Tips for a great socialmedia marketingcampaign

SOCIAL MEDIA STRATEGY

Social Media usage has increased exponentially overthe past decade. Almost everyone can be found on one social mediasite or the other. With such a large number of target users online, it is,without doubt the best place to reach them.You can use Social Media Marketing to increase yourbrand awareness, connect to people that matter anddrive more traffic to your website.There are so many benefits of having a social mediamarketing campaign that there is no reason not tospend on it, as the name suggests, optimizing youronline presence in such a way that when peoplesearch about businesses in your area, your business’sdetails pop up first.

With so many different social media platforms available, itbecomes difficult to choose the right platform. What you must do is, choose those platforms that arefrequently visited by your target audience and leave thosethat are not.This will help you focus on the right people instead ofspreading yourself thin over multiple social media platforms.For example, you could use Facebook for B2C marketingwhile you could use LinkedIn for B2B marketing. You could use Instagram if your social media marketingcampaign is based on images or you could use Pinterest tobuild your brand personality.Though there is no law that prevents you from using multiplesocial media platforms, make sure your content is relevant toeach of the platforms and is in line with its inherent format.

Which social media platforms should you choose?

A clear strategy is a necessary requirement for social mediamarketing. The most basic questions you want to ask yourself are, “Who isthe target audience?” and “What do you want them to do?” Your strategy should be based on the answers to thesequestions.You also need to take care of the content you plan to use. Itshould be relevant, it should not create controversy and itshould be updated regularly.As far as your goals are concerned, they should work in syncwith your strategy. If you have goals like getting X number of leads from thismarketing campaign in the next month, then these should besupported by your Social Media Strategy and your marketingteam.

What should be the strategy and goal for your socialmedia marketing campaign?

You will be able to know this only by looking at your ROI,

conversions and KPIs.

Sure, you will get a lot of followers on social media

platforms, but what matters is- how many of them have

actually converted to actual customers.

If the number of such customers has crossed your goal,

then your marketing campaign is a success. If not, then

you’ll have to see where you went wrong.

Social Media Marketing is much cheaper and way more

effective than any traditional methods of marketing.

All you need to do is to follow these tips given above and

you’ll definitely benefit from them.

How do you know you succeeded?

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