thought leadership for startups by lance manning
DESCRIPTION
Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing.Description:• Instead of traditional marketing approaches, startups can engage their target audiences with relevant content that proves their credibility as a trusted resource. More than just random blogging, an editorial strategy helps establish and grow conversations with customers thereby promoting brand awareness and loyalty. • Explore ways to kick-start or improve your thought leadership efforts.TRANSCRIPT
Developing your Company’s “Voice”through Content Marketing
Thought Leadership for Startups
@LanceKManning [email protected]
Content vs. Delivery
Startup Communications• Customers• Partners• Advisors • Investors• Media
VOICE
• Architect + Modern + Dallas
Paul Graham
Chief Entrepreneur
of Innovation
• Dave Chase – Chief Executive Officer– Microsoft, Accenture Healthcare, Internet Entrepreneur– Regular Writer for:
• Huffington Post, TechCrunch, Online Journalism Review
Dharmesh Shah
http://mashable.com/2011/05/01/content-marketing-tips/
Mint.com
Lesson 1
• White Papers
Lesson 2
• Blogs• 10 yrs
Content Marketing
• Establish and grow conversations with your target audience
• Becoming a trusted content resource will attract and retain their loyalty
Voice + Content Marketing
• Step 1– Editorial Strategy
• Step 2– Editorial Team
• Step 3– Editorial Calendar
http://www.contentmarketinginstitute.com
Content Marketing Strategy
Developing your Company’s “Voice”through Content Marketing
Thought Leadership for Startups
@LanceKManning [email protected]