We get your message and mission in front of the people who need to see it

�e �inkTankHelping NonPro�ts Grow

We understand that just

like a for-profit company,

every nonprofit has a

business to run

and a story to tell.

Why Are We Here?

We work exclusively with nonpro�ts, so we know that e�ective public relations and outreach can make a signi�cant di�erence to how these organizations are perceived, how they attract funding and ultimately, their future. We provide NPOs with cost-e�ective solutions according to each organization’s goals, needs and available resources, and the opportunity to work with a dedicated team that is experienced in and sensitive to nonpro�t operations.

How can our outreach programs work for you?For a nonpro�t, we act as business strategist, publicist, consultant and partner. Our programs include many activities, some traditional, others not so much, all aimed at supporting your organization’s growth and vital mission, and:

Help determine strengths and weaknesses in your current messaging

Generate positive media attention and awareness of your nonpro�t and its mission

Generate compelling stories that will have local, national, and in some cases, global reach

Raise your NPOs pro�le within the community(s) you serve to attract new donor sources, volunteers, programs and partnerships

Improve existing relationships with key media outlets and your organization’s supporters

Provide operational tools and resources to your board and volunteers

Change the way people feel about your organization through the most e�ective communications and visibility strategies

We use today’s tactics,

to meet the needs of

today’s organizations

and news media.

Based in Miami with partner o�ces in Latin America, the Caribbean, Europe and Australia, The ThinkTank is part of ThinkInk Communications, a dynamic public relations and marketing �rm with a skilled and vast knowledge base that is re�ected in the diversity of our clients.

At The ThinkTank, however, we work only with NPOs. We understand local issues that a�ect our nonpro�t clients, and have global reach.

And our nonpro�t experience is signi�cant to our clients as we have a thorough understanding and inside knowledge of their needs, unlike non-specialist marketing �rms.

What also makes our company di�erent is that we are not press release driven or entrenched in old-school PR like many agencies. We use today’s tactics to meet the needs of today’s organizations and news media. We never stop thinking about the most meaningful and impactful ways in which to advance NPO missions and achievements. And we have an entrepreneurial spirit that comes from having started and grown our own businesses, raised capital for worthy causes and worked with worldwide brands and institutions.

Our experience and understanding of the unique needs of NPOs has enabled us to successfully increase the visibility of these organizations, using fresh and fertile ideas that produce results and increase public awareness - where it matters most.

We don’t rest on our laurels. We are an independent �rm that has grown by providing quality, e�ective communications strategies and outreach programs, in a timely and cost-e�cient manner.

We are dedicated to increasing awareness of nonpro�ts through strategic and targeted communications and outreach programs, and have solid relationships with media outlets around the country and on three continents - crucial to the success of local, national or global outreach programs.

We develop and execute strategies that bring nonpro�ts closer to their goals, donors and target audiences.

We get your nonpro�t’s story and message to the right people in the right place, to help your organization grow.

A Bit More About �e�inkTank

Our Mission: 5 - 4 - 3 - 2 - 1...

At �e �inkTank, our mission is to:

5. Become a valued partner to each nonpro�t organization, o�ering advice and services that go beyond the traditional, including a full range of business development, marketing and publicity services designed to help nonpro�ts achieve growth, recognition and meaningful publicity within the community(s) they serve.

4. Help nonpro�ts see the big picture - nonpro�ts function better with a business management and marketing mindset that allows them to accomplish their unique mission and goals.

3. Create visible value for corporate partners, donors and volunteers.

2. Connect nonpro�ts with the world.

1. Help nonpro�ts �nd their place in a changing environment, through meaningful media coverage and highly-e�ective outreach programs.

Our mission is to

give nonprofits the

tools they need in

a rapidly-changing

corporate and

philanthropic climate.

The current economic crisis has set o� tremors amongst nonpro�ts, large and small, all of whom rely on donations from Wall Street, industry and average Americans. People are still giving, but they’re giving less. And the corporate donors that used to contribute a signi�cant percentage of nonpro�ts’ funding are also cutting back. Just like corporate America, nonpro�ts are experiencing a credit crunch. It’s a vicious cycle that is being repeated all across the US.

So in today’s market, nonpro�t organizations are being asked to do more with less funding, less sta� and less support – and at a time when demand for their services is rising. However, cutbacks on marketing and outreach can be very detrimental to the overall health of a nonpro�t.

Your organization may have a vital mission and great leadership, but unless it is well-known in the community and the media, its impact will remain limited inde�nitely. Outreach is vital to strengthen and extend the work of your nonpro�t, and can include many di�erent activities - marketing and public relations; community education and advocacy; collaborations, alliances, and partnerships; networking and volunteer initiatives – all designed to increase the visibility of your organization where it counts most.

Today, nonprofits

are experiencing a

credit crunch.

People are still giving,

but they’re giving less.

Outreach or Disappear: Responding to the Changing Economic Climate

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For a nonprofit, we act

as business strategist,

publicist, consultant

and partner.

Can �e �inkTank help?

We work exclusively with nonpro�ts, so we know that e�ective public relations and outreach can make a signi�cant di�erence to how these organizations are perceived, how they attract funding and ultimately, their future. We provide NPOs with cost-e�ective solutions according to each organization’s goals, needs and available resources, and the opportunity to work with a dedicated team that is experienced in and sensitive to nonpro�t operations.

How can our outreach programs work for you?For a nonpro�t, we act as business strategist, publicist, consultant and partner. Our programs include many activities, some traditional, others not so much, all aimed at supporting your organization’s growth and vital mission, and:

Help determine strengths and weaknesses in your current messaging

Generate positive media attention and awareness of your nonpro�t and its mission

Generate compelling stories that will have local, national, and in some cases, global reach

Raise your NPOs pro�le within the community(s) to attract new donor sources, volunteers, programs and partnerships

Improve existing relationships with key media outlets and your organization’s supporters

Provide operational tools and resources to your board and volunteers

Change the way people feel about your organization through the most e�ective communications and visibility strategies

New business environments require new publicity tools, not just press releases. Nonpro�t organizations deserve more than that. That’s why The ThinkTank outreach programs were developed to create meaningful media coverage and real stories about our nonpro�t clients: stories that signi�cantly increase public awareness and support NPOs’ continued work.

Di�erent missions, one goalAnd while each organization has a di�erent mission, all our nonpro�t clients share a common goal: a deep commitment to serving their community and ful�lling their mission in the most e�ective and meaningful ways.

$3,000,000 and counting…To date, we have generated millions of dollars worth of media coverage for our nonpro�t clients. We have secured stories in high-pro�le publications like The New York Times, Business Week, The Wall Street Journal, The Miami Herald, American Business Journals, CNN, NPR and hundreds more.

Imagine what that kind of publicity could do for your organization?

We get your nonpro�t’s story and message to the right people in the right places, to help your organization grow.

New Tools for New Business Rules

New business

environments require

new business tools.

We have them -

we can show you

how to use them.

Let The ThinkTank

help your organization

generate positive media

attention, whether

locally or nationally.

Creating strong

relationships with key

media outlets can attract

new donor sources,

volunteers, programs

and partnerships

for your nonprofit.

Media CoverageMeaningful Media Where and When You Want It

Today, nonprofit

effectiveness is

as important

as the mission.

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Solving the Puzzle of Nonpro�t E�ectiveness

In an era where performance, results and accountability are part of a nonpro�t’s dictum, e�ectiveness becomes as important as the mission.

Nonpro�t e�ectiveness, however, can mean di�erent things to di�erent organizations, with di�erent outcomes. From grant proposals to strategic planning, from volunteer outreach to corporate partnerships and fundraising campaigns, The ThinkTank o�ers a range of valuable services designed to help nonpro�ts become more e�ective at what they do. These include:

Annual report development, re�ecting success, growth and areas additional resources may be neededBoard member training and developmentBranding evaluation and collateral: relevant logo and identity, stationery, signage, presentations, media kit etc.Galas and fundraising eventsGrant research and writingMarketing materials relevant to varied sectors – shareholders, donors, partners, govt. agencies, general publicMedia trainingNetworking training for sta�, volunteers and board members NewslettersNonpro�t e�ectiveness and trainingOnline media room development and maintenance Re-evaluation and auditing of mission creating impact and relevant to the community it servesSpeaking engagements and opportunitiesStrategic goal and planning developmentVolunteer handbooks and training programsWebsite design and development

Board Development, Training and EvaluationA nonpro�t is as e�ective as its board of directors. We focus on recruitment, training, engagement and involvement. Talk to us about ways to measure board accomplishments, evaluate success and identify and address areas in need of improvement.

Strategic PlanningDeveloping a strategy is the foundation for your organization’s success, whether it’s a media strategy or an organizational strategy. We can guide your nonpro�t through the planning process, helping board and sta� members de�ne and focus on organizational priorities, strengths, opportunities and challenges ahead.

Creating or Updating a Mission StatementThe ThinkTank can help you develop a precise, focused and impactful mission statement that clearly spells out who you are and what you do. Creating a solid mission statement wil work for you while you work to ful�ll it.

Event Marketing and CoordinationA successful event demands skilled organization and detailed planning. Our expertise ensures that your event will run smoothly and successfully. From fundraising events to family days, to conferences and concerts, we manage all logistics, promotion, media coverage, budget allocation and every detail in between.

Cause Related Marketing, Partnership ProgramsWe can help identify and match your organization with companies compatible with your nonpro�t. We develop proposals, strategies and programs with which you can approach matching corporate partners and potential funders.

Volunteer Outreach ProgramsVolunteerism is on the rise. How can your organization encourage volunteers to donate their time to your worthy cause? We develop volunteer outreach programs as well as recruitment and recognition strategies that will encourage and empower volunteers to become brand ambassadors for your nonpro�t.

We develop and execute

strategies that bring

nonprofits closer to

their goals, donors and

target audiences.

One Puzzle, Many Solutions

In working with nonpro�ts, we �nd that it’s the cause that drives us and the results that gratify us. We are not selling beauty products or gizmos - we're selling ideas to improve society, with real solutions to real problems. We promote nonpro�ts that keep children shielded from violence and domestic abuse; we promote organizations that rebuild our economy through education; we promote the nonpro�t who helps people o� the streets and gives them tools to �nd gainful employment and purpose. We work with people who are committed to improving our health and reversing the nation’s obesity levels, lobbying for reforms in school nutrition legislation.

In short, we work with organizations that improve our world.As a nonpro�t today, there is always work to do: you may feel over-extended with responsibilities, pressed for time and short on a sta� member (or two). But being a nonpro�t does not mean giving up on business strategies. You need a solid visibility strategy and an e�ective outreach program to keep your organization in the public arena, so that you can keep focusing on your goals and your raison d’être, so that you can keep doing what you do best.

So let us help you.You’ll be working with a dedicated, professional organization that understands the intricacies of the corporate world, the nuances of the media, and importantly, nonpro�t operations.

We’ll provide you with the tools and resources needed to compete in today’s challenging business environment and increase the visibility and public awareness of your organization.

Because being a nonprofit

does not mean giving up

on business strategies.

For more information about The ThinkTank and our range of services dedicated to the nonprofit sector, please contact us at: tel: 1.8775.ThinkInk email: info@thinktankpr.org web: www.thinktankpr.org

We get your message and mission in front of the people who need to see it

�ere’s Still Lots of Work to Do

t: 1.877.5�inkInk e: info@thinktankpr.org w: www.thinktankpr.org

�e �inkTank Helping NonPro�ts Grow

We get your message and mission in front of the people who need to see it