tips and tricks to stay out of the spam folder
DESCRIPTION
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review: - How to authenticate your email - Permission Marketing and the opt-in - CAN-SPAM and CASL - The importance of relevancy in your contentTRANSCRIPT
![Page 1: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/1.jpg)
Tips and Tricks to Stay Out of the Spam Folder"
Presenters:"Rob Piers"Technical Account Manager""Melanie Rowe"Sr Technical Account Manager""
![Page 2: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/2.jpg)
Housekeeping u ReadyTalk
• View in FULL Screen Mode u Questions for Rob and Melanie
• Ask questions by using the CHAT function • When the presentation begins, you will see the chat box as a floating
window to use at any time • Questions will only be seen by the moderators, not all attendees, so go
ahead and ask as many questions as you want! u Follow Up
• You will get an email with a link to the recording and a copy of all slides
![Page 3: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/3.jpg)
Founded July 2009 TechStars Graduate
200+ Employees
Office locations in: Boulder | Denver | Anaheim San Francisco | Europe
![Page 4: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/4.jpg)
Angel investors include:
Scott Petry Founder, Postini
Matt Mullenweg Founder, Wordpress
$27M venture capital raised
(Series B closed January 2012)
Investment
![Page 5: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/5.jpg)
Email Landscape
Transactional Marketing
![Page 6: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/6.jpg)
13 Billion /month
450 Million /day
Sending
![Page 7: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/7.jpg)
MelanieRowe Sr Technical Account Manager [email protected]
RobPiers Technical Account Manager [email protected]
Presenters
![Page 8: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/8.jpg)
8
22%
![Page 9: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/9.jpg)
What are spam filters?
![Page 10: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/10.jpg)
Half Human/Half Technical
![Page 11: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/11.jpg)
Email Deliverability…
Your Server
…Easy Right?
![Page 12: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/12.jpg)
AOL
Yahoo
Live
.edu
Etc…
ISPs
Your Mail Server
SORBS
BSB
CBL
PSBL
SPAMCOP
Blacklists
Etc…
McAfee
Mail Trust
Spam Assassin
Cloudmark
Etc…
Spam Filters
SPAM
![Page 13: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/13.jpg)
AOL
Yahoo
Live
.edu
Etc…
ISPs
Your Mail Server
SORBS
BSB
CBL
PSBL
SPAMCOP
Blacklists
Etc…
McAfee
Mail Trust
Spam Assassin
Cloudmark
Etc…
Spam Filters
SPAM
![Page 14: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/14.jpg)
Outline
![Page 15: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/15.jpg)
Before the Send
![Page 16: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/16.jpg)
Repu
tatio
n
![Page 17: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/17.jpg)
IP Reputation
169.254.219.226 169.254.219.226
Shared IP" Dedicated IP"
![Page 18: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/18.jpg)
CAN-SPAM!1. Don’t use false or misleading header information"2. Don’t use deceptive subject lines"3. Identify the message as an advertisement"4. Tell recipients where you’re located"5. Tell recipients how to opt out of receiving future email
from you"6. Honor opt-out requests promptly"7. Monitor what others are doing on your behalf"
![Page 19: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/19.jpg)
CASL !(Canada’s Anti-Spam Legislation)!• Identify the sender of the message"• Provide a way to contact the sender"• Provide a functioning unsubscribe method"• Store the opt-in information of each of your
recipient addresses"
![Page 20: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/20.jpg)
Authenticate "Your "Email
DKIM, SPF, & DMARC
![Page 21: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/21.jpg)
Segment Wisely
![Page 22: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/22.jpg)
Test Before Sending
![Page 23: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/23.jpg)
The Message Itself
![Page 24: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/24.jpg)
![Page 25: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/25.jpg)
Make Unsubscribe"Easy…
![Page 26: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/26.jpg)
Images
![Page 27: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/27.jpg)
HTML & Plain Text
![Page 28: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/28.jpg)
Attachments
![Page 29: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/29.jpg)
After the Send
![Page 30: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/30.jpg)
Engagement
![Page 31: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/31.jpg)
The inbox is a"moving target…
![Page 32: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/32.jpg)
Right Message
Right Person
Right Time
Right Frequency
![Page 33: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/33.jpg)
sendgrid.com/resources sendgrid.com/blog
![Page 34: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/34.jpg)
Mentioned Resources Free blacklist checker: • multirbl.valli.org Test your mail: • mail-tester.com Event Webhook Guide: • sendgrid.com/resources EventKit: • sendgrid.com/docs/VidGrid/Event_Notification/eventkit.html
"
![Page 35: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/35.jpg)
Questions?"
![Page 36: Tips and Tricks to Stay Out of the Spam Folder](https://reader033.vdocument.in/reader033/viewer/2022051815/540ce1a77bef0a84278b781b/html5/thumbnails/36.jpg)
Thanks!"