think beyond your sector - ntc 2016
TRANSCRIPT
THINK
Courtney Clark @circlishManaging Director of UX
Corey Jones @coreycreativeSenior Interaction Designer
BEYONDa different approach to design
YOUR SECTOR
My name is Courtney.
I’m farsighted.
My name is Corey.
I like peanut butter (usually with bread and jelly).
It’s more than a logo
The Importance of Brand
Brand?What is your
PenPaper
What do you stand
for?
Who areyou talking
to?
What do want to
say?
YOUR BRAND
VALUEAUDIENCEMESSAGE
What do you stand for?
What do you want to say?Who are you talking to?
Your brand is an EXPERIENCE.
Not just a logo.!
YOUR BRAND
VALUEAUDIENCEMESSAGE
What do you stand for?
What do you want to say?Who are you talking to?
What are the cool kids doing?
Identifying Trends
Trends don’t matter unless you
know your brand!
WhereTO GO TRENDSPOTTING
Abduzeedo
Get inspired! Don’t focus on
the challenges.!yet
Our FavsTRENDS OF 2015-2016
Execution is everything.
Our Approach
SketchWITH STAKEHOLDERS
BrandEXPERIENCE WORKSHOP
Cooper Brand Experience Workshop
Our TeamA POWERFUL COMBINATION
Project Manager Front-End Support
Designer UX Dev
SketchTOGETHER (UX, Creative, FED)
Block Wireframes
Page Info
(Audience, Goals, Action)
Detailed Wireframe
Visual Design
1 2 4
HOME PAGE
Audience- Lorem ipsum- Dolor sit
Audience Goals- Consectetur- Sit Amet
Actions- Apply for dolor sit- Sign lorem ipsum
Supporting Content- Lorem ipsum dolor site amet
consectetur dolor sit.
Navigation
Hero Image
Call to Action Map
Featured Stories
Email Signup
Footer
3
A designer needs to dream!!But work with a UX Designer
and have a focused dream.
CritiqueWITH DESIGN TEAM
CollaborateACROSS DISCIPLINES
Check out trends.Sketch together.!next week
We’d never leave you hanging
Resources
Don’t Make Me Think
The Design of Everyday Things
UXBooth.com
Behance
Abduzeedo
Dribbble
Pattern Tap
Brand New
JustCreative.com
The Brand Gap
99u.com
Brand Experience Workshop
Design Studio Workshop
Branding Trends Workshops User Experience
Questions & (Hopefully) Answers
Thank You!
Courtney Clark @circlishManaging Director of UX
Corey Jones @coreycreativeSenior Interaction Designer