startupfest 2015: ben einstein (bolt) - "how to" stage
TRANSCRIPT
Business ModeLs Hardware
of
@BoltVC
Ben Einstein | Managing Director | Bolt@BenEinstein
The new
LEt’s Talk About Hardware…
The InternetN
ASD
AQ A
vera
ge
No one can make money selling
hardware
But Wait…
Helping Hardware Startups @BoltVC
9 out of10of the largest technology companies in the
world are hardware companies
Helping Hardware Startups @BoltVC
5 out of10of the largest VC-backed exits of 2014 sell or build hardware
Helping Hardware Startups @BoltVC
Hardware ISn’T
Hardware AnyMore
Helping Hardware Startups @BoltVC
Cus
tom
er V
alue
Time
Explore Shop Buy Setup 1 year 2 years
Expected ValueTraditional Hardware’s
EOL
Helping Hardware Startups @BoltVC
Expected ValueConnected Hardware’s
Cus
tom
er V
alue
Time
Explore Shop Buy Setup 1 year 2 years
Hardware
SOftware
#1 CommoditizationSolution
#1 CommoditizationSolution
#1 Anti-CommoditizationSolution
#2 EARLY User EngagementSolution
Helping Hardware Startups @BoltVC
#3 Recurring RevenueSolution
Helping Hardware Startups @BoltVC
Wearables/Fitness Consumer Electronics Health ManufacturingRobotics
Every Industry Will Be Disrupted
Helping Hardware Startups @BoltVC
But How?
Helping Hardware Startups @BoltVC
#1 AccessoriesBusiness model
Helping Hardware Startups @BoltVC
#2 ContentBusiness model
Helping Hardware Startups @BoltVC
#3 Closing the LoopBusiness model
Helping Hardware Startups @BoltVC
#4 DataBusiness model
www.yourkarma.com
Helping Hardware Startups @BoltVC
#5 ADVERTISINGBusiness model
Helping Hardware Startups @BoltVC
#6 Baked-InBusiness model
www.electricimp.com
Helping Hardware Startups @BoltVC
#7 TRANSACTIONSBusiness model
Helping Hardware Startups @BoltVC
#8 HaaSBusiness model
[hardware as a service]
Helping Hardware Startups @BoltVC
#9 Hardware UpsellBusiness model
Helping Hardware Startups @BoltVC
#10 Keurig-For-XBusiness model
Business ModeLs Hardware
of
@BoltVC
Ben Einstein | Managing Director | Bolt@BenEinstein
The new