thrust and lube - startupfest 2012
DESCRIPTION
Slides from Startupfest 2012 in Montreal, in compressed PDF formatTRANSCRIPT
SOLVEforINTERESTINGOTHERWISE LIFE IS DULL.
COEFFICIENTSOF FRICTION
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SOLVEforINTERESTINGOTHERWISE LIFE IS DULL.
AKATHRUST AND LUBE
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0
25
50
75
100
Body mass Calories consumed
BodyBrain
2.5% ofyour weight
20% of yourfood & oxygen
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85% of brain growth
happens in the first 3 years so
you can be born without killing your
mother.
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YOU WERE LITERALLYBUILT TO THINK.
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We have such lofty aspirations.
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http://www.flickr.com/photos/electropod/5327967258 Thursday, 19 July, 12
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http://www.flickr.com/photos/fiddleoak/6218482933Thursday, 19 July, 12
But your brain writes checks your body can’t
cash.
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http://www.flickr.com/photos/access/2165374689 by Access. Denied
Atoms = friction.Friction sucks.
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Just about the only thing we’re great at is long distance running.
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The spirit is eager, but the flesh is wussy.
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Good ideas,lousy containers.
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http://www.flickr.com/photos/opensourceway/7496799718Thursday, 19 July, 12
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Photo by DVIDSHUB on Flickr (http://www.flickr.com/photos/dvids/4417086779)Thursday, 19 July, 12
Levers,pulleys,wheels.
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Photo by ♀Μøỳαл_Bгεлл♂; used under a creative commons license.http://www.flickr.com/photos/aigle_dore/5952302862
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http://www.flickr.com/photos/statelibraryofvictoria_collections/5599297439
We’ve spent the last 100,000 years fighting friction with thrust.
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STEAM WILLSET US FREE.
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Photo by Steven De Polo on Flickr (http://www.flickr.com/photos/stevendepolo/4550903693)Thursday, 19 July, 12
Beasts of burdenwithout the whining.
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The industrial era fundamentally rewrote the
thrust/friction equation.
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The means of(mass) production
Photo by Nevada Tumbleweed (Mark Holloway) on Flickr http://www.flickr.com/photos/us_army_rolling_along/4241473639Thursday, 19 July, 12
In thrust, bigger is better(more thrust fights more friction.)
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How big companies think about competitive advantage.
(with apologies to Michael Porter.)
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Control the infrastructure.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Train the workforce.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Lock up the capital.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Patent the process.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Control the channel.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Lobby the regulators.
Materials Labor Capital
Processes
Distribution
Regulation & legislation
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Barriers to entry in a thrust world
Economies of scale
Verticalintegration
Access to capital
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http://www.flickr.com/photos/juggernautco/225260288Thursday, 19 July, 12
Which is why your org chart came from the civil war.
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EFFICIENCYDRIVES
CONSUMPTION.
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Uses 75% less coalThursday, 19 July, 12
WTF?
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Shouldn’t more efficiency mean less consumption?
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Server
Now
ServerServer
2010
ServerServerServerServer
2009
ServerServerServerServerServerServerServerServer
2007
A rack
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2007 2006 2004 2002
A row
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2002 2001 1999 1997
A data center
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Today’s serveris yesterday’s data center.
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So why are we
building data centers?
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Efficiency creates demand.
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Gates envisioned a computer in every
household.
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SMARTPHONES(Picard uses Android)
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SOFTWAREEATS EVERYTHING.
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Digitalinputs
DigitaloutputsSoftware
Software eats everything.
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Lube, not thrust.
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THE TRAVEL AGENCY
http://www.!ickr.com/photos/uggboy/4158150814Thursday, 19 July, 12
THE RECORDING INDUSTRY
http://www.!ickr.com/photos/saucysalad/3640865387Thursday, 19 July, 12
DVDS
http://www.!ickr.com/photos/maladjusted/5207565912Thursday, 19 July, 12
Don’t fight friction with thrust. Instead, reduce the friction.
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Every business that differentiates based on its ability to thrust is doomed.
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The world went from scarce, resistant atoms to
abundant, frictionless bits.
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ABUNDANCE, NOT SCARCITY.
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Because > From
Photo of Doc Searls from Wikipedia.Or because of it.
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Scarcity has value. But so does abundance.
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“...every single thing I’ve done professionally since 1996 is a direct result of blogging.”
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Publishers “see content as a scarcity we produce and control. Facebook and Google ... see content as an abundant resource to learn from, value and exploit.”
Jeff JarvisThursday, 19 July, 12
Frictionless supply means endless demand.
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Make money because of abundance.
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FIGHT THRUSTWITH LUBE.
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It’s easy to start something.
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Old model
Infrastructure
Marketing costs
Delivery, billing , fraud
CRM, Intranet, IT
New model
Cloud
Social media
Paypal
SaaS
Risk of failure Lean
Upfront investment Crowdfunding
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http://www.flickr.com/photos/ecastro/3053916892/Thursday, 19 July, 12
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Ready, aim, fireis so 1995
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Instead: aim, fire, ready
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(now bullets are free!)
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LEARNING FROM EVERYTHING, ALWAYS.
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h"p://www.flickr.com/photos/pixel_addict/465394708/?Thursday, 19 July, 12
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Everything is an experiment.
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EMBRACE YOUR INNER CYBORG.
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How do we make sense of all this?
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Human/machine blends always win.
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HT: Andrew Chen
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The vertebrate eye is “backwards and upside down”. Light travels through cornea, lens, aqueous fluid, blood vessels, ganglion cells, amacrine cells, horizontal cells, and bipolar cells.
The cephalopod eye is constructed the “right way out”, with the nerves attached to the rear of the retina. No blind spot.
Extension of the brain Invagination of the head
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THREE CONCRETEEXAMPLES
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http://gothamist.com/attachments/garth/2006_06_17_taxis.jpg TextThursday, 19 July, 12
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Photo by Peak Educational Consulting LLC from http://www.futureeducators.org/goteach/2011/08/09/innov8-flip-it/Thursday, 19 July, 12
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Flipping the classroom
http://www.flickr.com/photos/emilymills/7228318644
Can you get the best teacher in the world to your classroom?Cloud says yes.
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(phew)CONCLUSIONS
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The next (fifty)Billion-Dollar Companies.
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The best time of allto be a disruptor.
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Embrace abundance and make money from because.
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Fire first. Scale later.Thursday, 19 July, 12
Live in the data and act like everything is an experiment.
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Build for the day when friction is gone.
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SOLVEforINTERESTINGOTHERWISE LIFE IS DULL.
bit.ly/Leanfriction/
Thanks!@acroll
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