titolo presentazione design management, innovation … opportunities • in existing organizations...
TRANSCRIPT
Titolo presentazione
sottotitolo
Milano, XX mese 20XX
Design Management, Innovation and Entrepreneurship
Claudio Dell’Era
07th March 2017
Introduction
WHY
Innovation is a
key driverof success WHAT
Innovation of
businesses,
products and
services
HOW
Experiental Learning and
Collaboration with companies
WHO
Innovative Leaders
WHERE
Existing businessesand Start-ups
Any industry and
especially creative ones
Scenario and market needs
• Innovation is a key engine for creating wealth and long-term sustainability
• In a global hyper-competitive world with mature demand, innovation is the key driver of firms’ success
• Innovation is the top priority for EU executives (surveyed by The Economist), up from 3rd place in 2012
• Not only technological innovation but also design-driven; not only products but also services
• Effective innovation requires people with entrepreneurial mindset both within existing organizations and to start successful new ventures
WHY
Innovation is a
key driverof success
Learning outcomes
• Proactively envision new opportunities
• Nurture innovative solutions
• Engage others (internal teams and external partners)
• Use creativity to generate strategic value
• Transform ideas into real businesses and learn to deliver
• Adopt a multi-disciplinary approach: Entrepreneurship, Design, Management, Engineering
WHAT
Innovation of
businesses,
products and
services
Job opportunities
• In existing organizations and start-ups
• In any industry, in firms that build their success on innovation and creativity:
o Google, Apple, Facebook, …o Prada, Alessi, Poltrona Frau, Artemide, …o 3M, Johnson & Johnson, …o Technogym, Mapei, …o Teslao …
• Roles: o Product Managero Entrepreneuro New Business Development o Mergers, Acquisition & Allianceo Strategy consultant
WHERE
Existing businessesand Start-ups
Any industry and especially creative ones
Professional profile
• Benedetto VignaExecutive Vice President of Analog, MEMS & Sensors Group, STM
WHO
Innovative Leaders
Professional profile
• Benedetto VignaExecutive Vice President of Analog, MEMS & Sensors Group, STM
WHO
Innovative Leaders
Professional profile
• Benedetto VignaExecutive Vice President of Analog, MEMS & Sensors Group, STM
• Envisioning Future Scenarios
• Managing Technology and Creativity
• Leading Entrepreneurial Initiatives
• Delivering Radical Innovation
WHO
Innovative Leaders
Stream architecture
HOW
ExperientalLearning and
Collaboration with companies
Courses Sem ECTS ECTS
Design Management Lab 1 15 15
Design Strategy and Economics of Innovation 1 10 10
Additive Manufacturing 1 5
10
Management of Design and Innovation Projects 2 5
Digital Business Innovation 2 5
Entrepreneurship Economics and Policy 2 5
Product Lifecycle Management 2 5
Branding and Communication 2 5
Free FREELM 1-2 5-10 10
Final Project (Thesis) 1-2 15 15
Collaboration with Companies
Design Strategy and Economics of Innovation
Design Management Lab
Design Strategy and Economics of Innovation 2016/2017
HOW
ExperientalLearning and
Collaboration with Companies
• Collaboration with illycaffè focusing on pre-dosed solutions
• 16 teams interacting with New Business Development
• Objectives
• Re-interpreting the Coffee Experience
• Focusing on Millennials generation
• Shaping the Design Strategy 2017/18 in order to rivitalize the pre-dosed solutions
Design Strategy and Economics of Innovation 2016/2017
Driver / MotivationCoffee market is moving in the direction of pre-dosed solutions, illycaffè has its own system and ecosystem of coffee machine that can provide this solution. Nevertheless illycaffè believes that an innovation in the reason why young people should adopt this solution is needed in order to increase market shares also in this area
ObjectivesDiscover radically-new and scalable strategies for pre-dosed system
ScopeDesign a new strategy for illycaffè that can be based on product/service innovations and/or business model innovations in the pre-dosed coffee experience
OutputNew visions illycaffè can pursue in the pre-dosed coffee experience
Customer and ExperienceMillennials consuming pre-dosed coffee in home context
Context (specific countries or specific market conditions)
Redefine a premium, disruptive, sustainable and fresh strategies that could be scalable worldwide
HOW
ExperientalLearning and
Collaboration with companies
Design Strategy and Economics of Innovation 2016/2017
Driver / MotivationCoffee market is moving in the direction of pre-dosed solutions, illycaffè has its own system and ecosystem of coffee machine that can provide this solution. Nevertheless illycaffè believes that an innovation in the reason why young people should adopt this solution is needed in order to increase market shares also in this area
ObjectivesDiscover radically-new and scalable strategies for pre-dosed system
ScopeDesign a new strategy for illycaffè that can be based on product/service innovations and/or business model innovations in the pre-dosed coffee experience
OutputNew visions illycaffè can pursue in the pre-dosed coffee experience
Customer and ExperienceMillennials consuming pre-dosed coffee in home context
Context (specific countries or specific market conditions)
Redefine a premium, disruptive, sustainable and fresh strategies that could be scalable worldwide
HOW
ExperientalLearning and
Collaboration with companies
Design Management Lab 2016/17
HOW
ExperientalLearning and
Collaboration with Companies
• Collaboration with Intesa San Paolo focusing on insurance solutions
• Innovation Center - Intesa San Paolo monitors and accelerates the most promising start-ups aiming to innovate the products and services of Intesa San Paolo and to match the start-up with their Business customers
• 12 teams interacting with the Chief Innovation Officer of Intesa San Paolo working on Service Innovation
• Objectives
• Re-interpreting the insurance solutions
• Focusing on the social aspects that increasing phenomena, such as sharing economy, are making more and more relevant
• Challenging the status-quo in an industry that is facing the impact of the innovations proposed by several Fintech start-up