thinaire conde nast pitch deck
TRANSCRIPT
Mar. 14, 2011
The Branding Process
SIMPLIFYCLARIFY
Business Strategy
Creating Value
Brand Strategy
Creating Choice
MarketingStrategy
Creating Demand
AMPLIFY
o thinaire is a patented seamless, independent network, onlineconsole and mobile application that provides essential, real-time connectivity between offline media and wireless devices.
o thinaire creates new, secure revenue channels for all mediastakeholders while empowering unprecedented audienceengagement and interactivity — driving mobile commerce,loyalty, and social brand evangelism. All of which significantlyimpacts consumer response and behavior.
What is:
Who is thinaire?
thinaire’s is a company whose expertise is the perfect blend of brandand marketing strategy with that of RFID and online development.
thinaire provides the process, methodology and expertise to bridgeBrands to Consumers through RFID.
Brand &Marketing Expertise
RFID & MobileTechnology +
Online Expertise
What is: QR
Two-dimensional or matrix barcode. Informationencoded can be text, URL or other data decodedat high speed.
Cons:
What is: RFID-NFC
Two-way radio frequency communications betweenelectronic tag on or inside an object, and anexternal reader device.
Pros:
o NO agreed-upon industry standard NOT adoptedby the banking industry for payment
o Optical, requires a mobile device camera
o Requires additional step of download of readersoftware
o Limited data capacity
o One direction (prompt only) — not interactive
o Significant consumer drop off during use
o Limited data analysis
o Single secure world-wide standard adopted for mobilepayments
o Simple, Flexible
o Ubiquitous + Reliable + Secure — in use acrossindustries for decades
o Direct + Seamless — two-way wireless communication
o One-to-one — Personalized
o Location-based “Mobile Device relevancy”
o Facilitates data analysis
$630 billion
Juniper Research — By 2014, mobile payments for digitaland physical goods will reach:
2009 2010 2011 2012 2013 2014 2015
NFCChipsets
NFCDevices
Total NFC-Enabled Device andChipset Shipments, World Market,Forecast: 2009 to 2015
Source: ABI Research
Smartphone handset manufactures areembedding RFID-Near FieldCommunications readers in new devices.
Applications driving RFID-NFC adoptiono Mobile wallet to replace cash payments, increasing consumer
convenience, locking-in bank customers, and lowering transaction costs
o Access account anytime anywhere and allow unbanked to send moneyP2P for a fee
o Replace CL transport cards and one-off tickets, driving up usage andlowering PTO costs
o Add differentiating feature by allowing phone to access buildings,computers and start cars
o Fast set-up of Bluetooth connection between devices to increaseconsumer convenience
o Store/access personal information on phone to increase informationaccessibility (anywhere, anytime)
o Exchange digital information by direct phone connection to acceleratesocial network expansion and allow new game genre
o Tap phone at tags for proof of visit for relevant, targeted, sophisticatedmarketing
o Read product information by tapping phone at hang tags, creating moretargeted advertising
o Instant access to Mobile TV, eBooks and Audio
1. Proximity payments
2. Remote payments
3. Ticketing
4. Access management & car
5. Pairing
6. Personal identification
7. Social networking
8. Location-based marketing
9. eTagging
10. Media consumption
PAYMENTS
ACCESS &CONTROL
CREDENTIALSTORAGE &EXCHANGE
CONTENTCONSUMPTION
Media verticals thinaire Consumer Engagement
o Magazines and publications
o Broadcast TV and radio
o Direct mail and catalogs
o Out-of-home advertising
o In-store displays
Devices embedded with short-range radio RFID include:
o Wireless hand-held devices
o Vending machines
o Kiosks and public information systems
o Video displays
o Home entertainment systems
o Game consoles, controllersand peripherals
o Wearable devices
o Transaction terminals
o Public access gateways
Media embedded with short-range radio RFIDand the NFC standard will include:
o Magazines and publications
o Broadcast TV and radio
o Direct mail and catalogs
o Out-of-home billboards, posters,street furniture
o In-store displays, smart closets
o Mass transit systems
Radio Frequency transmitters will be embedded in:
o Paper manufacturing for magazine, book publishing, hang-tags
o Laminate manufacturing for kiosks, displays, public informationsystems
o Consumer video displays, set-top boxes andhome media entertainment systems
o Publicly accessible video displaysserving out-of-home,retail and event media
What does thinaire do?
thinaire empowers unprecedented audience engagement andinteractivity, driving mobile commerce, loyalty, brand evangelism,and consumer behavior.
Physical Environments
BrandsRich Media & Content
o Location-basedo Highly targetedo Personalizedo One-to-One
Wireless Devices
ConsumersAccess & Convenience
o Controlo Transactiono Privacyo Preferences
Patented thinaire RFID Network
Engagement
o Increased Reacho Increased Responseo Increased Relevance
Activation Sales lift
thinaire Product Suite
thinaire: Enterprise™
Enterprise-wide SaaS management systemfor contextual and LB media & contentdistribution, analysis and reporting.
My thinaire™
Mobile consumer-facing Experience (application)that aggregates media, promotions, offers, loyalty &rewards with stored-value, privacy preferences,mobile transaction and payments systems.
thinaire: Developer Network™
SDK Software developer tool-kit forbuilding Experiences (applications).
thinaire: In Publishing Example
o See Travel Info and Reviews
o Travel Coupons
o Booking and Reservations
o Check in and out
o Discounts at local food, apparel,
etc.
o Bookings: Golf, Windsurfing
o LB Social Media
o Special Co-op offers and Travel
Packages
o On-site Embedded Co-op
o Embedded Direct Mail CRM
o LB map to nearest news stand to
purchase
o Subscribe Now with Social Media
incentives
o Group Tech Buys
o Beta-testing new products, apps games
o Gift registry with LB Personal Shopper
o LBM and SMI AR Gaming component
o Tech social News feed
o Get the native Mobile App
o Product List with Visuals from the
Editorial Spread
o Buy Now or Save It to buy later
o Share coupon offer with friends
o Social media integration
o Offers and reviews on Location-
based co-op events marketing
o Embedded Direct Mail CRM
Monetizing Detail’s existing infrastructure – An Example
“The Body” is a newsletter focusing on health and wellnesscontent delivered via e-mail
Create relevant exercise content that promotes adoption to mobile.
Modify The Bodyo Sponsored LBS/Social Media Runners tab:
o uses foursquare check-ins and meet-ups.
o Has a trackable LBS pedometer and offers product offer and socialcontent.
o Retail co-op ad placement supports check-ins, offers and SMI
o Local reviews and social feedback about health-related restaurants, shops, Health Clubs, etc.
o Notification of location-based offers and events
o Co-op RFID embedded direct mail offers
o Exclusive Malcolm Gladwell
video article
o Co-Branded Event: book signing
at Barnes & Noble
o Pre-Buy NOW and get a
guaranteed spot in line
o Buy Now and get 15% OFF
on Nook Color Tablet Reader
o Share offer with 10 friends and
get an additonal 10% off
o Sign up for email alerts
o Twitter, Facebook Connects
o Location-based feature drives traffic
o Purchase now feature – (Static
media drives mobile commerce)
o Social Media based incentives
o Get the mobile App
o Combine other APP features
thinaire expands therelevancy and reachof outdoor advertisingcampaigns
Selected Product Features
thinaire: Enterprise Dashboard
Fine Tune Your AdvertisingCampaigns in Real-Time:
oChoose media, location and
assign RFIDs
oView analytics and manage
campaigns in real-time
oDeploy geo targeting and
location based messaging
oTrack sales, app adoption, loyalty,
redemption and social media
integration (SMI)
oBuild and manage contextual
engagement scenarios
What does thinaire solve for Condé Nast?
o thinaire will enable a new on-going revenue channel forCondé Nast
o thinaire will extend the Condé Nast and its advertisersreach to a robust and portable mobile environmentthrough RFID
o Condé Nast can monetize by cross selling advertisingalong new physical channels
o Application distribution
thinaire companies employ (proprietary) patented technology (Automated Mass
Media Commerce US Patent No. 7,739,150) to transmit data directly from
advertising media to consumer mobile devices, extending static, non-interactive
media channels to mobile while enabling media tracking, statistical reporting and
mobile retail commerce transactions.
Mass Media Mobile Commerce (M3C) engages consumers with advertising media
through media to mobile to wireless network connectivity; enabling interactive
capability and mobile payments from traditional non-interactive media. M3C
transfers data directly from advertising media to mobile handsets locally and
securely using radio frequency identification (RFID) tags. The technology engages
mobile device interactivity with advertising such as out-of-home, print, broadcast, In-
Store, event and experiential media.
thinaire: Patent
