Three professional associations Nation’s institute of public relations (CIPR,

PRSA, IPRM)An international body for business

communicators (IABC)Consultants’ professional association

(PRCAM)

Institute of Public Relations Malaysia (IPRM) founded in March 1962 by a group of PR

practitioners from commerce and government.

aiming to achieve professional status for public relations

Dato’ Mohd Sopiee Sheikh Ibrahim as the first president

Institute of Public Relations Malaysia (2/5)Since the 1990s, IPRM was led by Professor

Hamdan Adnan and Professor Dr Syed Arabi Idid

Establishing Federation of ASEAN Public Relations Organisations (FAPRO)

Formation from Indonesia, the Philippines, Malaysia, Singapore, and Thailand

Institute of Public Relations Malaysia (3/5)Since the 1970s, the IPRM has been strongly

supported and influenced by senior government

to propagate government policies to the public

Organising a number of events, seminars & conferences

Institute of Public Relations Malaysia (4/5)Since early 2004, Shameem Abdul Jalil, a

president of the IPRM & Communication Director of Public Bank

A new website for the IPRM was launched on 28 March 2004

organising lectures based on vocational or practical skills rather than providing a sound theoretical base

Institute of Public Relations Malaysia (5/5)having the Best Malaysian Newsletter

Award to encourage Malaysian companies to perform to the best practice standard in publishing newsletters

a new publication, IPRM Newsbytes Supported by PR expatriatesThe IPRM today, the oldest and largest PR

association in Malaysia, is responsible for shaping the profession

International Association for Business Communicators (IABC)was launched in 1970 with the aim of

increasing public relations professionalism The professional body has 120 chapters in

14 countries In Malaysia, the global communication

association was officially established in 1992 by a group of communicators from public relations, advertising, investor relations and marketing.

International Association for Business Communicators (2/5)has 42 communication practitioners promoted continuous professional

development and relevant training programmes

a bi-monthly journal, Communication World, and a monthly e-newsletter, CW Bulletin

stimulates networking opportunities among business communicators

International Association for Business Communicators (3/5)Since early 2004, Ghazalie Abdullah as

president responsible for a range of functions such as

continuous professional development, special events, memberships, accreditation, and regional board activities

in 2005, the ‘Silver Quill Awards’ : communication management, communication skills and communication creative

International Association for Business Communicators (4/5)Three main programmes - the ‘Best Practices

for Effective Communication Conference 2004’

‘IABC Accreditation Workshop’ ‘Malaysia IABC Gold Awards Competition

2004/2005’ ‘IABC LI Malaysia’

To build the brand, value, membership and funds of the Malaysia Chapter

To equip business communicators with professional skills by focusing on creativity, strategic planning and management,

to encourage innovative ideas about how to improve various areas of communication management such as public relations, investor relations, marketing communication, and advertising

to improve the standards of professionalism in communication among business communicators

Public Relations Consultants’ Association exclusively established for PR consultants to protect their clients and also equip PR

consultants with substantial and credential knowledge required

In 2000, PRCA, UK has produced the Consultancy Management Standards (CMS) that are compulsory for their members to abide by

PRCA focuses their services on several underlying areasgaining high profits and reducing

establishment costs, retaining existing clients, winning brand new clients, improving practitioners’ knowledge and

personal competencies, retaining qualified staff, and improving negotiation position

the International Communication Consultancies Organisationa global communication consultancy, that

was established in 1986 to support more than 850 consultancies in 24 countries

This association also applies CMS to enhance the uniformity of practitioners’ knowledge and competencies.

This will help to improve the quality of services provided

SCL-tour based activityVisit the website of one or two of professional

associations of public relations or communication management.

Discuss the missions and objectives of the association.

What are the benefits of joining that particular association?

Why IPRM is viewed as an exclusive professional body emphasising on public relations?

SCL-Review Based ActivityNowadays, with regards to the global economic supremacy, every countries injects billion of dollars in human capital.

What do you understand by “brainpower”?Why do MNC & GLC need new breed of highly skilled workers to

sustain and improve their corporate reputation?Discuss the professional development program in corporate

communication to educate young executives to be world class workers.

Note: MNC – multinational corporations

GLC – government linked corporations