proximity media environments

thinaire™ is the leader in providing brands and their

marketers/advertisers with 360º NFC mobile engagement.

The NFC proximity-based transmedia network and platform

connecting people, brand, retail, and mCommerce.

thinaire™ supports via RFID/NFC: Enhanced Media Engagement; Content and Applications

Portability; Mobile Activation & Gamification; Offers, Rewards & Loyalty Programs; Mobile Activity

Attribution & Tracking; Context/Relevance Push; all manner of Transactions, and more…

.

making introductions

Near Field Communications

NFC is the global standard for secure proximity-based wirelessdata transmission enabling equipped wireless smart devices toshare information using short range radio frequency –providing “hot spots” for environments.

4

thinaire™ is:

o An NFC proximity-based transmedia network and platform

connecting people, brand, retail, cause, and mCommerce

o Industry leader providing brand marketers, direct advertisers

with 360º mobile engagement, transactional environments.

5

o enhanced media engagement

o content portability and app distribution

o mobile activation & gamification

o offers, rewards & loyalty programs

o mobile activity attribution & tracking

o context/relevance push

o all manner of transactions in mCommerce and POS

and more…

via RFID/NFC:

6

about “brand evangelism”

7

Smartphone penetrationSpring 2012

source: Gartner group & ignite

72%

8

NFC Penetration in SmartphonesSummer 2012

source: Gartner group & ignite

40%

9

fragmentation

devices distribution retailchannel

broadcast

10

ownership

devices distribution retail broadcast

11

new rules

evangelism transaction

2007 2008 2009 2010 2011 2012 2013

NFCChipsets

NFCDevices

Rim Confirms NFC is coming to BlackBerry

Total NFC-Enabled Deviceand Chipset ShipmentsWorld Market, Forecast: 2007 to 2013

strategy:transmedia portability story

methodology:define brand objectives

tactics:engage, actualize, evangelize

embed RFproximity hot spots for media inventory

Vote for flavor Campaign

Create Campaign

))deploytarget occasion, track behavior

))))

meta physicaloffer, product code, location,inventory

))evaluateinfluence behavior and outcomes

))))

Innovate with us

thinaire™ has established an “Innovation Partner” program toprovide forward looking enterprises /brands and marketsegment leaders the opportunity to explore, pilot and deploymarket-changing NFC use cases as first movers in defining theemerging NFC ecosystem, and audience interaction within it.

your time for industry leadership

thinaire™ is focused on developing Innovation Partnerships in anumber of key market segments, including publishing,entertainment, financial services, mass market retail, appareland lifestyle. We are selective in the candidates we consider,and seek relationships with both established market segmentleaders and rapidly growing newcomers who havedemonstrated commitment to NFC business development viaassignment of senior management champions and budgetallocation.

active environments