thursday 5 and friday 6 december 2019 • framework for regulation and legal framework of ... the...

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Organizational behavior Innovation Governance and public-private partnership

As a meeting point of many disciplines (management, finance, economics and marketing, and so on), the International Colloquium of Research in Economics and Management "CIREG" is back this year in its 5th edition on December 5, 6 and 7 in Marrakech, to stimulate an exchange of reflections among researchers and professionals around managerial issues.

CALL FOR PAPERS

Dates to remember

Conference Tracks & Topics

• Ph.D Students: 700 Dhs (70 euros) • Teacher-researchers: 1000 Dhs (100 euros) • Professionals: 1000 Dhs (100 euros) • These fees cover the cost of documentation, coffee breaks, lunches and the gala evening.

Deadline for the proposed communication in the form of a summary of 300 words. Notification of proposal acceptance submission of final papers (full article) to the symposium. Deadline for registrations at the normal rate

October 31, 2019:

November 05, 2019:

November 15, 2019:

November 20, 2019:

• Dynamics and patterns of growth• Accompanying growth• Behavioral Finance• Consumer psychology• Human Capital and Development Strategies• Organizational structuring and steering tools• Capacities and managerial intentions

• Entrepreneurial agility• Collaborative innovation• Organizational creativity• Servicization, digitalization and financial performance strategies• Digital transformation and knowledge management• Digital transformation and sustainable development• Digital transformation and organizational dynamics

• Public-private partnership contract and other complex contractual arrangements: comparative advantages• Framework for regulation and legal framework of PPPs• Technical and financial setup of PPP projects• PPPs as tools for sustainable development• Innovation in PPP• Role of the private sector in the implementation of PPP• Digitalization and public governance

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5th International Symposium on Research in Economics and Management

Management: Between Agility and InnovationThursday 5 and Friday 6 December 2019

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Scientific Partners

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As a meeting point of many disciplines (management, finance, economics and marketing, and so on), the International Colloquium of Research in Economics and Management "CIREG" is back this year in its 5th edition on December 5, 6 and 7 in Marrakech, to stimulate an exchange of reflections among researchers and professionals around managerial issues. In a context marked by perpetual changes, increased competitiveness and extensive complexity, the various management approaches are put to the test as to their ability to provide solutions to the challenges raised by companies in relation to their stakeholders: customers , suppliers, employees, shareholders, funders, and so forth. In financial matters, management faces major challenges. One of these challenges relates to regulation and international coordination to ensure the soundness of the international financial system. Digitization, which affects all banking services, and which must be better managed, with the uncertainty on cryptocurrencies and the key role that central banks must play to guide this digital evolution. The macroeconomic risks, particularly related to economic recovery actions for post-2008 crisis, with the problem of very low interest rates and their impact on the health of financial companies. The marketing function of the company also presents challenges that management must meet. The first one is going from the marketing of the assumption to the marketing of certainty. The “digital data”, the combination of data generated by DMP and the machine learning engines make it possible to somehow replace the assumption with certainty, which considerably increases the precision of targeting. Then, consider all points of contact with the consumer in the calculation of the ROI. Decisions based on an ROI that only measures the economic performance of call centers and outlets are increasingly biased. It is basically due to the fact that they consider only two points of contact with the consumer whereas today there are tools to follow them in real time on all the points of contact with which they interact. One of the major tasks of the marketing function is, therefore, to take digital performance into account and integrate it into its analysis. To achieve this, it is necessary to set up the measurement infrastructure that can generate the required data. Moreover, in the face of increasing globalization, and therefore the rise of interdependencies and the economic, social and ecological crisis, management must always face a real global governance that seems urgent. The problems facing the world today are no longer the same. Whether one thinks of climate change, possible pandemics or massive population movements, many contemporary issues require going beyond established practices, centered on intergovernmental multilateralism, to rather develop new modes of collective action at the global scale to include a range of non-state actors.

5th International Symposium on Research in Economics and Management

Call for papers

Under the Theme:

Management: Between Agility and Innovation

The theory of complexity deals with a general class of problems that can be modeled as a system of multiple, unique, and partially connected agents seeking to adapt or develop. The interaction of these agents produces system-wide results (Holland and Miller, 1991). Single agents reinforce the possibilities of innovation compared to those likely to be identical (Axelrod and Cohen, 1999). In addition, a high number of agents increases the opportunity for innovative combinations (Galunic and Eisenhardt, 2001). To this end, multifunctional management teams from the various strategic business areas (SBA) that focus on adapting their organizations to the market can be modeled as a complex adaptive system (Kathleen M. Eisenhardt and Mahesh M. Bhatia, 2017). On the other hand, agility can be defined as “The ability to cope with unexpected challenges, to survive the unprecedented threats posed by the economic environment and to take advantage of changes and opportunities” (Sharifi and Zhang, 1999). It is also defined as “the ability to: discover new opportunities that offer a competitive advantage; use existing knowledge, assets and relationships to seize these opportunities; and adapt to sudden changes in economic conditions” (Setia, Sambamurthy, and Closs, 2008). Also, innovation can be seen as a form of organizational agility that allows managers to adjust the strategic trajectory of their organizations against the profound changes that affect their environment. Indeed, when organizations engage in product innovation, coordination of knowledge and information in specific areas such as R & D and marketing (Sherman, Berkowitz and Souder, 2005), sales, marketing and R & D (Ernst, Hoyer and Rübsaamen, 2010) or R & D, marketing and manufacturing (Brettel, Heinemann, Engelen and Neubauer, 2011, Song, Thieme and Xie, 1998), these processes engaged in innovation are supposed to have positive effects at the different stages of development and the performance of new products. In addition, companies are now embracing new product innovation processes using ideas from areas such as Lean Product Development and Agile Software. This usually involves entrusting certain elements of decision-making to small, self-organized teams, on the assumption that this will increase the pace and diversity of product innovation, allow teams to get closer to specific customers and facilitate the integration of specialized suppliers (Bishop, 2017). Similarly, the public sector is not immune to these changes as the context of public organizations becomes more complex, the need for intelligent management of organizational knowledge and decision-making processes should be addressed more systematically ( Petri Virtanen, Jarmo Vakkuri, 2015). Taking into account the effects of interaction encourages public managers not to adopt a too linear and simplistic vision and to adapt the implementation of knowledge management to the inherent characteristics and the political environment of their organizations (Pee Loo Geok; Kankanhalli, 2015).


To this end, many questions are raised by several authors, particularly as to exploring the links between organizational agility, marketing agility, digitalization and financial performance: - Is agility a prerequisite or a consequence of digitization? (Lindner and Leyh, 2018). - How does digital disruption strengthen organizational agility? (Norbert Jesse, 2018). - Should modeling languages (DSML) be aimed at adapting to a large number of organizations or should they be adapted to the specific needs of an organization? (Clark, Frank, Kulkarni, 2016). - Is marketing agility positively related to financial performance? (Zhou, Mavondo, Saunders, 2018). The aim of this international symposium is to propose a platform of reflection around these questions and to encourage a sharing of experiences among academics and professionals from various horizons. The symposium will be organized around three axes, each subdivided into several disciplinary fields:


• Public-private partnership contract and other complex contractual arrangements: comparative advantages • Framework for regulation and legal framework of PPPs • Technical and financial setup of PPP projects • PPPs as tools for sustainable development • Innovation in PPP • Role of the private sector in the implementation of PPP • Digitalization and public governance

Entrepreneurial agility • Collaborative innovation • Organizational creativity • Servicization, digitalization and financial performance strategies • Digital transformation and knowledge management • Digital transformation and sustainable development • Digital transformation and organizational dynamics

• Dynamics and patterns of growth • Accompanying growth • Behavioral Finance • Consumer psychology • Human Capital and Development Strategies • Organizational structuring and steering tools • Capacities and managerial intentions

1. Organizational behavior

2. Innovation

3. Governance and public-private partnership

Pr. Abdessadeq SADQI (Director, ENCG Settat, Morocco) Pr. Youssef OUBOUALI, Chairman of CIREG19 (head of LARFAGO research Lab) Pr. Badia OULHADJ (Head of LASMO research Lab) Pr. Hassan ABBAR (head of SIAD research lab) Pr. Said ELMEZOUARI (head of LEFCG research lab) Pr. Houcine BERBOU (head of LRMC research lab)


Pr. Belaissaoui Mustapha (University Hassan 1st, ENCG Settat, Morocco) Mr. Jamal El Mansouri (University Hassan 1st, ENCG Settat, Morocco) Mr. Mohamed Attari (University Hassan 1st, ENCG Settat, Morocco) Mrs. Fatima MOUSLIK (University Hassan 1st, ENCG Settat, Morocco)

Pr. OUBOUALI Youssef, Chairman of CIREG'19 (head of LARFAGO research Lab) Pr. Mounime ELKABBOURI (University Hassan 1st, ENCG Settat, Morocco) Pr. Youssef GHANDARI (University Hassan 1st, ENCG Settat, Morocco) Pr. Mohamed Lotfi (University Hassan 1st, ENCG Settat, Morocco) Pr. MEGHOUAR Hicham (University Hassan 1st, ENCG Settat, Morocco) Pr. Amina ASLI (University Hassan 1st, ENCG Settat, Morocco) Pr. BENSSASSI Habiba (University Hassan 1st, ENCG Settat, Morocco) Pr. Mounia Bennani (University Hassan 1st, ENCG Settat, Morocco) Pr. RAFIQ Souad (University Hassan 1st, ENCG Settat, Morocco) Pr. Nezha BAGHAR (University Hassan 1st, ENCG Settat, Morocco) Pr. Abdelhak BZIOUI (University Hassan 1st, ENCG Settat, Morocco) Pr. Simohamed MAKHROUTE (University Hassan 1st, ENCG Settat, Morocco) Pr. Abdelaziz RIDA (University Hassan 1st, ENCG Settat, Morocco) Pr. Zerrad Jawad (University Hassan 1st, ENCG Settat, Morocco) Pr. Hassan BASSIDI (University Hassan 2, FSJES Ain chock, Casablanca)

Strategic Steering Committee

Organizing Committee

Faculty

Administrative Division

Prof. Bouchra ABBADI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hassan ABBAR (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hanane ALIOUA (University Hassan 1st, ENSA, Morocco) Pr. Mohamed AMEDJAR (University Hassan 2nd, Casablanca, Morocco) Pr. Amina ASLI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Nezha BAGHAR (University Hassan 1st, ENCG, Settat, Morocco) Pr. Zineb BAMOUSSE (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hassan BASSIDI (University Hassan 2nd, Casablanca, Morocco) Pr. Mustapha BELAISSAOUI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Simohamed BELKASSEH (University Hassan 1st, ENCG, Settat, Morocco) Pr. Zahra BENABOU (University Hassan 1st, ENCG, Settat, Morocco) Pr. Omar BENAINI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Zakaria BENGHAZALA (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mohamed BENHRIMIDA (University Hassan 2nd, FSJES-Mohammedia, Morocco) Pr. Mounia BENNANI (University Hassan 1stst, ENCG, Settat, Morocco) Pr. Habiba BENSSASSI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Driss BENSRIGH (University Hassan 1st, FSJES, Morocco) Pr. Houcine BERBOU (University Hassan 1st, ENCG, Settat, Morocco) Pr. Abdelhak BZIOUI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mostafa CHAMI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Amal DOULKAID (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mounime ELKABBOURI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Said ELMEZOUARI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hafsa EL OMARI (University Hassan 1st, ENCG, Settat, Morocco) Prof. Sanaa FAHMI (University Hassan 1st, ENCG Settat, Morocco) Pr. Mohamed FARIDI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Karim GASSEMI (University Hassan 2nd, ENCG, Casablanca, Morocco) Pr. Youssef GHANDARI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mohammed IBRAHIMI (University Hassan 2nd, ENCG, Casablanca, Morocco) Prof. Youssef IFLEH (University Hassan 1st, ENCG, Settat, Morocco) Pr. Rachid JAHIDI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Salima JAZI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Said KHAFIF (University Hassan 1st, ENCG, Settat, Morocco) Pr. Aziz KHALFAOUI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mohamed LOTFI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Morad LEMTAOUI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hicham MEGHOUAR (University Hassan 1st, ENCG, Settat, Morocco) Pr. Bouchaib MOKHTARI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mohamed MOTMIHI (University Hassan 2nd, FSJES-Mohammedia, Morocco) Pr. Kamal MORO (University Hassan 1st, ENCG, Settat, Morocco)


Scientific Committee

Pr. Youssef OUBOUALI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Smail OUIDDAD (University Hassan 1st, ENCG, Settat, Morocco) Prof. Badia OULHADJ (University Hassan 1st, ENCG, Settat, Morocco) Pr. Souad RAFIQ (University Hassan 1st, ENCG, Settat, Morocco) Pr. Mohamed RAHJ (University Hassan 1st, ENCG, Settat, Morocco) Pr. Abdessadeq SADQI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Hassan SASSI (University Hassan 1st, ENCG, Settat, Morocco) Prof. Hicham SBAI (Chouaib Doukkali University, ENCG, El Jadida, Morocco) Pr. Fatima-Ezzahra SIRAGI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Rachid WAHABI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Jawad ZERRAD (University Hassan 1st, ENCG, Settat, Morocco) Pr. Salah ZKIM (University Hassan 1st, ENCG, Settat, Morocco) Pr. Abdelaziz ZOHRI (University Hassan 1st, ENCG, Settat, Morocco) Pr. Miloud GUERMATHA (Toulouse Business School, Casablanca, Morocco) Pr. Bouchra LEBZAR (Caddi Ayyad University, Marrakech) Pr. M’barka ELGHAZALI (Caddi Ayyad University, Marrakech) Pr. Khaddouj KARIM (Mohamed V University, Rabat)


All abstracts of 500 words maximum are to be submitted in English, French or Arabic précising the following points: - Title of the paper, - First and last name of the author (s) (with an indication of his / her institutional affiliation), - A summary in French, Arabic or English (500 words maximum, including spaces) and the keywords: 5 to 7 "keywords", - The stakes of the topic, the problem, the selected research methodology and the main results. Proposals and full text should be sent to the following address: [email protected] A confirmation email will be sent to you after the submission of your communication.

Scientific Committee

DEADLINES AND SUBMISSION PROCEDURE

The text of a maximum of twenty pages (including appendices and bibliography), should be typed in Word format, Times 12 font size, format, A4, margins of 2.5 cm, 1.5 line space. The titles follow a simple numbering of type: 1., 1.1., 1.1.1.


Proposals will be subject to blind peer assessment by at least two members of the Scientific Committee, based on their relevance, originality, importance and clarity.

Dates of the conference: Thursday 5 and Friday 6 December 2019Reception of abstracts: before October 31, 2019Notification of proposal acceptance: November 05 2019Send full text: November 15, 2019

Ph.D Students: 700 Dhs (70 euros) • Teacher-researchers: 1000 Dhs (100 euros) • Professionals: 1000 Dhs (100 euros) • These fees cover the cost of documentation, coffee breaks, lunches and the gala evening.

Full Text Writing Standards

Paper evaluation

Important dates

Registration fees

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The fifth edition of the CIREG2019 International Symposium on Research in Economics and Management will include doctoral workshops. They aim to share experiences in research in various fields as well as support and advice for PhD students. The latter will be invited to present and discuss the results of their work and submit them to external evaluation in order to benefit from the remarks of confirmed researchers for the purpose of improvement, pre-defense or publication.

For any additional information, please contact us at: [email protected] websitewww.cireg.ma

Organization of the conference

Doctoral workshops

Useful information

Research trainingTraining workshops on new trends in management research will be led by international experts.

The symposium will be organized in plenary and parallel sessions. The proposals may aim to reflect on certain general theoretical articulations, as well as to verify the spin-offs in relation to specific activity sectors and empirical studies related to the axes of the conference.

thursday 5 and friday 6 december 2019 • framework for regulation and legal framework of ... the...

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