this is antwerp

38
Tom Palmaerts, trendwatcher Trendwolves

Post on 22-Oct-2014

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Page 1: This Is Antwerp

Tom Palmaerts, trendwatcher Trendwolves

Page 2: This Is Antwerp

EUROPEAN YOUTH INTELLIGENCE

INSPIRATIONWE SHARE OUR INSIGHT AT LECTURES AND WORKSHOPS AND PROVIDE INSPIRATION VIA SCENARIO THINKING AND BRAINSTORMING.

TREND IMPLEMENTATIONWE TURN TREND AND RESEARCH FINDINGS INTO CONCRETE CAMPAIGNS AND BOTTOM-UP BUSINESS STRATEGIES.

TRENDWOLVES IS A RESEARCH AND MARKETING AGENCY WITH ITS FOCUS ON YOUTH CULTURE.

ZEITGEISTRESEARCHCREATIVE QUANTITATIVE AND QUALITATIVE RESEARCH BY MEANS OF ONLINE SURVEYS, YOUTHLABS, DIARIES, IN-DEPTH INTERVIEWS, SOCIAL NETWORK SCANS, FIELD RESEARCH.

TRENDRESEARCHGENERAL TREND REPORTS OR SPECIFIC SECTOR REPORTS BACKED BY RESEARCH AND INPUT FROM A EUROPEAN NETWORK OF TRENDSETTERS AND INNOVATORS.

BE INSPIRED BY THE VISUALISATION OF OUR TREND REPORT 2012 WANT TO KNOW THE COMPLETE STORY BEHIND THE POSTER?

ORDER YOUR COPY OF THE TRENDWOLVES TREND REPORT 2012 ON WWW.TRENDWOLVES.COM

Page 3: This Is Antwerp

please mention @palmaertsinspire and engage your friends #thisisantwerp

ShareabilityI am what I share

Think about stories, not reasons to visit

UsabilityI am what I use

Give travellars quality and options

CreativityI am what I create

Create connection possibilities

DreamotionI am in slowmotion

Tourism is about designing a liveable city

Trends Reshaping Tourism

Page 4: This Is Antwerp

I am what I share // shareability

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Search for wifi // shareability

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Status Status // shareability

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Search for stories // shareability

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Use data to listen // shareability

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Use data to seduce // shareability

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Use data to connect // shareability

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Use data for our future // shareability

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Where to go? Ask FaceBook // shareability

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Collaborative power // shareability

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Collaborative power // shareability

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Collaborative power // shareability

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Soft power // shareability

@palmaerts: you better put on your best smile

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I am what I use// usership

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Bye bye ownership// usership

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Easy usability// usership

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Naughty snog options// usership

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Pay just what you need// usership

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I am what I create// creativity

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WWOOF world wide opportunities on organic farmsThey are active

// creativity

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Craft tourism // creativity

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Niche tourism // creativity

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Niche tourism // focus

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Social + small luxury // creativity

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I am in slowmotion// dreamotion

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Work with local heroes // dreamotion

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Green your life // dreamotion

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Nerdy transportation// dreamotion

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Travel, your life in slowmotion// dreamotion

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Travel, your life in slowmotion// dreamotion

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Food for the mind // dreamotion

(Mo

rgan

sho

tel

gro

up

)

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AirBnB makes me feel like home// dreamotion

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Camp in my garden// dreamotion

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Tourism is about designing a liveable city

Picture: Ianthe, reflectionsonmysunglasses.wordpress.com

Page 38: This Is Antwerp

Thanks, check the presentation slideshare.net/palmaertsMore ... [email protected] - trendwolves.com

ShareabilityI am what I share

Think about stories, not reasons to visit

UsabilityI am what I use

Give travellars quality and options

CreativityI am what I create

Create connection possibilities

DreamotionI am in slowmotion

Tourism is about designing a liveable city

Trends Reshaping Tourism