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Think Big Analytics Case Study

© 2018 Teradata

Increasing sales with advanced analyticsOne of the largest beverage producers needed help monitoring, managing and increasing sales globally. Having previously built a customized data lake, Think Big Analytics was commissioned to work on a consumer analytics program to boost sales.

The team developed and deployed bespoke data applications and tools, enabling essential insights into consumer shopping patterns, media behavior and social trajectory. This led to more effective, targeted marketing and increased sales. The team also created a scorecard for the executive leadership team to enhance traditional reporting with advanced analytical insight.

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VELOCITY™ – Analytics Ops

© 2018 Teradata

Food and Beverage

• Demand for rapid insight from enterprise data to boost sales.

• Disparate data across the company, preventing analytics and limiting data access.

• Reduction of data and analytics investment through more efficient infrastructure.

Business challenge

• Bespoke data applications and tools.

• Rapid shopping pattern, media behaviour and social trajectory analytics.

• Enhanced reporting through scorecard creation that provides advanced analytical insight.

Solution

• Increased beverage sales.

• Large-scale analyses of data sets that were previously too time intensive to acquire.

• Seamless access to data for business and IT users alike.

Benefits

Tools and Technologies

VELOCITY™ - AI Strategy

Maximizing sales using bespoke data applications and tools