tips for applying lean startup in a large organization, a case study with pearson, sonja kresojevic,...
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Transforming an Enterprise
Pearson Case Study
Sonja KresojevicLean Startup Conference 2016
Learn Build
Measure
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Disruptive Environment
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Most likely outcome
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Pearson’s challenge
• Unbalancedportfolio,lot’sofduplication• Transitionfromprinttodigital• Bigbets• Verylittleinnovationordisruption=nogrowth• Slowspeedtomarket• Complexdecisionmaking• Customersinvolvedtoolate
AnnualPlans
BigBudgets
ComplexSystems
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Five pillars of transformation
• Portfolioapproach• LeanProductLifecycle• Investmentgovernance• Bestpracticeandbehaviors• Organizationalculturechange
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Pearson continuous transformation journey..
PLCworkinitiated
PLCv1.0launched
Incremental fundingagreedwithFinance
PLCCoachProgramlaunched
Firstearlyadopters
PLCglobaladoption
Portfoliotool
Activeportfoliomanagement
PLC Roadshowworkshopsandtraining
Firstviewoftheglobalportfolio
andExecendorsement
Producttaxonomy
v1.0
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Disruption within..
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Strong global community
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Product Development redefined
Finance HR Legal ProductDevelopment Marketing Sales
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Product Portfolio few years back..
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Lean Product Lifecycle Framework
Idea
Explore
Validate
Grow
Sustain
Retire
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RIGHTSIDE:Product-Marketfitwithaworkingbusinessmodel
Increasetransparencyofmatureinvestmentstoensurealignmenttostrategy
LEFTSIDE:Validateassumptionsandhypotheses
Reducestheriskofwastedinvestmentandallowsteamstopivottonewandbetterideas
Explore
Grow
Quarterly
Quarterly
Validate
Sustain
RetireIdea <£50ktoExplore
<£250kToValidate
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Product Councils i.e. Investment boards
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Core PLC Artifacts
ProductTeams usethetemplates tocollateandpresentevidence ateachstage.
Investmentdecision-makersuseandextendthescorecards togradetheevidence andmakego/no-go/pivotdecisions.
Selfstarters usePLCplaybookas“how-to”guidesprovidingsufficient informationtogetthemupandrunning.
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Transparency at Scale
ProductData
ProductTrends(Actuals/Forecast)
PortfolioReporting
HistoricRecordofDecisions
Stage-Gatecriteria
$
PortfolioTool
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Key lessons• Ensureleadershipsupport• Connecttobusinessoutcomesandshowimpact(everyonelovesgoodKPIs)• Don’tunderestimatepowerofdenial• Getfinanceonboard• Powerofdata
• Buildasmallcoreteamtodrivetransformation,usecommunityandTTCtoscale
• Thinkbig,startsmall• Learnthelanguage• Don’tunderestimatethescaleoftheeffort• Eatyourowndogfood
• Buildstrongcommunitiestodrivechangeandstaysane• It’samovement• Investinpeople• Rewardandincentivizerightbehaviors