058 2239 2730 2649 1234 4143 1070 4307 581 479490% 75% 97% 92% 86% 88% 91% 88% 90% 86% 91% 85% 90%

7) Old Age Security information 5331 1889 3437 2918 2337 2677 2654 1210 4118 1053 4276 587 473989% 95% 86% 88% 90% 87% 91% 86% 90% 84% 90% 86% 89%

8) Maternity, parental and sickness benefits information

5421 1655 3758 3038 2298 2790 2628 1255 4163 1110 4308 599 4817

90% 83% 94% 91% 89% 90% 91% 89% 91% 89% 91% 88% 91%9) Passport services 4598 1535 3058 2338 2196 2287 2311 944 3651 858 3739 470 4126

77% 77% 76% 70% 85% 74% 80% 67% 79% 69% 79% 69% 78%10) Canada Student Loan information 5330 1747 3578 3044 2203 2697 2632 1221 4108 1102 4226 577 4753

89% 88% 89% 92% 85% 87% 91% 87% 89% 88% 89% 85% 89%11) Citizenship applications 5650 1836 3809 3107 2461 2909 2741 1301 4346 1158 4490 623 5024

94% 93% 95% 94% 95% 94% 94% 93% 95% 93% 95% 91% 95%12) Canada Pension Plan information 5013 1782 3225 2719 2221 2514 2499 1128 3882 957 4054 537 4471

84% 90% 80% 82% 86% 81% 86% 80% 85% 77% 85% 79% 84%13) Canada Savings Bonds information 5319 1744 3570 2850 2387 2704 2615 1215 4102 1085 4232 585 4729

89% 88% 89% 86% 92% 87% 90% 87% 89% 87% 89% 86% 89%14) Canada Education Savings Grant information

5423 1662 3758 3007 2335 2752 2670 1209 4214 1092 4330 575 4846

90% 84% 94% 91% 90% 89% 92% 86% 92% 87% 91% 84% 91%15) Canada Firearms Centre information 5274 1736 3533 2863 2335 2644 2629 1177 4094 1017 4255 574 4696

88% 87% 88% 86% 90% 85% 91% 84% 89% 81% 90% 84% 88%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 1) Income Tax Information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 2608 982 1624 1550 1038 1452 1153 748 1859 681 1925 390 221643% 49% 41% 47% 40% 47% 40% 53% 40% 55% 41% 57% 42%

No 3387 1000 2382 1771 1549 1639 1748 655 2730 568 2819 289 309656% 50% 59% 53% 60% 53% 60% 47% 59% 45% 59% 42% 58%

Don't know/Refused 5 3 2 1 3 3 1 0 5 0 5 2 30 0 0 0 0 0 0 - 0 - 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 2) Business Tax Information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 939 405 531 591 338 537 399 308 630 274 665 177 76216% 20% 13% 18% 13% 17% 14% 22% 14% 22% 14% 26% 14%

No 5058 1578 3475 2730 2250 2555 2502 1095 3960 975 4080 504 454984% 80% 87% 82% 87% 83% 86% 78% 86% 78% 86% 74% 86%

Don't know/Refused 4 1 2 0 4 2 1 0 4 0 4 0 40 0 0 - 0 0 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 3) Employment Insurance information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1209 561 646 576 621 615 592 283 926 253 954 153 105720% 28% 16% 17% 24% 20% 20% 20% 20% 20% 20% 22% 20%

No 4790 1423 3362 2746 1969 2480 2310 1120 3668 996 3795 528 425880% 72% 84% 83% 76% 80% 80% 80% 80% 80% 80% 78% 80%

Don't know/Refused 0 0 0 0 0 0 0 0 0 0 0 0 00 0 - - 0 - 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 4) Social Insurance Number information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 665 320 342 332 331 389 274 166 500 165 500 100 56611% 16% 9% 10% 13% 13% 9% 12% 11% 13% 11% 15% 11%

No 5334 1664 3665 2990 2259 2705 2629 1238 4094 1084 4248 581 474989% 84% 91% 90% 87% 87% 91% 88% 89% 87% 89% 85% 89%

Don't know/Refused 0 0 0 0 0 0 0 0 0 0 0 0 00 - 0 - 0 - 0 - 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 5) Canada Post - customer service ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1797 623 1169 1065 709 1052 742 556 1240 513 1283 298 149830% 31% 29% 32% 27% 34% 26% 40% 27% 41% 27% 44% 28%

No 4191 1359 2830 2253 1874 2039 2152 847 3342 736 3453 382 380570% 68% 71% 68% 72% 66% 74% 60% 73% 59% 73% 56% 72%

Don't know/Refused 12 3 9 4 8 3 9 0 12 0 12 0 120 0 0 0 0 0 0 0 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 6) Services for Children ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 617 491 123 262 350 365 250 168 449 179 438 99 51810% 25% 3% 8% 13% 12% 9% 12% 10% 14% 9% 15% 10%

No 5379 1491 3883 3058 2239 2730 2649 1234 4143 1070 4307 581 479490% 75% 97% 92% 86% 88% 91% 88% 90% 86% 91% 85% 90%

Don't know/Refused 4 2 2 2 2 0 4 2 2 0 4 0 40 0 0 0 0 - 0 0 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 7) Old Age Security information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 669 95 571 404 253 418 249 193 475 196 473 93 57611% 5% 14% 12% 10% 13% 9% 14% 10% 16% 10% 14% 11%

No 5331 1889 3437 2918 2337 2677 2654 1210 4118 1053 4276 587 473989% 95% 86% 88% 90% 87% 91% 86% 90% 84% 90% 86% 89%

Don't know/Refused 0 0 0 0 0 0 0 0 0 0 0 0 00 0 - - 0 - 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 8) Maternity, parental and sickness benefits information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 579 330 249 284 292 305 274 148 431 139 440 81 49810% 17% 6% 9% 11% 10% 9% 11% 9% 11% 9% 12% 9%

No 5421 1655 3758 3038 2298 2790 2628 1255 4163 1110 4308 599 481790% 83% 94% 91% 89% 90% 91% 89% 91% 89% 91% 88% 91%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 9) Passport services ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1402 449 950 984 395 808 591 459 943 392 1010 210 118923% 23% 24% 30% 15% 26% 20% 33% 21% 31% 21% 31% 22%

No 4598 1535 3058 2338 2196 2287 2311 944 3651 858 3739 470 412677% 77% 76% 70% 85% 74% 80% 67% 79% 69% 79% 69% 78%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 10) Canada Student Loan information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 670 237 430 278 388 397 270 182 486 147 523 103 56211% 12% 11% 8% 15% 13% 9% 13% 11% 12% 11% 15% 11%

No 5330 1747 3578 3044 2203 2697 2632 1221 4108 1102 4226 577 475389% 88% 89% 92% 85% 87% 91% 87% 89% 88% 89% 85% 89%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 11) Citizenship applications ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 350 149 198 215 130 185 162 102 248 91 258 58 2926% 7% 5% 6% 5% 6% 6% 7% 5% 7% 5% 9% 5%

No 5650 1836 3809 3107 2461 2909 2741 1301 4346 1158 4490 623 502494% 93% 95% 94% 95% 94% 94% 93% 95% 93% 95% 91% 95%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 12) Canada Pension Plan information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 984 202 779 603 367 581 401 275 708 289 694 143 84116% 10% 19% 18% 14% 19% 14% 20% 15% 23% 15% 21% 16%

No 5013 1782 3225 2719 2221 2514 2499 1128 3882 957 4054 537 447184% 90% 80% 82% 86% 81% 86% 80% 85% 77% 85% 79% 84%

Don't know/Refused 3 0 3 0 3 0 3 0 3 3 0 0 30 - 0 - 0 - 0 - 0 0 - - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 13) Canada Savings Bonds information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 679 240 436 472 202 390 286 187 492 164 515 95 58411% 12% 11% 14% 8% 13% 10% 13% 11% 13% 11% 14% 11%

No 5319 1744 3570 2850 2387 2704 2615 1215 4102 1085 4232 585 472989% 88% 89% 86% 92% 87% 90% 87% 89% 87% 89% 86% 89%

Don't know/Refused 2 0 2 0 2 0 2 2 0 0 2 0 20 0 0 - 0 0 0 0 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 14) Canada Education Savings Grant information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 572 322 245 312 254 337 232 192 380 154 416 103 46910% 16% 6% 9% 10% 11% 8% 14% 8% 12% 9% 15% 9%

No 5423 1662 3758 3007 2335 2752 2670 1209 4214 1092 4330 575 484690% 84% 94% 91% 90% 89% 92% 86% 92% 87% 91% 84% 91%

Don't know/Refused 6 0 5 3 3 5 0 3 0 3 3 3 00 0 0 0 0 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables10. In the past year, have you contacted the Government of Canada for any of the following information or services ? 15) Canada Firearms Centre information ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 723 248 472 459 256 447 273 226 497 232 491 106 61612% 13% 12% 14% 10% 14% 9% 16% 11% 19% 10% 16% 12%

No 5274 1736 3533 2863 2335 2644 2629 1177 4094 1017 4255 574 469688% 87% 88% 86% 90% 85% 91% 84% 89% 81% 90% 84% 88%

Don't know/Refused 4 0 3 0 0 4 0 0 3 0 4 0 30 0 0 0 0 0 - 0 0 - 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. INTERESTED SUMMARY TABLE (Rated 5,6 or 7) How interested would you be in information from the Government of Canada about each of the following issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Healthcare 4819 1556 3260 2666 2085 2538 2280 1094 3725 1038 3779 534 428380% 78% 81% 80% 80% 82% 79% 78% 81% 83% 80% 78% 81%

2) Education 4130 1568 2562 2177 1901 2181 1949 975 3153 868 3260 473 365269% 79% 64% 66% 73% 70% 67% 69% 69% 70% 69% 70% 69%

3) Taxation 3676 1247 2421 2143 1484 1995 1678 910 2766 830 2846 445 323161% 63% 60% 65% 57% 64% 58% 65% 60% 66% 60% 65% 61%

4) Children's Issues 3424 1494 1927 1746 1631 1847 1577 810 2614 715 2707 400 302157% 75% 48% 53% 63% 60% 54% 58% 57% 57% 57% 59% 57%

5) Seniors' Issues 3200 889 2309 1756 1397 1783 1417 743 2457 750 2450 345 285453% 45% 58% 53% 54% 58% 49% 53% 53% 60% 52% 51% 54%

6) Aboriginal Issues 2116 645 1472 1086 997 1182 934 541 1573 515 1601 270 184535% 32% 37% 33% 38% 38% 32% 39% 34% 41% 34% 40% 35%

7) Canada's role in world affairs 3701 1157 2544 2044 1600 1965 1736 894 2805 811 2888 450 324662% 58% 63% 62% 62% 64% 60% 64% 61% 65% 61% 66% 61%

8) The environment and climate change 3910 1272 2633 2155 1699 2063 1846 964 2945 882 3026 455 345465% 64% 66% 65% 66% 67% 64% 69% 64% 71% 64% 67% 65%

9) Canada's international aid program 2687 849 1835 1411 1239 1429 1255 616 2070 590 2097 319 236645% 43% 46% 42% 48% 46% 43% 44% 45% 47% 44% 47% 45%

10) Programs for small business 2793 984 1809 1492 1268 1474 1320 694 2097 651 2140 358 243447% 50% 45% 45% 49% 48% 45% 49% 46% 52% 45% 53% 46%

11) Creating jobs 3906 1307 2597 2080 1777 2015 1891 857 3047 793 3111 436 346765% 66% 65% 63% 69% 65% 65% 61% 66% 64% 66% 64% 65%

12) Science and technology 3322 1084 2238 1854 1431 1727 1595 772 2548 731 2589 378 294055% 55% 56% 56% 55% 56% 55% 55% 55% 58% 55% 56% 55%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. NOT INTERESTED SUMMARY TABLE (Rated 1,2 or 3) How interested would you be in information from the Government of Canada about each of the following issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Healthcare 519 187 333 289 217 260 259 138 381 112 407 68 4519% 9% 8% 9% 8% 8% 9% 10% 8% 9% 9% 10% 8%

2) Education 859 198 655 520 319 449 407 209 650 189 670 99 76014% 10% 16% 16% 12% 15% 14% 15% 14% 15% 14% 15% 14%

3) Taxation 1005 319 686 539 443 490 515 239 766 183 821 100 90317% 16% 17% 16% 17% 16% 18% 17% 17% 15% 17% 15% 17%

4) Children's Issues 1238 232 1004 766 447 636 602 299 939 303 936 156 108221% 12% 25% 23% 17% 21% 21% 21% 20% 24% 20% 23% 20%

5) Seniors' Issues 1374 567 804 782 572 653 721 358 1016 248 1125 192 118223% 29% 20% 24% 22% 21% 25% 25% 22% 20% 24% 28% 22%

6) Aboriginal Issues 2000 729 1264 1183 788 1048 949 483 1516 410 1588 252 174833% 37% 32% 36% 30% 34% 33% 34% 33% 33% 33% 37% 33%

7) Canada's role in world affairs 949 339 605 553 384 492 454 222 727 213 735 103 84616% 17% 15% 17% 15% 16% 16% 16% 16% 17% 15% 15% 16%

8) The environment and climate change 900 325 575 523 357 467 433 200 700 185 714 101 79915% 16% 14% 16% 14% 15% 15% 14% 15% 15% 15% 15% 15%

9) Canada's international aid program 1595 539 1054 962 604 794 801 396 1199 333 1260 187 140927% 27% 26% 29% 23% 26% 28% 28% 26% 27% 27% 27% 27%

10) Programs for small business 1745 565 1172 1033 673 904 838 408 1337 341 1404 204 154129% 28% 29% 31% 26% 29% 29% 29% 29% 27% 30% 30% 29%

11) Creating jobs 992 314 672 604 369 541 448 273 718 262 729 123 86617% 16% 17% 18% 14% 17% 15% 19% 16% 21% 15% 18% 16%

12) Science and technology 1182 377 800 648 510 611 568 304 878 240 942 131 105120% 19% 20% 19% 20% 20% 20% 22% 19% 19% 20% 19% 20%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. MEAN SUMMARY TABLE (7= Very interested 1= Not at all interested) How interested would you be in information from the Government of Canada about each of the following issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Healthcare 5.60 5.56 5.63 5.55 5.68 5.66 5.54 5.48 5.64 5.69 5.58 5.51 5.62

2) Education 5.13 5.51 4.95 4.96 5.35 5.16 5.10 5.10 5.14 5.10 5.14 5.12 5.13

3) Taxation 4.80 4.87 4.77 4.88 4.72 4.88 4.73 4.83 4.80 4.97 4.76 4.98 4.78

4) Children's Issues 4.72 5.44 4.37 4.53 4.97 4.78 4.66 4.68 4.73 4.61 4.75 4.64 4.73

5) Seniors' Issues 4.54 4.16 4.73 4.47 4.63 4.66 4.41 4.45 4.57 4.72 4.49 4.37 4.56

6) Aboriginal Issues 3.82 3.68 3.90 3.72 3.96 3.89 3.76 3.86 3.81 3.97 3.79 3.81 3.83

7) Canada's role in world affairs 4.82 4.70 4.89 4.77 4.88 4.85 4.80 4.88 4.81 4.89 4.80 4.98 4.80

8) The environment and climate change 4.97 4.87 5.02 4.92 5.05 5.00 4.94 5.09 4.94 5.08 4.94 5.02 4.97

9) Canada's international aid program 4.21 4.16 4.23 4.09 4.37 4.24 4.17 4.14 4.23 4.28 4.19 4.31 4.19

10) Programs for small business 4.27 4.38 4.22 4.18 4.41 4.26 4.27 4.30 4.26 4.36 4.24 4.43 4.25

11) Creating jobs 4.96 5.00 4.95 4.81 5.18 4.92 5.01 4.74 5.03 4.81 5.00 4.90 4.97

12) Science and technology 4.56 4.54 4.58 4.55 4.59 4.56 4.56 4.54 4.57 4.64 4.54 4.67 4.55

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 1) Healthcare ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 2271 757 1514 1130 1106 1221 1049 478 1793 502 1769 239 203238% 38% 38% 34% 43% 39% 36% 34% 39% 40% 37% 35% 38%

(6) 1469 455 1015 877 577 779 691 349 1120 334 1133 170 129924% 23% 25% 26% 22% 25% 24% 25% 24% 27% 24% 25% 24%

(5) 1079 345 732 659 403 539 540 267 812 202 877 125 95218% 17% 18% 20% 16% 17% 19% 19% 18% 16% 18% 18% 18%

(4) Neither 659 240 414 365 289 293 363 169 488 97 562 77 57911% 12% 10% 11% 11% 9% 13% 12% 11% 8% 12% 11% 11%

(3) 126 49 76 67 56 53 73 30 95 28 98 17 1092% 2% 2% 2% 2% 2% 3% 2% 2% 2% 2% 3% 2%

(2) 89 32 56 64 22 57 32 31 57 15 73 18 711% 2% 1% 2% 1% 2% 1% 2% 1% 1% 2% 3% 1%

(1) Not at all interested 305 105 200 158 138 150 155 76 228 69 236 34 2715% 5% 5% 5% 5% 5% 5% 5% 5% 6% 5% 5% 5%

Don't know 3 2 1 3 0 3 0 3 1 3 1 1 30 0 0 0 0 0 - 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 4819 1556 3260 2666 2085 2538 2280 1094 3725 1038 3779 534 428380% 78% 81% 80% 80% 82% 79% 78% 81% 83% 80% 78% 81%

Neither (MidBox) 659 240 414 365 289 293 363 169 488 97 562 77 57911% 12% 10% 11% 11% 9% 13% 12% 11% 8% 12% 11% 11%

Not interested (Low3Box) 519 187 333 289 217 260 259 138 381 112 407 68 4519% 9% 8% 9% 8% 8% 9% 10% 8% 9% 9% 10% 8%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 5.60 5.56 5.63 5.55 5.68 5.66 5.54 5.48 5.64 5.69 5.58 5.51 5.62Standard Deviation 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6 1.6Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 2) Education ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1736 723 1013 784 928 924 811 379 1356 348 1386 188 154829% 36% 25% 24% 36% 30% 28% 27% 30% 28% 29% 28% 29%

(6) 1232 458 775 685 526 641 592 302 928 264 969 156 107221% 23% 19% 21% 20% 21% 20% 22% 20% 21% 20% 23% 20%

(5) 1162 387 775 708 447 616 546 293 869 257 905 129 103219% 19% 19% 21% 17% 20% 19% 21% 19% 21% 19% 19% 19%

(4) Neither 1003 217 784 623 365 461 542 217 786 189 814 108 89517% 11% 20% 19% 14% 15% 19% 15% 17% 15% 17% 16% 17%

(3) 184 40 145 115 66 96 88 44 140 39 146 19 1653% 2% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

(2) 148 38 105 101 41 85 60 48 99 34 114 18 1292% 2% 3% 3% 2% 3% 2% 3% 2% 3% 2% 3% 2%

(1) Not at all interested 527 120 406 303 212 268 259 117 410 116 410 61 4659% 6% 10% 9% 8% 9% 9% 8% 9% 9% 9% 9% 9%

Don't know 8 2 6 2 6 3 5 3 5 3 5 0 80 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 4130 1568 2562 2177 1901 2181 1949 975 3153 868 3260 473 365269% 79% 64% 66% 73% 70% 67% 69% 69% 70% 69% 70% 69%

Neither (MidBox) 1003 217 784 623 365 461 542 217 786 189 814 108 89517% 11% 20% 19% 14% 15% 19% 15% 17% 15% 17% 16% 17%

Not interested (Low3Box) 859 198 655 520 319 449 407 209 650 189 670 99 76014% 10% 16% 16% 12% 15% 14% 15% 14% 15% 14% 15% 14%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 5.13 5.51 4.95 4.96 5.35 5.16 5.10 5.10 5.14 5.10 5.14 5.12 5.13Standard Deviation 1.8 1.7 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 3) Taxation ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1144 401 740 626 499 588 554 255 889 260 884 158 98619% 20% 18% 19% 19% 19% 19% 18% 19% 21% 19% 23% 19%

(6) 1157 405 748 707 435 659 499 281 876 287 871 134 102319% 20% 19% 21% 17% 21% 17% 20% 19% 23% 18% 20% 19%

(5) 1375 442 933 810 551 749 626 373 1001 283 1091 152 122223% 22% 23% 24% 21% 24% 22% 27% 22% 23% 23% 22% 23%

(4) Neither 1310 418 892 638 656 608 701 253 1054 235 1072 135 117322% 21% 22% 19% 25% 20% 24% 18% 23% 19% 23% 20% 22%

(3) 246 79 167 142 101 122 125 52 194 45 201 29 2184% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

(2) 218 76 143 136 75 109 109 75 143 36 182 15 2014% 4% 4% 4% 3% 4% 4% 5% 3% 3% 4% 2% 4%

(1) Not at all interested 540 165 375 261 267 259 281 112 428 102 438 56 4849% 8% 9% 8% 10% 8% 10% 8% 9% 8% 9% 8% 9%

Don't know 10 0 9 2 7 1 8 1 9 1 9 1 90 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3676 1247 2421 2143 1484 1995 1678 910 2766 830 2846 445 323161% 63% 60% 65% 57% 64% 58% 65% 60% 66% 60% 65% 61%

Neither (MidBox) 1310 418 892 638 656 608 701 253 1054 235 1072 135 117322% 21% 22% 19% 25% 20% 24% 18% 23% 19% 23% 20% 22%

Not interested (Low3Box) 1005 319 686 539 443 490 515 239 766 183 821 100 90317% 16% 17% 16% 17% 16% 18% 17% 17% 15% 17% 15% 17%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.80 4.87 4.77 4.88 4.72 4.88 4.73 4.83 4.80 4.97 4.76 4.98 4.78Standard Deviation 1.8 1.7 1.8 1.7 1.8 1.7 1.8 1.7 1.8 1.7 1.8 1.7 1.8Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 4) Children's Issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1375 712 664 591 764 693 682 264 1111 239 1136 129 124623% 36% 17% 18% 30% 22% 23% 19% 24% 19% 24% 19% 23%

(6) 1034 448 583 577 438 602 431 309 725 263 770 143 88917% 23% 15% 17% 17% 19% 15% 22% 16% 21% 16% 21% 17%

(5) 1015 334 681 578 429 551 464 237 778 213 801 128 88617% 17% 17% 17% 17% 18% 16% 17% 17% 17% 17% 19% 17%

(4) Neither 1318 256 1061 803 500 608 709 288 1027 226 1091 121 119522% 13% 26% 24% 19% 20% 24% 21% 22% 18% 23% 18% 22%

(3) 294 65 229 203 87 162 131 74 219 73 220 32 2625% 3% 6% 6% 3% 5% 5% 5% 5% 6% 5% 5% 5%

(2) 224 48 176 149 69 146 78 57 167 58 167 34 1904% 2% 4% 4% 3% 5% 3% 4% 4% 5% 4% 5% 4%

(1) Not at all interested 720 119 599 415 290 328 392 167 553 172 549 90 63012% 6% 15% 12% 11% 11% 14% 12% 12% 14% 12% 13% 12%

Don't know 20 2 16 7 13 3 15 7 13 5 15 3 170 0 0 0 1% 0 1% 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3424 1494 1927 1746 1631 1847 1577 810 2614 715 2707 400 302157% 75% 48% 53% 63% 60% 54% 58% 57% 57% 57% 59% 57%

Neither (MidBox) 1318 256 1061 803 500 608 709 288 1027 226 1091 121 119522% 13% 26% 24% 19% 20% 24% 21% 22% 18% 23% 18% 22%

Not interested (Low3Box) 1238 232 1004 766 447 636 602 299 939 303 936 156 108221% 12% 25% 23% 17% 21% 21% 21% 20% 24% 20% 23% 20%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.72 5.44 4.37 4.53 4.97 4.78 4.66 4.68 4.73 4.61 4.75 4.64 4.73Standard Deviation 1.9 1.7 1.9 1.9 1.9 1.9 2.0 1.9 1.9 2.0 1.9 1.9 1.9Standard Error 0 0 0 0 0 0 0 0 0 0.1 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 5) Seniors' Issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1142 266 875 514 607 607 535 229 913 238 904 132 101019% 13% 22% 15% 23% 20% 18% 16% 20% 19% 19% 19% 19%

(6) 944 233 711 566 361 545 398 238 706 249 695 89 85516% 12% 18% 17% 14% 18% 14% 17% 15% 20% 15% 13% 16%

(5) 1114 389 723 676 428 630 484 276 838 263 851 124 99019% 20% 18% 20% 17% 20% 17% 20% 18% 21% 18% 18% 19%

(4) Neither 1419 528 887 781 617 655 761 297 1119 250 1166 143 127224% 27% 22% 24% 24% 21% 26% 21% 24% 20% 25% 21% 24%

(3) 324 123 201 197 125 159 166 91 234 55 270 43 2815% 6% 5% 6% 5% 5% 6% 6% 5% 4% 6% 6% 5%

(2) 282 108 174 163 113 147 134 79 202 59 222 43 2395% 5% 4% 5% 4% 5% 5% 6% 4% 5% 5% 6% 4%

(1) Not at all interested 768 336 429 422 335 347 420 188 580 134 633 106 66213% 17% 11% 13% 13% 11% 14% 13% 13% 11% 13% 16% 12%

Don't know 8 0 7 3 5 4 4 5 3 1 7 0 70 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3200 889 2309 1756 1397 1783 1417 743 2457 750 2450 345 285453% 45% 58% 53% 54% 58% 49% 53% 53% 60% 52% 51% 54%

Neither (MidBox) 1419 528 887 781 617 655 761 297 1119 250 1166 143 127224% 27% 22% 24% 24% 21% 26% 21% 24% 20% 25% 21% 24%

Not interested (Low3Box) 1374 567 804 782 572 653 721 358 1016 248 1125 192 118223% 29% 20% 24% 22% 21% 25% 25% 22% 20% 24% 28% 22%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.54 4.16 4.73 4.47 4.63 4.66 4.41 4.45 4.57 4.72 4.49 4.37 4.56Standard Deviation 1.9 1.9 1.9 1.9 2.0 1.9 1.9 1.9 1.9 1.8 1.9 2.0 1.9Standard Error 0 0 0 0 0 0 0 0.1 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 6) Aboriginal Issues ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 499 169 330 209 286 299 200 134 363 134 365 73 4248% 9% 8% 6% 11% 10% 7% 10% 8% 11% 8% 11% 8%

(6) 558 166 392 287 257 317 240 139 418 136 421 84 4749% 8% 10% 9% 10% 10% 8% 10% 9% 11% 9% 12% 9%

(5) 1059 309 750 590 454 566 493 267 792 245 814 112 94718% 16% 19% 18% 18% 18% 17% 19% 17% 20% 17% 17% 18%

(4) Neither 1870 609 1260 1048 797 860 1010 376 1493 323 1547 159 170931% 31% 31% 32% 31% 28% 35% 27% 33% 26% 33% 23% 32%

(3) 444 116 325 281 158 247 197 99 345 94 350 38 4067% 6% 8% 8% 6% 8% 7% 7% 8% 8% 7% 6% 8%

(2) 391 160 231 259 129 215 176 109 282 80 311 51 3397% 8% 6% 8% 5% 7% 6% 8% 6% 6% 7% 8% 6%

(1) Not at all interested 1165 453 708 643 501 586 576 276 889 236 927 162 100319% 23% 18% 19% 19% 19% 20% 20% 19% 19% 20% 24% 19%

Don't know 14 2 12 5 9 4 10 3 11 0 13 0 130 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 2116 645 1472 1086 997 1182 934 541 1573 515 1601 270 184535% 32% 37% 33% 38% 38% 32% 39% 34% 41% 34% 40% 35%

Neither (MidBox) 1870 609 1260 1048 797 860 1010 376 1493 323 1547 159 170931% 31% 31% 32% 31% 28% 35% 27% 33% 26% 33% 23% 32%

Not interested (Low3Box) 2000 729 1264 1183 788 1048 949 483 1516 410 1588 252 174833% 37% 32% 36% 30% 34% 33% 34% 33% 33% 33% 37% 33%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 3.82 3.68 3.90 3.72 3.96 3.89 3.76 3.86 3.81 3.97 3.79 3.81 3.83Standard Deviation 1.8 1.9 1.8 1.8 1.9 1.9 1.8 1.9 1.8 1.9 1.8 2.0 1.8Standard Error 0 0 0 0 0 0 0 0 0 0.1 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 7) Canada's role in world affairs ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1127 346 782 535 565 591 536 274 853 269 859 161 96419% 17% 20% 16% 22% 19% 18% 20% 19% 22% 18% 24% 18%

(6) 1174 356 818 672 484 628 546 281 891 267 907 146 102620% 18% 20% 20% 19% 20% 19% 20% 19% 21% 19% 21% 19%

(5) 1399 455 944 837 551 746 653 339 1060 275 1123 143 125623% 23% 24% 25% 21% 24% 23% 24% 23% 22% 24% 21% 24%

(4) Neither 1348 489 856 725 604 637 711 288 1060 225 1123 127 122122% 25% 21% 22% 23% 21% 24% 20% 23% 18% 24% 19% 23%

(3) 229 69 157 143 82 111 118 54 175 37 191 19 2104% 3% 4% 4% 3% 4% 4% 4% 4% 3% 4% 3% 4%

(2) 193 63 130 128 63 110 84 64 130 63 131 22 1713% 3% 3% 4% 2% 4% 3% 5% 3% 5% 3% 3% 3%

(1) Not at all interested 526 206 317 281 240 272 252 104 422 113 413 62 4659% 10% 8% 8% 9% 9% 9% 7% 9% 9% 9% 9% 9%

Don't know 3 0 3 0 3 0 3 0 3 0 3 0 30 0 0 - 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3701 1157 2544 2044 1600 1965 1736 894 2805 811 2888 450 324662% 58% 63% 62% 62% 64% 60% 64% 61% 65% 61% 66% 61%

Neither (MidBox) 1348 489 856 725 604 637 711 288 1060 225 1123 127 122122% 25% 21% 22% 23% 21% 24% 20% 23% 18% 24% 19% 23%

Not interested (Low3Box) 949 339 605 553 384 492 454 222 727 213 735 103 84616% 17% 15% 17% 15% 16% 16% 16% 16% 17% 15% 15% 16%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.82 4.70 4.89 4.77 4.88 4.85 4.80 4.88 4.81 4.89 4.80 4.98 4.80Standard Deviation 1.7 1.8 1.7 1.7 1.8 1.7 1.7 1.7 1.7 1.8 1.7 1.8 1.7Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 8) The environment and climate change ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1332 395 938 664 645 687 645 345 987 302 1031 162 117022% 20% 23% 20% 25% 22% 22% 25% 21% 24% 22% 24% 22%

(6) 1229 416 811 688 524 660 569 316 913 284 945 139 109020% 21% 20% 21% 20% 21% 20% 23% 20% 23% 20% 20% 21%

(5) 1348 461 884 803 530 716 632 303 1045 296 1050 154 119422% 23% 22% 24% 20% 23% 22% 22% 23% 24% 22% 23% 22%

(4) Neither 1188 387 798 644 532 564 621 239 946 182 1006 122 106120% 20% 20% 19% 21% 18% 21% 17% 21% 15% 21% 18% 20%

(3) 266 70 196 161 99 149 116 56 210 47 218 31 2354% 4% 5% 5% 4% 5% 4% 4% 5% 4% 5% 5% 4%

(2) 189 77 111 115 70 105 84 46 143 44 145 14 1743% 4% 3% 3% 3% 3% 3% 3% 3% 4% 3% 2% 3%

(1) Not at all interested 446 178 268 247 188 213 233 99 347 94 351 56 3907% 9% 7% 7% 7% 7% 8% 7% 8% 8% 7% 8% 7%

Don't know 3 0 3 0 3 0 3 0 3 0 3 2 10 0 0 - 0 0 0 - 0 - 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3910 1272 2633 2155 1699 2063 1846 964 2945 882 3026 455 345465% 64% 66% 65% 66% 67% 64% 69% 64% 71% 64% 67% 65%

Neither (MidBox) 1188 387 798 644 532 564 621 239 946 182 1006 122 106120% 20% 20% 19% 21% 18% 21% 17% 21% 15% 21% 18% 20%

Not interested (Low3Box) 900 325 575 523 357 467 433 200 700 185 714 101 79915% 16% 14% 16% 14% 15% 15% 14% 15% 15% 15% 15% 15%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.97 4.87 5.02 4.92 5.05 5.00 4.94 5.09 4.94 5.08 4.94 5.02 4.97Standard Deviation 1.7 1.8 1.7 1.7 1.7 1.7 1.7 1.7 1.7 1.7 1.7 1.7 1.7Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 9) Canada's international aid program ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 687 214 470 305 378 358 326 129 558 165 522 101 58611% 11% 12% 9% 15% 12% 11% 9% 12% 13% 11% 15% 11%

(6) 746 242 504 385 354 394 352 196 550 175 571 100 64312% 12% 13% 12% 14% 13% 12% 14% 12% 14% 12% 15% 12%

(5) 1254 393 861 722 507 677 577 291 963 250 1004 118 113621% 20% 21% 22% 20% 22% 20% 21% 21% 20% 21% 17% 21%

(4) Neither 1709 596 1110 948 741 866 843 390 1317 325 1384 174 153328% 30% 28% 29% 29% 28% 29% 28% 29% 26% 29% 26% 29%

(3) 443 137 303 282 153 199 244 104 339 85 358 55 3897% 7% 8% 8% 6% 6% 8% 7% 7% 7% 8% 8% 7%

(2) 339 130 208 226 104 190 148 101 238 81 256 43 2966% 7% 5% 7% 4% 6% 5% 7% 5% 6% 5% 6% 6%

(1) Not at all interested 813 271 542 453 347 404 409 191 622 167 646 89 72414% 14% 14% 14% 13% 13% 14% 14% 14% 13% 14% 13% 14%

Don't know 9 1 8 1 8 6 3 1 8 1 8 1 80 0 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 2687 849 1835 1411 1239 1429 1255 616 2070 590 2097 319 236645% 43% 46% 42% 48% 46% 43% 44% 45% 47% 44% 47% 45%

Neither (MidBox) 1709 596 1110 948 741 866 843 390 1317 325 1384 174 153328% 30% 28% 29% 29% 28% 29% 28% 29% 26% 29% 26% 29%

Not interested (Low3Box) 1595 539 1054 962 604 794 801 396 1199 333 1260 187 140927% 27% 26% 29% 23% 26% 28% 28% 26% 27% 27% 27% 27%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.21 4.16 4.23 4.09 4.37 4.24 4.17 4.14 4.23 4.28 4.19 4.31 4.19Standard Deviation 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.9 1.8Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 10) Programs for small business ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1002 383 619 489 503 508 494 225 776 197 803 138 86417% 19% 15% 15% 19% 16% 17% 16% 17% 16% 17% 20% 16%

(6) 887 307 580 496 382 467 420 219 666 236 651 123 76215% 15% 14% 15% 15% 15% 14% 16% 14% 19% 14% 18% 14%

(5) 905 294 610 507 382 499 406 249 655 218 687 97 80815% 15% 15% 15% 15% 16% 14% 18% 14% 17% 14% 14% 15%

(4) Neither 1453 435 1018 794 643 714 739 301 1151 257 1196 119 133224% 22% 25% 24% 25% 23% 25% 21% 25% 21% 25% 17% 25%

(3) 414 134 275 258 150 202 209 97 317 65 349 55 3597% 7% 7% 8% 6% 7% 7% 7% 7% 5% 7% 8% 7%

(2) 328 120 208 210 112 166 163 90 238 61 267 37 2925% 6% 5% 6% 4% 5% 6% 6% 5% 5% 6% 5% 5%

(1) Not at all interested 1002 311 689 566 411 536 467 221 781 215 788 112 89017% 16% 17% 17% 16% 17% 16% 16% 17% 17% 17% 16% 17%

Don't know 9 0 9 2 7 3 6 1 9 1 9 1 90 - 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 2793 984 1809 1492 1268 1474 1320 694 2097 651 2140 358 243447% 50% 45% 45% 49% 48% 45% 49% 46% 52% 45% 53% 46%

Neither (MidBox) 1453 435 1018 794 643 714 739 301 1151 257 1196 119 133224% 22% 25% 24% 25% 23% 25% 21% 25% 21% 25% 17% 25%

Not interested (Low3Box) 1745 565 1172 1033 673 904 838 408 1337 341 1404 204 154129% 28% 29% 31% 26% 29% 29% 29% 29% 27% 30% 30% 29%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.27 4.38 4.22 4.18 4.41 4.26 4.27 4.30 4.26 4.36 4.24 4.43 4.25Standard Deviation 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.1 2.0Standard Error 0 0 0 0 0 0 0 0.1 0 0.1 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 11) Creating jobs ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 1448 504 944 600 830 712 736 250 1198 252 1194 160 128824% 25% 24% 18% 32% 23% 25% 18% 26% 20% 25% 24% 24%

(6) 1281 407 874 788 482 677 605 302 977 304 977 146 113321% 21% 22% 24% 19% 22% 21% 22% 21% 24% 21% 21% 21%

(5) 1176 396 778 693 466 626 550 305 872 237 939 131 104620% 20% 19% 21% 18% 20% 19% 22% 19% 19% 20% 19% 20%

(4) Neither 1100 364 736 638 442 538 562 273 827 194 906 119 98118% 18% 18% 19% 17% 17% 19% 19% 18% 15% 19% 17% 18%

(3) 242 67 175 151 89 122 121 70 173 70 172 30 2104% 3% 4% 5% 3% 4% 4% 5% 4% 6% 4% 4% 4%

(2) 189 64 125 130 58 119 69 60 129 53 136 18 1713% 3% 3% 4% 2% 4% 2% 4% 3% 4% 3% 3% 3%

(1) Not at all interested 561 184 372 323 222 300 258 144 417 140 421 76 4859% 9% 9% 10% 9% 10% 9% 10% 9% 11% 9% 11% 9%

Don't know 3 0 3 0 2 0 2 0 2 0 2 2 10 - 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3906 1307 2597 2080 1777 2015 1891 857 3047 793 3111 436 346765% 66% 65% 63% 69% 65% 65% 61% 66% 64% 66% 64% 65%

Neither (MidBox) 1100 364 736 638 442 538 562 273 827 194 906 119 98118% 18% 18% 19% 17% 17% 19% 19% 18% 15% 19% 17% 18%

Not interested (Low3Box) 992 314 672 604 369 541 448 273 718 262 729 123 86617% 16% 17% 18% 14% 17% 15% 19% 16% 21% 15% 18% 16%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.96 5.00 4.95 4.81 5.18 4.92 5.01 4.74 5.03 4.81 5.00 4.90 4.97Standard Deviation 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.8 1.9 1.8 1.9 1.8Standard Error 0 0 0 0 0 0 0 0 0 0.1 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables11. How interested would you be in information from the Government of Canada about each of the following issues ? Please use a 7-point scale where 1 means not at all interested, 7 means very interested, and the mid-point 4 means neither. 12) Science and technology ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

(7) Very interested 842 257 585 390 440 422 419 189 653 177 663 118 72414% 13% 15% 12% 17% 14% 14% 13% 14% 14% 14% 17% 14%

(6) 1036 341 695 616 410 525 511 267 767 243 793 133 90117% 17% 17% 19% 16% 17% 18% 19% 17% 19% 17% 20% 17%

(5) 1444 486 958 848 581 780 664 316 1128 311 1133 127 131624% 25% 24% 26% 22% 25% 23% 23% 25% 25% 24% 19% 25%

(4) Neither 1493 524 966 818 650 755 737 327 1165 278 1214 171 132125% 26% 24% 25% 25% 24% 25% 23% 25% 22% 26% 25% 25%

(3) 312 89 223 187 122 169 143 79 232 76 236 36 2765% 4% 6% 6% 5% 5% 5% 6% 5% 6% 5% 5% 5%

(2) 249 82 167 146 94 140 109 92 157 45 203 31 2184% 4% 4% 4% 4% 5% 4% 7% 3% 4% 4% 4% 4%

(1) Not at all interested 621 207 409 314 293 302 317 132 489 119 503 64 55710% 10% 10% 9% 11% 10% 11% 9% 11% 9% 11% 9% 10%

Don't know 4 0 4 2 1 1 2 1 3 1 3 0 30 - 0 0 0 0 0 0 0 0 0 0 0

TOPBOX & LOWBOX SUMMARY

Interested (Top3Box) 3322 1084 2238 1854 1431 1727 1595 772 2548 731 2589 378 294055% 55% 56% 56% 55% 56% 55% 55% 55% 58% 55% 56% 55%

Neither (MidBox) 1493 524 966 818 650 755 737 327 1165 278 1214 171 132125% 26% 24% 25% 25% 24% 25% 23% 25% 22% 26% 25% 25%

Not interested (Low3Box) 1182 377 800 648 510 611 568 304 878 240 942 131 105120% 19% 20% 19% 20% 20% 20% 22% 19% 19% 20% 19% 20%

STATISTICS (7= Very interested 1= Not at all interested)

Mean 4.56 4.54 4.58 4.55 4.59 4.56 4.56 4.54 4.57 4.64 4.54 4.67 4.55Standard Deviation 1.7 1.7 1.7 1.7 1.8 1.7 1.8 1.8 1.7 1.7 1.7 1.8 1.7Standard Error 0 0 0 0 0 0 0 0 0 0 0 0.1 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables12. Do you have access to the Internet ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 4385 1635 2745 2718 1611 2390 1992 1192 3191 1018 3366 564 381773% 82% 68% 82% 62% 77% 69% 85% 69% 82% 71% 83% 72%

No 1615 350 1262 604 980 704 910 212 1403 231 1382 117 149827% 18% 31% 18% 38% 23% 31% 15% 31% 18% 29% 17% 28%

Don't know/Refused 0 0 0 0 0 0 0 0 0 0 0 0 00 - 0 - 0 0 0 0 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables13. Have you used the Internet in the past three months ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Have access to the InternetUnweighted Base 4261 1719 2540 2463 1742 2571 1689 1237 3022 1124 3136 499 3758Weighted Base 4385 1635 2745 2718 1611 2390 1992 1192 3191 1018 3366 564 3817

Yes 4160 1538 2616 2596 1510 2295 1863 1170 2988 981 3179 556 360095% 94% 95% 96% 94% 96% 93% 98% 94% 96% 94% 99% 94%

No 225 96 128 122 101 95 130 22 203 37 188 8 2175% 6% 5% 4% 6% 4% 7% 2% 6% 4% 6% 1% 6%

Don't know/Refused 0 0 0 0 0 0 0 0 0 0 0 0 00 0 - 0 - 0 - 0 - - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. YES SUMMARY TABLE For each of the following please answer Yes or No:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Do you have any children under the age of 18 years old

1985 1985 0 1140 824 1096 889 535 1449 411 1574 237 1748

33% 100% - 34% 32% 35% 31% 38% 32% 33% 33% 35% 33%2) Do you own any stocks or mutual funds 3322 1140 2177 3322 0 1891 1428 963 2359 831 2491 418 2904

55% 57% 54% 100% - 61% 49% 69% 51% 67% 52% 61% 55%3) Do you do any volunteer work in your community

3094 1096 1996 1891 1143 3094 0 1087 2005 926 2168 438 2654

52% 55% 50% 57% 44% 100% - 77% 44% 74% 46% 64% 50%4) Have you spoken at a public meeting in the last year

1403 535 863 963 419 1087 314 1403 0 616 785 305 1098

23% 27% 22% 29% 16% 35% 11% 100% - 49% 17% 45% 21%5) Have you contacted an elected representative in the last year

1249 411 836 831 398 926 320 616 633 1249 0 307 942

21% 21% 21% 25% 15% 30% 11% 44% 14% 100% - 45% 18%6) Have you called a talk show or written to a newspaper editor in the last year

681 237 441 418 257 438 239 305 375 307 372 681 0

11% 12% 11% 13% 10% 14% 8% 22% 8% 25% 8% 100% -7) Did you vote in the last federal election 4775 1582 3185 2880 1821 2577 2196 1221 3553 1119 3656 562 4211

80% 80% 79% 87% 70% 83% 76% 87% 77% 90% 77% 83% 79%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. NO SUMMARY TABLE For each of the following please answer Yes or No:

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

1) Do you have any children under the age of 18 years old

4008 0 4008 2177 1767 1996 2011 863 3142 836 3170 441 3562

67% - 100% 66% 68% 65% 69% 61% 68% 67% 67% 65% 67%2) Do you own any stocks or mutual funds 2591 824 1767 0 2591 1143 1448 419 2169 398 2191 257 2330

43% 42% 44% - 100% 37% 50% 30% 47% 32% 46% 38% 44%3) Do you do any volunteer work in your community

2903 889 2011 1428 1448 0 2903 314 2588 320 2581 239 2661

48% 45% 50% 43% 56% - 100% 22% 56% 26% 54% 35% 50%4) Have you spoken at a public meeting in the last year

4594 1449 3142 2359 2169 2005 2588 0 4594 633 3961 375 4217

77% 73% 78% 71% 84% 65% 89% - 100% 51% 83% 55% 79%5) Have you contacted an elected representative in the last year

4749 1574 3170 2491 2191 2168 2581 785 3961 0 4749 372 4373

79% 79% 79% 75% 85% 70% 89% 56% 86% - 100% 55% 82%6) Have you called a talk show or written to a newspaper editor in the last year

5315 1748 3562 2904 2330 2654 2661 1098 4217 942 4373 0 5315

89% 88% 89% 87% 90% 86% 92% 78% 92% 75% 92% - 100%7) Did you vote in the last federal election 1213 399 813 436 765 516 697 181 1029 128 1083 118 1092

20% 20% 20% 13% 30% 17% 24% 13% 22% 10% 23% 17% 21%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 1) Do you have any children under the age of 18 years old ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1985 1985 0 1140 824 1096 889 535 1449 411 1574 237 174833% 100% - 34% 32% 35% 31% 38% 32% 33% 33% 35% 33%

No 4008 0 4008 2177 1767 1996 2011 863 3142 836 3170 441 356267% - 100% 66% 68% 65% 69% 61% 68% 67% 67% 65% 67%

Don't know/Refused 8 0 0 5 0 3 3 5 3 3 5 3 50 - - 0 - 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 2) Do you own any stocks or mutual funds ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 3322 1140 2177 3322 0 1891 1428 963 2359 831 2491 418 290455% 57% 54% 100% - 61% 49% 69% 51% 67% 52% 61% 55%

No 2591 824 1767 0 2591 1143 1448 419 2169 398 2191 257 233043% 42% 44% - 100% 37% 50% 30% 47% 32% 46% 38% 44%

Don't know/Refused 87 21 64 0 0 61 27 21 66 21 66 5 821% 1% 2% - - 2% 1% 1% 1% 2% 1% 1% 2%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 3) Do you do any volunteer work in your community ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 3094 1096 1996 1891 1143 3094 0 1087 2005 926 2168 438 265452% 55% 50% 57% 44% 100% - 77% 44% 74% 46% 64% 50%

No 2903 889 2011 1428 1448 0 2903 314 2588 320 2581 239 266148% 45% 50% 43% 56% - 100% 22% 56% 26% 54% 35% 50%

Don't know/Refused 3 0 0 3 0 0 0 3 0 3 0 3 00 - 0 0 0 - - 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 4) Have you spoken at a public meeting in the last year ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1403 535 863 963 419 1087 314 1403 0 616 785 305 109823% 27% 22% 29% 16% 35% 11% 100% - 49% 17% 45% 21%

No 4594 1449 3142 2359 2169 2005 2588 0 4594 633 3961 375 421777% 73% 78% 71% 84% 65% 89% - 100% 51% 83% 55% 79%

Don't know/Refused 3 0 3 0 2 2 0 0 0 1 2 0 00 0 0 - 0 0 0 - - 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 5) Have you contacted an elected representative in the last year ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 1249 411 836 831 398 926 320 616 633 1249 0 307 94221% 21% 21% 25% 15% 30% 11% 44% 14% 100% - 45% 18%

No 4749 1574 3170 2491 2191 2168 2581 785 3961 0 4749 372 437379% 79% 79% 75% 85% 70% 89% 56% 86% - 100% 55% 82%

Don't know/Refused 2 0 2 0 2 0 2 2 0 0 0 2 00 0 0 - 0 0 0 0 - - - 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 6) Have you called a talk show or written to a newspaper editor in the last year ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 681 237 441 418 257 438 239 305 375 307 372 681 011% 12% 11% 13% 10% 14% 8% 22% 8% 25% 8% 100% -

No 5315 1748 3562 2904 2330 2654 2661 1098 4217 942 4373 0 531589% 88% 89% 87% 90% 86% 92% 78% 92% 75% 92% - 100%

Don't know/Refused 4 0 4 0 4 2 2 0 2 0 4 0 00 0 0 0 0 0 0 0 0 0 0 - -

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables14. For each of the following please answer Yes or No: 7) Did you vote in the last federal election ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 4775 1582 3185 2880 1821 2577 2196 1221 3553 1119 3656 562 421180% 80% 79% 87% 70% 83% 76% 87% 77% 90% 77% 83% 79%

No 1213 399 813 436 765 516 697 181 1029 128 1083 118 109220% 20% 20% 13% 30% 17% 24% 13% 22% 10% 23% 17% 21%

Don't know/Refused 12 3 9 6 6 2 10 1 12 2 10 0 120 0 0 0 0 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables15. What age group do you fall into ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All respondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

18 to 24 589 87 502 163 422 285 304 79 508 56 531 66 51910% 4% 13% 5% 16% 9% 10% 6% 11% 4% 11% 10% 10%

25 to 34 1172 457 715 580 590 517 656 266 906 182 990 119 105420% 23% 18% 17% 23% 17% 23% 19% 20% 15% 21% 17% 20%

35 to 44 1265 849 414 764 488 630 633 296 969 244 1021 142 112421% 43% 10% 23% 19% 20% 22% 21% 21% 20% 22% 21% 21%

45 to 54 1165 521 644 756 386 645 520 354 811 304 861 142 102319% 26% 16% 23% 15% 21% 18% 25% 18% 24% 18% 21% 19%

55 to 64 934 46 888 625 291 529 405 245 689 257 677 115 81916% 2% 22% 19% 11% 17% 14% 17% 15% 21% 14% 17% 15%

65 to 74 504 5 498 275 216 316 188 113 390 140 364 56 4488% 0 12% 8% 8% 10% 6% 8% 8% 11% 8% 8% 8%

75+ 322 10 312 138 178 155 166 42 280 59 263 38 2845% 1% 8% 4% 7% 5% 6% 3% 6% 5% 6% 6% 5%

Refused 49 9 35 22 20 19 31 8 41 8 41 3 461% 0 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1%

STATISTICS

Average age 45 40 48 47 43 47 44 46 45 49 44 46 45Standard Deviation 16.3 8.9 18.3 14.7 17.9 16.2 16.4 14.4 16.9 14.8 16.6 16.3 16.3Standard Error 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.4 0.2 0.7 0.2

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables16. What is the highest level of formal education that you have completed ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Grade 8 or less 221 37 183 54 161 83 138 15 205 19 202 16 2054% 2% 5% 2% 6% 3% 5% 1% 4% 2% 4% 2% 4%

Some high school 617 155 462 226 382 274 343 66 549 86 529 42 57310% 8% 12% 7% 15% 9% 12% 5% 12% 7% 11% 6% 11%

Complete high school 1153 407 746 502 627 510 643 150 1003 151 1002 88 106419% 21% 19% 15% 24% 16% 22% 11% 22% 12% 21% 13% 20%

Technical, vocational post-secondary 1439 564 873 810 610 720 716 303 1136 298 1141 131 130824% 28% 22% 24% 24% 23% 25% 22% 25% 24% 24% 19% 25%

Some university 767 227 540 462 295 449 318 211 556 194 573 134 63113% 11% 13% 14% 11% 15% 11% 15% 12% 16% 12% 20% 12%

Complete university degree 1139 377 760 777 352 658 482 378 761 301 838 147 99219% 19% 19% 23% 14% 21% 17% 27% 17% 24% 18% 22% 19%

Post graduate degree 630 215 416 478 147 388 243 277 354 196 434 119 51111% 11% 10% 14% 6% 13% 8% 20% 8% 16% 9% 17% 10%

Don't know/Refused 33 3 27 12 18 13 20 4 29 4 30 3 301% 0 1% 0 1% 0 1% 0 1% 0 1% 0 1%

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables17. What is your current employment status ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Working full-time 2659 1116 1543 1694 934 1277 1382 715 1944 588 2069 298 236144% 56% 38% 51% 36% 41% 48% 51% 42% 47% 44% 44% 44%

Working part-time 612 235 377 289 315 367 245 138 472 128 484 60 55010% 12% 9% 9% 12% 12% 8% 10% 10% 10% 10% 9% 10%

Self-employed 592 240 349 398 186 365 224 203 389 150 441 104 48810% 12% 9% 12% 7% 12% 8% 14% 8% 12% 9% 15% 9%

Unemployed, but looking for work 331 106 225 110 215 122 208 44 286 41 290 29 3026% 5% 6% 3% 8% 4% 7% 3% 6% 3% 6% 4% 6%

Attending school full-time/A student 340 55 285 100 238 178 161 69 271 51 288 44 2936% 3% 7% 3% 9% 6% 6% 5% 6% 4% 6% 7% 6%

Retired 1036 21 1015 542 466 587 449 182 855 238 798 118 91817% 1% 25% 16% 18% 19% 15% 13% 19% 19% 17% 17% 17%

Not in the workforce 320 170 150 145 175 154 166 37 284 35 285 19 3015% 9% 4% 4% 7% 5% 6% 3% 6% 3% 6% 3% 6%

Other 92 38 54 37 54 31 61 11 82 15 77 8 842% 2% 1% 1% 2% 1% 2% 1% 2% 1% 2% 1% 2%

Don't know/Refused 18 3 9 5 8 12 6 6 12 2 16 0 180 0 0 0 0 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables18. Are you an Aboriginal person (e.g., native Indian from a specific band, Inuit or Metis) ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 230 97 133 78 151 128 102 50 180 36 194 24 2064% 5% 3% 2% 6% 4% 4% 4% 4% 3% 4% 4% 4%

No 5750 1885 3860 3235 2431 2956 2793 1348 4400 1210 4537 654 509196% 95% 96% 97% 94% 96% 96% 96% 96% 97% 96% 96% 96%

Don't know/Refused 20 3 15 8 9 10 8 6 14 3 17 3 170 0 0 0 0 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables19. What is the language you FIRST learned as a child and still understand ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

ACCEPT ALL ANSWERS

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

English 3929 1290 2634 2282 1584 2138 1788 933 2995 953 2975 458 347065% 65% 66% 69% 61% 69% 62% 67% 65% 76% 63% 67% 65%

French 1598 520 1077 768 813 757 841 410 1185 235 1361 143 145127% 26% 27% 23% 31% 24% 29% 29% 26% 19% 29% 21% 27%

Chinese 93 26 66 74 18 49 44 20 73 8 84 16 762% 1% 2% 2% 1% 2% 2% 1% 2% 1% 2% 2% 1%

Dutch 29 5 24 24 5 20 10 3 26 2 27 7 220 0 1% 1% 0 1% 0 0 1% 0 1% 1% 0

German 110 38 72 63 47 55 55 24 86 22 87 12 982% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Greek 17 10 7 12 5 9 8 3 14 10 7 2 150 1% 0 0 0 0 0 0 0 1% 0 0 0

Italian 59 23 36 40 20 23 36 14 45 12 48 9 511% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Japanese 6 3 3 3 3 5 0 1 5 3 3 0 60 0 0 0 0 0 0 0 0 0 0 - 0

Punjabi 19 6 12 14 5 14 5 10 9 12 7 4 140 0 0 0 0 0 0 1% 0 1% 0 1% 0

Cree 6 4 2 0 6 3 3 1 5 2 4 0 60 0 0 - 0 0 0 0 0 0 0 - 0

Inuit 1 1 0 0 1 0 1 0 1 1 1 0 10 0 0 0 0 0 0 0 0 0 0 - 0

Ukrainian 50 8 43 27 18 40 11 15 35 16 34 7 431% 0 1% 1% 1% 1% 0 1% 1% 1% 1% 1% 1%

Spanish 73 31 42 37 36 26 46 9 63 15 58 9 641% 2% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1%

Other 371 142 229 182 184 171 200 72 300 65 306 53 3186% 7% 6% 5% 7% 6% 7% 5% 7% 5% 6% 8% 6%

Don't know/Refused 7 2 2 3 4 3 4 5 2 0 7 0 70 0 0 0 0 0 0 0 0 0 0 0 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables20. Were you born in Canada ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Yes 5012 1635 3372 2774 2166 2603 2405 1202 3807 1082 3928 542 446884% 82% 84% 83% 84% 84% 83% 86% 83% 87% 83% 80% 84%

No 984 350 631 546 423 488 495 202 782 167 817 139 84316% 18% 16% 16% 16% 16% 17% 14% 17% 13% 17% 20% 16%

Don't know/Refused 5 0 5 3 2 3 2 0 5 0 5 0 50 - 0 0 0 0 0 - 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables21. Are you a Canadian citizen ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Not born in CanadaUnweighted Base 621 224 396 341 268 325 295 150 471 133 487 83 537Weighted Base 984 350 631 546 423 488 495 202 782 167 817 139 843

Yes 770 269 501 462 297 374 396 169 601 139 631 121 64778% 77% 79% 85% 70% 77% 80% 84% 77% 83% 77% 87% 77%

No 211 80 130 81 126 111 99 30 181 28 183 17 19321% 23% 21% 15% 30% 23% 20% 15% 23% 17% 22% 13% 23%

Don't know/Refused 3 0 0 3 0 3 0 3 0 0 3 0 30 - - 0 - 1% - 1% - - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables22. How long have you lived in Canada ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: Not born in CanadaUnweighted Base 621 224 396 341 268 325 295 150 471 133 487 83 537Weighted Base 984 350 631 546 423 488 495 202 782 167 817 139 843

Less than one year 35 16 18 12 22 17 18 3 31 5 30 1 344% 5% 3% 2% 5% 3% 4% 2% 4% 3% 4% 0 4%

1 to 3 Years 74 22 53 33 42 34 41 6 69 14 61 6 688% 6% 8% 6% 10% 7% 8% 3% 9% 8% 7% 5% 8%

4 to 6 Years 70 30 40 35 35 18 52 0 70 6 65 6 657% 9% 6% 6% 8% 4% 10% 0 9% 3% 8% 4% 8%

7 to 10 Years 80 23 57 32 48 32 48 11 69 10 70 21 568% 7% 9% 6% 11% 7% 10% 6% 9% 6% 9% 15% 7%

11 to 15 Years 117 61 56 66 51 52 66 26 91 17 101 16 10112% 18% 9% 12% 12% 11% 13% 13% 12% 10% 12% 12% 12%

16 to 20 Years 85 46 39 40 45 49 36 15 69 13 72 5 809% 13% 6% 7% 11% 10% 7% 8% 9% 8% 9% 3% 10%

21 to 25 Years 71 27 45 44 24 37 34 21 50 15 56 12 597% 8% 7% 8% 6% 8% 7% 11% 6% 9% 7% 9% 7%

26+ Years 449 125 324 281 156 247 201 115 334 88 361 72 37746% 36% 51% 52% 37% 51% 41% 57% 43% 53% 44% 52% 45%

Don't know/Refused 3 0 0 3 0 3 0 3 0 0 3 0 30 - 0 0 0 1% - 1% 0 - 0 - 0

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Themes and Messages of the Government of Canada (60-2055a36) Detailed TablesDetailed Tables23. Which of the following categories best describes your total household income ?

HAVE CHILDREN UNDER 18

OWN STOCKS OR FUNDS

VOLUNTEER IN COMMUNITY

SPOKEN AT PUBLIC MEETING

CALLED A TALK SHOW VOTE IN LAST FED ELECTION

TOTAL Yes No Yes No Yes No Yes No Yes No Yes No

Base: All RespondentsUnweighted Base 6000 2158 3839 3047 2858 3372 2625 1457 4539 1393 4605 613 5383Weighted Base 6000 1985 4008 3322 2591 3094 2903 1403 4594 1249 4749 681 5315

Under $10,000 303 75 228 50 253 131 172 33 270 43 260 26 2775% 4% 6% 1% 10% 4% 6% 2% 6% 3% 5% 4% 5%

$10,000 to just under $20,000 556 124 433 132 420 274 282 86 468 93 463 53 5019% 6% 11% 4% 16% 9% 10% 6% 10% 7% 10% 8% 9%

$20,000 to just under $30,000 684 175 509 240 436 327 357 121 563 119 563 74 60811% 9% 13% 7% 17% 11% 12% 9% 12% 10% 12% 11% 11%

$30,000 to just under $40,000 722 213 508 355 365 357 365 141 581 144 577 85 63612% 11% 13% 11% 14% 12% 13% 10% 13% 12% 12% 13% 12%

$40,000 to just under $50,000 676 199 477 387 278 327 349 123 552 131 544 81 59411% 10% 12% 12% 11% 11% 12% 9% 12% 11% 11% 12% 11%

$50,000 to just under $60,000 536 193 343 338 195 272 264 113 423 110 426 54 4829% 10% 9% 10% 8% 9% 9% 8% 9% 9% 9% 8% 9%

$60,000 to just under $70,000 405 154 251 279 123 221 184 122 282 91 313 40 3657% 8% 6% 8% 5% 7% 6% 9% 6% 7% 7% 6% 7%

$70,000 to just under $80,000 371 177 194 262 107 192 179 88 283 81 290 45 3256% 9% 5% 8% 4% 6% 6% 6% 6% 6% 6% 7% 6%

$80,000 to just under $100,000 469 224 245 359 107 248 221 137 332 98 371 46 4238% 11% 6% 11% 4% 8% 8% 10% 7% 8% 8% 7% 8%

$100,000 and over 820 347 473 694 125 482 338 328 492 238 582 122 69914% 18% 12% 21% 5% 16% 12% 23% 11% 19% 12% 18% 13%

Don't know/Refused 458 104 346 225 181 264 191 111 347 99 358 53 4058% 5% 9% 7% 7% 9% 7% 8% 8% 8% 8% 8% 8%

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