third tuesday vancouver: did you get the message?
DESCRIPTION
My Third Tuesday Vancouver talk on communications in today's social media worldTRANSCRIPT
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Did you get the
message?
OrOh how to ping thee, let me
count the ways
Tris Hussey, Social Media ConciergeM2O Productions
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What was the question I asked?
Did you receive my message?
Did you understand my message?
Both questions reflect the challenge of sending messages today
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Oh how to ping thee, let me count the ways Myriad options:
Phone & voicemail SMS Email IM Facebook (and similar) Twitter & micromessaging (public and
private) Website-blog-online doohicky Audio—Video Paper
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How you send the message matters
Yes, the medium is the message
You can’t escape the connotations of the how the message is sent, regardless of intention or content
Is a Facebook message less important than a direct message or an email or IM?
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Yeah you think they “read” it
Online most people skim, not read
People read down the page in an “F” pattern
Blocks of text are left behind (which explains EULAs doesn’t it)
Online comprehension is very different versus reading on paper
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What’s the factor that matters most?
Complexity?
Relationship (professional versus friendly)?
Speed?
Aesthetics?
Audience?
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Paper? Huh? Let’s skip it for now, but …
We still get tons of bills, invoices, and statements in the mail
The era of snail mail isn’t over (but let’s get the salt shaker out)
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Email, ah the new-old stand by
Email as a linchpin and connector to other services
The new “default” correspondence
But…
Is Twitter replacing email?
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But don’t forget vacation
messages When email becomes central to your work
& business
Missing emails can cost you…
Like $2 million
Business today requires a base level of tech savvy
More than knowing about “the Google”
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IM Easy, fast, informal
Doesn’t scale terribly well
Using more or less?
Whither with Twitter?
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Websites Your CV
Your storefront
Your identity
The foundation that other media rest on
Is it still a centre for conversation?
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The upstarts Facebook
Don’t get me started on it Platform for communication or professional
liability? Disconnected from other media
Twitter/Identi.ca/Laconi.ca/micromessaging Filling a space in between other media Game changer or new shiny thing?
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New media brings new rules & morés
How familiar is too familiar?
What is public?
What is private?
Could choosing one media over another matter?
What if…
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Ray Lam & Facebook
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Facebook We have to decide, as users, how we’re
going to use it or not.
Events?
Fan pages?
Professional communications?
Staking a claim?
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Twitter The scourge of auto-DMs
@reply spam
“Oops” DM Fail
It’s public “-ish”
Very rapid
Leads to blurring public and private
Rules? We don’t need no stinkin’ rules!
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Leading to messaging gaffs
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Where does this leave us?
Besides confused…
We need to segment our communications tools by audience
Understand where they each shine
Experiment, carefully
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Perhaps it’s about time
Do you take time to consider the message, the audience, & media?
Do you have time to wait?
Can “rules” be written fast enough to keep up with our own desire to innovate?
To end this presentation