title of the presentation · succesful tennis shoes ever built decorated with over 30 grand slam...

SPRING/SUMMER 2018

NEW!

TENNIS FOOTWEAR

Weight: 390g I 8.5 UK

2TENNIS FTW SS18

CM7829

03.01.2018

CM7830

RID 16.02.2018

DB1570

RID 03.01.2018

BOOST™

Benefit: Offers ultimate in high–wear durability.

Benefit: Boost™ energy returning properties keep

every step charged with an endless supply of light,

fast energy.

Benefit: construction for anatomical fit and comfort.

Construction adapts to the anatomy of the foot to

provide comfort.

GEOFIT®

ADIWEAR™ 6

Benefit: for better abrasion resistance in the toe

area

ADITUFF®

Benefit: Dynamic fit, comfort & stability .

Seamless stretchable upper material with fully

integrated support

FORGED MESH UPPER TARGET CONSUMER

Elite player

WHAT`S NEWA forged mesh upper provides a

dynamic fit, comfort & stability . It is

a seamless stretchable upper

material with fully integrated

support

SUSTAINABILITY

The barricade is adidas ultimate technical

performance footwear, standing for stability and

durability.

Premium materials, state-of-the-art innovation and proven craftsmanship create the most

stable, durable tennis shoe on the court. The Barricade franchise is one of the most

succesful tennis shoes ever built decorated with over 30 Grand slam titles.

n/a

NEW!

CM7818

RID 03.01.2018

TENNIS FOOTWEAR

Weight: 385g I 8.5 UK

3TENNIS FTW SS18

CM7819

RID 03.01.2018

CM7831 / clay

RID 03.01.2018

The barricade is adidas ultimate technical

performance footwear, standing for

stability and durability.

TARGET CONSUMER

Elite player





support

SUSTAINABILITYn/a



succesful tennis shoes ever built decorated with over 30 Grand slam titles.

ADIPRENE®+


Full-length ADIPRENE®+ for optimized cushioning

and rebounding

Benefit: For optimized cushioning and rebounding.



provide comfort.

GEOFIT®

ADIWEAR™ 6


area

ADITUFF®

Benefit: Dynamic fit, comfort & stability .

Seamless stretchable upper material with fully

integrated support

FORGED MESH UPPER

NEW!

TENNIS FOOTWEAR

Weight: 370 g I 8.5 UK

RRP: $100 | €100

Retail Intro Date: December 1st

Barricade + Bounce combine the best

of the barricade franchise with

ultimate comfort and cushioning

4TENNIS FTW SS18

RID 01.12.2017

BOUNCE™

Benefit: provides energized cushioning and comfort

all day


ADIWEAR™


area

ADITUFF®

PERFORATIONS

Benefit: Perforations in forefoot and quarter for

enhanced breathability and air flow

TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

Bounce technology for energized

cushioning and comfort

Barricade „classic“ upper inspired by the legendary barricade 5 combined with the bounce

technolgy for ultimate energized cushioning and comfort. Identical model for M`s & W`s

with gender specific last

NEW!

TENNIS FOOTWEAR

Weight: 345 grams I 8.5 UK

5TENNIS FTW SS18

CM7780

RID 01.12.2017

CM7781

RID 01.12.2017

TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

Lightweight TPU and air mesh

provide comfort and durability

Designed to meet the needs of the

club player and inspired by the

design and performance of the

barricade in a lighter weight package

The Barricade Club is a great choice for the club players, looking for Barricade-like

performance but in a more comfort-oriented lightweight package.

Benefit: Offers ultimate in high–wear durability.ADIWEAR™


area

ADITUFF®

3D TORSION®

Benefit: Adaptive midfoot support.

Benefit: Support upper for superior lateral stability

and durability in in key abrasion areas.

360° TPU UPPER

Benefit: lightweight air mesh in the upper for

breathability and air flow

AIR MESH

ADIPRENE®+


and rebounding


NEW!

TENNIS FOOTWEAR


6TENNIS FTW SS18

CM7814

CM7816

RID 01.12.2017

TARGET CONSUMER

Club player / Social player

WHAT`S NEW

SUSTAINABILITYn/a

A TPU reinforced mesh provides

barricade performance fit, support

and breathability. Cloudfoam

technology for ultimate cushioning.

Look and feel of the Barricade top shoe in a

durable, lighter weight execution with

adidas ultimate cloudfoam cushioning

technology

Performance and look that the social and club player is seeking and the proven barricade

Franchise name that stands behind their game. Cloudfoam makes it the most comfortable and

cushioned barricade court ever. Identical model for M`s & W`s with gender specific last.

CLOUDFOAM™

Benefit: midsole for step-in comfort and superior

cushioning

Benefit: For best abrasion resistance in the toe

area.

ADITUFF®

Benefit: Offers ultimate in high–wear durability.ADIWEAR™ 6

TORSION®

Benefit: Torsion system for midfoot integrity

CLOUDFOAM™

NEW!

TENNIS FOOTWEAR

Premium and state-of-the-art materials based off the Barricade 7. Proven craftsmanship

and engineered barricade stability „claws“ make this the ultimate footwear for novak

djokovic. So far Djokovic won more than 10 Grand slam titels in this footwear modelWeight: 405g I 8.5 UK

7TENNIS FTW SS18

CM7771

RID 01.12.2017

Novak Djokovic

TARGET CONSUMER

Elite player

WHAT`S NEWBased on the Barricade 7 the novak

pro has become the choosen

signature footwear model from the

ATP world number 1 tennis player

with updated executions & materials

SUSTAINABILITYn/a

Barricade franchise proven stability

and durability brought on court with

this Novak Djokovic signature edition.

3D TORSION®


Benefit: Provides adaptive midfoot support.

ADIWEAR™ 6

Benefit: For better abrasion resistance in the toe area.

ADITUFF®

ADIPRENE®+


ADIPRENE®

Benefit: For superior cushioning at impact.

PERFORATIONSBenefit: Perforations in forefoot and quarter for


STABILITY CLAWS Benefit: stability claws for quick cuts and fast

footwork during extreme lateral movements and

direction changes

NEW!

TENNIS FOOTWEAR


8TENNIS FTW SS18

CQ1720RID 11.04.18

CM7437

RID 03.01.18

CQ1721

RID 03.01.18

CM7746 / ClayRID 03.01.18

3D TORSION®


3D TORSION® provides adaptive midfoot support.



area.

ADITUFF®

ADIWEAR™ 6

Benefit: provides stability and speed.

SPRINTFRAME

Sprintframe construction provides stability and

speed through geometrical research to create a

lightweight and supportive chassis.

Coming with a stretch mesh bootie construction, a net mesh reinforced upper designed to

save weight as well as an iconic stabilizing sprintframe this offer breaks the silence at the

speed of sound.

TARGET CONSUMER

Elite player

WHAT`S NEWFit for Speed!

Light and fast performance with

superior fit & comfort

SUSTAINABILITYRecycled materials

The next generation of the fast, light

& loud flagship model of the adizero

range with updated performance and

fit.

Benefit: superior stability and maximum cooling and

air flow

NET MESH

BOTTEE CONSTRUCTIONBenefit: for better fit and unmatched comfort

NEW!

TENNIS FOOTWEAR


Adizero meets Bounce. Remixing core

performance ingridients of the adizero

ubersonic into a very fashionable , fast

and sleek on court look.

9TENNIS FTW SS18

CM7743

RID 01.12.2017

TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

Bounce technology for

energized comfort and

cushioning meets adizero

Coming with a full knitted Bootee construction, a TPU reinforced upper designed to save

weight as well as midfoot engineered stabilizing elements this offer breaks the silence at the

speed of sound. Identical model for M`s & W`s with gender specific last

BOUNCE™

Benefit: provides energized comfort and cushioning

all day

BOTTEE CONSTRUCTION

KNIT UPPER

Benefit: for better fit and unmatched comfort

Benefit: knitted upper to naturally expand with your

foot, help reduce irritation and give a more

comfortable fit.


area

ADITUFF®


ADIWEAR™ 6

Benefit: net mesh providing further stability and

increased air flow

SINGLE LAYER MESH

NEW!

TENNIS FOOTWEAR

Comfort and responsive ride in every step through expanded boost tpu capsules that store and

unleash energy more efficiently in every stride or jump. Weight: 315 g I 5.5UK

RRP: $160 | €160

Retail Intro Date: January 1st

adidas by Stella McCartney barricade combines

premium materials, thoughtful detailing and

sport-specific features to create a beautiful,

high performance tennis collection.

10TENNIS FTW SS18

a

CM7804

RID 11.04.2018

CP9328

RID 03.01.2018

TARGET CONSUMER

Elite player

WHAT IS NEW

The perfect fit to boost your game.

BOOST technology to unleash

energy.

SUSTAINABILITY

n/a

ADIPRENE®+



Benefit: Boost™ energy returning properties keep every

step charged with an endless supply of light, fast energy.

BOOST™

ADIWEAR™ 6

Benefit: For better abrasion resistance in the toe area.

ADITUFF®

Benefit: Provides adaptive midfoot support.

3D TORSION®

Benefit: Support upper for superior lateral stability and

durability in in key abrasion areas.

360° TPU UPPER

NEW!

TENNIS FOOTWEAR


The barricade is adidas ultimate

technical performance footwear,

standing for stability and durability.

11TENNIS FTW SS18

CQ1726

RID 16.02.2018

TARGET CONSUMER

Elite player





support

SUSTAINABILITYn/a

ADIPRENE®+



and rebounding




provide comfort.

GEOFIT®

ADIWEAR™ 6


area

ADITUFF®

Benefit: Dynamic fit, comfort & stability . Seamless

stretchable upper material with fully integrated

support

FORGED MESH UPPER



succesful tennis shoes ever built decorated with over 30 Grand slam titles. The model

comes with a W`s specific engineered last

NEW!

TENNIS FOOTWEAR

Weight: 315 g I 5.5UK

12TENNIS FTW SS18

BY2926

01.12.2017

BOUNCE™

Benefit: provides energized cushioning and comfort

all day


ADIWEAR™


area

ADITUFF®

PERFORATIONS

Benefit: Perforations in forefoot and quarter for


TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

Bounce technology for energized

cushioning and comfort

Barricade + Bounce combine the best

of the barricade franchise with

ultimate comfort and cushioning

Barricade „classic“ upper inspired by the legendary barricade 5 combined with the bounce

technolgy for ultimate energized cushioning and comfort. Identical model for M`s & W`s

with gender specific last

NEW!

CM7767

RID 01.12.2017

TENNIS FOOTWEAR

The Barricade Club is a great choice for the club players, looking for Barricade-like

performance but in a more comfort-oriented lightweight package. Weight: 275 g I 5.5UK

Designed to meet the performance

needs of the club player and inspired by

the design and performance of the

barricade in a lighter weight package

13TENNIS FTW SS18

CM7768

RID 01.12.2017

TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

ventilated engineered mesh upper

creates a comfortable, breathable

women’s shoe

Benefit: Offers ultimate in high–wear durability.ADIWEAR™


area

ADITUFF®

3D TORSION®


ENGINEERED MESH

Benefit: lightweight engineered mesh in the upper

for breathability and air flow

ADIPRENE®+Benefit: For optimized cushioning and rebounding.


and rebounding

NEW!

TENNIS FOOTWEAR

Performance and look that the social and club player is seeking and the proven barricade

Franchise name that stands behind their game. Cloudfoam makes it the most comfortable and

cushioned barricade court ever. Identical model for M`s & W`s with gender specific last.

Weight: 310 g I 5.5UK

Look and feel of the Barricade top

shoe in a durable, lighter weight

execution with adidas ultimate

cloudfoam cushioning technology

14TENNIS FTW SS18

DB1746

RID 01.12.2017

TARGET CONSUMER

Club player / Social player

WHAT`S NEW

SUSTAINABILITYn/a

A TPU reinforced mesh provides

barricade performance fit, support

and breathability. Cloudfoam

technology for ultimate cushioning.

CLOUDFOAM™

Benefit: midsole for step-in comfort and superior

cushioning


area.

ADITUFF®

Benefit: Offers ultimate in high–wear durability.ADIWEAR™ 6

TORSION®

Benefit: Torsion system for midfoot integrity

CLOUDFOAM™

NEW!

TENNIS FOOTWEAR

Coming with a stretch mesh bootie construction, a net mesh reinforced upper designed to

save weight as well as an iconic stabilizing heel sprintframe this offer breaks the silence at

the speed of sound.

Weight: 295 g I 5,5UK

The next generation of the fast, light &

loud flagship model of the adizero

range with updated performance and

fit.

15TENNIS FTW SS18

CM7752

RID 03.01.2018

TARGET CONSUMER

Elite player

WHAT`S NEW

SUSTAINABILITYn/a

Fit for Speed!

Light and fast performance with

superior fit & comfort

3D TORSION®


3D TORSION® provides adaptive midfoot support.



area.

ADITUFF®

ADIWEAR™ 6

Benefit: provides stability and speed.

SPRINTFRAME

Sprintframe construction provides stability and

speed through geometrical research to create a

lightweight and supportive chassis.

Benefit: superior stability and maximum cooling and

air flow

NET MESH

BOTTEE CONSTRUCTIONBenefit: for better fit and unmatched comfort

NEW!

TENNIS FOOTWEAR

Coming with a full knitted Bootee construction, a TPU reinforced upper designed to save

weight as well as midfoot engineered stabilizing elements this offer breaks the silence at the

speed of sound. Identical model for M`s & W`s with gender specific last


Adizero meets Bounce. Remixing core

performance ingridients of the adizero

ubersonic into a very fashionable , fast

and sleek on court look.

16TENNIS FTW SS18

CM7744

01.12.2017

BOUNCE™

Benefit: provides energized comfort and cushioning

all day

BOTTEE CONSTRUCTION

KNIT UPPER

Benefit: for better fit and unmatched comfort

Benefit: knitted upper to naturally expand with your

foot, help reduce irritation and give a more

comfortable fit.


area

ADITUFF®


ADIWEAR™ 6

Benefit: net mesh providing further stability and

increased air flow

SINGLE LAYER MESH

TARGET CONSUMER

Club player

WHAT`S NEW

SUSTAINABILITYn/a

Bounce technology for

energized comfort and

cushioning meets adizero

17

Barricade Club xJ£40.00 / €55.00 RID 01.12.2017

CP9360

Adizero Club K£30.00 / €40.00RID 01.12.2017

Barricade 2018 xJ£55.00 / €70.00RID 01.12.2017

CP9361 CP9359

CP9358 CP9356

CP9357

18

Worn by: Berdych, Pouille &

others

Worn by: Zverev Worn by: Zverev

Also available in:

CV4188

Worn by: all players

Worn by: Zverev

19

Worn by: Tsonga, Thiem

CD3161 – BARRICADE POLOBLACKRRP £50.00 / €65.00 RID 16.02.2018

Worn by: Berdych, Pouille others

CD3194 – BARRICADE TEESCARLETRRP £45.00 / €60.00RID 16.02.2017

Worn by: Zverev, Tsonga, Thiem

CE1392 – BARRICADE BERMUDABLACKRRP £45.00 / €60.00 RID 16.02.2018

Also available in:

CE1396

Also available in:

CE1389

CE1390

Also available in:

CE1391

CD3195

CD3268 – TENNIS ZNE HOODYBLACKRRP £120.00 / €150.00 RID 16.02.2018

20

Worn by: Zverev

CE1408 – RG CLIMACHILL TEECHALK CORALRRP £50.00 / €65.00 RID 11.04.2018

Also available in:

CD3205

CV4401 – RG CLIMACHILL POLOCOLLEGIATE NAVYRRP £55.00 / €70.00 RID 11.04.2018

Also available in:

CE1412

CD3209 – RG SHORTNOBLE INDIGORRP £43.00 / €55.00 RID 11.04.2018

CD3208 – RG JACKETCOLLEGIATE NAVY/ECRU TINTRRP £70.00 / €90.00 RID 11.04.2018

Worn by: Thiem


CV4282 – RG GRAPHIC TEECOLLEGIATE NAVYRRP £20.00 / €25.00 RID 11.04.2018Worn by: practice

21

CE1414 – CLUB 3STR POLOCOLLEGIATE NAVYRRP £35.00 / €45.00 RID 01.12.2017

Also available in:

CE1415

CW0139 – CLUB 3STR TEEFROZEN YELLOWRRP £33.00 / €40.00 RID 01.12.2017

Also available in:

CE1424 CE1437 – ADVANTAGE SHORTNOBLE INDIGORRP £33.00 / €40.00 RID 01.12.2017

Club & Advantage

CE0404

CE2032

Also available in:

BJ8765

B45800

CE1431 – CLUB SHORTWHITERRP £33.00 / €40.00 RID 01.12.2017

Also available in:

CE0406

CE2033

22

CE1439 – CLUB MIDLAYERCOLLEGIATE NAVYRRP £43.00 / €55.00 RID 01.12.2017

Club & Advantage

CV4278 – CATEGORY TEEFROZEN YELLOWRRP £20.00 / €25.00 RID 03.01.2018

Also available in:

CV4292

CV4279

BQ6925 – ZNE HOODYBLACKRRP £75.00 / €100.00 RID 03.01.2018

CF0651 – ZNE PANT BLACKRRP £80.00 / €100.00 RID 03.01.2017

23

Worn by: Kerber, Halep Worn by: Kerber, Halep Worn by: Kerber, Halep

Also available in:

CV4188


Also available in:

CE1497

Worn by: Kerber

24

CE1450 – BARRICADE TANKSCARLETRRP £45.00 / €60.00 RID 16.02.2018

CV6338 – BARRICADE TEESCARLETRRP £45.00 / €60.00 RID 16.02.2017

CE0369 – BARRICADE BERMUDABLACKRRP £40.00 / €50.00 RID 16.02.2018

Also available in:

CE4256

Also available in:

CV6339

Also available in:

CE1452

25

CG2370 – aSMC tank COLLEGIATE NAVY/BLACKRRP £55.00 / €70.00RID 11.04.2018

CG2373 – aSMC TANKBLACKRRP £45.00 / €60.00 RID 11.04.2018

CG2369 – aSMC DRESSBLACKRRP £90.00 / €120.00 RID 11.04.2018

adidas by Stella McCartney

Worn by: practice Worn by: practice

Worn by: Muguruza, Wozniaki

26

CE0386 – RG POLOCHALK CORALRRP £40.00 / €50.00 RID 11.04.2018

CE0387 – RG SKIRTNOBLE INDIGORRP £40.00 / €50.00 RID 11.04.2018

CE0382 – RG SKIRT LEGGINGNOBLE INDIGORRP £63.00 / €80.00RID 11.04.2018

CE0390 – RG ¾ SLEEVENOBLE INDIGORRP £45.00 / €60.00 RID 11.04.2018

CE0391 – RG DRESSCHALK CORALRRP £90.00 / €110.00 RID 11.04.2018

Worn by: WozniakiWorn by: practice Worn by: practiceWorn by: practice Worn by: Kerber, Halep

27

CE0379 – CLUB POLONOBLE INDIGORRP £28.00 / €35.00RID 01.12.2017

Also available in:

CE1494

BJ8771 – ADVANTAGE SKIRTWHITERRP £30.00 / €40.00 RID 01.12.2017

Club & AdvantageAlso available in:

BK0646

CE0377 – CLUB SKIRTNOBLE INDIGORRP £33.00 / €40.00 RID 01.12.2017

CE1490 – CLUB TEENOBLE INDIGORRP £28.00 / €35.00RID 01.12.2017

CE1478 – CLUB POLO 3STRWHITE/BLACKRRP £35.00 / €45.00RID 01.12.2017

CE0376

28

Also available in:Also available in:

CE1485

29

Also available in:

CY6259

CY6258 – BARRICADE TEESCARLETRRP £33.00 / €40.00 RID03.01.2018

CV6139 – BARRICADE BERMUDABLACKRRP £33.00 / €40.00 RID 03.01.2018

Also available in:

CY6342

Melbourne line

CW0604 – ML TEEFROZEN YELLOW/ASH BLUERRP £33.00 / €40.00RID 03.01.2018

Club

CV5891 – CLUB 3STR TEE HI-RES GREENRRP £23.00 / €33.00 RID 01.12.2017

Also available in:

CV5894

Also available in:

CV5897

CV5896 – CLUB 3STR SHORTWHITE/ BLACKRRP £23.00 / €30.0001.12.2017

CV5885 – ML SHORTBLUE TINT RRP £28.00 / €35.00 RID 03.01.2018

30

CV9909 – ML JUMPSUITNOBLE INDIGORRP £40.00 / €50.00 RID03.01.2018

Melbourne line

CW1637 – DOTTY TEEFROZEN YELLOWRRP £28.00 / €35.00 RID 01.12.2017

Club

CV5908 – CLUB SKIRTCOLLEGIATE NAVYRRP £23.00 / €30.00RID 01.12.2017

Also available in:

CV5911

Also available in:

CV5907

CV5906 – CLUB TEECOLLEGIATE NAVYRRP £23.00 €30.00 01.12.2017

CW1640 – FRILLY SKIRTNOBLE INDIGORRP £28.00 / €35.00 RID 01.12.2017

CF6923 – RG CAPRRP £20.00 / €25.00 11.04.2018

CV8293 – 5P CLMLT CAPRRP £15.00 / €18.00 11.04.2018

CG1781 CV8315

CF6918 – CLMLT VISORRRP £13.00 / €15.00 03.01.2018

TENNIS WB SINGLERRP £7.00 / €8.00 03.01.2018

CV4129 CF6279 CV4128 CV6280

CF6278 CF6277 CV4127

TENNIS WB DOUBLERRP £9.00 / €10.00 03.01.2018

CF6928 - TEN TIEBAND REVRRP £13.00 / €15.00 03.01.2018

TENNIS HEADBANDRRP £9.00 / €10.00 03.01.2018

CF6926 CF6925

CV7592 - AS NO SHOWRRP £9.00 / €10.00 01.12.2017

CV7595 – AS ANKLERRP £10.00 / €12.00 01.12.2017

CG2654 – AS CREWRRP £13.00 / €15.00 01.12.2017

CV7591 CV7594 CV7673

CY6308

CF6920 CF6921

CZ9693

S1815CA101

2U

CG1780

CZ9693

title of the presentation · succesful tennis shoes ever built decorated with over 30 grand slam...

Documents