tips & toes glam makeover - case study
DESCRIPTION
Celebrating Beauty:Eternal beauty to accentuate and enhance facesTRANSCRIPT
ABOUT THE BRAND• Established in 1961, the Shingar Group has over the last 48
years been at the cutting edge of the cosmetics Industry in India.
• Tips & Toes has established itself as a brand leader in the traditional cosmetic segment.
• Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences.
• With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.
To reposition itself as a full
range cosmetics brand
Reconnect with 62,000 young
Indian women
THE OBJECTIVE
1 2
TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
THE EXECUTIONTeaser Updates and promotional updates were posted on the page to generate
buzz around the campaignvia Facebook
THE EXECUTIONA contest #ThingsThatMakeYouGlam was
conducted on Twitter to generate awareness around the GLAMakeover campaign which trended
at no. 1
Pinterest boards were uploaded periodically to keep users in sync with the contest.
THE EXECUTION
The pre-like page was formed in order to generate awareness about the app
on Facebook
APPLICATION MECHANISM
The GLAMakeover App will provide a step by step procedure on how each user can acquire
their dream look on Facebook
APPLICATION MECHANISM
Users have to fill in their basic details and upload their picture along with a picture of who they aspire to look like and the reason behind it
on Facebook
THE EXECUTION
NEW ORGANIC FANS 485
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 8,500
TOTAL VISITS VIA BITLY LINKS 700
THE RESULT
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