3

4

24%

-1%

3%7% 6%

50%

6% 5%3% 3%

-10%

0%

10%

20%

30%

40%

50%

60%

Total Asia 9 markets: Three global manufacturers manage to increase growth since the

pandemic i.e. Reckitt Benckiser, Kellogg’s and Pepsico

Source: Kantar Purchase Panels

Asia 9 countries: China, India, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, Vietnam

Pre-COVID – 2019 v 2018

COVID – MAT Q3 2020 v 2019

%Value Growth ($ Conversion)

26% 7% 2% -3% -4%%Points Growth Difference

Fastest Growing CPG Manufacturers (Take-Home) across Asia 9 countries (MAT Q3 2020 v 2019)

6

Across regions, frequency has declined whilst spend per trip is up. China on the other

hand is showing a different dynamic due to the boom of online and smaller format

stores. While Taiwan shows flat index as less impact from C19.

Source: Kantar Purchase Panels, Europe = GB & Spain / Latam = Argentina, Brazil, CAM & Mexico / Asia = Chinese Mainland, Indonesia, Philippines & Thailand

15

20

25

30

35

40

45

50

55

2019Q1 - Q3 Average

Q1 2020 Q2 2020 Q3 2020

Trip Frequency and Spend Per Trip by Quarter | In Home | Total FMCG by Region

Europe: most trips per HH, highest spend per trip

LatAm: low trips per HH, medium spend per trip

Asia: medium trips per HH, lowest spend per trip

China: low trips per HH, medium spend per trip%: Q3-2020 v 2019 Average

-10%

-1%

-3%

$0

$5

$10

$15

$20

$25

2019Q1 - Q3 Average

Q1 2020 Q2 2020 Q3 2020

+26%

+19%

+2%

Trips Per Household $Spend Per Trip

+6%

-4%

7

-3%

-1%

Mobility continues to play a major impact on how consumer/shoppers shop and consume,

particularly in markets relying on frequent shopping trips and most strikingly for impulse categories.

In Taiwan, see recovery leading by shopping frequency and basket drives in 2020H2.

80

85

90

95

100

105

110

P3 P4 P5 P6 P7 P8 P9

FMCG | Shopping behavior index against P3

Spend/buyerIndex

Frequency Index

Spend/TripIndex

Source: Kantar Taiwan, Worldpanel Division, P3 data cut to 2020/3/22 8

-100%

-50%

0%

50%

100%

-40% -20% 0% 20% 40% 60% 80% 100%

Taiwan: 22% of categories grew faster than before, during the pandemic.

27 of these categories grew at double digit!

Growing faster following

COVID-19

Slower growth following

COVID-19

Pre-COVID Growth Rate

(2019 v 2018)

Growth under & post COVID

(MAT Q3 2020 v 2019)

Fastest: 10% or more difference in

growth – Under & Post vs Pre27

49

45

Under & Post-COVID vs Pre-COVID Annual Value Growth | FMCG Category | Taiwan

Total Categories=121 Source: Kantar Household Panel, Taiwan

Hand Wash

Frozen Vege

Electric TBFrozen Desert

11

Energy Drink

Mouth WashCheese

Bleach

Butter

House Cleansing

Frozen Dumpling

141%

14%

-1%

3%1%

24%

21%19%

-5%

0%

5%

10%

15%

20%

25%

30%

Source: Kantar Household Panel, Taiwan

Pre-COVID – 2019 v 2018

COVID – MAT Q3 2020 v 2019 %Value Growth (NT$ Conversion)

25% 18% 18%%Points Growth Difference

Fastest Growing CPG Manufacturers (Take-Home) in Taiwan (MAT Q3 2020 v 2019)

12

Taiwan: The demand for home care / health supplement / in-home dining surged,

benefitting related manufacturers.

• Detergent

• Dishwashing

• Body wash

• Frozen Dumpling

• Ice Cream• Multivitamin

Taiwan: Many of the fastest growing brands are tackling anti-bacterial / hygiene needs.

13

Farcent +29% May Flower +28%

Ariel +44%

MAT Q3 2020 v 2019

*Fastest Growing (value growth>10%) Among Top 100 CPG brands (Take-Home) in Taiwan (MAT Q3 2020 v 2019)

Source: Kantar Household Panel, Taiwan

Attack +16% Soapberry +15%

Taiwan: Growing food players are riding on health and in-home occasion.

14

Lao Xie Zhen +25%

*Fastest Growing (value growth>10%) Among Top 100 CPG brands (Take-Home) in Taiwan (MAT Q3 2020 v 2019)

Heineken +20%

Source: Kantar Household Panel, Taiwan

Centrum +20% Red Dragon +22%