three secret ingredients in addictive content long format - paul gustafson
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Three Secret Ingredients in Addictive Content Long Format - Paul GustafsonTRANSCRIPT
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TDA GROUP
Revealed! Three Secret
Ingredients in Addictive ContentPaul Gustafson, TDA Group
October 23, 20141
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TDA GROUP
Hey. Hey you.
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TDA GROUP
But how big of a problem is a lack of attention?
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TDA GROUP
It’s a big problem.
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TDA GROUP
We’re surrounded by distraction technology.
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TDA GROUP
So how do you deal with continuously diminishing
attention spans?
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TDA GROUP
What do you mean by “content they need”?
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TDA GROUP
Three simple ingredients.
In your pocket
Just the good stuff
All the media
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TDA GROUP
In your pocket.
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TDA GROUP
Just the good stuff.
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TDA GROUP
Who finds “just the good stuff”?
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TDA GROUP
Who finds “just the good stuff”?
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TDA GROUP
Don’t choose what you like. Choose what your
audience likes.
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TDA GROUP
Or what they need.
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TDA GROUP
All the media.
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TDA GROUP
All the media.
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TDA GROUP
If they love it, their friends will too.
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TDA GROUP
So how does this all work?
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TDA GROUP
Real world example: IBM Content Zone
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TDA GROUP
Lessons from the Content Zone
?More consumption
More sharing
Enthusiasts reach
prospects
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TDA GROUP
Pay attention! Here is the summary:
Addictive content is:
In your pocket
Just the good stuff
All the media
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www.tdagroup.com
@TDAGroupUSA
@pgustafson
Thank you