title in caps type sub-title here – this can be the date of the presentation, the presenter’s...
TRANSCRIPT
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TITLE IN CAPS
Type sub-title here – this can be the date of the presentation, the presenter’s name or a longer explanation of the presentation subject
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Visibility Use of font colours and backgrounds
• Use only one core colour for text – black • Use dark grey (70% black) as a secondary text colour if
required to distinguish sub heads• A light background with dark text is easier to read in
most presentation situations – so stick to a white background for maximum contrast with black text
• Don’t put any images or patterns behind text
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Layout Making your presentation easy to understand
• Use slide layouts to create or copy and paste existing slides that are in the format you want
• Do not put too much information on each slide – 6 bullet points is optimal
• Use bullets or numbers rather than continuous prose• Keep lines left justified with a ragged right edge – do not
centre• Use wider spacing between sentences and paragraphs
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Text use – 1 Ensuring legibility and accessibility
• Use Arial font throughout your presentation and don’t mix in other fonts
• Avoid italics or underlining – these make words ‘run together’ and harder to understand
• Blocks of upper case tend to be harder to read compared to lower or sentence case. It is recommended that you use sentence case
• The recommended number of words per slide is about 50 – any more makes it hard for the audience to take in
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Text use – 2 Ensuring legibility and accessibility
• Don’t be afraid of splitting information onto 2 slides if you have more than 6 bullet points
• This slide uses 30pt for headlines, 24 pt for sub-heads and bullet points– You can use 20pt for second level bullets
• 18pt is the smallest font size you should use and only then if your presentation is to a small number of people who won’t be very far from the screen
• Avoid moving the location of the text box on the slide – it’s easier for people to read your presentation if their eye goes to a consistent point on each slide
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ContentGetting your message across
• Keep you presentation simple - if you put too much text on one slide your audience simply will not be able to read it or take it in, however important the information is
• Put large blocks of text on your handouts and keep your slides to bullet points or simple sentences
• Allow only one subject matter per slide
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MID PRESENTATION HEADINGUse to break your presentation if required
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Visuals – 1 When to use them
• Diagrams and visuals can enhance your presentation, provided they are simple and legible
• Avoid taking complex diagrams from printed materials and putting them on your slide – the size of text etc. will make them impossible to read – use a handout instead
• Avoid using other badges or logos unless they are national or internationally incorporated marks
• If you are using an additional badge or logo, use it on one slide only to explain its relevance (e.g. the role of a partner) – don’t put on every slide as it will add clutter
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Visuals – 2 When to use them
• Avoid using clip art – small illustrations are hard to see and distract the viewer from the content of your presentation
• If using visuals such as photographs try and keep them on a slide on their own rather than with additional text – that way people can see them properly and make out their content
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Using visuals
• The Bolton colour spectrum at the top of the slide is fixed into the slide template, but there is a slide layout included in this template called ‘blank slide – no branding’
• This is so that you can create a blank slide for putting on visuals if you need to
• The following slide gives an example of where you might want to add a photo or diagram on a slide without the colour spectrum
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Using the Bolton brandThink about the audience
Remember the Bolton brand essence – ‘Family’:– All too often we can get a bit ‘corporate’ without realising it– Try and imagine you’re talking to a member of your family– Be warm, respectful and don’t use jargon– Think about the WIFM – the ‘what’s in it for me’ factor – and
empathise with the people you are talking to