three trends localization cannot ignore
DESCRIPTION
A presentation I gave at the Gala Conference in Monaco March 2012. Looking at how new paradigms in Content changing the localization industry. Focus on what content quality can be achieved: with content governance, content analytics and content optimization.TRANSCRIPT
YOUR CONTENT,ONLY BETTER
ANDREW BREDENKAMPFOUNDER & PRESIDENT, ACROLINX
@ABREDENKAMP
THE LOCALIZATION BUSINESS IS CHANGING
FAST
THREE TRENDS
TRANSLATION AUTOMATION
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGY
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
1985: PRE-INDUSTRIAL
NO TRADOSDISCRETIONARY
STAFF TRANSLATORS
1995: ENTERPRISE
THE RISE OF THE MLVTM REVOLUTION
TRANSLATION OUTSOURCED
2005: STRATEGIC/INDUSTRIAL
GLOBALIZATIONENTERPRISE TM
WORKFLOW
2015: POST-INDUSTRIAL
MORE RADICAL OUTSOURCINGCONTINUOUS TRANSLATION
ON-DEMAND (THROUGH SEARCH)SOCIAL / COMMUNITY
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
TRANSLATION AUTOMATION
TRANSLATION MEMORYIS DEAD,
LONG LIVE ALIGNED DATA!
TRANSLATORS BECOMING PRE- AND POST-EDITORS
GLOBAL SEARCH STRATEGY
SEO IS DEAD, LONG LIVE SEARCH
STRATEGY!
STRATEGY NOT SEO:A MANAGED, COORDINATED
(GLOBAL) PROCESS
23
ANALYTICS
GOVERNANCE OPTIMIZATION
GLOBAL STRATEGY IN ACTION
USER-GENERATED CONTENT
ENTERPRISE CONTENTIS DEAD,
LONG LIVE COMMUNITY CONTENT!
USER-GENERATED CONTENT?FORUMS, FACEBOOK, BLOGS
CONTENT CURATION
GLOBAL SEARCH PERFORMANCE CRITICAL
TO COMPANY SUCCESS
WHAT IS ACROLINX DOING ABOUT IT?
SAAS OFFERINGS TO SUPPORT POST-INDUSTRIAL
CONTENT WORLD
PRE- AND POST-EDITING SUPPORT
“SEARCH-READY WRITING”GLOBAL KEYWORD
MANAGEMENT
CONTENT QUALITY FOR USER-GENERATED CONTENT
(ACCEPT PROJECT)
SYMANTEC
TRANSLATORS WITHOUT BORDERS
ACROLINX
UNIVERSITIES OF
EDINBURGH & GENEVA
ACCEPT PROJECT
NEW PRE- & POST-EDITING
TECHNIQUES
HIGHLY ADAPTIVE MT
COLLABORATIVE CONTENT
ACCEPT PROJECT
26
WHAT DOES CONTENT QUALITY MEAN?
27
PEOPLE-READY
29
PEOPLE-READYGLOBAL-READY
28
PEOPLE-READYGLOBAL-READYSEARCH-READY
6
THE KEY TO GOOD COFFEE: GOOD BEANS!
TAKE-AWAY:The world is changing, but people who “get” global will be in more demand than
ever...
THANK YOU!ANDREW BREDENKAMP
@ABREDENKAMP
BLOGS.ACROLINX.COM/ANDREW
WWW.ACROLINX.COM