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June 22, 2011 Xplor International Webinar 1 33+5 THINGS YOU CAN DO WITH A PRINT FILE BESIDES PRINTING IT Ernie Crawford, M-EDP Crawford Technologies Inc. Why not follow us on Twitter, Like us on Facebook and join our LinkedIn Group. Links to all of these available at crawfordtech.com/about

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Our laptops often contain a lot of sensitive data for work and personal use, and for most people, the thought of losing all that information is more than a little frightening. The sudden, unexpected loss (or worse, theft) of expensive equipment and delicate documents doesn’t have to be a paralyzing experience, however. Here are some quick tips outlining steps you should take should your laptop become lost. We’ve also added a few handy precautionary measures you can take beforehand, so your laptop has a better chance of making it home safe if the two of you become separated.Healthtech is an ever-growing sector, but from the $1 billion pool VCs poured into startups over the last year, health companies only received about 3 percent of that total. Not many healthtech startups have been able to secure those big venture rounds; however, last week, I highlighted one healthtech company that seems to be doing it right: Zocdoc, which raised a $50 million round from DST earlier this month, and offered a few takeaways for startups looking to learn from Zocdoc’s experience. As the aforementioned venture numbers from Rip’s post show, many startups really haven’t demonstrated the same wisdom Zocdoc has shown, which has led to an increasing number of healthtech failures over the last few years. One recent study in particular highlights this phenomena. After interviewing 110 digital health entrepreneurs, RockHealth recently released the findings of a study demonstrating the disconnect between the companies that are actually getting funding and the many that have come up empty.Healthtech is an ever-growing sector, but from the $1 billion pool VCs poured into startups over the last year, health companies only received about 3 percent of that total. Not many healthtech startups have been able to secure those big venture rounds; however, last week, I highlighted one healthtech company that seems to be doing it right: Zocdoc, which raised a $50 million round from DST earlier this month, and offered a few takeaways for startups looking to learn from Zocdoc’s experience. Healthtech is an ever-growing sector, but from the $1 billion pool VCs poured into startups over the last year, health companies only received about 3 percent of that total. Not many healthtech startups have been able to secure those big venture rounds; however, last week, I highlighted one healthtech company that seems to be doing it right: Zocdoc, which raised a $50 million round from DST earlier this month, and offered a few takeaways for startups looking to learn from Zocdoc’s experience. Healthtech is an ever-growing sector, but from the $1 billion pool VCs poured into startups over the last year, health companies only received about 3 percent of that total. Not many healthtech startups have been able to secure those big venture rounds; however, last week, I highlighted one healthtech company that seems to be doing it right: Zocdoc, which raised a $50 million round from DST earlier this month, and fhsgfsgsjgsjgjhgds

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Page 1: this is new

1June 22, 2011Xplor International Webinar

33+5 THINGS YOU CAN DO WITH A PRINT FILE BESIDES PRINTING IT

Ernie Crawford, M-EDPCrawford Technologies Inc.

Why not follow us on Twitter, Like us on Facebook and join our LinkedIn Group.

Links to all of these available at crawfordtech.com/about

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Introducing Crawford Technologies

Founded in 1995 and based in Toronto, CrawfordTech is a privately

held global software company

On PROFIT 100 list of fastest growing companies in Canada

Core competency is in transaction print stream and document

production software, including: Automated Document Factory and Integrity solutions Document Re-engineering solutions Print stream conversions/transform solutions Document Archive Solutions Document integration/workflow solutions Document Accessibility Services

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Agenda

• Print Files defined• What do you want to do with them?• Why would you want to?• How to accomplish these 38 objectives?

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Print Formats

Line Printer D

ata

Xerox LCDS/Metacode

PCLPDF

AFP

PS

IJPDSXES

HTML

XML

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Why would you want to do anything other than print these files?• Deal with printer obsolescence • Extract data from them for integrity and tracking

purposes• Look at them for proofing purposes • Make changes before you print them

• Transpromo, optimization, barcodes, etc.

• Save them for the future• Mail optimization for cost savings• Address document accessibility requirements• Multi-channel distribution

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Xplor International Conference & Vendor Forum 6

Printer obsolescence

Output to new printers Distribute print Centralize print Load balance across multiple printers Extend the lifetime of older printers Standardize print architecture and printers Extend life of legacy applications

April 5-7, 2011

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Print Stream Transforms

Convert from one print format to another Typically automated with spooler or workflow tool

Line Printer D

ata

Xerox LCDS/Metacode

PCL

PDF

AFP

PS

IJPDS

XES

HTML

XML

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Xplor International Conference & Vendor Forum 8

Extract data

Document Integrity tracking and reporting Document tracking

Automated Document Factory Intelligent inserters

Indexing print file Reprint Archive indexing and management

Extract for reconstruction Recomposition or storage in XML/CSV

April 5-7, 2011

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Document Reengineering

Add bar codes Add QR Codes for multi-channel

communications Add Intelligent Mail Barcodes Postal Sortation Add finishing information (tray pulls,

etc.) Index for ADF Create print run manifests for file-

based inserters & Post Office

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Document Reengineering

Means making changes to bills, statements and other mission-critical transactional customer communications post-composition.

Provides the ultimate in flexibility for the printing and mailing of transactional customer communications that are created using legacy print streams.

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Automated Document Factory and

Document Integrity Solutions

Audit

Automated reprint

Track for compliance purposes

Ensure duplicates are not printed and mailed

Cross reference to ensure printing has been done and on time

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Document Accessibility Services

Braille

Large Print

Audio

eText

Accessible PDF

Mobile formats for smart phones

Extract content and convert into Alternate Formats:

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Archive Management Solutions

Keep documents for later usage

• Archive & view

• Enterprise Content Management (ECM)

• Report Output Management

• eDelivery

• Electronic Envelope

• Digital Postal Mail

Line Printer D

ata

Xerox LCDS/Metacode

PCL

PDF

AFP

PS

IJPDS

XES

HTML

XML

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Commingling and Combining • Combine multiple

print files

• Extract pages and combine with other pages from other print files

• Commingling

• House-holding

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Transpromo Document Re-engineering

Go from this … … to this …

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Transpromo Document Re-engineering• Remove hardcopy-oriented objects for electronic presentation

• Adding color to legacy black & white applications

• Detect available white space to apply text and image-based marketing content there

• Merge PDFs for marketing, regulatory or other informational purposes (Printserts)

• Add PURLS (personalized URLs)

• Add QR codes to direct smart-phone savvy customers to relevant offers and info

• Add color to black & white applications

Go from this … … to this

for a fraction of the traditional cost

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Streaming Multi Channel Distribution Suppressing hardcopy for customers taking alternative delivery methods Providing documents the way each customer wants them

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Streaming

Streaming

Providing documents the way each customer wants them

• Print Stream Transforms• Document Reengineering• eDelivery• Document Accessibility Services

Print & Mail

Online

Accessibility

Smart PhonesStreaming

Streaming

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38 Things you can do with print files besides printing Output to different devices

Embed pages in other applications

Extract information for indexing purposes

Extract information for reconstruction

Add bar codes

Add QR Codes for multi-channel communications

Add Intelligent Mail Barcodes

Postal Optimization

Add finishing information (tray pulls, etc.)

Index for ADF

Create print run manifests for file-based inserters & Post Office

Automated reprint

Track for compliance purposes

Ensure duplicates are not printed and mailed

Accessibility

Alternate formats (Braille, Large Print, Audio, eText, Accessible PDF)

Digital Postal Mail

Suppress printed versions of mail pieces

Ensure duplicates are not printed & mailed

• eDelivery• Electronic Envelope – combine inserts in

electronic document• Archive & view• Store in ECM• Report Output Management System• Combine multiple print files• Extract pages and combine with other

pages from other print files• Commingling• House-holding• Redesign/Reformat • Compliance formatting and content changes• Change to/from duplex/simplex• Transpromo• Replace white space with 1:1 targeted

messages and graphics• Convert to color• Printserts• Multi Channel distribution• Mobile delivery• Provide documents the way customers want

them

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Tools and Techniques

• Print Stream Transforms• Operational Document Re-engineering• Automated Document Factory/Document

Integrity/Production Management Systems• Document Accessibility Services• Archive Management Systems/ECM Integration• Commingling and print file combining software• Transpromo Document Re-engineering• Streaming

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Summary• In the current economy, successful organizations are leveraging their

Print Files to do more with less, and are becoming the shining lights in the industry

• Using Document Re-engineering and Print Stream Transforms, many organizations are leveraging their Print Streams to achieve many innovative, successful and profitable mileposts with minimal investments

• This includes leading edge initiatives such as Transpromo, Document Integrity Solutions, Archive, Online Viewing, and Electronic Document Distribution

• Document Accessibility Services can address the percentage of customers with disabilities allowing you to address100% of your customers

• Many critical and even profitable initiatives can be accomplished quickly and easily without the need for massive amounts of capital investment or architecture redesigns

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22June 22, 2011Xplor International Webinar

33+5 THINGS YOU CAN DO WITH A PRINT FILE BESIDES PRINTING IT

Ernie Crawford, M-EDPCrawford Technologies+1 [email protected]