tim's big food brands 9 pillars of market action fix your sales presentation
DESCRIPTION
Build Your Sales Presentation based on these 9 areas of Big Food Brand actions. “Having worked with the largest food brands in the world, This slideshare offers insight into how they manage their market efforts and provides you a framework to organize and present your consumer product to professional buyers.” Tim Forrest www.timforrest.comTRANSCRIPT
“Succeed by Benchmarking Your Sales Presentation against the Biggest Food Brands
in the World!”
Build Your Sales Presentation based on these 9 areas of Big Food Brand actions.
◦ “Having worked with the largest food brands in the world,
This slideshare offers insight into how they manage their market efforts and provides you a framework to organize and present your consumer product to professional buyers.”
Tim Forrest www.timforrest.com
timforrest.com
Product Innovation
Creative Execution
Consumer Centric
Consumer Insights
Retail Insights
Consumer Connected
Strong Brand
Traffic Builder
Business Case
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Share how your product addresses an unmet consumer need.
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Demonstrate with your packaging and programs your unique capability and effectiveness at getting notice from your target market.
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Demonstrate how your product, packaging, and programs resonate with your ideal consumer.
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Provide guidance and insight about your consumer characteristics and use of your product.
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Give direction to the retailer or operator on best methods of retailing, seasonality, best locations, merchandising, and pricing.
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Demonstrate the strength of your current customer connections. Examples, testimonials, emails, facebook fans, sales, other
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Demonstrate the power of your brand in sales and client success stories. Prove the case of how your product will win.
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Discuss how you will drive business to the store and the category for your items.
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Describe the financial impact of adding your products to the category. Show with facts.
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Much continued success with your growth and brands.
◦ Use this list to organize your sales presentations.
◦ Also, use this as a method to organize your sales and marketing efforts in support of your brand.
◦ Visit timforrest.com for more helpful solutions to growing your food and consumer product business.
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Tim Forrest Visit www.timforrest.com
America’s #1 Food Consultant
timforrest.com