this document contains reference guidelines for variations of the …€¦ · this document...

This document contains reference guidelines for variations of the Aruba logo. For accuracy and legibility, it is crucial that the correct logo is selected for use. For a quick summary on common uses, please refer to the information below. For detailed information, please reference the following pages.

HPE_Aruba_logo_overview_102715

Minimum height for print

0.5in

Minimum height for desktop/laptop display

100px

Note: Logo is shown at 50% scale.


Minimum height for mobile display

120px

Aruba Logo Usage

Regular Use LogoExamples of common uses: trade show graphics, posters, ppt transition slides

Small Use LogoExamples of common uses: websites, print collateral, web banners

Minimum height for print0.325in

Minimum height for desktop/laptop display

70px



Minimum height for mobile display

90px

Logo asset overview

HPE_Aruba_logo_overview_1027151 | HPE Aruba Logo Asset Overview 2015

hpe_aruba_r_pos_cmyk.aihpe_aruba_r_pos_spot.aihpe_aruba_r_pos_rgb.aihpe_aruba_r_pos_rgb.svghpe_aruba_r_pos_rgb.png

hpe_aruba_r_rev_cmyk.aihpe_aruba_r_rev_spot.aihpe_aruba_r_rev_rgb.aihpe_aruba_r_rev_rgb.svghpe_aruba_r_rev_rgb.png

hpe_aruba_r_blk_pos_cmyk.aihpe_aruba_r_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png

hpe_aruba_r_wht_rev_cmyk.aihpe_aruba_r_wht_rev_rgb.aihpe_aruba_r_wht_rev_rgb.svghpe_aruba_r_wht_rev_rgb.png

Minimum sizes for regular-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.

Logo asset overview

Regular-Use Logo Minimum height restrictions: 0.5" print, 100px desktop, 120px mobile

Minimum size for print

0.5in

Notes

– Use the regular-use files for logo heights 0.5in/100px (desktop)/120px (mobile) or taller. For heights shorter than these, use the small-use logos and Xsmall-use wordmarks on the following pages.

– Reverse artwork is shown on a background for demonstration only.

– Never extract artwork from this PDF file. Always use approved logo artwork.

Clear space

The clear space surrounding the logo measures 0.6X of its cap height.

X

0.6 X

0.6 X

0.6

X

0.6

X

Minimum size for desktop/laptop display

100px



Minimum size for mobile display

120px

File nomenclature

Identityhpe_aruba

Size r regular use

s small use

xs wordmark alone for extra-small uses

For backgroundpos positive logo for a

light background

rev color reverse logo for a dark background

wht_rev white reverse logo for a dark background

Color intentrgb rgb for digital

display and web

cmyk four-color process for print

spot Pantone spot color for print

hpe _ aruba _ r _ pos _ rgb .ai

File format.ai Adobe Illustrator for

RGB, CMYK, spot color

.svg Scalable Vector Graphic for web display

.png Rasterized file for on-screen display


Logo asset overview

Small-Use LogoMinimum height restrictions: 0.325" print, 70px desktop, 90px mobile

hpe_aruba_s_pos_cmyk.aihpe_aruba_s_pos_spot.aihpe_aruba_s_pos_rgb.aihpe_aruba_s_pos_rgb.svghpe_aruba_s_pos_rgb.png

hpe_aruba_s_rev_cmyk.aihpe_aruba_s_rev_spot.aihpe_aruba_s_rev_rgb.aihpe_aruba_s_rev_rgb.svghpe_aruba_s_rev_rgb.png

hpe_aruba_s_blk_pos_cmyk.aihpe_aruba_s_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png

hpe_aruba_s_wht_rev_cmyk.aihpe_aruba_s_wht_rev_rgb.aihpe_aruba_s_wht_rev_rgb.svghpe_aruba_s_wht_rev_rgb.png

Notes

– Use the small-use files for logo heights lessthan 0.5in/100px (desktop)/120px (mobile).For heights shorter than these, use the Xsmall- use wordmarks without the endorsement line on the next page.



Clear space

The clear space surrounding the logo measures 0.6X of its cap height.

X

0.6 X

0.6 X

0.6

X

0.6

X


0.325in

Minimum size for desktop/laptop display

70px




90px

Minimum sizes for small-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.

File nomenclature

Identityhpe_aruba

Size r regular use

s small use



light background




display and web









Logo asset overview

XSmall-Use LogoMinimum height restrictions: 0.12" print, 20px desktop, 25px mobile

hpe_aruba_xs_pos_cmyk.aihpe_aruba_xs_pos_spot.aihpe_aruba_xs_pos_rgb.aihpe_aruba_xs_pos_rgb.svghpe_aruba_xs_pos_rgb.png

hpe_aruba_xs_wht_rev_cmyk.aihpe_aruba_xs_wht_rev_rgb.aihpe_aruba_xs_wht_rev_rgb.svghpe_aruba_xs_wht_rev_rgb.png

hpe_aruba_xs_blk_pos_cmyk.aihpe_aruba_xs_blk_pos_rgb.aihpe_aruba_xs_blk_pos_rgb.svghpe_aruba_xs_blk_pos_rgb.png

File nomenclature

Identityhpe_aruba

Size r regular use

s small use



light background




display and web








Notes

– Use the Xsmall-use wordmarks without the endorsement line for logo heights below 0.325in/70px (desktop)/90px (mobile) to no shorter than 0.12in/20px (desktop)/25px (mobile).

– The wordmark is suitable for special uses such as silkscreen, embroidery, etching, etc. and digital applications where the logo would be too small to be legible.



Clear space

The clear space surrounding the wordmark measures 0.6X of its cap height.

X

0.6 X

0.6 X0.

6 X

0.6

X


0.12in

Minimum sizes for Xsmall-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display. Minimum size for desktop/laptop display

20px


25px

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