timmons&company - red book

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We are a marketing SWAT team. We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative , and implement the plan, on time and on budget. MISSION STATEMENT Timmons& Company T H E M A R K E T I N G S W A T T E A M 3795 ROUTE 202, DOYLESTOWN, PENNSYLVANIA 18902 TEL 215.340.9090 FAX 215.340.5861 www.tcswat.com

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We are a marketing SWAT team.

We are a well-trained, fast-moving,strategically-oriented group

of creative marketing professionals. We quickly assess our

clients’ marketing objectives, create a strategic plan,

recommend tactics, produce Madison Avenue

quality creative,and implement

the plan, on time and on budget.

M I S S I O N S TAT E M E N T

Timmons&Company T H E M A R K E T I N G S W A T T E A M

3 7 9 5 R O U T E 2 0 2 , D O Y L E S T O W N , P E N N S Y L V A N I A 1 8 9 0 2T E L 2 1 5 . 3 4 0 . 9 0 9 0 • FA X 2 1 5 . 3 4 0 . 5 8 6 1 • w w w. t c s w a t . c o m

J U S T T H E FAC TS

MarcomMarket Analysis Strategic PlanningCorporate IdentityBrand IdentityLogo DevelopmentPositioningAdvertisingCollateral DevelopmentDirect MailTrade Show & Event ServicesTechnical WritingMedia PlanningNewslettersAnnual ReportsPhotography

New Media & VideoWebsite Strategy & Development Video ProductionE-CommerceBanner AdvertisingHTML Email Campaigns

Public RelationsPress Release ProgramsPress KitsPersonnel Bio SheetsArticle WritingWhite PapersCase StudiesEditor/Client Press ConferenceCommunity RelationsCrisis ManagementPolling

ClientLinkFulfillmentLead ManagementTelemarketingDatabase ManagementList RentalDigital PrintingWarehousing

Who We AreSince 1974, Timmons&Company has been building brands and helping

businesses succeed through integrated marketing communications,

advertising, and public relations services. Over the years we’ve grown to

a 15-member team with $9 million in capitalized billings. Today we

provide a unique blend of cutting-edge tactics and personal service to

a broad range of industrial and consumer clients.

What We DoWe concentrate on effectively positioning our customers and their

products through research and understanding coupled with extensive

strategic and tactical experience. Strict adherence to budgetary controls

and award-winning creativity support every communication campaign

we produce. To ensure that we deliver the highest quality products with

excellent service from start to finish, we have been strategically aligned

for many years with printers, web hosting facilities and trade show

management houses.

“Rich, you’re team is fantastic! We are really looking good. Vince is incredible, very knowledgeable and always helpful. The designshave been great. The writing is very good. We love the new YOEstuff! My staff likes working with Vince, Neil and Joey. They haveadded so much expertise that we were lacking. I continue to beexcited about future projects and possibilities as we continue thispartnership. It's amazing how God leads us....so happy to beworking with you again.

“All in all, I would unreservedly recommend your company toothers. By the way maybe you’ll get more work from Magellan!Also I think you all will really like working with the new Sheila.I’d like to bring her up to see your place and meet you all soon. I will be winding down as we finish the rebranding and movingthings on to Sheila. You’ve been a big help with this transition as well. Anyway, thanks for asking!”

Brenda Boorse,Regional Director Access Services

“I continue to be extremely impressed with the work that your team produces and am especially impressed with Frank.Frank is always incredibly professional and works extremely hard to ensure client satisfaction—always going beyond the call of duty! He redefines the terms ‘account management’ and ‘client satisfaction’. Look forward to catching up soon and do appreciate your attendance in August.”

Tricia N. Piontek Director, Marketing Services AmerisourceBergen Corporation

“My sincere thanks to the team at Timmons&Company for this recommendation. Mark, Justin and I really appreciate it.

“By the way, I’m extremely happy with how you are working with us! You have a great team and we’ve had several excellentconference meetings recently. Your ‘marketing dynamic’ is veryevident and your guys aren’t afraid to push back when they need to. Neil continues to go deep and really is quite an asset to the whole creative and strategic process.

“I am particularly delighted with Vince Caperelli. He representsyou very well. He’s articulate, responsive, quick on his feet, andjust ‘gets it’. He also has a sense of command that you need to be a good account executive.”

Rick Campana,Director of Marketing OPEX Corporation

“We needed a cohesive branding program to help tie our differentservices and divisions together. You gave us a great brand imagewith the flexibility to allow it to speak to all our audiences.”

Tom Shaffer, Director of Marketing Musculoskeletal Transplant Foundation

“A quick note to let you know I spoke with Liz from a distributorof scientific products and supplies—sorry, I didn’t write down the name of the company and can’t remember it. Based on herquestions, I stressed that Timmons works hard, turns thingsaround quickly and is up-front about what things cost. All good things. Just wanted to let you know.”

Leanna Anderson,Marketing Communications Manager

Siemens Large Drives Applications

“I hope this email finds you doing well. I wanted to let you knowthat I spoke with Liz from VWR this morning and informed herthat I was very, very pleased with all aspects of our relationshipwith Timmons. Further, I let her know that I felt we had finallyidentified a long-term marketing partner exceptionally capable of exceeding our expectations. Thanks again!”

Trish Piontek,Director, Retail Marketing AmerisourceBergen Corporation

“The whole secret is trust. I trust that whenever I do business withRich I will have something to be proud of. We work very fast atScott, and I see the same thing happening at Timmons. That’swhy I started calling them the SWAT Team. They move in andmake things happen.”

Tom Barford, Vice President, General Manager Scott Medical Products

“You listen closely to our needs and consistently come throughwith creative and cost effective solutions. The most valuablebenefit of dealing with you and your agency is your “up-front”involvement in our planning and strategic marketing thoughtprocess. Your intuitive understanding of the sales process and the experience you bring from such a wide range of clientindustries are assets we appreciate.”

Jim Wetzel,Marketing Manager North American Dräger

“This letter is to let you know how much I appreciate the effort you have put forth. Whether we’re facing tight dead lines,creativity necessary to sell one of our less exciting product lines,new advertising ideas, or marketing assistance, you never fail toget the job done—accurately as well as on time.”

Melanie Snyder,Marketing Manager Specialty Minerals

“I want to take this opportunity to thank everyone atTimmons&Company for providing us with a solid presentationpackage for our trade show in Düsseldorf, Germany. [It] was ahuge success much in part to the creative and technicalperformance of your company.”

Bob Gustafson,Vice President Sales & Marketing Vulcan Spring & Mfg. Co.

“Thank you for your fine work for our bank. The marketing andpublic relations work your firm has performed for us has beeninstrumental in our bank achieving twice its projected salesgrowth. Many of our customers, shareholders and directors havemade complimentary remarks to me regarding the quality of your advertising, direct mail, image and public relations work on behalf of FirstService Bank. We greatly appreciate the finepartnership we have with you.”

John C. Spier, President & CEO FirstService Bank

“On the new website—a real professional look and feel. A verygood impression for anyone viewing Bio-Imaging for the firsttime via the web. Please express my gratitude and complimentsfor a job very well done to all those who planned and executedthe design.”

David E. Nowicki DMD, Chairman, Board of Directors Bio-Imaging

HERE’S WHAT OUR CLIENTS HAVE TO SAY

AmerisourceBergen

AmerisourceBergen is the leader in healthcare distribution, services, and solutions.

H E A L T H C A R E

AmerisourceBergen (continued)

MTF Sports Medicine

MTF Sports Medicine is a division of the MusculoskeletalTransplant Foundation— a non-profit provider of bone, tendon,ligament and skin for transplantation. MTF Sports Medicine’s new look needed to be fresh and poignant while complementingexisting corporate branding. This branding initiative includes logodevelopment, corporate materials, product catalog, presentationtemplates, individual product brochures, surgical techniques andtrade show graphics.

MTF Sports Medicine (continued)

Derma Sciences, Inc.

Derma Sciences, Inc. is a fully integratedmanufacturer, marketer and supplier of products for wound and skin care. As an innovator in thehealth care field, Derma Sciences brings innovativeproducts to market that advance wound care by promoting new technologies, empoweringcaregivers, and focusing on the unmet needs of patients.

VWR International

VWR International is a global laboratory supply and distribution companywith worldwide sales of $3.5 billion. Timmons&Company coordinates copyacquisition, layout, and production of VWR’s Life Science Magazine whichis distributed to 35,000 subscribers three times a year. Life Science Magazineis North America’s premiere laboratory supply magazine for Genomics,Proteomics, Cell Biology, and Microbiology.

Myoderm

Myoderm is a leading supplier of comparator pharmaceuticalsand supplies for clinical research for more than 20 years.

Thomas Medical Products, Inc.

Thomas Medical Products, Inc. is a medical device manufacturerthat designs and develops Class II and Class III single-use devicesfor OEM customers.

Wolters Kluwer Health

Wolters Kluwer Health and its publishing house, LippincottWilliams & Wilkins, are a premier international publisher ofprofessional health information for physicians, nurses, specializedclinicians and students.

Core Essence Orthopaedics

Core Essence Orthopaedics creates medical devicesthat help surgeons leverage existing techniques tomore easily perform minimally invasive andarthroscopic procedures.

Bio-Imaging Technologies, Inc.

As the world’s largest independent and dedicated provider of medical image management for clinicaltrials, Bio-Imaging supports the pharmaceuticalindustry with accurate and complete studies forregulatory agencies.

Bio/Data Corporation

Bio/Data Corporation is a leading manufacturer, marketer,and worldwide distributor of thrombosis, hemostasis, andplatelet function instruments, reagents, controls, accessoriesand disposable products. The company is also a licensor ofits internationally recognized Microfiltration technology forpre-analytical sample preparation.

Musculoskeletal Transplant Foundation

The Musculoskeletal Transplant Foundation is a non-profitmembership organization dedicated to advancing the scienceand practice of bone, tendon and ligament transplantation.

N O N P R O F I T

Access Services

Access Services empowers and serves people with special needs in eight southeastern Pennsylvania counties. The non-profit organiozationprovides Residential Services including community homes, supportedliving, and companion and family living programs. Their SupportServices help people with disabilities build bridges to living and workingin their communities. Children’s Services provides a safe environment for children with emotional and behavioral concerns. Clinical Serviceshelp children and adults with counseling and medication management.

Siemens Energy and Automation

Why would the world’s 20th largest company entrustsignificant marketing challenges to Timmons&Company?Because we have the ability to distill complex technicalinformation down to the essential message that compels aprospect to want to know more.

T E C H N O L O G Y & M A N U F A C T U R I N G

OPEX Corporation

OPEX Corporation is a recognized global technologyleader in high-speed mailroom automation and document imaging.

Marotta

Marotta controls flew with Chuck Yeager when the sound barrierwas broken. They landed on the moon with Armstrong andAldrin. From spacecraft, to the International Space Station, tofighter planes, and ships and submarines—actuators, controllers,and complete systems from Marotta mean control.

XL Group

XL Group provides custom productivity applicationsolutions to companies like Ford and IBM. From Mobile Sales Force Automation to Customer RelationshipManagement, Incentive Solutions, and Automated Testing,XL Group creates actionable productivity platforms.

CRC Industries, Inc.

CRC is a worldwide leader in the production of specialty chemicals forthe maintenance and repair professional, serving automotive, marine,electrical, industrial, and aviation markets.

Vulcan Spring & Manufacturing Co.

Vulcan has pioneered constant force and variable force spring designs resulting in a position of international leadership and numerous international patents. Thecompany also manufactures PULLBOX ® product security devices, plastic scrollsfor informational displays, counterbalances for beverage truck doors, and therevolutionary SmartSpring™ for simplified inventory control.

Streamlight

The world’s best rechargeable flashlight. Streamlight makestough, durable, long-lasting lights. And they support themwith an equally strong warranty.

SunGard

SunGard’s success hinges on their ability to anticipate andmeet changes in technology and customer demands.

Specialty Minerals, Inc.

A division of Minerals Technologies and a leading worldwide producerand supplier of precipitated calcium carbonate (PCC), SMI also minesand processes high quality lime and limestone and exceptionally puretalc for use in building products, paints, coatings, ceramics, polymersand automotive catalytic converters.

Air Products and Chemicals, Inc.

Air Products serves customers in technology, energy, healthcareand industrial markets worldwide with a unique portfolio ofproducts, services and solutions, providing atmospheric gases,process and specialty gases, performance materials and chemicalintermediates. The company has annual revenues of $7.4 billion,operations in over 30 countries, and nearly 20,000 employeesaround the globe.

S P E C I A L T Y C H E M I C A L S & C H E M I C A L P R O C E S S I N G

Scott Medical Products

Scott Medical Products is a leading producer of specialty medical gasesand related gas handling equipment for the healthcare industry.

Scott Specialty Gases

The world’s pioneer and technological leader in the production of specialtygases and liquid mixtures. Scott also produces the most comprehensivefamily of specialty pure gases available in the world today. Scott gases are thestandard for calibrating critical instruments including US Space Shuttle fuelsystems, medical and research spectrometers, as well as on-line productionanalyzers for manufacturing processes.

Alconox, Inc.

Alconox, Inc. of White Plains, New York is the leader in critical cleaning solutions for scientists and engineers. From labware to solar panel fabrication, restaurant equipment cleaning, and medical devicemanufacturing, and 1,000s of application around the world, Alconox takes on the toughest challenges.

Fres-co System USA, Inc.

Fres-co System USA, Inc. manufactures high-performanceflexible packaging systems and also provides flexible packagingmaterials such as foil laminates and barrier solutions. Thecompany commands over 60% of the retail coffee roastermarket in the U.S. and is poised for major growth in dryfoods, liquid foods and industrial markets. Fres-co hiredTimmons&Company to redefine its brand and positioning as well as create a new website, collateral materials and tacticalvehicles for its ongoing expansion into new markets.

C A P I T A L E Q U I P M E N T & C O N S T R U C T I O N

Ferag Americas

Ferag Americas is the western arm of theglobal giant, Ferag AG. For more than 40years Ferag has engineered and manufacturedpremium post-press and print mediaequipment for the newspaper, magazine, and illustrated printing material industries.

United Drilling

United Drilling travels the eastern half of the U.S. drilling hydraulic cylinderholes for elevators shafts in places like the Pentagon, The Guggenheim andSmithsonian Museums, Harvard University, and the Trump Taj Mahal.

Gallus, Inc.

Gallus Inc. is part of the Gallus Group—the worldwide leader in production equipment for the tag and label industry. Gallussystems provide solutions for the flexible application of individualor combined printing and processing methods.

Pembroke North

The Razak Company hired world-reknownedarchitect Robert Venturi to design a 54-unit, threebuilding, luxury condominium in Wayne, PA.Then they hired Timmons&Company to matchthe project’s creativity in a variety of marketingmaterials. The challenge, of course, was developingcollateral and a website without a product to show.The resulting oversized brochure and onlineresources communicate effectively by focusing onthe lifestyle choices and the values associated withthe project – its architectural importance, its statusas an environmentally conscious LEED project, thelocation and surrounding community, and thequality of the exterior and interior materials.Ultimately the marketing design matched theinnovation of the project itself and successfullycommunicated with prospective owners beforeconstruction even began.

Allaire Haverford

Allaire offers luxurious condominium residences in an exclusive community. The project’s website,advertising, and collateral mailings reflect the high-end quality of the building design andconstruction materials. Taking a cue from the namewhich has roots in the French language, the designincorporates fonts and design elements that reflectan understated European sensibility and style.

Nelson Construction

Nelson Construction is an extremelysuccessful builder of retail environmentsand their collateral provides the same kindof drama that their clients demand. Fromthe gatefold opening, the ornately designedlogo, and the subtle use of gold accents,Nelson Construction clearly sets themselvesapart in a highly specialized marketplace.Individual information sheets fill the interiorwith information that is flexible andcustomizable.

The Keane Organization, Inc.

The Keane Organization, Inc. provides corporate compliance and enterprise risk management solutions to the world's mostsuccessful corporations, mutual funds, and financial institutions.Timmons&Company was hired as agency of record for Keanefollowing a competitive search involving leading agencies in thePhiladelphia metropolitan region.

F I N A N C I A L S E R V I C E S

First National Bank of Newtown

The oldest commercial bank in Bucks County, established in 1864,now has twelve branches and is distinguished for having never closeda branch throughout its entire history of continuous operation.

Milestone Bank

What differentiates MileStone Bank from its competition is ouremphasis on hiring and training employees to understand anddemonstrate our commitment to deliver the highest qualitybanking experience for our customers.

FirstService Bank

Timmons&Company helped launchFirstService Bank. From its denovo launchthrough its final acquisition by NationalPenn Bank, FirstService was one ofAmerica’s fastest growing new banks.

HomeTowne Heritage Bank

HomeTowne Heritage Bank opened in the summer of 1999 in the central Lancaster area. With a variety ofinnovations directed at serving Lancaster’s two distinct cultural communities, HomeTowne Heritage has made significant inroads with both agricultural and business interests.

Penn Street Advisors

Penn Street Advisors, Inc. serves as an economic and investmentadvisor, combining fundamental analysis, diverse research, sectorallocation modeling, and tax impact expertise to develop wealthstrategies individually tailored to each client’s risk tolerance, taxexposure, current assets, and personal goals.