tim castleman. housekeeping 101 this is being recorded all replays, handouts, templates, and...
TRANSCRIPT
Tim Castleman
Housekeeping 101This is being recorded
All replays, handouts, templates, and calendars will be emailed to you tomorrow
I expect transcripts to be ready by March 7th, those will be emailed to you as soon as they’re done
We will do a full Q&A at the end of tonight’s call
Tim Castleman
Why Recipe Books? They are evergreen content that can be sold year after year
– with little to no change necessary
You can get a book outsourced for around $100
If you time your books correctly, you’ll be able to have a large amount of sales centered around your book year after
year
Where We Started
Just as a reminder, I started with children’s picture books … I then went to recipe books because I
wanted something more mainstream with a larger target audience of buyers
My GoalFirst book is to get the outsourcing process down
Second book is to get the promotion process down
If profitable, scale up from there
People – Process – Product
Laying The FoundationTaking The Big Picture And Breaking It Down To
Individual Pieces
Find People Or Places To Outsource To
Systemize The Creation and Promotion Of Books
The Process (1 of 2)
1. Picking A Category 2. Picking A Niche Within That Category3. Researching Your Book4. Outline Provided To Outsourcer5. Hiring An Author
The Process (2 of 2)
6. Photos For Your Book7. Designing A Cover8. Proper Formatting 9. Publication 10. Promotions
Our First Recipe BookResearch: $5Writer: $83.33 ($75 + Odesk Fee)Photos: $5Cover: $5Formatting: $5
Total: $103.33
Picking A Category
When It Comes To Kindle Books I’m Looking For Categories That Do The Following
3 Books In The Top 10 With An Amazon Best Seller Ranking of 20,000 or Below
Picking A Niche
Once I Find A Category, Then I Look For A Niche
3 Books In The Top 10 With An Amazon Bestseller Ranking Of 50,000 or Below
Something To Think About
Think about holidays or events where people are “forced” to interact and mingle – usually around
food and drinks
Selecting A Niche
New Years EveChinese New Year
Valentines DaySuper Bowl Sunday
St. Patrick’s DayEaster Sunday
Mother’s DayFather’s Day
4th of JulyHalloween
ThanksgivingChristmas
Live Amazon Example
Researching The Book
Where To Find Recipes
AllRecipes.com
Emeals.com
Emeals Coupon Code
15% Off Your Emeals OrderDINNER15
Other Places To Research Family Recipes
Other Popular Cookbooks
Free Recipe Websites
http://www.copyright.gov/fls/fl122.html
What We Have Our Writers Do
We take the recipes and have the descriptions re-written by the writer
We then use Copyscape Pro to ensure that there is enough of a rewrite to pass their system
Copyscape.com
Hiring A WriterOdesk.com
Fiverr.com
NeedAnArticle.com
Job Description Example
Let’s Talk About Our WritersInitially We Hired An Old Writer To Do Our Book
She Flaked & Disappeared On Us For 9 Days
That Forced Us To Change Strategies
From that moment on we now hire two writers to work on different projects simultaneously to
ensure that if one person quits – all of our time investment isn’t lost
So we hired a writer for our Thanksgiving & Christmas books
Our Writers
Here’s Where It Gets Fun
Our Thanksgiving writer did nothing except put the recipes in a word document for us.
Needless to say, they didn’t pass Copyscape and when we asked her to make the necessary
changes – she declined
Here Was Our SolutionThe Christmas book writer finished the job and we
were happy with her work – so we hired her to finish the Thanksgiving Project for us.
She ended up having to rewrite the entire thing and only charged us $75 to do so and we got it
back in 48 hours.
Here Was Our Best Writer
Photos
PhotosThis is who we use off of Fiverr
25 Shutterstock Photos For $5
Allicia John - [email protected]
Free Stock Photo Websites
http://www.morguefile.com/
http://www.sxc.hu/
Paid Membership Sites http://www.shutterstock.com/
http://depositphotos.com/
http://www.bigstockphoto.com/
To Get Startedhttps://www.bigstockphoto.com/free-trial/
7 Day Free TrialDownload 35 Images For Free
100% Royalty Free
For Our PhotosWe looked and tried to find as many photos as
possible to match the recipes
What we ended up doing was just using photos for the main categories instead of every recipe
You Can Take Your OwnIf you have a smart phone, most cameras take
great high quality photos
You can add, edit, crop, and customize your photos with a simple app
Best Phone Editing AppsAndroid: Snapseed
Iphone: Camera+
Professional programs like Photoshop, Gimp, etc.
Our Covers
Winning Cover Design
Other Cover Sources99 Designs
Go On Write
Odesk / Elance / Etc
Things I Look For In A CoverClean, Not Cluttered Design
Single Image To Focus On
A Strong Title/Call To Action
Formatting Your Book
If You Prefer SoftwareMagic Bullet Books
http://kritual.com/tim/
Kinstant Formatterhttp://www.timreallylikes.com/kinstant
Book Description
I used the book intro as the description because it talks about why the book was written and
what is inside... and has the URL to sign up on list.
Ghetto Keyword Research Example
Book KeywordsAllowed 7 Keywords Per Book
thanksgiving recipeseasy thanksgiving recipes
simple thanksgiving recipesthanksgiving made simple
thanksgiving turkeythanksgiving cookbook
thanksgiving meal
Book ReviewsAuthors Groups
Review Software
Email List (Eventually)
Book Reviews
Gifting The Book
When you gift a book you do not get the Amazon Verified Purchase next to the reviewers
name – but the gift card does count towards sales and your amazon best seller ranking
What I Recommend
What I recommend instead is to send someone a gift card for 1 dollar and in the comment section
link them to your book on Amazon
This makes it an Amazon Verified Review & helps your best seller ranking
Software For Reviews
http://kdoutsourcing.com/reviews/
To Get More ReviewsTo Get More Reviews
Post About Your Book On Facebook, Twitter, Etc
Email Friends and Family
Put A Page At The End Of Your Book Asking For A Review
List Building
Setting Up The PageI use WordPress for my website
For the lead capture page I use either OptimizePress or WPLeadRocket
For email service is use GetResponse
List Buildinghttp://effortlessholidaymeals.com/
Get 3 Meal Plans Plus Shopping List When They Sign Up For The Mailing List
Goal Is To Email Them When Other Recipe Books Are Ready
You Got A List, Now What?Ask Them To Leave A Review
Have Them Join A Facebook Group
Ask Them To Buy Future Books
Promotional PlanMake The Book 99 cents For 7 to 10 Days PRIOR
to your first official promotion
Ask friends, family, other authors, use the review software, etc for reviews of your book during that
time
Promotional PlanOnce you have at least 5 reviews (try to get closer to 10), then switch the price to your full price (or higher) and make the book free on Amazon using
KDP free days and the Pump The Brakes Promotional Strategy
Pump The BrakesPump the brakes strategy allows us to leverage
free traffic and turn them into paid buyers
http://kdptb.com/pump-the-brakes-strategy/
Promotion
Promotion
http://www.timreallylikes.com/72places
Your Fast Action PlanSpend the rest of this week watching the replay and
deciding on your first book
Devote the next 30 days to having your first two books published on Kindle
Build and scale from there
Rapid Recipe
Fast Action
Calendar
Once You Find A Winner
Once you having a winning kindle recipe book, scale up in that niche or category
Kindle Scaling FormulaWhen entering any niche, initially have two books
created and begin promoting them instantly
If one out of those two books turn a profit within the first 30 days, have 3 additional books created
within that niche
An ExampleNumber Of Books Timeframe For Creation &
Promotion
2 Books (2) 30 Days
3 Additional Books (5) 90 Days
2 Additional Books (7) 90 Days
3 Additional Books (10) 90 Days
2 Additional Books (12) 90 Days
Kindle Scaling Formula Pt. 2Do a free promotion on a single book each week using the
pump the brakes promotional plan
Scale up to 10 to 12 books and then rotate them weekly over those 12 weeks
Bundle up books for additional sales and higher priced sales
Leveraging Your WorkUse and repurpose as many of your books as
possible
Thanksgiving Book
Thanksgiving Diet Book
Individual Recipe Books
(Desserts)
A Couple Cool Kindle Hacks Raise The Price Of The Book
Before: $2.99Now: $3.99
We sold more copies of the book at $3.99 than we did at $2.99. Raise the price even higher during “free promotional
days”
Kindle Hacks Continued
Make A CreateSpace Version Of Your Book
Everyone Has Dozens of Cookbooks In Their Home
Increases The Perceived Value Of The Digital Book
Common Screw Ups
Book Name
Cover
Author
Content
One More Thing …
I Want To Share With You How You Can Finish Your Next Recipe Book Within 30 Days
While Outsourcing 99% Of It – And Having Me Pay You To Do It
During The Last 30 Day Challenge
We put more authors on Amazon within 30 days than ANY other program out there
We also made a bunch of them best selling authors as well …
In Fact …
It Would Not Be Possible Without A System
Along With The FAC
But This Isn’t About MeI’ve Only Talked About This System Once & Were
Some Of My Coaching Clients Results
Easy To Implement
“The Best Program I’ve Ever Bought”
“I Never Dreamed I’d Be A Published Author”
“A Nice Little Passive Income Stream”
“You Pushed Us To Make Sure We Met Our Goals”
“Everyone Else Talks, Tim Shows”
But There Is A Problem
Information Alone Isn’t Enough (Or You Would Already Be A Billionaire)
Sometimes We Need A Little Help, Encouragement, Direction … and a CHALLENGE
Introducing
Here’s How It’s Going To WorkThe Rapid Recipe Challenge
Starts: Tuesday, March 4th, 2014Ends: Tuesday, March 25th, 2014
Here’s What Is Going To Happen
You’ll get instant access to the Rapid Recipe Training + Fast Action Blueprint For The 30 Day
Challenge
In Addition
I’ll follow up with you weekly to give you advice, direction, and guidance on what to do every
step of the way
Not To Mention
I’ll host a weekly live workshop & Q&A Call for you to come and ask for directions and feedback
relating to your kindle book
(They’ll be recorded and you’ll have lifetime access to everything)
The GoalTo get you from idea to published recipe author
within 30 days – and pay you to do it
(more on that in a moment)
Here’s Everything You’re GettingRapid Recipe Training & Fast Action Calendar
($47 Value)
Weekly Live Workshop / Mastermind Sessions ($250 Per Hour)
Weekly Emails, Facebook Group, and Direction($97 Value)
It Keeps Getting BetterPrivate Facebook Group
(Perfect To Discuss With Your Fellow Authors & Former 30 Day Challenge Members)
Weekly Fast Action Challenges(Weekly Prizes)
Our Facebook Group
But Wait, There’s More
I’ll Pay YOU To Finish Your Book
Finish Your Book (From Idea To Publication) Within The 30 Day Challenge and
I’ll Give You 100% Of Your Money Back
Let’s Be HonestMarch is coming no matter what
The only question I have for you is this – do you want it to be just another month or do you want
it to be a month of celebration and accomplishment?
100% Risk Free
As long as you can follow the directions and the steps laid out in front of you (that people just like you have been successful with) you’ll be a
published author and I’ll pay you to do it!
Fast Action BonusFor the first 25 people who sign up I’ll include:
- Private Buyers Mastermind Call ($250)- Pump The Brakes Promotional Strategy ($47)
- 2014 Kindle Blueprint ($27)- Personal Download & Review Of Your Book ($97)
Fast Action BonusFor the first 50 people who sign up I’ll include:
- Private Buyers Mastermind- Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint- Personal Download & Review Of Your Book
Fast Action BonusFor the first 75 people who sign up I’ll include:
- Private Buyers Mastermind - Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint- Personal Download & Review Of Your Book
Fast Action BonusFor the first 100 people who sign up I’ll include:
- 30 Minute Skype Consultation - Pump The Brakes Promotional Strategy
- 2014 Kindle Blueprint- Personal Download & Review Of Your Book
WARNING
Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on offering
it again this year.
I don’t want you to miss out on your chance to finally become a published author so ….
Here’s My No BS Promise
You’re going to see this offered to my entire list this weekend for $197.
But, because you guys bought the live training I’m going to give you a huge
discount.
I even thought about charging you guys $147 for this, but then I decided to make the deal
even better ….
You can get everything listed above, plus direct and personal access to me for just a
single payment of $97…
Here’s What You Need To Do NowGo To
http://kdoutsourcing.com/30dc
Get The Lowest Price Possible & Reserve Your Rapid Recipe
Challenge Spot
Remember
Once we hit 100 Challenge Members I’m closing the doors on this and I’m not planning on
offering it again this year
Questions?? Go To
http://kdoutsourcing.com/30dc
Get The Lowest Price Possible & Reserve Your Rapid Recipe
Challenge Spot