By: Florind Metalla

What is Tiara?

All natural organic blend shampoo

The only 100% natural shampoo in the market

Helps heal damaged hair

Made out of 9 natural ingredients

Rose Water Saw Palmeto Fenugreek Goosaberry Eclipta Alba Acacai Concinna Reetha Neem Aloe Vera

Competitive Advantage

100% Natural

Helps heal damaged

hair

Minimizes frizz

Strengthens hair

Keeps hair

moisturized

All Natural Ingredients

No Natural Ingredients

Heals Damaged HairDoesn’t Heal Damaged Hair

° Tiara

° L’Oreal Paris

° Herbal

° Pantene

° Dove

Target Market

Women aged 15 – 25 years old

Middle and upper class

Need an all natural shampoo

Market Size = 11, 285, 704 women

Potential Market Volume = 67, 714, 228 units

Growth of 3.5% (2004-2009)

Forecasted sales of £1, 384.0 million

Compound Annual Growth Rate (CAGR) of 1.9%

Opportunity

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Hair Care Sales 1,282.2 1,292.1 1,301.2 1,305.4 1,314.2 1,327.1

Forecasted Hair Care Sales 1,327.1 1,340.7 1,354.1 1,366.4 1,376.7 1,384.0

1,220.00

1,240.00

1,260.00

1,280.00

1,300.00

1,320.00

1,340.00

1,360.00

1,380.00

1,400.00

£ m

illio

n

Hair Care Sales Vs. Forecasted Sales

Trends

Desire for natural and

organic products

Double the Trouble

25% of women wait for

price promotions

Challenges

Product receptivity

Brand Loyalty

Competitor Predatory Pricing

Technological breakthroughs

Market Entry Strategy

Strategic Alliance – Joint Venture

Copernicus Company

London, Birmingham, Leeds, Glasgow, Sheffiel

d, Bradford and Manchester

Manufacturing: Tiara Copernicus Company Retailers End Consumers

Canada UK Exporter/JV Waitrose

Tesco

Asda

Sainsburys

Morrisons

Pharmacy2U

Lloyd’s

Pharmacy

Market Entry Strategy (Cont’d)

Push Strategies:

Personal Selling

Direct Mail

Pull Strategies:

TV Ads

Coupons

Sampling Packages

In-Store Display

Flyers

Market Entry Strategy (Cont’d)

Internet Marketing

Official website

Affiliate Marketing

Social Media Attack

Blogging Partnerships

Constant Online Coupons

Hair advice and beauty tips

Online Contests

Quick Respond Codes (In-Store Display)

THANK YOU!