tilamar® fix a140,

TILAMAR® Fix A140 Multi-functional Styling Polymer Ultimate hold & fast drying without stickiness Innovation seminar – In Cosmetics 2015

NEW

0

500

1000

1500

2000

2500

3000

3500

Hairspray(aerosoland nonaerosol)

Hair gel Hairmousse

Stylingcreams &

waxes

Gel andWaxspray

Otherstylingagents

2014

2015

2016

2017

Hair Styling Market

+5%

+5%

+6%

+8% +6%

+7%

Market Value by Category for 2014-2017 in Millions of US Dollars-Global-Datamonitor

Hairspray (aerosol and non-aerosol) are still dominating the hair styling market but diversification is growing

• Hairspray is the main category of the styling market

• Highest growth for other styling product

forms (mousse, cream, wax)

and especially for the newest forms (gel and wax spray, cream mist, cream oil…)

Presenter

Presentation Notes

Styling agents Category Definition: Hair gel Hair gels are thick, clear liquids applied to hair to provide strong hold or to give a wet look. Colored styling gels are included in this category; gel sprays are not inlcuded. Examples include Garnier Fructis Style Super Stiff Gel (US), Wella Shock Waves Ultra Strong Power Hold Gel (Germany), Gatsby WG Water Gloss/Wet Look Hair Gel (Indonesia). Hair mousse Hair mousses are light aerosol foams used for hair styling. This segment includes colored styling mousses. Examples include Clairol Mousse (US), AquaNelly Styling Mousse (Spain), Helene Curtis Salon Selectives Fully Pumped Styling Foam (China). Hairspray Hairsprays are sprays that apply a fine mist to a finished hairstyle to hold it in place. This covers aerosols and non-aerosols such as pumps, pump and sprays. The segment does not include spray mousses, waxes or gels. Examples include Sebastian Styling Plus Hair Spray (US), Pantene Pro-V Style Style Freeze Spray (UK), Binge Finish It Off Extreme Hold Hairspray (Philippines). Other styling agents Other styling agents covers all products used to style the hair not covered in the other segments, chiefly oils and spiritzers. Examples include Black Magic Private Collection Cream Oil Moisturizer (US), Garnier Fructis Style XXL Volume Spritz Gel (UK), Mods Hair Wavy Cream Mist (Japan). Styling creams & waxes Styling creams are gentle holding products that also moisturize the hair. Waxes, including pomades, are strong, holding products that tend to have a thick, cloggy texture. This segment also includes texturizing gums, moulding clay and fibre putty. Colored styling products are included in this segment; wax sprays are not included. Examples include L'Oreal All Studio Crystal Wax (US), BaByliss Stick'Hair Hair Wax (France), Wella High Hair Bungee Gum Hair Styling Gum (India). Styling spray Styling sprays include gel sprays, wax sprays, and other sprayed products that are actually used to style the hair rather than hold a style in place. Examples include Aussie Mega Styling Spray (US), Advanced Alberto VO5 Gel Spray (Ireland), Stephen Knoll Collection Wax Spray Natural Soft (Japan).

Trends Quotes Wall

Hair care manufacturers are responding to this desire to create different looks by posting

tutorials on YouTube or their websites.

(Source : Oxygen – Mintel – Shampoo, Conditioners and Styling Products – US – April 2013)

With skincare

trends influencing haircare innovation, there is room for styling

ranges that claim to care the hair.

Customer insights I need to formulate a range of innovative styling products with a foam, a wax, a spray and an aerosol and I would like to use the same styling polymer for all my formulations to make my life easier and register only one ingredient but I do not know the ingredient that is able to have all these properties

I am looking for innovative formulations to convince my marketing to develop new products but I do not have any time to do new trials

I need a styling polymer without any preservatives to choose my own preservative system in my final product

Reveal the power of

TILAMAR® Fix A140

R

CO2Bu

CO2H

CO2Et

m nl

INCI Acrylates Copolymer

Chemical Name n-butyl methacrylate, methacrylic acid, ethyl acrylate copolymer

At the core of all applications allows for unique multi usage

We invite you to experiment in formulating with this unique polymer which strives to create a real difference in the market.

New version without preservative

Ultimate hold & fast drying without stickiness

Page

FOR INTERNAL USE ONLY

What’s your hair mood today?

What do YOU want your hair to say about YOU

today?

“At DSM we believe that nothing complements a person’s better

than beautiful hair”

Wavy Look?

Curl Sealing Mousse An extremely creamy mousse lifting curls powerful in the right shape for hours with a soft and natural grip as finish

• TILAMAR® Fix A140 • TILAMAR® Quat 2240

Hairdresser Tips Scrunch in damp curls with your fingers and run a wide-tooth comb from the roots to the end to fully coat the hair with the mousse. Blow-dry hair upside down with a diffuser until it’s nearly dry, and then air-dry.


Concept formulation Curl Sealing Mousse

• Extremely creamy mousse

• Lifts curls in the right shape

• Soft and natural grip as finish

Phase Ingredients INCI Name % w / w A WATER DEM. AQUA ad 100 AMP Ultra PC 2000 AMINOMETHYL PROPANOL 0.52 TILAMAR® Fix A140 ACRYLATES COPOLYMER 3.75

B WATER DEM. AQUA 10.00 TILAMAR® QUAT 2240 POLYQUATERNIUM-22 4.00

C Hostapon CCG SODIUM COCOYL GLUTAMATE

5.00

D Preservative PRESERVATIVE q.s.

HC-E-101048-6

Lab Tips - Ethanol free formulation - We recommend mixing water with the calculated amount of neutralizer (see

neutralization calculator) and adding TILAMAR® Fix A140 afterwards. - It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing

agent, e.g. aminomethyl propanol (AMP), triethanol amine (TEA) or sodium hydroxide, respectively.

- It is possible to adjust the hold properties with the percentage of TILAMAR® Fix A140 - The foam is soft and stable with TILAMAR ® Quat 2240 - TILAMAR ® Quat 2240 will add softness to the hair

This information and samples are for illustration and experimental use only. The samples are not for (re-)sale and/or personal use. DSM does not make any representation or warranty of any kind, express or implied, including merchantability or fitness for a particular use, with respect to such information, samples and/or its application. Use of this information and samples is at your discretion and risk. Nothing herein relieves you from carrying out your own suitability evaluation, determinations and tests. You are responsible for observing all laws and regulations relevant to your products, uses or processes. DSM does not assume any liability in connection with your product and its use. The foregoing information and suggestions are also provided without warranty of non-infringement as to the intellectual property rights of third parties, and shall not be construed as any inducement to infringe the rights of third parties.

Ultimate & all-day control look?

55% VOC Working Spray Ultimate & all-day long control with express drying while remaining work-able. It resists frizz without being sticky.

• TILAMAR® Fix A140 Hairdresser Tips Hold the spray 8-10 inches from your hair and mist a section at a time in order to model your style with the fingers. For more hold, layer more spray – right where you want stronger fixation.


Concept formulation 55% Working Spray

• Ultimate & all-day long control

• Express drying • Remains

workable • Resists frizz • Non sticky

Phase Ingredients INCI Name % w / w

A Ethanol abs. ALCOHOL 55.00

AMP Ultra PC 2000 AMINOMETHYL PROPANOL 1.04

TILAMAR® Fix A140 ACRYLATES COPOLYMER 10.00

PARSOL® MCX ETHYLHEXYL METHOXYCINNAMATE 0.10

Dow Corning 193 Fluid PEG-12 DIMETHICONE 0.10

Perfume PERFUME q.s.

WATER DEM. AQUA ad 100

HC-E-101048-1

Lab Tips - Crystal Clear Formulation at VOC55 (US) - For a clear formulation within seconds we recommend mixing ethanol with the calculated

amount of neutralizer (see neutralization calculator) and adding TILAMAR® Fix A140 afterwards. Within approx. 30 seconds it will dissolve and become clear.

- It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing agent, e.g. aminomethyl propanol (AMP), triethanol amine (TEA) or sodium hydroxide, respectively.

- PARSOL® MCX supports UV protection of the hair


Volume from the root look?

Root Lifting Hairspray Gives fine hair a boost of volume. It strengthens and thickens the hair amplifying volume from root to the tips by fastest drying.

• TILAMAR® Fix A140

Hairdresser Tips Hold hair spray about 20 cm from your dry hair. For best fullness and all-over body, flip your hair upside down and generously mist all-over.


Concept formulation Root Lifting Hair Spray

• Amplifying volume

• Thickens and strengthens

• Fastest drying


A Ethanol abs. ALCOHOL 88.61

TILAMAR® FIX A140 ACRYLATES COPOLYMER, AQUA 10.00

AMP Ultra PC 2000 AMINOMETHYL PROPANOL, AQUA 0.99

Dow Corning 193 Fluid PEG-12 DIMETHICONE 0.10

PARSOL® MCX ETHYLHEXYL METHOXYCINNAMATE 0.10

Perfume Perfume q.s

HC-E-101002-9

Lab Tips - For a clear formulation within seconds we recommend mixing ethanol with the calculated





Combine Care and Styling?

Styling Milk A naturally smooth and radiant hold controlling flyaway hair without weighing it down. Improves hair with a non-sticky and soft touch.

• TILAMAR® Fix A140 • TILAMAR® OP 40

Hairdresser Tips On towel-dried hair, apply enough of this styling milk to lightly coat your hair. Use a wide-tooth comb to evenly distribute the product throughout your hair, from root to tip and style as you desire.


Concept formulation Styling Milk

• Naturally smooth look

• Radiant hold • Controlling

flyaway • Non-sticky


A WATER DEM. AQUA ad 100



Preservative PRESERVATIVE q.s. B Ethanol abs. ALCOHOL 5.00 Perfume PERFUME q.s

C TILAMAR® OP 40 STYRENE/ACRYLATES COPOLYMER 0.50

HC-E-101048-2

Lab Tips - We recommend mixing water with the calculated amount of neutralizer (see neutralization

calculator) and adding TILAMAR® Fix A140 afterwards. - It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing


- As the ethanol content is lower than 35 wt%, the formulation is opalescent. - The addition of the opacifier TILAMAR® OP 40 brings the milky white appearance. - Even if the viscosity of the formulation is very low and the pH high (pH=8,7), TILAMAR® OP 40 is stable


Soft Touch & Straightening?

Straightening Fluid Versatile fluid for a smooth, sleek and ultra-shiny finish. Straight frizz free results even on unruly hair.

• TILAMAR® Fix A140 Hairdresser Tips Distribute the fluid evenly through partially dried hair with your fingers. Even feasible to use during the day on dry hair. For salon results blow dry straight in sections.


Concept formulation Soft Touch Straightening Fluid

• Straight frizz free

• Smooth and sleek look

• Ultra-shine finish


A WATER DEM. AQUA ad 100

Aculyn 88 Polymer ACRYLATES/STEARETH-20 METHACRYLATE CROSSPOLYMER

3.00



B Tween 80 POLYSORBATE 80 2.00

Perfume PERFUME q.s

Preservative PRESERVATIVE q.s.

C Citric Acid 25% solution CITRIC ACID 0.68

HC-E-101048-3

Lab Tips - AMP is used to both neutralize the rheology modifier and TILAMAR® Fix A140. - It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing


- This is the addition of TILAMAR ® Fix A140 that brings the opalescent appearance. - Alcohol free formulation.


Trendy and shiny style?

Crystal Clear Styling Wax A hard wax for incredible shine and strong hold for an individual and slick look. Creates ultimate definition without drying hair out.

• TILAMAR® Fix A140 Hairdresser Tips Suitable for short and medium length hair. Massage the desired amount thoroughly through wet or dry hair. Work to style.


Concept formulation Crystal Clear Styling Wax • Ultimate

definition • Non dryed

look • Incredible

shine • Individual

and slick styling


A Water Water ad 100 AMP Ultra PC 2000 Aminomethyl Propanol & Water 1.03

Glycerin 99.5% Glycerin 4.00 TILAMAR® Fix A140 Acrylates Copolymer 12.50

B Glycerox HE PEG-7 Glyceryl Cocoate 10.00

Eumulgin B3 Ceteareth-30 15.00

Isopropyl Myristate Isopropyl Myristate 4.00 Eumulgin B2 Ceteareth-20 5.00

Brij C20 Ceteth-20 5.00 C Citric Acid 25% Citric Acid 0.90 D Tween 80 Polysorbat 80 3.00 Argan Oil Argania Spinosa Kernel Oil 0.20

Perfume Perfume q.s. E Preservative Preservative q.s

Lab Tips - We recommend mixing water with the calculated amount of neutralizer (see neutralization

calculator) and adding TILAMAR® Fix A140 afterwards. - It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing


- The crystal clear appearance is linked to the high level of solubilizers - Alcohol free formulation

101038-25

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Flexible and invisible style?

Lightweight Styling Crème Styling crème for a strong and 24-hours hold keeping a natural look and won’t weigh hair down. Your hair is ultra-smooth and not crunchy.

• TILAMAR® Fix A140 • Phytantriol Hairdresser Tips Suitable for short and medium length hair. Massage the desired amount thoroughly through wet or dry hair. Work to style.


Concept formulation Lightweight Styling Crème • 24-hour hold • Ultra-smooth

hair feel • Non crunchy • Natural look • Hair not

sticking together

• Lock Moisture • Add strength

to hair • Anti-oxidant

protection


A Paraffinum Perliquidum Ph. Eur. PARAFFINUM LIQUIDUM 3.00

Tegosoft OP ETHYLHEXYL PALMITATE 4.00

Lanette O CETEARYL ALCOHOL 4.00 Edenor C 18 98-100 GS STEARIC ACID 3.00 Span 60 SORBITAN STEARATE 1.00 Kahlwax 1847 HYDROGENATED MICROCRYSTALLINE CERA 6.00 Brij 721 STEARETH-21 2.00

Kahlwax 8104 CERA ALBA 4.00 B WATER DEM. AQUA ad 100

D-PANTHENOL 75% PANTHENOL, AQUA 1.00

Propylene Glycol PROPYLENE GLYCOL 6.00 TILAMAR® Fix A140 ACRYLATES COPOLYMER, AQUA 7.50

AMP Ultra PC 2000 AMINOMETHYL PROPANOL, AQUA 0.62

C Xiameter PMX-200 Sil Fluid 100 CS DIMETHICONE 1.00

Xiameter PMX-0245 CYCLOPENTASILOXANE 1.00 PHYTANTRIOL PHYTANTRIOL 0.20

Perfume PERFUME q.s.

D ALPAFLOR® EDELWEISS B. LEONTOPODIUM ALPINUM EXTRACT, GLYCERIN, AQUA, ALCOHOL 0.20

Preservative PRESERVATIVE q.s.

Lab Tips - We recommend mixing water with the calculated amount of neutralizer (see neutralization calculator) and adding

TILAMAR® Fix A140 afterwards. - It is recommended to neutralize TILAMAR® Fix A140 to 100% with a common neutralizing agent, e.g. aminomethyl

propanol (AMP), triethanol amine (TEA) or sodium hydroxide, respectively. - Alcohol free emulsion

101040-26

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Ultra strong hold and fast drying?

Finishing Hairspray Provides ultimate hold, protection from the weather and a touchable, vibrant look. Excellent fast-drying properties lock in the style immediately and keep the hair looking lively.

• TILAMAR® Fix A140 Hairdresser Tips To set your style, spray this product about 20 cm from your dry or almost-dry hair. For stronger hold, layer on more coats, right where you want more control to style.


Concept formulation Finishing Hairspray • Ultimate hold • Weather

protection • Excellent fast

drying properties

• Lock-in style immediately

• Lively hair without “helmet” look


A Ethanol Alcohol Ad 100

TILAMAR® Fix A140 Acrylates Copolymer 6.00

AMP Ultra PC 2000 Aminomethyl Propanol & Water 0.59

Dow Corning 193 Fluid PEG-12 Dimethicone 0.06

PARSOL® MCX Ethylhexyl Methoxycinnamate 0.06

Perfume Perfume q.s

B DME Dimethylether 40.0

101002-8

Lab Tips - For a clear formulation within seconds we recommend mixing ethanol with the calculated





R

CO2Bu

CO2H

CO2Et

m nl

INCI: Acrylates Copolymer

Chemical Name: n-butyl methacrylate, methacrylic acid, ethyl acrylate copolymer

• Consumer benefits driven polymer design • Ultimate hold & fast drying without stickiness • Performance proof

• Basic styling criteria (solubility, removability,…) reliable controlled by emulsion polymerization

• Proprietary monomer composition

• Multi-functional polymer: broad usage in aerosols and other styling products such as pump sprays, mousses, creams, fluids, etc…

• Styling polymer without preservative

5µm

5nm

AFM

Why is TILAMAR® Fix A140 unique?

Presenter

Presentation Notes

Anionic polymer Complete INCI Names: Acrylates Copolymer, water, Methylisothiazolinone Atomic Force Microscope (AFM) scans/photos of the first plant batch A-140.

CONFIDENTIAL

Thank you for your attention!

Disclaimer

25

Copyright © 2014 DSM Nutritional Products, 4002 Basel, Switzerland. www.dsm.com/personal-care. All rights reserved. Although DSM has used diligent care to ensure that the information provided herein is accurate and up to date, DSM makes no representation or warranty of the accuracy, reliability, or completeness of the information. This presentation only contains scientific and technical information for business to business use. Country- or region-specific information should also be considered when labeling or advertising to final consumers. This publication does not constitute or provide scientific or medical advice, diagnosis, or treatment and is distributed without warranty of any kind, either expressly or implied. In no event shall DSM be liable for any damages arising from the reader’s reliance upon, or use of, these materials. The reader shall be solely responsible for any interpretation or use of the material contained herein. The content of this document is subject to change without further notice. Please contact your local DSM representative for more details. All trademarks listed in this brochure are either registered trademarks or trademarks of DSM in The Netherlands and/or other countries unless explicitly otherwise stated.

http://www.dsm.com/personal-care

Reveal the power of

TILAMAR® Fix A140

Performance Proof o Ultimate Hold

o Long Lastingness

o Fast Drying without stickiness

o Style creation without stickiness

• Virgin European hair swatches dampened with 1 g water and 0.7 g polymer solution evenly applied

• Dried for 40 min at 45 °C and stored for 12 hours in a climate room

• Assessment of the bending stiffness with a Texture Analyzer (TA XTplus)

Benefit – Ultimate Hold 3-Point Bending Stiffness

0

2

4

6

8

10

12

14

16

1 2 3

brea

king

wor

k [N

*mm

] untreated hair

TILAMAR® Fix A140

* p<0.01 ** p<0.001

Stiffness/ Perceivable hold Elasticity

Benchmark 3

Benchmark 1

Benchmark 2

* * **

* * **

** * *

+47%

+41%

+46%

Presenter

Presentation Notes

Experimental details: Kerling International (Backnang, Germany); 25 cm – 2 g per swatch, dark blond, color # 0/6, mixture # 296 Shampoo used: Sodium Laureth Sulfate (14.3% ), Sodium Chloride (2.5% ), Aqua (82.7%), Sodium Benzoate (0.5% ) Amphomer (octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer) Luvimer 100P (acrylates copolymer) TILAMAR Fix A1000 (acrylates copolymer) Increase versus Amphomer is 1. +35%; 2. +33%; 3. +31% 1-3 continous measurement; 3rd measurement needed to confirm flexible hold properties from 2nd measurement The origin of bending stiffness is a standardized lab method for the assessment of material composites to show adhesion or cohesion of new materials such as resins. In hair care it’s a well known method for the assessment of film forming properties of styling polymers and the prediction of stiffness or initial hold or durability as well as elasticity of a product. For pure elasticity measurements some competitors are using a method variation such as Omega Loop (ISP) or the "O-Loop" (Lubrizol).

Stiffness / Perceivable hold Elasticity

+41%

+47% +46%

*

**

** **

*

* *

*

*

* p<0.01 ** p<0.001

ultimate bending stiffness outperforming leading market benchmarks

+41 % in initial breaking work leading to improved perceivable hold

+46 % in repeated breaking work leading to improved flexibility

Benefit – Ultimate Hold 3-Point Bending Stiffness

Presenter

Presentation Notes

Benchmark 1 = Amphomer Benchmark 2 = Luvimer 100P Benchmark 3 = TILAMAR Fix A1000 Increase versus Amphomer is 1. +35%; 2. +33%; 3. +31% The origin of bending stiffness is a standardized lab method for the assessment of material composites to show adhesion or cohesion of new materials such as resins. In hair care it’s a well known method for the assessment of film forming properties of styling polymers and the prediction of stiffness or initial hold or durability as well as elasticity of a product. For pure elasticity measurements some competitors are using a method variation such as Omega Loop (ISP) or the "O-Loop" (Lubrizol).

0

25

50

75

100

0 50 100 150 200 250 300 350

time [min]

C.R

. (%

)

Benchmark 3 TILAMAR® Fix A140 Benchmark 1 Benchmark 2

• Virgin European hair swatches dampened with 1 g water and 0.3 ml polymer solution (5%, 100% neutralized) were evenly applied

• Assessment of curl retention at 20 °C/90 % rel. humidity over time

+ 20%

Benefit – Ultimate Hold & Long Lastingness High Humidity Curl Retention

Presenter

Presentation Notes

Experimental details: Kerling International (Backnang, Germany); 25 cm – 2 g per swatch, dark blond, color # 0/6, mixture # 296 Shampoo used: Sodium Laureth Sulfate (14.3% ), Sodium Chloride (2.5% ), Aqua (82.7%), Sodium Benzoate (0.5% ) Benchmark 1 = Amphomer (octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer) Benchmark 2 = Luvimer 100P (acrylates copolymer) Benchmark 3 = TILAMAR Fix A1000 (acrylates copolymer)

0

25

50

75

100

0 50 100 150 200 250 300 350

C.R.

(%

)

time [min] TILAMAR® Fix A1000 TILAMAR® Fix A140

long lastingness by superior high humidity curl retention outperforming leading market benchmarks

Benefit – Ultimate Hold & Long Lastingness High Humidity Curl Retention

Presenter

Presentation Notes

Benchmark 1 = Amphomer Benchmark 2 = Luvimer 100P Benchmark 3 = TILAMAR Fix A1000

• Virgin European swatches sprayed with 0.7g of 55% VOC pump spray (5% polymer, 100% neutralized)

• Mimicking hair dresser: touch swatch every second under standardized conditions

• Assessment of drying time, tackiness and initial hold

Benefit – Fast Drying without Stickiness Sensory Testing with Water-based Spray

Bubble size indicates initial hold levels; ingredient benchmarking with water-based 55 % VOC non-aerosol formulation

Benchmark 4

Stic

kine

ss

drying time

TILAMAR®

Fix A140 Benchmark

1

Benchmark 2

Market product 1

(hold & volume, aerosol)

Market Product 2

(ultra strong, aerosol)

Benchmark 3

strong

weak

short (<20 sec) long (>40 sec)

Presenter

Presentation Notes

Comparision of 55% VOC pumpsprays with different ingredient benchmarks and high VOC (nearly water-free) aerosol sprays to challenge fast drying compared to aerosol/non-hydrogeous formulations Amphomer (octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer) Luvimer 100P (acrylates copolymer) TILAMAR Fix A1000 (acrylates copolymer) Acudyne 180 (Acrylates/Hydroxyesters Acrylates Copolymer) Ingredients Pantene Volume PUR: alcohol denat., butane, propane, isobutane, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, water, aminomethyl propanol, PEG-12 dimethicone, fragrance, panthenyl ethyl ether, benzyl salicylate, butylphenyl methylpropional, panthenol, triethyl citrate, hexyl cinnamal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, ethylhexyl salicylate, limonene, alpha-isomethyl ionone, citronellol, linalool Ingredient Henkel Taft Ultra hairspray : dimethyl ether, alcohol denat., aqua, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, aminomethyl propanol, isopropyl myristate, parfum, linalool, hexyl cinnamal, benzyl salicylate, tocopherol, limonene, benzyl alcohol, argania spinosa kernel oil

Bubble size indicates initial hold levels; ingredient benchmarking with water-based 55 % VOC55 non-aerosol formulation

Benchmark 5

tack

ines

s

drying time

TILAMAR®

Fix A140 Benchmark

1

Benchmark 2

Market product 1

(hold & volume, aerosol)

Market Product 2

(ultra strong, aerosol)

Benchmark 4

strong

weak

short (<20 sec) long (>40 sec)

fast drying without stickiness also in water-based formulations such

as 55 % VOC sprays

Benefit – Fast Drying without Stickiness Sensory Testing with Water-based Spray

Presenter

Presentation Notes

TILAMAR® Fix A140 market product

• Salon test: virgin European mannequin head sprayed with 55% VOC aerosol sprays (DME as propellant) • Leading market brand (max hold) versus DSM acrylates copolymer

(4% polymer, 100% neutralized)

Benefit – Style Creation without Stickiness Mannequin Heads underline competitive edge

Presenter

Presentation Notes

Pantene 55% VOC from US market - INCI:�water, dimethyl ether, alcohol denatured, VA/crotonates/vinyl neodecanoate copolymer (BASF (Luviset CAN) or Akzo (Resin 28-2930)), acrylates copolymer (Akzo, Lubrizol, BASF, R&H), aminomethyl propanol, glycereth-7 triacetate, ammonium benzoate, fragrance, PEG-8 dimethicone, cyclopentasiloxane, cyclohexylamine, acetamide MEA, panthenol A140 spray with Alcohol19.5%, TILAMAR® Fix A140***4.0%, Aminomethyl Propanol&Water 1.0%, PEG-12 Dimethicone0.1%, PARSOL® MCX0.1%, Water 34.3%, Dimethylether35.0%

TILAMAR® Fix A140 Product Overview

• Designed for aerosol hair sprays • Key benefits: Ultimate hold & fast drying

without stickiness

OBu

O O

OH OEt

O

R

CO2Bu

CO2H

CO2Et

R

m nl

+ +

Butyl-methacrylate

Methacrylicacid

Ethyl-acrylate

l m n

INCI: Acrylates Copolymer

Chemical Name: n-butyl methacrylate, methacrylic acid, ethyl acrylate copolymer

CAS Number: 26715-43-5

Presenter

Presentation Notes

Anionic polymer Complete INCI Names: Acrylates Copolymer, Sodium Laureth Sulfate, Methylisothiazolinone

Chemical-physical properties

Composition

External Characteristics

TILAMAR® Fix A140 Specification

Appearance: Milky liquid,

Color: White

Shelf life: 18 Months

Total solids: 39.0 – 41.0 % m/m

Preservative: No

Residual Monomers: max 100 ppm

Heavy metals: max 10 ppm

Arsenic: max 1 ppm

Lead: max 1 ppm

Acid value: 140 – 160 mg KOH/g

Molecular weight, average:

Tg:

130’000 – 160’000 Da

90– 102 °C

Presenter

Presentation Notes

Surfactant used Sodium Laurethsulfate (remaining <1%) Preservative (non chloride variant): know tradename is Neolone™ 950: TILAMAR Fix A140 contains 50 ppm of methylisothiazolinone (INCI) as a preservative. This preservative is listed in Appendix VI of the Cosmetic Directive EC 76/768 with a maximum authorised concentration of 0.01% (100 ppm) and thus within this limit. In the final product it will be diluted at least tenfold.

• Solubility

• Propellant compatibility

• Formulation compatibility

• Removability/Style build-up

• Drying time & stickiness

TILAMAR® Fix A140 Performance & Application Assessment

• Bending stiffness

• High humidity curl retention

• Salon tests

Application: Performance:

• Solubility was tested at 5 % solid content (12.5 % TILAMAR® Fix A140) and 100 % neutralized with 2-Amino-2-Methylpropanol (AMP)

• Assessment was done visually and by NTU measurement (HACH 2100 N IS Turbidimeter, 115 Vac acc. ISO 7027 and “clear” is defined as NTU < 5)

• Clear solubility within seconds: first place solvent with the neutralizer and add polymer solution afterwards

• Viscosity was tested to be stable over 10 time points (1 min) (TA Instruments AR-550; Peak hold test; shear stress: 10 Pa/25°C; Shear Rate: 1/sec; Cylinder: Ø 60mm 2° (acrylic 5864)

TILAMAR® Fix A140 Application - Solubility

TILAMAR® Fix 140 EtOH 80% EtOH 55% EtOH 50% EtOH 45% EtOH 40% EtOH 35% EtOH 30% EtOH 0% EtOH

NTU 0.57 0.62 0.96 1.12 1.24 1.62 1.67 25 60

Visual Viscosity (mPas) 16.4 14.1 22.3 21.3 21.6 19.0 18.2 20.3 10.6

Presenter

Presentation Notes

- For turbidity we only specify and guarantee down to 40% Ethanol to be clear. However, this tested batch was clear until 35%! - Viscosity of Luvimer and Amphomer are exactly in the same range than A140. Differences in numbers such as 14mPas and 22mPas are not visible or touchable.

• Solubility was tested at 5 % solid content (12.5 % TILAMAR® Fix A140) and 100 % neutralized with 2-Amino-2-Methylpropanol (AMP)

• Assessment was done visually and by NTU measurement (HACH 2100 N IS Turbidimeter, 115 Vac acc. ISO 7027 and “clear” is defined as NTU < 5)

• Clear solubility within seconds: first place solvent with the neutralizer and add polymer solution afterwards

• Viscosity was tested to be stable over 10 time points (1 min) (TA Instruments AR-550; Peak hold test; shear stress: 10 Pa/25°C; Shear Rate: 1/sec; Cylinder: Ø 60mm 2° (acrylic 5864)

TILAMAR® Fix A140 Application - Solubility

TILAMAR® Fix 140 EtOH 80% EtOH 55% EtOH 50% EtOH 45% EtOH 40% EtOH 35% EtOH 30% EtOH 0% EtOH

NTU 0.57 0.62 0.96 1.12 1.24 1.62 1.67 25 60

Visual Viscosity (mPas) 16.4 14.1 22.3 21.3 21.6 19.0 18.2 20.3 10.6

clear solubility at a broad range of VOC levels

clear solubility within seconds

stable and low viscosity over broad ethanol/water range

Presenter

Presentation Notes

- For turbidity we only specify and guarantee down to 40% Ethanol to be clear. However, this tested batch was clear until 35%! - Viscosity of Luvimer and Amphomer are exactly in the same range than A140. Differences in numbers such as 14mPas and 22mPas are not visible or touchable.

• Add 20 mL of 5 % polymer solution in ethanol

• Fill in propellant via the aerosol valve (can-to-can)

• Propellants: • DME • Dymel® 152a • Propane/Butane 2.5 bar

• Test criteria: • One or two phases • Clear, non-cloudy, no precipitation

TILAMAR® Fix A140 Application - Propellant Compatibility

Presenter

Presentation Notes

Technical details: 5% polymer solution in ethanol means 5g solid polymer with ethanol up to 100g in total For Fix A140 that are 12.5g Fix A140 with ethanol up to 100g and take 20ml for testing.

TILAMAR® Fix A140 in ethanol/propellant at room temperature


• Areas below the curve are uncritical for aerosol spray development

Presenter

Presentation Notes

Typical use levels in hair sprays for propane/butane are in the range of 30-50%

Cloud points of TILAMAR® Fix A140 in ethanol/propellant at room temperature


good propellant compatibility for aerosols clear until 60 % DME (at 5 % solids)

clear until 56 % Dymel® 152a (at 5 % solids)

clear until 44 % propane/butane (at 4 % solids)

no precipitation observed

tilamar® fix a140,

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