About Me

Jen Mellon

- 5 Kids- Founder & President, Trustify- 2 Previous Startups- 10 + years in child welfare field- Women & Diversity in Tech

- Goldman Sachs “100 Most Intriguing Entrepreneurs” Builders and Innovators Award

- Women in Technology Award- Forbes Communications Council

- B.A. International Relations, Mandarin (Bucknell University)- M.E.d., Counseling & Development (George Mason University)- M.B.A., Entrepreneurship(Temple University, Fox School)

About Trustify

“According to the data, trust peaked in

1967–1968, when roughly 56% of survey

respondents agreed that “most people

can be trusted.” From there, trust began

to decline, and the trend has

continued ever since.”

“Practically all researchers studying trust

have concluded that it improves the

human experience.”

SOURCES:

Today, trust & honesty are at their

lowest points in decades.

“The typical organization loses 5% of

revenues each year due to fraud. On a

global scale, this translates to losses of

approximately $3.7 trillion. In addition to

lost revenue, there are also indirect

costs, such as low employee morale,

decreased productivity, ruined

reputations and tarnished brand

images.”

“US retailers lose $60 Billion a year due

to theft. Overall the biggest area of

store loss remains employee theft.”

“Conservatively, fraud steals $80 billion

a year across all lines of insurance.”

“An estimated 10.8 percent of U.S.

adults – 25.6 million people – were

victims of one or more types of fraud

according to the latest FTC Consumer

Fraud Survey. There are an estimated

total of 37.8 million incidents of fraud

per year in the U.S.”

FTC

We lose trillions each year due to

fraud, dishonesty, and broken trust.

A New Trust & Safety Layer.

Businesses Households

$

$

$

$$

Forensics Services

Industry

Research Services

Industry

Private Detective

Industry

Security Services

Industry

$40B+U.S. ALONE

“No clear industry leader & a large pool of underutilized

assets looking for work; ripe for land grab

opportunity.”

$ $ Background

Screening Industry

E-Discovery

Industry

Enormous, Yet Fragmented, Market.

Attorneys

Insurers

Security Officers

Consumers

Families

C-Suite

HR Execs

Lobbying & Gov

Relations

Risk Managers

Special Interest Groups

80% of our customers had never used an investigator or done a background check before finding Trustify

Redefining & Expanding that Market.

Collections

&

Skip Tracing

Lawsuits &

FraudInsurance

Claims

Caregiver

Vetting

70% of our use cases can be considered new to the industry.

Employee

Screening

Child

Safety

Data

BreachesAdoptees &

Birthparents

Divorce & Infidelity

Loss

Prevention

Solving Fundamental Problems For Businesses & Consumers.

Investigators

Disparate &

underutilized

investigator

supply.

Customers

Underserved &

unrealized

customer

demand.

Highly

fragmented

with no clear

winner

Everyday use

cases for any

customer profile

Complete lack of

technology &

innovation

Intimidating to find

and judge the

quality of PIs

Average pay of

$21.99 per hour

Concerns over

ease of use,

anonymity and

security

Locally focused,

Stodgy detective

agencies taking

huge cuts

Most do not

currently utilize

because of cost

and stigma

An Ideal Supply & Demand Scenario.

Customers Save Money, Investigators Make More Money

$0 UPFRONT

$79 PER HOUR

$3K+ UPFRONT

$100+ PER HOUR

Detective Agency

Well-Funded By “Who’s Who” List Of Investors.

While Staying True To Our Beliefs & Values.

Lessons Learned

Act I

Do People Want This?

Evidence-Based Decision Making

Validate Your Riskiest Assumptions

Do Enough People Want This?

Startups vs Small Business

Act II

Is This Illegal?

Regulatory Affairs Can Be Sexy

What are the Death Threats to your idea?

Co-Founder Dynamics

“You open my doors

at your own peril. My

ghosts are in there!”

Act III

Is This Going To Be Easy or Hard?

For Reals Though, Is This Going To Be Easy or Hard?

Hire Slow, Fire Fast

“I Must Insist On Handing

You Your Walking

Papers! I say Good

Day!”

- Donald J. Trump

Who Are You Taking Money From & When?

Act IV

Why Are We Doing This?

“What a fool I’ve been -

What a fool…”

Trough of Sorrows

Avoid Ego Driven Pitfalls

PR Can Wait

How Are We Doing This?

“Be the change you want

to see in the World.”

“Doing good is good

for business.”

Doing Good is Good Business

You Can Have It All

“Can’t I stay a little

longer? I’m so

happy here.”

You Can Have It All

You Can Have It All

You Can Have It All