tips for starting a business now by dan cavalli

Small business expert Dan Cavalli

presents his proven six-step method.

www.startingabusinessnow.com

http://www.startingabusinessnow.com/

The six-step marketing method The global economic meltdown left small

businesses hurting for customers that will bring much needed profits.

The recess also means those business owners have to be wise when Marketing.

Dan Cavalli‟s six-step method helps business owners be effective with marketing strategy to bring people-and their dollars-back in shop doors.



Step 1:

Forget about branding and

marketing your company image.

This results in oversized expensive advertisements that are glitzy and pleasant to see, but don‟t tell customers anything about your business.



Successful advertising needs:

An offer

A headline

Testimonials

A guarantee

Reaction marketing is the #1 kind of marketing any small business should use. It‟s measurable, accountable, gets your readers attentions and motivates them to action.



Step 2:

Market to your existing

customers. Record the names and addresses of every

customers who has visited your business.

Once you have a database of customers, the best, simplest and most effective marketing is to send “reaction mail” to them and contact them by mail more than once.



Enticing them back is simple.

You have to write to them with a compelling offer, following up with three consecutive letters. The first letter must be too good to refuse.

A carefully drafted series of linked sales letters impregnated with the correct words, sent out at intervals,

is the secret.

Step 3:

Lure back lost customers.



You still

need to:

You do need to advertise a little because you need new blood.

You also need to plug the leaks in your business where you are losing existing customers.



Step 4:

Eliminate discounting.

Discounting is death to business, instead put a dollar value on products or services you already provide for free.

Don’t give your commonplace products or service a generic name. Give it a name that turns the imagination and makes customers desire it, even if they don’t need it.

Build up the free products by advertising it for a price and then be prepare to give it away. The customers will realize the value of a free gift.



Step 5:

Select essential elements for

marketing copy.

Place, message and time are essential to getting yourmarketing strategy. Concentrate your message in thecorrect place – with your existing customers.

Time your message. You can‟t offer a Christmas special on Father‟s Day.



Your message needs:

The headline. State your biggest and most important benefit of your products or service. If the headline was the only information you gave, it should motivate a person to seek you out.

The offer. List everything you do, have, or are providing and give it a retail value.

No discounting. Make sure that your customers feel that even though they‟re receiving extras for free, it is of value.

Urgency. Put „valid to‟ date on it.

Testimonials. Roughly 80 percent of people buy based on the recommendation of others. If a customer says something nice about you or your service, ask them to write it down. Use those written referrals everywhere.




Step 6:

Remove customer’s risk. Offer a genuine guarantee with

real protections for customers.

Promote it well and follow through with it if customers aren‟t happy with your products or service.

A genuine guarantee is nothing to be worried about because it makes your customers think twice before going to your competition.



Need more help? Visit Dan‟s blog at


Get Dan‟s FREE CD: “How to Make any Business Bring in More Dollars, More Leads and Customers in any Economic Climate.”


tips for starting a business now by dan cavalli

Documents

existing customers

effective marketing

database of customers

step marketing method

guaranteereaction marketing

kind of marketing

business owners

marketing copy