this used to be a book … next-generation online references

2014 © Silverchair Information Systems

“This Used to Be a Book…”

Next-Generation Online ReferencesOCTOBER 21, 2014

Jake Zarnegar, Silverchair

2014 © Silverchair Information Systems2014 © Silverchair Information Systems

PREFACEPART 1


“Happy families are all alike; every unhappy family is unhappy in its own way.”

- Leo Tolstoy, “Anna Karenina”


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tJournals: “Happy families are all alike”

• While journals vary greatly in subject matter, they have tended to converge in:

Data formats and data interchanges Online availability Online display conventions Use models and workflow tools


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tBooks: “Each unhappy in its own way”

• Reference books vary in both subject matter and use model.

• First-generation online reference sites have used a unified “bookshelf” and generic reader/download model.

This approach fit the needs of publishers and libraries, with users coming third in priority.


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Note: This is a shoe horn. And a heavy-handed metaphor.


“Variety’s the very spice of life, that gives it all its flavour.”

- William Cowper, “The Task”


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PREPARATIONPART 2


tUnderstand the economics• Can the book’s primary use model be

enhanced by new product development?• Does the title/brand have a sizable and

loyal audience?• Was the book format a prior concession

that can now be re-examined?• Does the reference content support a

subscription or repeated-transaction model?


tUnderstand the use model(s)• Why is your audience buying and

reading the title? • What is it helping them do that they

couldn’t do otherwise?• How does the content fit into their

daily workflow?


tSeparate content from container• BITS standard for reference content (

http://jats.nlm.nih.gov/extensions/bits/)

• IMPORTANT: Disassemble print structures into smallest coherent units

You can always reconstruct print structures (such as full chapters) if needed

http://jats.nlm.nih.gov/extensions/bits/




tBreakdown example

Structure CountChapters 468Sections 12,532Paragraphs 22,788Figures 2,052Tables 1,331Lists 108Blockquotes 2

• 1 book, or rather 39,281 content structures:


tEnrich your content at granular level

• You know more about your book content than just what is printed on the page

• Enrich your content with metadata (including semantics) at a granular level to give “hooks” for automated selection:

Target audiences (ex. grade levels, user demographics)

Entities and significant topics (semantic enrichment) Content sourcing/evidence, authorship, date, etc.


tDisplay Content (Paragraph) Content DatabaseText: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with fetal hypocalvaria, renal defects, anuria, and fetal and neonatal death. These agents are contraindicated in pregnancy. With few exceptions, diuretics (furosemide, hydrochlorothiazide) should be avoided during pregnancy. Fetal bradycardia, growth retardation, and neonatal hypoglycemia have been reported in patients treated with blockers.

Text: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with…Source: CURRENT Diagnosis & Treatment: Obstetrics & Gynecology, 11eParent: Chapter 26: Hypertension in PregnancyAuthor: David A. Miller, MDSubjects: Pregnancy complications, pregnancy contraindications, ACE inhibitors (drug class), angiotensin-receptor blockers (drug class), diuretics, enalapril (drug), captopril (drug), furosemide (drug), hydrochlorothiazide (drug), hypocalvaria (condition)…Last Updated: 6/7/2014Audiences: MD, PA, NP, PharmD


tReassemble! (Rinse. Repeat.)• Quick answers• Skills/knowledge assessment• Education (guided or self-directed)• Mobile• Teaching aids• Certification


CASE STUDIESPART 3


This Used To Be a Book:AOTA’s NBCOT Exam Prep


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This Used To Be Only a Book:Bates’ Guide to Physical

Examination


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This Used To Be Multiple Books:

AAP Point of Care Solutions


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This Used To Be a Lot of Books:

ClinicalAccess


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tDisplay Content (Paragraph) Content DatabaseText: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with fetal hypocalvaria, renal defects, anuria, and fetal and neonatal death. These agents are contraindicated in pregnancy. With few exceptions, diuretics (furosemide, hydrochlorothiazide) should be avoided during pregnancy. Fetal bradycardia, growth retardation, and neonatal hypoglycemia have been reported in patients treated with blockers.

Text: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with…Source: CURRENT Diagnosis & Treatment: Obstetrics & Gynecology, 11eParent: Chapter 26: Hypertension in PregnancyAuthor: David A. Miller, MDSubjects: Pregnancy complications, pregnancy contraindications, ACE inhibitors (drug class), angiotensin-receptor blockers (drug class), diuretics, enalapril (drug), captopril (drug), furosemide (drug), hydrochlorothiazide (drug), hypocalvaria (condition)…Last Updated: 6/7/2014Audiences: MD, PA, NP, PharmD


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CONCLUSION


tThank you!

Jake Zarnegar, [email protected]

mailto:[email protected]

http://www.silverchair.com/

this used to be a book … next-generation online references

Education

enalapril drug

captoprilduring pregnancy

furosemide drug

use of angiotensin

pregnancy contraindications

pregnancy complications

avoidedduring pregnancy

captopril drug