time research conference research services 2011
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Time Research Conference research specialists
A guide to our services
Unrivalled expertise in all aspects of worldwide healthcare conference delegate research
Time Research overviewTime Research is an independent and global medical market research agency.
We specialise in international conference related research.
Members: MRS, EphMRA, & PBIRGCodes: ABPI and ESOMAR
• Established in 1995 and based in London
• Cover European, US and international healthcare associated events, including ASCO, EULAR, ESC, ESCRS, RSNA
• All therapy areas and medical devices considered
• Telephone, online and at conference quantitative or qualitative approaches utilised
• Research with KOLs, other healthcare professionals, patients carers, journalists and company staff
• 500 studies connected to 300 conferences
• 15 years of expertise in conference related research
• Specialist team with significant in-house Pharma co experience
• Drawing on a wealth of company and product knowledge
• In-house highly experienced healthcare interviewers who speak key languages and conduct interviews in respondents’ mother tongues
• Sophisticated electronic data collection process, incorporating fast feedback of quantitative results
• Positively regarded amongst the healthcare community, especially KOLs
• Flexible and friendly team who can work around your last minute requirements – even at very short notice
Focused exclusively on medical market research
• The most experienced conference research team
• All research is tailored to the client’s specific requirements and conference activities
• Lists of all key congresses, plus we can research any specialist area
• We can attend these, or any other congresses you select, and undertake a quantitative and/or qualitative approach
• Deep understanding of conference forum
• Independent attendance at conferences
• Close liaison with event organisers and strong relationshipsformed
What we can offer you
• We show which parts of your conference effort are most successful
• Research at Phases II/ III gives you strong competitive advantage
Comprehensive
congress research
service
Our starting points
Medico-marketing expenditureis under increasing scrutiny
You need to measure ROI
Some critical parts of the mix are under researched
All aspects of conference expenditure need addressing
• Unrivalled expertise in all aspects of worldwide healthcare conference delegate research
Which parts of the marketing mix feature at conferences?
Internet, lounge,
signage
Messages – product
+ diseaseActivities -quizzes,
interactive games
Personnel quality
Attractions - artists,
conjurors
Trial data
Delegate support
Speaker quality
• We research all these elements and others
The Stand Product awareness
Retained items -
gifts, monographs
Late Breaking Trials
Messages
Sponsorship$$$$$
Satellite Symposia
What can be measured?
Products recalled
Product messages
Most memorable
stands
Most preferred
stands
Stand visitation
Stands recalled
Product demonstration
ratings
Likelihood of prescribing
products
Sponsored items /
activities recalled
Rating of staff personnel –
presentation, knowledge
and helpfulness
• We place your performance in its competitive context
Company image
When do we measure?
• Timing depends on your marketing objectives
Pre conference
At conference
Post conference
Long term tracking
One or more of the following:
Time Research process – at conference
Doctor visits exhibition at the conference
Doctor comes to the independent Time
Research stand at the event
Doctors / Interviewers use laptop to input responses to your
questionnaire
Data emailed to Time Research HQ
Latest results from the conference are analysed –during or
after fieldwork
Report produced answering client
objectives
Client receives
actionable insights
Topline fast feedback possible
Popular qualitative approaches (at or post event)
Product research
Market trends
Communication tools
Packaging research
Product instruction / information feedback
Logo tests
Guidelines research
• Clients can view the research online from their office
Name tests
KOL views
Time Research process – post conference
Doctor attends exhibition at conference
and returns home
Doctor is recruited to conduct your
questionnaire online - OR
Doctor participates in the interview over
the telephone
Report produced for client
Client receives
actionable insights
Topline fast feedback possible
Time Research obtains conference delegates list
or utilises cold calling
Market research
Marketing
Conventions Staff
Public Relations
Professional Relations
Medical
Business Development
KOL Development
Clinical Trials
Conference research touches on many departments in the typical pharma company
We help you work with internal departments
Contact Lorraine Colley
Time Research LimitedTime House, 56b Crewys Road
LondonNW2 2AD
England
Tel + 44 (0) 20 8209 2020Fax + 44 (0) 20 8209 2021
Email [email protected] www.timeresearch.co.uk