this is color line
TRANSCRIPT
Color Line AS
Color Line is one of Europe’s leading companies in the field om short sea-shipping
Comprised by:• dry cargo ship• gas tanker• bulk carrier• tanker• chemical ship• container ship• refrigerator ship • ro-ro vessel• passenger ship
Invested 7,5 billion NOK in new ships and concepts
Strategic reorganisation
2004:
M/S Color Fantasy
Oslo - Kiel
2007:
M/S Color Magic
Oslo - Kiel
2008:
Super Speed 1
Kristiansand - Hirtshals
2008:
Super Speed 2
Larvik - Hirtshals
10 to 6 ships
6 to 4 lines
10 to 7 harbours
Growth in both passengers and cargo
1000 fewer employees
Increased productivity – prepared for a new time
• 6 ships
• 4 routes
• 7 harbours
• Approx 3.000 employees
• 4,5 mill passengers
• NOK 4,5 billion turnover(appr. EURO 530 million)
Color Line
Oslo
Sandefjord
Strömstad
Kiel
Kristiansand
Hirtshals
Hamburg
E39
Larvik
Aarhus
Aalborg
E39
E18
E45
The world largest cruise ship with car decks
Observation Lounge
Spa & Fitness Center
Tower Nightclub
Fantasy Showlounge
Color ConferenceCenter
Teens Plaza
Sports &Burger Bar
AqualandCosmopolitan
Gourmet
OceanicA La Carte
Tax FreeMarket
Casino
GrandBuffetExhibition
Center
Golf Simulator
•Color Shop•Fashion Boutique•Perfume & Cosmetics•Childrens Playroom•Reception
Fantasy Promenade•Reception•Promenade Café•Mama Bella Pizza•Tapas Bar•Donkey Pub
Christening ceremony Color Fantasy, Oslo Dec. 10th 2004
Christening Ceremony Color Magic, Kiel Sept. 15th 2007
Effective transport
SuperSpeed change an 109 year old tradition
Hirtshals
Kristiansand
3 Timer 15 Minutter
3 Timer 45 Minutter
Larvik
Short and high frequent crossing
Effective ports and transportation roads are vital
Den maritime transportsektoren er en forutsetning for landbasert reiseliv. Color Line er Norges største og et av Europas ledende cruise- og transportrederier, og knytter det europeiske kontinentet til Norge.Color Line markedsfører norske attraksjoner internasjonalt, og det ligger et stort potensial for både kyst- og innlandsregionen i å dra langt større nytte av det økende antall reisende som utenlandsfergene generer.
Regjeringens reiselivsstrategi, ”Verdifulle opplevelser” 18. desember 2007
Color Line’s role and position
Color Line shall be Europe’s leading company in the fields of Cruise and Transport
Color Lines vision
Environmental vision
• Replacing ships that are more than twenty years old on three-fourths of the company’s services is itself an important environmental benefit.
• Does not discharge untreated sewage, refuse or food waste, and has entered into a voluntary agreement with the World Wildlife Fund.
• Has concluded an agreement with the European Environmental Foundation Bellona.
• Cooperates with the Norwegian maritime industry to achieve the vision of the Norwegian Shipowners’ Association of zero discharge of environmentally harmful substances to air and to water.
1961: 54 212 passengers
2009: More than 1 million passengers
Carried about 20 million passengers in 50 years Oslo-Kiel
Color Line: Well positioned ina forward-looking growth industry!