Hyderabad Business School

GITAM University

Time Table for Pre-PhD Examinations

Date Examination Max Marks Time3 March 2012 (Saturday)

Research Methodology 100 10 am to 1 pm

4 March 2012 (Sunday) Area of Specialization 100 10 am to 1 pm4 March 2012 (Sunday) Presentation on proposed

topic of research & submission of synopsis

100 2 pm onwards

RESEARCH METHODOLOGY

Syllabus

for Pre-Ph.D examinations

UNIT-I: Introduction - Meaning, Importance of Research, Types of research, Research Process-Problem of Identification-Formulation-Classification, Concept and Construction of Hypothesis- Steps in Testing Hypothesis.

UNIT–II: Research Design – Meaning, Purpose and Principles –Types of Research Design- Exploratory – Descriptive – Experimental, Data Collection- Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire.

UNIT–III: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling – Sampling Methods-Probability Sampling-Non Probability Sampling.

UNIT–IV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of Data-Preparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation of Data.

UNIT-V: Research Analysis and Report Writing: Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Measurement of trend through Method of Least Squares and Moving averages - Types of Reports- Contents of Report-Formats of Reports-Presentation of Reports.

Text Book

Kothari, C.R., Research Methodology – Methods and Techniques. New Age International Publishers. New Delhi: 2007.

Pre-Ph.D. EXAMINATIONS

RESEARCH METHODOLOGY

Model Question paper

Time: 3 Hours Max.Marks:100

-------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted.-------------------------------------------------------------------------------------------------------------------------

Answer one question from each unit:

UNIT-I

1. a) Discuss in detail the various activities in research process. 20

OR

b) Explain different types of research that have been prominently employed in social research 20

UNIT-II

2. a) What are the features of a good research design? Explain the basic principles of experimental design. 20 OR

b) In detail differentiate between questionnaire and schedule and also explain what are the characteristics of a good questionnaire? 20

UNIT-III

3. a) What do you mean by sampling? How do you select a sample and test its reliability? 20

OR

b) Describe in detail the various sampling methods used in social research. 20

UNIT-IV

4. a) Explain the importance of diagrams in research. List out the characteristics and kinds of diagrams 20

OR

b) What are various scaling and measurement techniques used in research. Explain with examples. 20

UNIT-V

5. a) What are the principles of effective Communication and discuss various barriers of communication 20

OR

b) Differentiate between Correlation and Regression. Write notes on Coefficient of Correlation.

Areas of specilization

ADVANCED MANAGEMENT

syllabus

For Pre PhD Examination

The Objective of the course is to give a basic perspective of Management theories & practices and organization behaviour. This will form foundation to study other functional areas of management. Also this course provides insight into behavioral issues.

Unit – 1:Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management, Management Environment, Evolution of Management Thoughts, Henry Fayol Theory, FW Taylor Scientific management Theory and Elton Mayo's Hawthorne experiment – Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Decision Making: The process and techniques of decision making.

Unit – 2: Organizing: Nature of organizing, organization levels and span of management – Factors determining span - Organizational design and structure –departmentation, line and staff concepts, staffing – delegation, decentralization. Groups Vs. Teams – Nature of groups –dynamics of informal groups – Teams in modern work place.

Unit – 3: Introduction to Organizational Behavior: Definition, Nature and Scope - Environmental and organizational context and the impact on organizations – Perception: Nature and importance of Perception – Perceptual selectivity and organization. Attribution Theories. Personality and Attitudes - Meaning of personality - Johari Window and Transactional Analysis.

Unit – 4: Motivation and Leading: Theories of Motivation-Maslow’s need hierarchy, Hertzberg’s Two Factor Theory. Job designing process, Leading: Leading Vs Managing – Leadership Theories- Leadership styles – developing leadership skills – transformational leaders, transactional leaders, Leadership in Cross-cultural environment - Evaluating Leader.

Unit – 5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts. Controlling: Basic control process- Requirements for effective control – control techniques – Overall controls and preventive controls.

Text Books

1. Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 20092. Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

Pre-Ph.D. EXAMINATIONS

ADVANCED MANAGEMENT

Model question paper

Time: 3 Hours Max.Marks:100

-------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted.-------------------------------------------------------------------------------------------------------------------------

Answer one question from each unit:

UNIT-I

1. a) Management is both a science and an art. Discuss this statement, giving suitable examples.

20

OR

b) Examine in detail the principles of management as outlined by Henry Fayol. 20

UNIT-II

2. a) Make a distinction between formal and informal groups. What are the advantages of informal groups? 20 OR

b) Differentiate between groups & teams? What are the different types of work teams? 20

UNIT-III

3. a) What is Organizational Behavior? Explain in detail various disciplines that have contributed to the development of Organizational Behavior. 20

OR

b) Define perception and why it is important? Make a note on the various factors that influence perception? 20

UNIT-IV

4. a) Discuss the different kinds of Leadership styles with their relative merits and demerits. 20

OR

b) Explain three Motivational theories with examples 20

UNIT-V

5. a) What is the purpose of report writing? Explain the contents to be covered and problems involved in report writing. 20

OR

b) Explain in detail the various steps in control process. Write notes on prerequisites of effective control 20

Advanced Human Resource ManagementSyllabus

For pre-Ph.D examination

Unit – 1:Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM - Job Analysis and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment, HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies..

Unit – 2:Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, Technical, HR interview, interview errors and bias, designing and conducting the effective interview, Co-operative counseling, reference and background verification, medical evaluation, Job offer, Induction and Placement.

Unit – 3:Training and Development & Performance Appraisal: Introduction to training, The training process, training methods, Management development – individual, group, organizational techniques, evaluation of training and development -Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback interview. The role of appraisal in managing performance. Career Planning and Development.

Unit – 4:Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system – simple ranking, job grading, point systems, and factor–comparison system, Human relations effects of Job evaluation, compensation for special groups.

Unit – 5: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances- Maintenance of HR:

a) Benefits and services, security, safety, health and welfare services.b) Separation, Corporate social responsibility, Global HRM.

Text Book Edwin B.Flippo: Personnel Management, McGraw Hill,2009 K.Aswathappa: Human Resource and Personnel Management, TMH, 2009. Subbarao: Human Resource Management, HPH,2009

Pre-Ph.D. EXAMINATIONS

HUMAN RESOURCE MANAGEMENT

Time: 3 Hours Max.Marks:100

-------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted.-------------------------------------------------------------------------------------------------------------------------

Answer one question from each unit:

UNIT-I

1. a) What is Human Resource Management? Explain the need and importance of Human Resource Management 20

OR

b) Why is Human Resource Planning important? Discuss the process of human resource planning. 20

UNIT-II

2. a) What are the differences between recruitment and Selection? Explain the essentials of selection procedure 20 OR

b) Explain in detail the various steps in the recruitment process? What are the advantages and disadvantages of external recruitment source? 20

UNIT-III

3. a) What are the objectives of training? Explain the importance and benefits of training. 20

OR

b) What is performance appraisal, explain its various methods and also explain the limitations of performance appraisal 20

UNIT-IV

4. a) What are the objectives of compensation? Explain in detail various methods of compensation . 20

OR

b) How compensation for special groups is designed. Explain the various influences on compensation 20

UNIT-V

5. a) Explain in detail the grievance procedure. Explain the guidelines for handling grievances 20 OR

b) What are the similarities and differences between domestic and international HRM 20

ADVANCED MARKETING MANAGEMENT

Syllabus

For pre-Ph.D examinations

UNIT I: Overview of Marketing – Introduction to Marketing –Definition, Nature, Scope & Importance of Marketing – Philosophies of Marketing – Recent trends in Marketing –Viral Marketing--Social Marketing – Green Marketing-Interactive Marketing-Rural Marketing.

UNIT II: Marketing Environment – Analysing Macro & Micro environment – Consumer behaviour – Factors influencing buyer behaviour – buying process – Segmenting Targeting & Positioning- Developing Marketing Strategies and Plans – Marketing Research.

UNIT III: Marketing MIX – Elements of the marketing Mix – Marketing Strategy – Product – Classification of Products – New Product Development – Product Life Cycle

UNIT IV: Factors influencing Pricing – Pricing Objectives – Methods of Pricing – Channels of Distribution –definition – Need – Types of channels

UNIT V: Promotion – Nature and Importance of promotion - Promotional Mix – Managing Advertising, Sales Promotion, Personal Selling, Public Relations & direct marketing – Integrated Marketing Communications. Customer Relationship Management Concepts-Supply Chain Management Concepts-Retail Management –Services Marketing Concepts-E-Marketing Concepts.

Text Book

Philip Kotler & Kevin Lane Keller, Marketing Management, Prentice Hall of India, New Delhi: 2007.

ADVANCED MARKETING MANAGEMENT

Pre-Ph.D model question paper

Each question carries 20 marks (5 x 20 = 100) Max. Marks: 100

Answer one question from each unit. 9.30 AM to 12.30 PM

UNIT - I

I.a) Bring out the importance of marketing and list out the recent trends in marketing.

OR

b) Write a note on the following short questions?

i) Viral Marketing ii) Social Marketing ii) Green Marketing iv) Interactive Marketing v) Rural Marketing.

UNIT - II

II. a) As a Marketing research manager for a reputed automobile company whose dealership is being established in a district headquarter with a population of approx. 10 lakhs. What type of market research data and information would help you to compete more effectively?

OR

b)What variables would you use in segmenting the market for the following products and why?

(i) Credit card

(ii) Sports car

UNIT - III

III. a) Why does the marketing mix change as the product moves through its life cycle? How would you expect the mix to change for an innovative home exercise kit as it moves through the product life cycle?

OR

b) (i).Discuss the various stages of a new product development process by taking the example of an electric car as a new product concept.

(ii) How can test marketing be helpful in launching new products?

UNIT - IV

IV. a) Discuss in brief the various pricing strategies use by marketers. Suggest suitable pricing strategy for

i) Standardized software package

ii) Mid-sized passenger car

OR

b) In an environment that's getting increasingly competitive, channel partners are greatly influencing consumer buying decisions.

Do you agree with the above statement? Substantiate your response with suitable example

UNIT - V

V.a) Discuss the main objectives of sales promotion. Explain some of the sales promotion methods directed at consumers, which can be used by a detergent manufacturer.

b) Discuss the role of personal selling and advertising in promotional industrial products. How does it compare to consumer product promotion?

OR

V.b) Write a note on the following short questions

i) Integrated Marketing Communications ii) Customer Relationship Management iii)Supply Chain Management iv)Retail Management

ENTREPRENEURSHIP DEVELOPMENT

SyllabusFor pre-Ph.D examination

UNIT-I: Entrepreneurship: Introduction – Concepts – Characteristics – Factors – Theories of Entrepreneurship - Development of Entrepreneurship in India. The Growth of Women Entrepreneurship and their problems.

UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan-Product Planning and development process-Preparation of feasibility report – Significance of sunrise industries in developing economy like India.

UNIT-III: Opportunities and promotional schemes: Opportunities & promotional schemes available for SME sector for new entrepreneurs-Promotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation for MOU for sanction.

UNIT-IV: Financing and Promotion: Government Financial Support – State and Central Government – Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship in India-EDP.

UNIT-V: MSME: Meaning-Importance-Opportunities-Issues-Role of RBI, NABARD, SIDBI, SFC, SIDC’s, SISDCS etc., in promotion of MSME

Text Book Vasanth Desai., Dynamics of Entrepreneurial Development and Management. Himalaya Publishing House. Mumbai: 2007.

Pre-Ph.D. EXAMINATION

Model Question paper

ENTREPRENEURSHIP DEVELOPMENT

(Effective from the admitted batch 2011-12)

Time: 3 Hours Max.Marks:100

Answer one Question from each unit: (5x20=100)

UNIT I

1. a) What do you mean by Entrepreneurial competences? What are competences that an Entrepreneur needs to possess?

OR b) Explain the growth and problems of women Entrepreneurship in India ?

UNIT II

2. a) What is Feasibility report? Briefly Explain the different stages in preparation of Feasibility report?

OR b) Discuss the significance of Sunrise Industries in developing countries like India?

UNIT III

3. a) Explain different promotional schemes in SME Sector for new Entrepreneurs.? OR

b) Explain different steps in MOU Preparation?

UNIT IV

4. a) Critically Evaluate the role of state and central govt. in promoting Entrepreneurship in India?

OR

b) Enumerate different EDP Programmes in India?

UNIT V

5. a) Explain the meaning, Opportunities and Issues of MSME Sector in India?

OR b) Critically Examine the role of SIDBI in Promoting MSMES?

ADVANCED FINANCIAL MANAGEMENT

Syllabus

For Pre-Ph.D examinations

Unit –I: Concept of Finance- Finance Functions, Structures of the Financial System. Financial

Management – Meaning and Objectives, Scope of Financial Management, Financial Planning and

Forecasting- Under and Over Capitalization causes and remedial measures.

Unit-2: Capitalization –, Concept and determinants of Capital Structures – Capital Structures

theories NI,NOI,MM approach Computation of cost of capital, Leverages – Types and

EBIT&EPS analysis

Unit -3: Investment Decision – nature and significance of investment decision traditional

techniques pay back ARR discounted cash flow techniques NPV IRR.

Unit -4. Working Capital Management – Nature of Working Capital Management, Need for

working capital – operating cycle, estimation of working capital requirement – forecasting

working capital requirements management of inventory Management of Cash and Receivables,

Cash Budget.

Unit -5: Management of Profits-Dividend Policy- Dividend vs profit retention decision,

determinants of Dividend policy types of dividend theories- Procedural and Legal formalities

involved in the payment of dividend-Bonus Shares.

PRE-Ph.D EXAMINATION

ADVANCED FINANCIAL MANAGEMENT

Answer one question from each unit: ( 5 X 20= 100)

Unit-I1. a) What is Financial Management? Discuss its importance and scope in a business

organisation

ORb) What is the finance function? List out the various functional areas of a financial manager

Unit-II2. a) Describe the assumptions and implications of the NI approach and NOI approach. Substantiate your answer with suitable examples

OR b) Explain the traditional approach on the optimum capital structure. How it is different

from others?

Unit-III3. a) What is capital budgeting? Explain the process of capital budgeting

OR b) Compare and contrast between NPV and IRR methods

Unit-IV4. a) How do you compute the determination of working capital? And describe the various factors influencing the requirement of working capital

OR b) Explain the concept of working capital and its need

Unit-V

5. a) What are the essentials of Gordon’s dividend model?OR

b) What do you mean by Dividend? Explain the factors influencing dividend policy.